Algonomy Enables ZALORA to Deliver Hyper-Personalized Experiences

- Asia's largest online fashion store will leverage AI-driven decisioning to personalize all customer touchpoints in real-time Algonomy, the leader in Algorithmic Customer Engagement (ACE) Solutions, today announced that ZALORA, Asia's largest online fashion and lifestyle store is deploying the Algonomy Hyper-Personalization Suite to drive 1:1 personalized interactions across the customer's digital buying journey. ZALORA will leverage the personalization suite to create consistent experiences across all digital…

Optimove Combines Realtime Segmentation with Predictive and Historical Data for Hyper-Personalized CRM

New Capabilities Allow for Enhanced Customer Insight Discovery and Message Relevancy as Brands Scale CRM Marketing Operations Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense The new capabilities are…

Algonomy Selected by Loop Neighborhood to Deliver Hyper-Personalized Customer Engagement

Algonomy, the global leader in Algorithmic Customer Engagement solutions, today announced a multi-year agreement with Loop Neighborhood, a US-based convenience store chain, to help deliver hyperomnichannel customer engagement to stay ahead of the market. Loop, part of AU Energy that operates around 120 stores across California, has reinvented the gas station experience over the last decade. As an all-in-one convenience store and marketplace, Loop offers its customers a wide variety of fresh foods and…

UJET and Acqueon to Help Companies Create Modern and Hyper-Personalized Outbound Campaigns

Integration to combine UJET’s next-generation cloud-native contact center solutions with Acqueon’s omnichannel campaign management software UJET Inc., the ultra-modern cloud contact center for customer-focused enterprises, announced its integration with Acqueon, a provider of cross-proactive conversational engagement software for sales, service, and collections, to help businesses proactively curate and construct multimodal omnichannel customer journeys that increase agent efficiency and drive meaningful customer…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

Global Fashion Platform, SSENSE, Launches a Mobile App Designed to Offer a Hyper-Personalized Shopping Experience

SSENSE is pleased to announce the arrival of its first mobile app, now available globally for iOS devices. The SSENSE app was built by the SSENSE team as an enhanced mobile shopping experience to intuitively explore over 40,000 items and 500 brands for men and women. The SSENSE app launches with newly introduced features that provide a hyper-personalized shopping experience, including personalized recommendations, intuitive search filters, and an enhanced sorting catalogue. The app is available to download via the Apple App…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype

Zero Development Cost to Linius, with a Revenue Share from Commercial Transactions Back to Hemisphere Linius Technologies Limited- the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine  -- has partnered with video solutions experts, Hemisphere, to launch its Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius has previously stated that one of the…

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud. The pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments…

Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data

Bombora's Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora have joined hands today to transform how Marketo customers use data in their marketing campaigns. Bombora is now offering its services to new and existing Marketo customers globally. Built on a recently announced native integration, this relationship makes Bombora’s Company Surge™ intent data available to all Marketo customers. Don't Miss: MarTech RADAR 2018: Top…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications

Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products. "While there are numerous email solutions available, most fall short in…

Iterable Closes $200 Million in Growth Funding at $2 Billion Valuation

Series E investment accelerates Iterable’s cross-channel, AI-powered solutions that engage over 3 billion consumers globally for the world’s leading brands Iterable, a cross-channel platform that powers unified and memorable customer experiences, announced that it has raised a Series E funding round of $200 million. This investment accelerates Iterable’s mission of empowering brands with solutions to create personalized, empathy-driven customer experiences at scale in today’s human-driven era of marketing. The new…

Precisely Delivers Industry’s First Unified SaaS Platform for Customer Engagement

Precisely, the global leader in data integrity software, announced EngageOne Communicate, a unified, digital engagement platform that simplifies the complexities of customer communications. EngageOne Communicate enables companies to create personalized, meaningful and interactive digital engagements with their customers via video, chatbots, email, SMS and PDF in a single, user-friendly environment. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite “Worldwide Spending on Digital…

NICE Introduces First-of-its-Kind AI Solution for Voice of the Customer to Prevent Customer Churn and Reduce Costly Repeat Calls

NICE Enlighten AI Feedback powers agile real-time action with hyper-personalized surveys to quickly resolve customer issues NICE, today announced another NICE Enlighten AI breakthrough innovation – the infusion of AI with NICE Satmetrix Voice of the Customer. NICE Enlighten AI Feedback powers organizations to identify and then turn at-risk customers into loyal net promoters by automating and deploying real-time hyper-personalized, contextual, conversational surveys at scale. Enlighten AI Feedback vastly…

Netcore Cloud’s Customer Engagement Platform Helps Vietnam E-commerce Major, Sendo, Boost Web And Mobile App Transactions By Over 51%

Netcore Cloud, the leading global full-stack martech company announced that Sendo, one of the leading e-commerce brands in Vietnam, has increased sales on their website and mobile app by over 51%, with its AI-led multi-channel customer engagement platform. Sendo is the largest home-grown Vietnamese e-commerce retailer and one of the top-10 online commerce platforms in Southeast Asia, connecting over 30 million buyers and 500,000 sellers nationwide. Marketing Technology News: AtScale Delivers “Live” Connection…

MessageMedia Announces New Integration For Hubspot For Integrated Text Messaging

Global business messaging provider MessageMedia has launched SMS for HubSpot, an integration with the leading CRM platform for scaling companies and has joined HubSpot's App Partner Program as an app partner with a certified integration. With an increasing rise in email clutter and marketing noise, SMS cuts through with 90% read within 90 seconds .There is a growing demand for hyper-personalized communications received in real-time, that truly engages. Marketing Technology News: Alliance Develops Shared Diversity…

Annex Cloud Announces Annex Cloud Loyalty for Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud…

Annex Cloud’s Customers Can Now Benefit from Powerful Loyalty Management that Drives Customer Retention Accessible Through Salesforce AppExchange Annex Cloud today announced it has launched Annex Cloud Loyalty for Marketing Cloud on Salesforce AppExchange, enabling businesses to leverage comprehensive, data driven loyalty management capabilities built to engage and bond customers across the spectrum of digital touchpoints. Integrated directly with Salesforce, Annex Cloud Loyalty for Salesforce Marketing…

MarTech Interview with Steve Daheb, Chief Marketing Officer at ON24

Driving deeper customer engagements requires marketers to track the right engagement data, Steve Daheb, Chief Marketing Officer at ON24 joins us to share some tips while talking about his top martech observations: _____ Welcome to this martech chat Steve, tell us more about ON24 and its growth journey over the last few years and some new (latest) innovations! Thanks for having me!  ON24 was founded with a vision to help businesses succeed through engagement in a digital world. Today, we are enabling thousands of…

Merkle’s Global Executive Summit 2021 Presents Customer Experience Transformation: The Formula for Success

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the featured speakers for its Executive Summit, being held virtually June 15-16, 2021. The annual conference provides organizations the tools to achieve a total customer experience by connecting experiences across marketing, sales, commerce, and service. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite The theme for this year’s event is The Formula for Customer Experience…