Catalina and iHeartMedia Partnership is First to Deliver Podcast Measurement & Sales Attribution at Scale for CPG Brands

Catalina, a leader in shopper intelligence and omni-channel media solutions that personalize the shopper journey, has formed a groundbreaking partnership with leading audio company and the No. 1 podcast publisher iHeartMedia, to measure and attribute the impact of podcast advertising on offline sales in physical stores, which continue to represent the majority of CPG purchases. To date, podcast measurement capabilities have helped advertisers understand the impact of an ad campaign on brand lift metrics like purchase…

Largest Podcast Publisher iHeartMedia Launches First-of-its-Kind Private Podcast Marketplace for Brands

iHeartMedia  announced the launch of a new, first-of-its-kind Private Marketplace. The new Private Marketplace will provide advertisers with programmatic buying access to distribute their marketing to audiences across the most diverse and comprehensive library of shows in the world from the iHeartPodcast Network - the No. 1 podcast publisher globally - which has more than 30 million US monthly uniques and 257 million global downloads and streams. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to…

LiveXLive Partners With iHeartMedia To Exclusively Stream The “iHeartCountry Album Release Party With Florida Georgia Line” On…

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture announced that they will partner with iHeartMedia to exclusively livestream stream the "iHeartCountry Album Release Party with Florida Georgia Line" on Friday, February 19 at 7 pm local time. The "iHeartCountry Album Release Party with Florida Georgia Line" will celebrate their fifth album, Life Rolls On (BMLG Records), released on February 12, 2021. The virtual event, hosted by iHeartRadio's …

iHeartMedia Announces Groundbreaking iHeart 3D Audio, Innovative New Slate of Podcasts Using Binaural Audio Technology

With its new 3D audio arm, iHeartMedia invests in cutting-edge technology to pave the way for a more immersive podcast format iHeartRadio, the No. 1 podcast publisher globally according to Podtrac, announced iHeart 3D Audio and its strategic expansion into binaural podcasting, an innovative new method of producing podcasts that places listeners into the middle of an audio soundscape, immersing them in the story like never before. Tapping into the potential of innovative 3D audio, iHeartMedia will debut a captivating new…

iHeartMedia Names Yesenia Bello Senior Vice President of Diversity and Inclusion

iHeartMedia announced today that Yesenia Bello has been named iHeartMedia’s first Senior Vice President of Diversity and Inclusion, effective immediately. Bello will report to Michele Laven, iHeart’s Chief Human Resources Officer and Chief Diversity Officer. In this new role, Bello will work closely with Laven and iHeartMedia’s executive leadership and Human Resources divisions to drive comprehensive long-term and measurable diversity and Inclusion strategies across iHeartMedia, as well as develop and implement specific…

iHeartMedia Names Jordan Fasbender Executive Vice President, General Counsel and Secretary

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…

iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio platform in America, to integrate their respective data platforms for audio targeting to provide greater visibility into total audience impressions for Horizon clients and to be able offer brands data-based audience planning optimization across iHeartMedia’s broadcast and digital platform, including its more than 270 million monthly consumers…

iHeartMedia to Acquire Voxnest

Voxnest Provides Leadership Role for iHeartMedia as the Consolidated Marketplace of Podcasting iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide…

iHeartMedia, America’s Leading Podcast Publisher, And Radio Hall-Of-Famer Charlamagne Tha God Launch The Black Effect Podcast Network

A historic first-of-its-kind joint venture partnership developed to amplify Black voices, celebrate Black creators and invest in the Black community, with culturally relevant content across a variety of genres iHeartMedia, the No. 1 commercial podcast publisher globally according to Podtrac, and Charlamagne Tha God, one of the most influential and authoritative voices in media, announced a historic joint venture partnership to launch The Black Effect Podcast Network. “Blackness has an immediate, culture shifting effect…

LiveXLive Partners With Robin Hood And iHeartMedia For ‘Rise Up New York!’ Relief Benefit Hosted By Tina Fey To Support New…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

iHeartMedia Launches the iHeartRadio Living Room Concert Series Presented by State Farm®

iHeartMedia today announced the launch of “The iHeartRadio Living Room Concert Series Presented by State Farm,” a weekly performance series with the goal of bringing Americans together in the comfort and safety of their living rooms for performances by some of the biggest artists in music. The series will video stream and broadcast every Wednesday to celebrate the importance of community and being a “good neighbor” through the power of music during the COVID-19 pandemic. Premiering on April 29, the concert series will…

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore's industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore's Media Ratings solution, including video and YouTube measurement tracking. Marketing Technology News: IAB Names David Cohen President "We…

iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic…

LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses

Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in Successful Radio Marketing Findings Upend Many Common Advertising Industry Misconceptions Results Were Presented During a Special Workshop at the Automotive Analytics & Attribution Summit on November 19 Marketing attribution software company LeadsRx and iHeartMedia released the findings from their new marketing attribution study focused on automotive radio advertising. In 2018, the automotive…

WPP and iHeartMedia Launch ‘Project Listen’

Partnership Will Drive Innovation and Learning in Creative and Media Strategies Across All Audio Platforms iHeartMedia, America’s leading audio company, and WPP, the creative transformation company, announced the launch of Project Listen to develop next-generation insights, planning and creative capabilities in audio. “People are wired for sound – it grabs our attention, sets our mood, and triggers our memories and imagination. It transports us from a favorite artist’s soundstage, to a podcast courtroom or even another…

iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement

Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio company in the US, will advance radio attribution by supporting Nielsen Media Impact (NMI) and Continuous Diary Measurement (CDM) in Nielsen Audio's four book markets. With this agreement, Nielsen moves forward with its decision to implement Continuous Diary Measurement as planned in radio markets currently measured four times a year.  In addition, iHeartMedia's support boosts the…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

Triton Digital Releases the Australian Podcast Ranker for May 2021

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest Australian Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top 10 Publishers in Australia from 1 May through 31 May, 2021, as measured by Triton’s Podcast Metrics measurement service. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award A number of new entities appear in the Top 100 Podcast Ranker this reporting period including…

Willie Nelson, Thirteen Major Sports Leagues And Organizations Team Up With The Ad Council And COVID Collaborative’s National…

New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson's new cover of "I'll Be Seeing You" As an extension of their COVID-19 Vaccine Education Initiative, "It's Up To You," the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National…