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Retail Marketers Find New Ways to Meet Goals With Sidecar Amid COVID-19

Marketers have momentum at their backs with major shopping seasons ahead Retail marketers are renewing their focus on digital commerce advertising and deepening their partnerships with Sidecar as COVID-19 rewrites the retail landscape. "The trends we've seen year to date demonstrate our unwavering commitment to our customers' performance marketing needs and challenges," explained Andre Golsorkhi, founder and CEO of Sidecar. "Despite the disruption that COVID-19 is bringing to the retail industry, e-commerce is…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Gartner Identifies Five Technologies to Drive More Agile and Scalable Advertising Capabilities for Marketers

Inaugural Hype Cycle for Digital Advertising 2020 Provides Insights on Prioritizing Digital Advertising Technology Investments Gartner Inc.’s inaugural Hype Cycle for Digital Advertising 2020 report reveals five technologies that will have the greatest impact on marketers ability to respond and adapt to emerging trends. Among the 19 technologies represented in the Gartner Hype Cycle for Digital Advertising 2020 report (see Figure 1), marketers should keep an eye on advanced supply-side bidding, ad blocking, identity…

LeadSift Partners wIntentsify.io to Help B2B Marketers Action Contact Level Intent Signals Programmatically

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level. This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

Marketers: Keep Calm and Follow the Data in the Pandemic

As of this writing, no one knows for sure how bad the economic fallout of the pandemic will be. The news isn’t encouraging. These aren’t your grandfather’s jobless numbers. Oh wait, they are — if your grandfather was alive during the Great Depression. The economy has taken a hit, and people are scared. Even Google is thinking about cutting marketing budgets in half and implementing hiring freezes, according to CNBC. With so much economic uncertainty, panic is understandable, but it’s still counterproductive. The right way…

Marketing Artificial Intelligence Institute Launches AI Academy for Marketers

Marketing Artificial Intelligence Institute announced the launch of AI Academy for Marketers, an online education platform that helps marketers understand, pilot and scale artificial intelligence. AI Academy for Marketers is designed for marketing professionals and students at all levels, and largely caters to non-technical audiences, meaning registrants do not need backgrounds in analytics, data science or programming to understand and apply what they learn. The Academy features deep-dive Certification Courses (3 – 5…

Report: 84% of Marketers State Direct Mail Improves Multichannel Campaign Performance

Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of Multichannel Marketing." The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance. Tactile Marketing Automation, defined…

How Marketers Can Bounce Back from $1 Billion Conference Cancellations

Major events like the Adobe Summit and Salesforce Dreamforce reconfigured their annual conferences due to public health concerns amid the international COVID-19 outbreak In March, Adobe announced it was moving its highly anticipated annual gathering Adobe Summit 2020 from Las Vegas to the web due to coronavirus fears – throwing marketers in-person event strategy in flux. But it wasn’t the first conference to take this action. Many marketing and technology companies made the same difficult decision. Google Cloud Next,…

4media group, Inc. Recruits Digital Marketer Thomas Hoehn

Hoehn Brings More Than 30 Years of Social Media and Marketing Experience to Growing U.S. Team 4media group, Inc., a global integrated marketing and communications agency, welcomes experienced digital marketer Thomas Hoehn to the expanding 4media group team in the United States. Consistent with 4media group's plans for growth, Hoehn will be leading and building 4media group's digital and social media practice. Marketing Technology News: Inpixon Completes Acquisition of Global Distribution & Development License Ed…

Hive9 Launches Purchasing Support and Multi-Level Approvals for Marketers

Hive9, a provider of software for marketing leaders to plan, measure and predict revenue from marketing, has announced a major update with new features for purchasing support, approval workflows and budget management, as well as integration with JIRA. Enhanced purchasing support: New functionality enables users to select elements of their plans and assign them to purchase requests (PRs) These PRs connect to financial systems to help generate purchase orders that can then be recorded and referenced within…

Daymond John Welcomes Master Facebook Marketer Manuel Suarez

Manuel Suarez, CEO of the AGM Marketing agency and award-winning Facebook Messenger marketer will join Daymond John, Shark Tank co-host, and founder of the FUBU clothing company, on Daymond's show Power Talks on Tuesday, July 7th at 1:30 pm EST. Daymond John's Tuesday Power Talks are live-streamed on Daymond's Instagram channel. It can be found by going to @THESHARKDAYMOND. These Power Talks give viewers a glimpse into the real-life effects of world events on CEOs, entertainers, and entrepreneurs like Manuel Suarez.…

Trelleborg’s Richard Hepworth, Client of Stein IAS, Wins Ana Business Marketing Corporate Marketer of the Year Award

Stein IAS client and B2B leader, Richard Hepworth, President of Trelleborg’s marine & infrastructure operation, has taken home the accolade for Corporate Marketer of the Year at the internationally-renowned ANA Business Marketing B2 Awards. The company supplies the world’s ports and civil infrastructure with highly engineered polymer solutions. Tom Stein, chairman and chief client officer at Stein IAS, said: “Over the last 10 years, Richard Hepworth has transformed Trelleborg marine and infrastructure’s marketing…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

How Sports Marketers can be Data-Smart to Kickstart Success

Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership, sponsorship, and revenue, many sporting clubs are facing a year ahead with a devastating dent in their bottom line. So what can you do if you are a club, and you want to minimize that revenue hole as much as possible? The answer is to laser-focus on driving a compelling dialogue with fans and to use that dialogue to power your fan…

Tealium Predict ML Solution Helps Marketers Understand CX Data to Deliver ROI Faster

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

Strategies for Marketers: Helping the Food Industry Transform Through COVID-19

Any food industry leader knows that success requires a generous helping of hard work, creativity, and consistency. Yet, as restaurants around the world feel the full weight of coronavirus-related slowdowns, every standard for success is changing. Processes need to be transformed and digital transformation needs to be accelerated because I think it’s safe to say that social distancing may impact the way we dine out for years to come. Restaurants have responded to restrictions brought on by COVID-19 as best as they can,…

Measured Helps Marketers Understand Media Contribution with New Incrementality Calculator

Free Tool Predicts Financial Impact of Making Shifts in Budget Across Media Channels Measured, the most trusted technology for independent media incrementality measurement, announced the availability of a free Incrementality Calculator for marketers to understand the potential impact of shifting advertising budgets across online and offline media channels. "Especially during an ongoing global crisis with far-reaching impact on consumer behaviors, marketers need reliable insights for planning investments and forecasting…