Qorus and Digital Marketing Content OnDemand ContentMX Integrate to Make Access to Marketing and Sales Content

Qorus and Digital Marketing Content OnDemand (DMC) have partnered to create a single, integrated experience through the Go-To-Market with Microsoft program, which is available to all members of the Microsoft Partner Network Qorus is a sales enablement platform that allows partners to quickly find, customize, and share the marketing and sales content and campaigns they regularly create to amplify their marketing presence to prospective clients, track customer engagement with documents, and gain insight into how customers…

B2B Marketing Content Consumption Increased, While Session Times Decreased During COVID-19

Content consumption data shows that B2B buyers and customers engaged with more content more often during the pandemic, but had shorter session times New data from PathFactory reveals that B2B marketing content consumption increased significantly in the period immediately following the first lockdowns related to COVID-19 in the United States. These findings, which incorporate the content consumption data from hundreds of leading enterprise and mid-market technology companies, are now publicly available in a special report…

TotalAR Transforms Marketing Content from Static to Interactive

Holopundits' Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based…

Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced recently that the company has seen an increase of 112% in global marketing project value managed through its platform. The impressive increase stems from its ability to directly increase the speed and amount of revenue realized by its global enterprise customers. In addition, Cloudwords also announced that it has surpassed the 2 billion segment mark in the…

Dentsu’s Content Symphony Named Featured Partner Solution for New Adobe Marketing System of Record

Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management. Leveraging Adobe Workfront as part of Adobe Experience Cloud, this new system of record provides a source of truth that connects…

Contentgine Announces the Appointment of Ian Dix as Chief Marketing Officer

Contentgine, the World Leader in Intent by Engagement™ lead generation, announced today that it has hired veteran Chief Marketing Officer Ian Dix to lead its customer-facing activities. Dix will report to the Office of the Chief Executive Officer and oversee the company's sales enablement and marketing functions. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Dix brings a wealth of experience to the role, having served as the Chief Marketing Officer for three Fortune 500 companies, and four…

Marketing Technology Highlights of The Week: 31st May Featuring Contentsquare, Sitecore, TrueFluence, Experian…

Brand communications today have to be so much more effective and quick-to-change to meet evolving customer trends and changing economic and business conditions. How are marketing leaders using their marketing plans and martech to make a difference to their customer journey? Catch more in this MarTech Series Weekly Highlight: ______ MarTech Quote-of-the-Week! CRM trends are a response to ever-changing consumer behavior. Businesses today need to understand their customers’ needs and preferences at a granular level to…

OneAffiniti and Contentstack Partner to Deliver Content Marketing Capabilities for Global Channel Partners

Combination of Through-Channel Marketing and Agile headless CMS offers brands ability to expand beyond English-speaking markets globally Contentstack, the leading Content Experience Platform (CXP), today announced a partnership with OneAffiniti, a provider of through-channel marketing solutions for the world's largest technology brands and their 3,500 channel partners. As part of the partnership, OneAffiniti has integrated Contentstack into its proprietary Through-Channel Marketing Automation (TCMA) platform to accelerate…

Content Management Systems For B2B marketing and Sales Teams

Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use. A marketing CMS simplifies the work of content managers in unparalleled ways. With the right CMS at hand,  marketers will only take a while to track their ideas. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software A few parameters that you should…

Intent Data Reveals That in an Always-On World, ‘Content Marketing’ Reigns Supreme: Bombora Company Surge(R) Spots Trend

“Demand generation” and “content marketing” remain strong areas of interest for brands, as measured by Bombora Company Surge(R) This week’s intent data gives us an important reminder: Content is still king! “Demand generation” and “content marketing” remain strong areas of interest for brands, continuing their upward trajectory since January, as measured by Bombora Company Surge(R). Recent research from B2B International corroborates this point, revealing that demand generation is the top marketing focus for B2B…

Mediaplanet Wins 4 Prestigious Awards of Excellence for Its Content Marketing Work

The Academy of Interactive & Visual Arts' esteemed 27th Annual Communicator Award winners have been announced and Mediaplanet wins big with four overall Awards of Excellence (gold) that include two client-branded content pieces – the first piece titled, “Life-Saving Specialty Medical Care Helping People with Severe Eating Disorders” sponsored by ACUTE Center for Eating Disorders and the second piece titled “How a COVID-19 Diagnosis Helped This Couple Find a New Purpose” sponsored by Wave. The two additional Awards of…

Veriday Announces New Content Curation Feature for Financial Advisor Marketing Platform, Digital Agent

Veriday, a leading digital transformation solutions provider, released the latest update of the leading Financial Advisor marketing platform, Digital Agent. We are excited to announce our latest technical partnership with UpContent. Together, we are launching the latest feature on Digital Agent: DA Curate. Marketing Technology News: Hyperscience Unveils A New Class of Intelligent Automation For The Enterprise DA Curate is the first in a series of major feature releases on Digital Agent. DA Curate powered by…

MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful

Contentful rececently announced the release of their Compose + Launch feature; in this quick chat, Paul Biggs, Director of Product Marketing takes us through its top features while sharing a few martech and marketing best practices: _______ Tell us a little about yourself Paul…we’d love to hear about your role, a typical day at work?  I lead the EMEA Product Marketing team at Contentful, based out of our Berlin hub. In my day-to-day, I’m responsible for, or helping the team with, our go-to-market strategy: audience…

Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform

First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three…

Content Marketing Tools For Every B2B Marketer

As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the 12%? Irrespective of whether you are or aren’t, keep abreast of the latest in content marketing, learning about different content marketing tools, understanding them and adapting them to your digital marketing strategy is crucial.The importance of a strong content marketing strategy can never be overstated. There are hundreds of content…

Sprinklr Named a Leader in the 2021 Gartner Magic Quadrant for Content Marketing Platforms

Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, announced it has been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the "Leader" designation. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live…

Fintel Connect Introduces Fintel Check, an AI-Powered Content Marketing Compliance Tool

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

VERB Partners with Marketing 360®, a Leading Marketing Technology Provider, to Accelerate Adoption of its Interactive Content Management and…

VERB Technology Company, Inc., a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with Marketing 360®, a leader in business management and marketing software for small and medium-sized businesses and franchises. VERB and Marketing 360 offer complementary services that help small businesses grow more rapidly through an effective end-to-end sales and marketing program,…

Twk.Today Announces The Global Launch Of Its Disruptive Content Marketing And Media Profiling Platform

- The AI-powered platform will make it easier for the media and newsrooms to find the right business expert who is ready to comment on a story! - Signing up is currently active for individual business experts and PR agencies Twk.Today -Those Who Know- announced today the official launch of its experts and thought-leaders' media profiling and content marketing platform with an ambitious vision to solve global, historical and persistent issues in finding the right expert to comment on a story and eliminate the barriers and…

Welcome, A NewsCred Brand, Named A Leader (Now 4-Years Running) in the 2021 Gartner Magic Quadrant For Content Marketing Platforms

Welcome positioned highest for 'Ability to Execute' for the fourth consecutive year Welcome, the world's leading marketing orchestration platform, announced it has once again been recognized as a "Leader" in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the fourth consecutive year that Welcome has received the "Leader" designation and been positioned highest of all vendors along the 'Ability to Execute' axis. Marketing Technology News: openSAP Celebrates 5 Million Course…