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Acquia Acquires Mautic to Deliver First-Ever Open Marketing Cloud

Acquia, the open source digital experience company, announced that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry’s first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.…

Mautic, Inc. Continues Growth Path; Expands Reach with Certified Partner Program

800% Annual Increase in Sale of Marketing Automation Management Product, New Product Integrations and Notable Accolades Mautic, the company that provides the world's only Open Marketing Cloud, announced continued momentum in adoption and recognition for Mautic as the best alternative to expensive, closed marketing automation solutions. This most recent quarter included several new milestones for the company. Since its release in 2017, Mautic achieved 800% year-over-year growth in sales of Maestro, the industry's only…

Mautic Expands Executive Team with Addition of John Montgomery as Chief Customer Officer

Leader in Open Marketing Automation Welcomes Operations and Customer Success Leader as Global Demand Increases Mautic, the company that provides the world's only Open Marketing Cloud, announced that John Montgomery has joined the leadership team as the new Chief Customer Officer. Previously, he was Chief Operating Officer at Layer, and before that, SVP of Customer Success and Professional Services at Applause. Montgomery brings elite experience in building customer-driven teams focused on growth and retention. "Mautic…

Mautic, Inc. Achieves Another Record-Breaking Quarter; Sees Spike in European Adoption

Rapid Adoption Drives Top-line Growth and Expanded Investment In EU Mautic, the company that provides the world's only Open Marketing Cloud, announced another strong quarter, including setting company records for new customer wins and total deals in a quarter. Rapid adoption of Mautic as an alternative to expensive, closed marketing automation solutions has been a key driver in the company's growth, especially in Europe where the company saw 10X growth in the past year. To stay ahead of spiking European demand, Mautic…

Mautic Announces Melissa Leffler as Their New Vice President of Engineering

Open Marketing Automation Leader Welcomes Accomplished Technology Executive as It Tackles Next Phase of Sharp Growth Mautic, the world's only Open Marketing Cloud, announced that Melissa Leffler has joined the company as its new Vice President of Engineering. Leffler brings an outstanding track record of building world-class teams and products, most recently in senior engineering leadership roles with Carbon Black. "Adding an executive of Melissa's caliber is a real affirmation of what we're building, and will…

Mautic Inc. Achieves Record Q4 Results with 3X Quarter-Over-Quarter Growth in Sales

Open Marketing Automation Leader Increases Customer Base, Expands Team and Grows Product Portfolio Mautic, the world's only Open Marketing Cloud, announced it has seen rapid adoption of the company's marketing automation cloud platform, evidenced by a 3X increase in quarter-over-quarter sales in its recently-completed fourth quarter. Additionally, the company added key members to its leadership team and Board of Directors and launched a new management tool that enables companies to scale their marketing operations.…

Mautic Launches Maestro, A Marketing Management Solution Created Specifically for Agencies and Enterprises

Provider of Open Marketing Cloud Announces New Product that Increases Scalability and Saves Time for Marketers Across the Entire Business Mautic, the leader in modern marketing automation, announced the addition of Maestro, the industry's first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery,…

Acquia Names Chris Doggett Chief Revenue Officer

Industry Veteran Joins Company at Pivotal Growth Point as Demand for Digital Experience Solutions Skyrockets Digital experience company Acquia announced the appointment of Chris Doggett as chief revenue officer. Formerly the chief sales officer at Fuze, Doggett will work directly with field sales, account management, business development and the partner organization, overseeing all Acquia revenue-generating activities. Doggett’s appointment comes on the heels of Acquia’s 2019 growth—closing three significant…

Acquia Named a Leader in Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

Acquia Among 14 Companies Evaluated on their Ability to Execute and Completeness of Vision Acquia announced it was named a Leader by Gartner, Inc. in the 2020 Magic Quadrant for Digital Experience Platforms. This report evaluated 14 vendors, and Acquia was positioned in the Leaders quadrant based on its ability to execute and completeness of vision. According to Gartner, “Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations, but the market is fragmented…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Sreekant Lanka Joins iQuanti as Head of Paid Media

The former Head of Google's Programmatic Advertising Strategy to lead iQuanti's Efforts to Drive Superior Paid Channel Performance through Advanced Data Modeling Digital marketing company iQuanti announced the hiring of Sreekant Lanka as Head of Paid Media. In this new role, Lanka will now lead iQuanti's analytics-driven paid media practice. Sreekant brings over 20 years of digital advertising experience to enhance iQuanti's paid channel solutions and will oversee iQuanti's channel SMEs, solution specialists, and paid…

4-Tell and Tavano Team Announce Strategic Partnership

4-Tell and Tavano Team announced they are entering into a strategic partnership to provide a series of personalization solutions for NetSuite. The partnership combines the power of 4-Tell's patented personalization algorithms and Tavano Team's NetSuite expertise. Together, 4-Tell and Tavano Team have built a new NetSuite extension, 4-Tell Personalization. The extension allows for quick implementation of product recommendations, predictive search, and 4-Tell's data analytics platform on any SuiteCommerce site. "We have…

Verve Reaffirms Commitment To Fraud-Free Media With Pixalate Partnership And TAG Recertification

Verve Raises the Bar for High-Quality Media with Pixalate Partnership and TAG Re-Certification  Verve, the leading platform for location-powered programmatic video and display marketing, announced the implementation of Pixalate's MRC-accredited invalid traffic detection solutions across the full expanse of the Verve Velocity platform. The new partnership with Pixalate coincides with Verve's recent recertification for the 2019 TAG Certified Against Fraud seal from the Trustworthy Accountability Group. Integration of…

Adobe Delivers Commerce Advances for Small and Mid-Market Businesses

Magento Commerce Enhancements Drive End-To-End Customer Experience Companies across B2C and B2B need to engage their customers wherever they are, react faster to their changing needs and improve the experiences they deliver based on actionable insights. At Imagine 2019 this week, we announced an important update to Magento Commerce, the commerce solution in Adobe Experience Cloud for small and mid-market businesses. With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences…

Luokung Technology Corp. Announces to Acquire Artificial Intelligence Company

Luokung Technology Corp. (LKCO) ("Luokung" or the "Company"), a leading global spatial-temporal big-data technology company and a leading interactive location-based services company in China, announced that it has signed a stock purchase agreement to acquire 67.36% of Beijing BotBrain AI Technology Ltd and BOTBRAIN AI LIMITED (collectively "BotBrain "). The Company will invest RMB 20 million to BotBrain and will issue 804,162 ordinary shares at USD $7 per share to the former institution investors of BotBrain to obtain…

Lionbridge Layers AI-Powered Services onto Adobe Offerings

Lionbridge, the world's most trusted communications platform, announced it will showcase its AI-powered integration for Adobe Experience Manager at the Adobe Summit EMEA, Adobe's digital experience conference, from May 15–16 in London. As journey orchestration in marketing becomes increasingly important—72 percent of buyers expect personalized engagement—translation and localization have a growing influence on buyers. Adoption of the AI-enabled Lionbridge for Experience Manager integration has grown exponentially since…

Rush49 Among Handful Selected for Test of New Google Ads Platform

El Segundo Startup Excited About Elite Recognition El Segundo startup Rush49 was chosen as a pilot participant in the private Alpha phase of Google's latest advertising platform. In fact, Rush49 was one of the first few advertisers in the world to be whitelisted for this program. This distinction is otherwise exclusive to only a handful of giant advertisers in the space, such as Expedia and Groupon. "We are honored that Google would include us in testing such an important new platform," said Rush49 CEO and co-founder…

Accenture Interactive to Bolster Creative Capabilities by Acquiring Kolle Rebbe

Acquisition of One of Germany’s Leading Creative Agencies Will Help Accenture Interactive Create End- To-End Brand Experiences for Clients Accenture has entered into an agreement to acquire Kolle Rebbe, one of Germany’s leading creative agencies, known for its digital-first approach. The Hamburg-based agency will become part of Accenture Interactive and strengthen its ability to create and deliver integrated brand experiences for clients in Germany and across other geographies. The acquisition is subject to regulatory…

Adobe Completes Acquisition of Marketo

Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of Marketo, customers will benefit from the combination of Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing and revenue attribution technology, helping companies further connect marketing engagement to revenue growth. Marketo Engagement Platform will become part of Adobe Marketing Cloud, the leader in…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…