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Virtuo and Leanplum Partner to Deliver Personalized Mobile Experiences for Car Rentals

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

ServiceNow Delivers Native Mobile Experiences at Scale for Work

owered by the Now Platform, Now Mobile and Mobile Onboarding Apps Deliver Intuitive Employee Experiences While Removing Friction from Everyday Work Tasks ServiceNow, the company that makes work, work better for people, announces the launch of native mobile experiences for everyday work across the enterprise with the general availability of its Now Platform New York release. For the first time, consumer-like mobile experiences that can make almost any everyday work task easy to do have arrived, making our work lives as…

Embrace Raises $4.5 Million to Diagnose 5X More In-App Issues Than Any Other Mobile Toolset and Fix All of Our Mobile Experiences

The Only Mobile-First Application Performance Management Platform, Gathers and Replays Every Session to Remove the Flawed or Non-Existent Feedback Between Customers and Developers, Secures a Preemptive Round by Pritzker Group Venture Capital and Greycroft Embrace, the market leader in application performance management for mobile, announced the close of a preemptive funding round of $4.5 million in additional capital, led by Pritzker Group Venture Capital and joined by Greycroft and Vy Capital with follow-on from…

Localytics Launches Stages of Personalization Report and Personalization Performance Calculator to Help Brands Deliver More Targeted,…

Localytics, the leading end-to-end mobile engagement platform, announced the launch of its Stages of Personalization report and Personalization Performance Calculator to help brands better understand the sophistication level and impact of their mobile personalization efforts. With the Personalization Performance Calculator, enterprises can test how different combinations of personalization methods impact message performance and discover new techniques to deliver more effective mobile messages. Through the creation of the…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

Phunware Announces Partnership With Kontakt.io To Create Richer Location-Powered Mobile Experiences

Hardware-Software Pairing to Enable Enterprise Digital Transformation Across Industries Phunware, an enterprise mobile software company whose mobile application lifecycle management platform helps brands engage, manage and monetize mobile users worldwide, announced a partnership with Kontakt.io, a global IoT (Internet of Things) platform provider. The partnership pairs BLE (Bluetooth Low Energy) beacon hardware from Kontakt.io with Phunware’s powerful platform to enable real-time indoor wayfinding, workflow optimization…

Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

Dynatrace Enhances AI-powered Answers for Native Mobile Apps, Powering Seamless Experiences Across Digital Channels

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Bluescape Announces New Content Collaboration and Mobile Features for Improved Meeting Experiences

People Can Customize Their Preferred Unified Communications and Collaboration Tools into a Bluescape Digital Visual Container to Work Together More Efficiently and Creatively Bluescape®, a leading visual collaboration platform, announced its newest updates to make it easier for teams to work in Bluescape for a consistent experience across interactive touch screens, laptops, desktops, and mobile devices. The newest features enable users to customize workspaces, automate tasks and interact with content faster to be more…

Airship Unveils Airship Journeys, Offering Brands Revolutionary Simplicity to Create, Manage and Optimize Cross-Channel Customer Experiences…

Intuitive visual interface combines goal-driven guidance and unified cross-channel management to make innovative customer engagement easy for the marketer Customer engagement company Airship introduced Airship Journeys, a new visual interface that makes customer engagement simpler and dramatically more effective for the marketer. Airship Journeys combines the power of visual sequencing and cross-channel branching with glanceable views of goal-based performance to make it easy for marketers to quickly create, manage and…

BigCommerce Partners With DEITY to Simplify Mobile Commerce Experiences for Enterprise Brands

DEITY becomes Elite BigCommerce Partner, builds native Progressive Web Apps (PWAs) connector into BigCommerce BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, announced that its new partner and microservice-oriented architecture platform DEITY has launched DEITY Falcon for BigCommerce, a Progressive Web Apps (PWA) front-end that will give BigCommerce merchants the ability to use PWAs to deploy highly-engaging, native app-like experiences on desktop and mobile devices. DEITY…

3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experiences

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty engagement preferences for consumers and opportunities for brands to improve their loyalty programs through mobile. The full report is available in the 2019 Mobile Loyalty Report: Getting Conversational with Customers. 3C presented a mobile loyalty survey to 3,000 US consumers and brand marketers during April to gather year-over-year data on the…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

Mobify and Sitecore Partner to Help Brands Win Customers Through Enhanced Mobile Web Experiences

Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on Mobile Devices Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company's commitment to trust, transparency and brand safety.…

Narrative Expands its Mobile Ad ID and Digital Identity Resolution Offerings through Partnership with Infutor

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Phunware Launching Mobile Hospitality Solution at Atlantis Paradise Island The Bahamas

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced today that it is launching a mobile hospitality solution for Atlantis Paradise Island The Bahamas (Atlantis). For over two decades, Atlantis has been a cornerstone of the economy in The Bahamas, employing over 50,000 Bahamians, providing nearly 4,000 guest rooms and spanning well over 200 acres of Paradise Island. To manage the complexity of both the staff and guest…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Sectigo Experiences Record Demand for Digital Identity Management as Enterprises Strengthen Remote Access and Business Continuity

Sectigo has seen demand increase significantly for its cloud-based Certificate Manager solution as large enterprises seek better protection from service interruptions and vulnerabilities during the global pandemic. The company's digital identity management platform is helping complex organizations apply enterprise-grade Public Key Infrastructure (PKI), automation, and no-touch authentication to quickly secure and maintain operations across dispersed organizations. Marketing Technology News: Adobe Named Leader in Forrester…