Confiant Launches New Native Ad Verification Solution

Confiant Elevates Protection against Malvertising to Include On-Page Native Ad Monitoring Cybersecurity startup Confiant, Inc., the market leader in ad security and ad quality control for digital publishers, has expanded its verification technology to cover Native Ads. Publishers can now protect their users from malicious native ads that disrupt the user experience and threaten their security. Marketing Technology News: No-Code Business Intelligence Tool y42 Raises $2.9 Million to Provide a Scalable & Affordable……

Mediavine Launch Of Native Ads Generates More Than Four Times The User Engagement

Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native ad offering across its ±7,800 independent publisher websites. Whereas other ad tech companies offer a native-to-banner-style ad auction, Mediavine's solution is one hundred percent native, from the initial bid request to the final ad display. The process will operate on Mediavine's custom-built proprietary technology. Marketing Technology…

Outbrain Named Native Advertising Platform/Network of the Year at the Native Advertising Institute 2021 Awards

Outbrain won Gold for the company’s innovative technology and new product offerings Outbrain, the world’s leading discovery and native advertising feed for the open web, has been selected by the Native Advertising Institute as the Gold winner of the Native Advertising Platform/Network of the Year. David Kostman, Co-Founder and Co-CEO of Outbrain, commented on the achievement: “We’re very excited to have won the award for the Native Advertising Platform/Network of the Year. The events of 2020 have shown that independent…

How Dianomi Boosts Native Advertising Marketplace with Cutting-edge Adtech Solutions

Native Advertising Marketplace Dianomi Fuels Growth, Onboards Additional Financial and Business Publishers as well as Premium Brands to its Native-at-Scale Environment; Unique Ability to Reach the Financial Web Drives 64% YOY Revenue Growth in US in Q3 and Underscores its Role as a Key Revenue Stream for Publishers and In-Context Solution for Premium Brands In an otherwise disruptive and challenging year in the publishing industry, Dianomi has reported 58% revenue growth on a year over year basis, as well as an expanded…

Native Advertising Marketplace Dianomi Fuels Growth, Onboards Additional Financial and Business Publishers as well as Premium Brands to its…

Unique Ability to Reach the Financial Web Drives 64% YOY Revenue Growth in US in Q3 and Underscores its Role as a Key Revenue Stream for Publishers and In-Context Solution for Premium Brands In an otherwise disruptive and challenging year in the publishing industry, Dianomi, the financial and business-focused native ad marketplace for premium brands and publishers, reported 58% revenue growth on a year over year basis, as well as an expanded roster of the world’s leading business and financial publishers as well as new…

Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers

Marketers can now reach 285 million consumers programmatically within a range of Opera owned and operated mobile placements Outbrain, the world's leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to inventory across Opera’s ad network, served programmatically through Outbrain’s advertising platform, Amplify. Buyers are now equipped with direct access to Opera Ad Exchange, a global…

Outbrain Announces Partnership With Local Media Consortium to Become its Preferred Native Ads Provider

Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has partnered with the Local Media Consortium (LMC), a strategic alliance of local media companies, as the organization’s preferred native advertising provider. “We’re excited to partner with the Local Media Consortium. Now, more than ever, it’s incredibly important to support local journalism due to the critical role it plays helping people navigate the current times,” said Josh Feller, Senior Vice President, Global…

Microsoft Signs MGID for Native Advertising

Agreement gives advertisers access to native inventory across Microsoft's global news properties MGID, the global pioneer in native advertising, announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news. Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major…

RevJet Ad Experience Platform Now Supports Google Native Ads

Latest RevJet Integration Makes It Simple For Marketers To Deliver Compelling Ad Experiences to Billions of Gmail Users RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers, today announced new capabilities to build, personalize, update, and manage Google native ads, including Gmail and Google Responsive Display. With this integration, marketers manage Google's social and native ads alongside ad creative across video and display channel campaigns  — all from RevJet's…

Brainly – One of Gen Z’s Top Homework Resources – Launches New Native Ad Offering for Mobile and Desktop

General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement Brainly, the world's largest peer-to-peer learning community for students, parents and teachers, has announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers a unique opportunity to reach and engage on a deeper and more meaningful level with more than 10 million Generation Z (Gen Z) users in the United States. Native ads are available for both mobile and…

Verizon Media Expands Successful Native Ad Format with AR

Extends Suite of Experiential Offerings to Moments Ad Format Verizon Media announced that it is extending its experiential and extended reality (XR) offerings to include new augmented reality (AR) features for one of its most engaging and valued ad formats, Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. The rollout follows the company’s successful debut of AR on Yahoo Mail, seeing unprecedented user engagement, including average dwell times…

How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

Tremor Video Brings Native Ads to LG Smart TVs

Tremor Video is bringing its leading video advertising platform to the award-winning webOS smart TVs from LG Electronics, the companies announced. Tremor Video provides entertainment advertisers and apps with highly visible placements that are native to the smart TV experience across millions of connected TV devices – helping them to stand out with content discoverability in the battle for share of consumer viewing time. Marketing Technology News: Shopify to Acquire 6 River Systems The ad units will run in a highly…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms

RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the only platform that simplifies digital ad experience management for Fortune 500 marketers, announced the launch of their new Creative Builder for Social and Native advertising platforms. RevJet's Creative Builder enables marketers to build once and deliver into numerous top platforms, saving valuable time and resources. RevJet has made it simple to maintain consistency in…

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…

Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of…

With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and Found That More Creative on More App Publishers and Categories Generated the Greatest Engagement and Conversion Rates for Appreciate’s E-commerce App Clients Running more ads in-app across a broad range of app publishers in diverse interest categories was the secret to gaining profitable users in the 2018 holiday season, according to research from programmatic mobile…

Netmining Partners with Bidtellect to Offer Programmatic Native Advertising

Marketers Can Now Combine Native Ads with Audience Data for Stronger Retargeting Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP), to enhance clients’ intelligent native advertising capabilities. This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining…

Global Native Advertising Market Set to Be Worth over $400 Billion by 2025

ADYOULIKE, the leading in-feed Native Advertising technology, has released in-depth research forecasting the global growth of the native advertising market to 2025. Analysis of overall digital ad spend growth, combined with native advertising trends per market, globally, has revealed that native advertising spend is expected to increase by 372% from 2020 to 2025. This represents an increase in the native advertising market from $85.83 Billion in 2020 to a total global value of $402 Billion by 2025. The US will…

Outbrain and Ligatus Join Forces to Form a Native Advertising Powerhouse

Outbrain Enhancing Its Leading Discovery Platform Through the Acquisition of Ligatus, Europe’s Top Native Ad Solutions Provider Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has entered an agreement to acquire Ligatus, a fully owned subsidiary of Gruner + Jahr which is a Bertelsmann group company, in a stock deal. Ligatus is a leading European based native advertising solution provider with headquarters in Cologne, Germany and offices in Germany, France,…