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Copper Releases New Study, Revealing that CRMs Need to Adjust to Serve Today’s Relationship-Makers Outside of the Traditional Sales Team

The Length of Business Relationships Is Increasing, While the People Using CRM and Productivity Are Merging Copper, the #1 Google-recommended CRM formerly known as ProsperWorks, announced the results of a new study, sponsored by Google and commissioned by Qualtrics Research, that determines how businesses are impacted by the relationships they build and the role CRM software plays in enabling them. The new report titled, “The Future of Relationship Management” surveyed more than 2,500 global business professionals in nine…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO

Block becomes Advisor to the CEO Salesforce announced that Keith Block has stepped down as co-CEO of Salesforce and Marc Benioff is Chair and CEO of the company. Block is remaining as Advisor to the CEO. "It's been my greatest honor to lead the team with Marc that has more than quadrupled Salesforce from $4 billion of revenue when I joined in 2013 to over $17 billion last year," said Block. "We are now a global enterprise company, focused on industries, and have an ecosystem that is the envy of the industry, and I'm so…

Salesforce Reveals Top Super Bowl Social Chatter Including Most Popular Advertisers, Hashtags, and Images

As fans gathered to watch Super Bowl 54 unfold, it was also game on for advertisers. Each year, the Super Bowl spots are highly coveted, as advertisers seek to reach millions of consumers during the big game in the hopes of inspiring societal conversation in the days and weeks after. This year, we saw brands like Doritos (Frito-Lay), Avocados from Mexico, and PepsiCo unsurprisingly return to make a splash during the Super Bowl. Meanwhile, automaker Porsche aired its first Super Bowl ad in 23 years and Hard Rock…

Chief Outsiders Welcomes Tech, Healthcare CMO Ann Marie Beasley To Its Team Of Fractional Chief Marketers

Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the nation’s leading “Executives-as-a-Service” company of fractional chief marketers. A proponent of integrating marketing with other key business units, Beasley brings her belief that marketers should be treated as a strategic partner and growth facilitator for businesses. Marketing Technology News: Qwantify Guarantees e-Commerce Success for…

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

Daily AdTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Merkle, DoubleVerify, YuppTV, Meredith Corporation, Elo. Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and…

How to Fix Sales Churn

Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn't done: you also have to make sure you don't lose them. That’s what’s known as the dreaded Sales churn. Understanding and measuring Sales churn is critical. As a metric, churn is objective. But how to solve churn is much more subjective. Here, I will outline how to manage these metrics and solve sales churn. Before I start though, I should state a few baseline premises upfront; they might be…

Hotnest Raises USD 6 Million to Automatize Marketing and Sales for SMEs

Round Led by Leading Chinese Investors China Merchants Capital and Oriza Holdings, Followed by Existing Investors Hotnest Technology, a China - Germany based AI Marketing and Consulting Automation Platform, has raised 6 Million USD for their Series A funding. This brings their total funding to over USD 8 Million to date. Hotnest is one of the very few Chinese- European co-founded startups that were able to attract leading Chinese Venture Capital investment. “Historically we have been very focused on the Chinese market”…

Hotnest Raises USD 6 Million for Sales and Marketing Automation

Hotnest Technology raises additional USD 6 Million Series A, total funding to date exceeds USD 8 Million Round led by leading Chinese investors China Merchants Capital and Oriza Holdings, followed by existing investors Funds will be used to further develop big data technology, European market entry and helping brands and companies scale in the Chinese market Hotnest Technology, a China - Germany based AI Marketing Automation Platform, has raised 6 Million USD for their Series A funding. This brings its total…

Act-On Releases Customer-Driven Product Innovations, Enhances Ease-Of-Use For Marketing and Sales

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

Turn Small Business Saturday Traffic into Future Sales: Five Ways the Right CRM Can Help

The holidays are just around the corner and for many small or mid-sized businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift. In fact, Small Business Saturday continues to grow more popular each year, with 2018 posting records in both participation and spend with 104 million shoppers spending $17.8 billion. These numbers are astounding—and…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

Lucd Partners with BrownStone Advisory for Launch of AI Sales and Marketing Enablement Platform

Lucd and Brownstone Advisory's AI Sales and Marketing Enablement Platform Will Automate Inside Sales, Outside Sales, CRM Services, Corporate News, and Content Delivery Lucd, an Enterprise AI platform and solution services company announced it has partnered with BrownStone Advisory, the premier outsourced sales company for launch of an AI Enabled Sales Platform. Lucd and BrownStone Advisory's AI enabled sales platform will accelerate corporate pipeline and revenue growth by automating Inside Sales, Outside Sales, CRM…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…

Orange Leaf’s Off-Premises Sales Success

Taking Froyo and Treats Outside the Store Is Proving Beneficial for the Brand Orange Leaf is taking full advantage of the demand for off-premises food by putting a strong focus on Catering and Mobile Delivery over the past year. This year, Orange Leaf is up 68% in off-premises sales compared to 2018. Strategies to expand their online catering presence, get into schools, and elevate third-party delivery partnerships have been a driving force for this increase. Orange Leaf's…

Spekit Raises $2.54 Million to Reinvent Salesforce Training

The Just-In-Time Learning Platform for Driving Digital Adoption Backed by Bonfire Ventures and Matchstick Ventures Spekit, the just-in-time digital adoption platform enabling teams to communicate change and surface training across applications, has raised a $2.54 Million seed round led by Bonfire Ventures with participation from Matchstick Ventures and individual investors including, Dan Scheinman, an investor in transformational technology companies including Zoom and Treasure Data.…

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy statistics about how much video is uploaded to YouTube per day. How can anyone realistically keep up with that? Outside of savvy audiences knowing exactly how to opt-in to the right cadence and clients for intel, the rest of the public needs the platform to curate and/or algorithmically…

Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study

The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High Expectations Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement, according to a July 2019 Seismic-commissioned study conducted by Forrester Consulting. The State of Enterprise Sales Enablement, 2019 uncovered that asset personalization, data-driven insights, and…

Dame Jayne-Anne Gadhia to Join Salesforce as UK and Ireland CEO

Salesforce, the global leader in CRM, announced that Dame Jayne-Anne Gadhia will join the company on October 1st as CEO, Salesforce UK and Ireland (UKI) to lead the company's UKI business through its next stage of growth. Salesforce is experiencing rapid growth in the UKI and in June last year the company announced plans to invest $2.5 billion in its UK business over the following five years. As part of this investment, Salesforce has increased headcount, data centre capacity and office space to support its rapidly…