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Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

Parks Associates: More Than One-Third of US Broadband Households Listen to Podcasts Weekly, and 9% Subscribe to an Online News Service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19. Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preferences, service spending, and value perceptions for…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

Casted Secures $2.35 Million Seed Funding, Launches First Marketing Platform for Branded Podcasts

High Alpha Capital, Elevate Ventures, and SaaS industry leaders infuse Casted with growth capital for category-leading podcasting platform Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, today announces $2.35 million in seed funding as it launches from the High Alpha venture studio. The round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors. “In recent years, we have all seen…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over…

Are Americans More Likely to Listen to Podcasts Than European Listeners?

Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts  Podcasts recently have been hailed as the 'in thing', especially among millennials, who claim podcasts to be a big boon for their on-the-go lives. Podcasts are a millennial's go-to channel to procure information on politics, sports, spirituality etc. Moreso, with claims of subscriptions getting cheaper and content getting richer, the marketing strategy behind promoting podcasts does…

LiveXLive Releases New Unified Audio-Video Smart TV App Experience On Apple TV, Roku And Samsung TV, With Amazon Fire

New Upgraded Apps Deliver Songs, Shows and Podcasts in Personalized Dashboard to Over 90 Million Consumers in United States and Canada LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly…

LiveXLive and PodcastOne Team with Adam Carolla to Combine Stand-Up Comedy with Musical Performances in Live Streamed Video Podcast

Airing as Part of "Adam Carolla Is Unprepared" Stand-up Comedy Tour, Event Showcases New 'Music Meets Comedy' Franchise for LivexLive and PodcastOne LiveXLive Media, Inc. , a global digital media company focused on live entertainment, and PodcastOne, a leading subscription and advertiser-supported podcast network, announced today a first-of-its-kind live streamed and video podcast format combining stand-up comedy with musical performances in collaboration with Adam Carolla -- a Guiness World Record holder for "most…

Appinium Announces Major Update to the Most Effective Way for Salesforce Users to Leverage Video, Multimedia, and Learning

Appinium's technology makes them the only option for Salesforce users who want real-time marketing, sales enablement, learning and customer-service data, all in one place While there are currently multiple sales-enablement and video marketing options on the Salesforce platform, Appinium is the only one that offers comprehensive marketing, sales enablement, customer-success, and learning data build natively on Salesforce. Their ViewTrac app allows Salesforce users to view a wide range of data for video, podcasts,…

Everything Has Changed: Brands Adapting to the New Post-Coronavirus Normal

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

Meltwater Announces New Product Updates and a New Corporate Website

Meltwater, a global leader in media intelligence, announces its Aurora Product Release, detailing a range of solutions, workflows and new functionality in its flagship product. The release follows the success of the Fjord Product Release last October, and the release name is another nod to Meltwater’s Norwegian heritage. Meltwater has also launched a brand new website, which articulates everything that the company now offers, and how they help to bring Marketing, PR and Communications teams closer together, with an…

LIZHI App Launches Online Reading and Recitation Campaign to Honor the Spirit of China’s Youth Day

With support from the Recitation Association of Guangdong Radio and Television and many other social organizations, LIZHI INC. ("LIZHI" or the "LIZHI App"), a leading online UGC audio community and interactive audio entertainment platform in China, worked in partnership with ZAKER to launch an online reading and recitation campaign on China's Youth Day, honoring the memory of May 4th movement of 1919 by inviting young audiences to revisit this significant historic event once again with their voices. As a vibrant audio…

MOXY Social Media Platform Poised to Transform the Democratic Process

Ground-Breaking Approach to Voter and Politician Engagement Promises to Energize Millennial and Gen-Z into Action Epluribus LLC released its non-partisan social ecosystem designed to link voters, elected officials and thought leaders in dynamic 21st century fashion.  MOXY™ is available as an app for Apple iOS, Android and for web browsers as a single stop for all things touching the political lives of U.S. residents 13 years and older.  The robust platform benefits both voters and politicians. Marketing Technology News:…

VAB Examines How Media Is Helping Americans Cope During Pandemic in New as Time Goes by Custom Study

With U.S. television viewership and other media usage increasing during the coronavirus pandemic, VAB is releasing findings from a new custom consumer study, As Time Goes By: How Media Consumption is Helping America Cope, evaluating current consumer media use behavior, social interactions and how these changing behaviors impact brands. Additionally, As Time Goes By answers a variety of marketers’ most frequently asked questions related to the pandemic. Marketing Technology News: Aarki Expands Presence in APAC With a New…

5W Public Relations CEO, Ronn Torossian Interviewed on Amazing Business Radio

5W Public Relations, one of the largest independently-owned PR firms in the US, announces Founder and CEO, Ronn Torossian has been interviewed on the Amazing Business Radio podcast by customer service expert, Shep Hyken. The episode, titled, Crisis Management and the Customer Experience, dives into strategies for managing PR and global crisis while strengthening your relationship with your customers. The episode is now available everywhere you listen to podcasts including iTunes, Spotify, Google Podcasts, iHeart Radio and…

LiveXLive Partners With Robin Hood And iHeartMedia For ‘Rise Up New York!’ Relief Benefit Hosted By Tina Fey To Support New…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

Magellan AI: How Coronavirus Has Impacted Podcast Advertising

Magellan AI, the podcast industry's leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry's advertising landscape. While many analytics companies have addressed the change in podcast consumption, to date there hasn't been a report addressing advertising activity and spend. This report does so. In this whitepaper we explore the following: What's happening in the market overall? Which advertiser categories have increased or decreased spend?…

LiveXLive to Acquire ‘PodcastOne’ and to Enter the Rapidly Growing Podcast Market

LiveXLive Expects the Acquisition to be Accretive, Strengthen Its Balance Sheet and Diversify Its Business Model with Significant Advertising Component LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has signed a definitive agreement to acquire Courtside Group, Inc., the owner and operator of PodcastOne, a leading subscription and advertiser-supported podcast network home to popular and star-studded podcasts across top genres including sports, comedy, celebrity…