5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Zaius Adds New Dimension to Customer Behavior Analytics Using Predictive Intelligence

Zaius, Recently Named 'Best CRM', Is Used by Global Brands to Connect Customer Data, Analyze for Targetted Segmentation, and Orchestrate Customer Interactions Zaius, the architect of Assisted Marketing, unveiled Zam, the data science-powered marketing assistant that supercharges the award-winning Zaius customer relationship management (CRM) platform. Zaius is the only CRM to provide the visibility of a Customer Data Platform, the cross-channel campaign functionality of a next-gen Email Service Provider, and the…

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate…

The Mars Agency Introduces Marilyn, the First End-To-End, AI-Enabled Predictive Commerce Intelligence Platform for Marketing to Shoppers

Built on Innovation and with Watson, IBM's AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, announced the launch of Marilyn, a predictive commerce intelligence platform comprised of nine interconnected technologies that work together to improve marketing efficiency and provide greater confidence to marketers at every critical decision point across the marketing cycle. From understanding the growth potential of a…

Net Element Launches Blade, Fully-Automated, Artificial Intelligence-Powered Underwriting Solution with Predictive Scoring

Net Element’s Blade unlocks the power of artificial intelligence Net Element, Inc., a global technology and value-added solutions group that supports electronic payments acceptance in a multichannel environment including point-of-sale (POS), e-commerce and mobile devices, announces that it has launched Blade, its proprietary, fully-automated, artificial intelligence (“AI”)-powered underwriting solution with predictive scoring. Blade is a software built for underwriting and on-boarding of new merchants, reducing potential…

SparkPost Introduces the Industry’s First Predictive Email Intelligence Platform

SparkPost, the #1 email delivery and analytics service, announced SparkPost Signals, the first predictive email intelligence platform which analyzes the behavior of trillions of emails to predict email engagement and delivery health. It allows marketers to optimize their email delivery based on predictive analytics and machine learning to maximize revenue and avoid costly outages. Signals represents a major advancement in email analytics, as SparkPost works to transform the email delivery and deliverability market with data.…

Kochava Intelligence: Business Services Driven by Predictive Analytics and Machine Learning

Services Include Campaign Insights, Churn Modeling and Ad-Buying Recommendations Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announced an enhancement to their Kochava Intelligence suite of business intelligence tools with campaign analysis on attribution, Insight Reports on ad-inventory buy recommendations, and churn modeling to reduce attrition. "Marketers are overwhelmed with data and being able to extract the most meaning from it. They must consistently…

Loop Insights To Launch UKLIPZ, First Ever Artificial Intelligence Verified Mobile Video Review Platform

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

In Response to COVID-19 Consumer Shift, inPowered.ai Releases Content Intelligence

AI Platform Delivers Solution to Content Marketing's ROI Problem inPowered.ai, the AI platform built to deliver business outcomes with content, introduced today Content Intelligence: a SaaS offering created to solving content marketing's ROI problem. Developed in response to COVID-19, Content Intelligence is able to decipher what content is resonating most with consumers while driving them down the funnel to take action and deliver real ROI -- changing brand perception, increasing actions taken onsite, lead generation and…

Nielsen’s Global Consumer Business Reinvents Itself For The Future Of Consumer Intelligence

The new brand identity underpins the company's transformation into a standalone, tech-forward company Nielsen's Global Consumer Business unveiled a striking new brand identity—including new company name and logo—at Intelligence Reimagined, the latest, virtual iteration of its annual Consumer 360® event. Once Nielsen's Global Consumer Business becomes a stand- alone company it will be known as NielsenIQ, identified by a new brand logo with a vibrant Flash Green color that reflects the company's dynamic and optimistic spirit,…

Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

Leading Airline Improves Sales Conversions by 50%, Gains an All-New Window Into Online Customer Behaviors and Interests With Genesys As passengers scoured Ethiopian Airlines' website to adjust or cancel flight itineraries amidst COVID-19 travel restrictions and bans, its contact center agents knew precisely how and when to intervene. Genesys Predictive Engagement, an application that leverages artificial intelligence (AI) and machine learning, helped the airline use real-time statistics and data to engage passengers in…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

CloudCommerce Adds Artificial Intelligence Layer to SWARM

CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM, the Company’s proprietary audience intelligence solution. Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign. Marketing Technology News: Time to Spend…

iAdvize Launches “Augmented Intelligence”: A Unique Collaboration Solution Between Human And AI For High-Impact Conversations And To…

iAdvize the leading conversational platform being used by major retailers and brands around the world today officially announced the launch of its Augmented Intelligence solution which combines Human and Artificial Intelligence (AI) into its messaging system so online retailers can understand and respond to their customer’s intention at every stage of the customer journey. Millions of messages are exchanged every month between brands and their customers on the iAdvize platform who have reported an 82% increase in online…

Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content. "Consumers want to interact with brands in a more experiential way, relying in part, on…

Lytics Predictive Audiences Gives Marketers the Tools to Build Accurate, Powerful Lookalike Models in Minutes

Identify customers at key stages of their lifecycle and deliver personalized experiences in real-time using the right data Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle. For the first time ever, marketers without data science expertise can take control of…

ABBYY Process Intelligence Gains Momentum with Global Partnerships

One year after TimelinePI merger, momentum driven by technical innovation and demand for rapid business transformation One year after TimelinePI merged with ABBYY, ABBYY reports growing momentum for its advanced Process Intelligence solution. ABBYY offers the only solution that combines the benefits of accessing and understanding enterprise content with process analysis. It empowers businesses to use the information contained within their systems to create a visual model of their processes, analyze them to identify…

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers

New “CATIE” Solution Optimizes Facebook Ad Creative on Performance, Cost Aisle Rocket, a growth-driven marketing agency that unifies creative services, data and technology to drive results, announced today the launch of its Creative Attribute Tracking and Intelligence Engine (CATIE), a new predictive analytics tool for optimizing creative elements across Facebook advertising campaigns. Marketing Technology News: Automation Anywhere Strengthens Channel Program to Accelerate Global Partner Success The CATIE technology…

P360 Adds Advanced Artificial Intelligence Capabilities to its Sales Enablement Platform BirdzAI

Life sciences commercial organizations can now forecast sales, predict churn, analyze brand propensity and launch new products with BirdzAI P360, a leading developer of technology for life sciences companies, announced major updates to its sales enablement platform BirdzAI. The BirdzAI platform now includes advanced Artificial Intelligence (AI) capabilities that enable real-time decision-making for sales organizations by providing deep insights derived from a wide variety of proprietary and tertiary datasets. Key features…

RevTrax Launches Predictive Purchase Data Product Offering

RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, announced the launch of its newest product, Predictive Purchase Data (PPD). With this new product, for the first time ever, RevTrax is leveraging more than a decade of consumer behavioral data to enable broader personalization use-cases for marketers. “PPD can support a whole breadth of…