DataGrail Research Reveals 70% of Privacy Professionals Agree Their Systems Will Not Support New Privacy Regulations

Thousands of Manual Processes Increase Risk of Human Error, Strain Productivity; Half of Companies Missed GDPR Compliance Deadline--Most Plan New Hires for Regulations DataGrail, the privacy management platform purpose-built for the European (GDPR), Californian (CCPA) and impending privacy regulations, announced the publication of "The Age of Privacy: The Cost of Continuous Compliance." The report benchmarks the operational impact of the European General Data Protection Regulation (GDPR) and the California Consumer…

BigID Expands Global Sales Organization to Help Enterprises Meet Worldwide Privacy Regulations

On the Heels of Record Sales Growth in 2018, BigID Adds New SVP Global Sales, VP Pre-Sales Engineering and Sales Teams in London, Paris, Stockholm, Zurich, São Paulo, Singapore to Existing US Sales Organization BigID, Inc. the leader in data-centric personal data privacy and protection, announced that it has expanded the company’s sales presence in Europe, Asia and LATAM to meet demand from new global privacy regulations. BigID has also appointed Michael Trites as senior vice president of global sales to oversee the…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy…

AppsFlyer, the global attribution leader, published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance for advertisers seeking to optimize return on their investment in mobile advertising campaigns. According to the white paper, while advertisers are generally satisfied with the features of their measurement solutions, concerns remain high when it comes to privacy protection and compliance capabilities. Marketing Technology…

Spirion Launches New Products to Simplify Compliance With Expanding Privacy Laws and Regulations

Spirion, a pioneer in data protection and compliance, announced new products to its award-winning Data Privacy Management portfolio – Spirion Compliance and Spirion Analytics. Both products are designed to help organizations manage risk and reduce costs associated with growing privacy regulations worldwide. The new products feature advanced capabilities around compliance, analytics, and discovery, including automated Subject Rights Request (SRR) workflows, from Data Subject Access Request (DSAR) intake through…

TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

SpotX Expands Privacy-Compliant Audience Data Technology for CTV

Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising platform, today announced it has developed a comprehensive suite of custom audience data tools that enables media owners and advertisers to target audiences using first-party, third-party, or subscriber data in a privacy-compliant way. SpotX first began investing in and developing advanced technologies that support data activation and protection…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

After building a profitable zero-party data software business, Wyng rolls out essential infrastructure to accelerate the marketing industry's shift to transparent and ethical data practices Wyng, the leading provider of zero-party data (ZPD) software, today announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on…

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the first-of-their-kind in the marketing industry. With this launch, Wyng uniquely equips brands to build deep and profitable customer relationships based on trust, while ensuring compliance with evolving privacy regulations. With data collection and privacy central issues on a global scale, tech giants and the marketing industry have come under…

Auth0 Appoints Lucy McGrath as Vice President of Privacy

Former Thermo Fisher Scientific and NBCUniversal executive leads Auth0’s global privacy programs Auth0, the identity platform for application teams, today announced that Lucy McGrath has been appointed as the company’s first Vice President of Privacy. McGrath is an international data privacy lawyer and will be responsible for enabling Auth0 and its customers to continue to solve dynamic privacy challenges and protect the users and other humans impacted by their work. Marketing Technology News: Elastic and Confluent…

Blis Launches Playbook – Preparing For A Privacy-first World: Your Personal Guide To Getting Impersonal

Blis, the pioneer of privacy-first location-powered advertising, announces the launch of its new playbook, 'Preparing for a privacy-first world: your personal guide to getting impersonal'. This educational playbook complements the company's global 'It's nothing personal' ad campaign launching , to create awareness about the need for a privacy-first approach. Changes to IDFAs and cookies will fundamentally affect every part of the campaign cycle, from planning through to activation and measurement. A recent Blis study…

Audiencerate Achieves TRUSTe International Privacy Verification Through TrustArc

Verification Highlights Audiencerate's Commitment to International Privacy Standards TrustArc, the leader in data privacy management and automation, today announced that Audiencerate, the identity hub, has received the TRUSTe International Privacy Verification from TrustArc. The verification illustrates that verified organizations maintain industry-established principles and standards for protecting personal data. "We are thrilled and proud to have received the TRUSTe Verification, demonstrating our commitment to privacy…

Consumers Take Action on Privacy: New Research Shows Nearly Half of Privacy Requests Sent in 2020 Were to Stop the Sale of Personal Data to…

With data subject requests (DSRs) and associated costs increasing, research shows the impact of the California Consumer Protection Act (CCPA) on companies’ privacy practices B2C organizations who manually processed DSRs spent approximately $192,000 per million identities in 2020 to process and fulfill data subject requests. DataGrail, the modern privacy platform designed to help brands build trust and transparency, today unveiled the results of its 2021 proprietary research report that looks at consumer privacy trends.…

Manetu to Manage Privacy Data and Consents for PrivSec Global 2021

Manetu's Consumer Privacy Management (CPM®) platform will again manage privacy for all conference attendees Manetu, a leader in data rights management, today announced that the company will be a co-sponsor of Data Protection World Forum's PrivSec 2021 conference.  As part of this collaboration, DWPF will use Manetu's Consumer Privacy Management (CPM®) platform to secure and manage attendees' personal information and consents. Marketing Technology News: Why Affiliate Marketers Need Ad Tracking Innovation Now Presented…

Why Brands Need to Embrace the Privacy-First Cookieless Future

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

NetSfere Named as the Leading Secure Enterprise Messaging Platform as Compared to Microsoft Teams, Slack and Others Amid Growing Security…

n a recently released report, analyst firm 451 Research S&P Global Market Intelligence warns that the privacy policy backlash recently experienced by WhatsApp is a wakeup call for businesses, highlighting the relevance that secure enterprise communications will have post-COVID-19. Nearly a year since the outbreak, organizations are shifting their focus to the long-term and have encountered new challenges, such as addressing the complexities that enabling secure remote collaboration entails. While the use of consumer…

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a…

New Solution Gives Resonate a Competitive Edge in the Race to Accommodate Evolving Privacy Regulations and Google’s Planned Deprecation of Third-Party Cookies in 2022 Resonate, the leading provider of A.I.-driven consumer data and analytics, has unveiled its Privacy-Preserving Insights Solution, a comprehensive cookieless consumer intelligence solution designed to enable organizations to maintain a deep understanding of consumers amid a shifting privacy-first landscape. This solution comes well in advance of Google’s…

ZoomInfo Expands Privacy Team, Further Demonstrating Its Data Privacy, Compliance, and Security Leadership

Team’s Expertise in Technical, Legal, and Regulatory Privacy Strengthens the Company’s Commitment to Education, Transparency, and Upholding Consumers' Rights to Privacy ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the expansion of its dedicated privacy team, further demonstrating its commitment to customers around data privacy, compliance, and security. The privacy team is tasked with delivering one of ZoomInfo’s core missions: providing transparency about…

Amid the Rapidly Evolving Privacy Landscape, DataGrail Raises $30 Million Led by Felicis Ventures to Advance Brand Trust and Transparency

Deep integration with expansive ecosystem of hundreds of popular business systems removes the complexity and costs associated with privacy regulations DataGrail adds leaders such as Dexcom and WWE to an impressive roster of existing customers DataGrail, the modern privacy platform designed to help brands to build customer trust and transparency, today announced that it has raised $30 million in Series B funding in a round led by Felicis Ventures and joined by leaders in today's SaaS ecosystem, including HubSpot and Okta.…

TrustArc Launches PrivacyCentral for Holistic Management of Ongoing, Scalable Data Privacy Programs

PrivacyCentral Automates Data Privacy Management, Empowers Privacy Professionals to Do More With Less Through Contextual, Real-Time Insights TrustArc, the leader in data privacy management and automation, today announced PrivacyCentral, the first data intelligence center that provides a single point of entry for managing every phase of an organization's privacy journey. PrivacyCentral simplifies the creation and management of ongoing privacy programs and eliminates the reliance on repetitive compliance processes as a new…