Company continues to innovate and attract new talent, appointing new CRO Smartly.io, the leading social advertising automation platform for creative and performance marketers, reported continued growth and momentum in 2020, significantly increasing revenue year-over-year. Following a majority investment from Providence Equity Partners in December 2019, Smartly.io has continued to help 600+ brands scale their social advertising results, while advancing its product and partner vision. Introducing the only end-to-end creative…

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

The World's Largest Third-Party Publisher of Local Social Advertising Exceeds 1 Million Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced another milestone achievement with one million Facebook and Instagram campaigns published since launching its social advertising technology in 2016. Marketing Technology News: MagicLamp Software Announces Armand Lange as Vice President of Sales "With more local social campaigns published through our platform…

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertising Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only…

New Capability Allows Clients to Boost Revenue by offering Ongoing Campaigns Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform. "Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns," said Paul Elliott, CEO, Tiger Pistol. "Now our clients…

Surpassing $1.5 billion in annualized ad spend – creating the dominant advertising platform for social media Sprinklr, the world’s first Unified Front Office for Modern Channels, announced that it has acquired Nanigans’ social advertising business. Nanigans’ social advertising business is a perfect complement to what Sprinklr has been building for the past decade – one platform for customer experience management. With this transaction, Sprinklr is now the definitive powerhouse in performance and brand social…

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

HiSmile Partners with Brand Networks; Increases ROAS and Cuts Costs During Busiest Sales Period Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that oral cosmetics company HiSmile was able to accelerate growth by driving cost-efficient conversions and maximizing return on ad spend (ROAS) through social advertising with Brand Networks. HiSmile, well known for its savvy influencer marketing that launched the teeth whitening startup into a multimillion-dollar…

AspireIQ’s Brand Access Manager Enables Brands to Deliver More Authentic and Effective Paid Social Ads Through Influencer Content AspireIQ, the leading platform for producing original branded creative at scale, released Brand Access Manager, the first solution to empower brands to seamlessly turn branded content into paid advertisements on Facebook and Instagram. With Brand Access Manager, brands can achieve a higher return on investment (ROI) and lower cost per action (CPA) through more authentic, personalized original…

Brand Networks, the cross-channel managed media software and services provider, announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons. “Brick-and-mortar businesses are under attack in today’s digital world. They are looking for…

Facebook and Google UAC Advertisers to Save Time and Money with Customizable Performance Video Templates and Self-Service Video Bulk Editor ConsumerAcquisition.com announced the launch of a video automation platform with new performance templates and self-service video bulk editor integrated into the Creative Studio platform for Facebook and Google UAC advertisers. eMarketer forecasts that US spending on social video ads will reach $11.69 billion in 2020, more than double 2017. Instagram Stories has over 500 million…

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

The Enhanced Product Now Empowers Multi-Location Brands to Drive Awareness and In-Store Sales by Publishing Truly Local Paid Social Media Campaigns at Scale, Across All Locations MomentFeed, the leader in Mobile Customer Experience Management for multi-location brands, announced new features for their Paid Media Manager product, enabling multi-location businesses to create and manage localized advertising campaigns across any number of locations while maintaining both brand consistency and a targeted advertising…

New Unified Solution Provides Brands and Agencies a Way to Verify Their Campaign Data, Reporting, and Performance for Transparent Social Advertising Reporting Unified, a leading social advertising data and intelligence platform provider has announced the launch of its newest solution, Health Checks. With the help of a Health Check, for the first time, brands and agencies will be able to get a third-party objective opinion about their social advertising strategies, performance, best practices and potential missed…

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…

With More than $20M Committed in Digital Ads, ads4change Offers Affordable Access to the World’s Top Websites; Helps Cause-Related Organizations Change the World ads4change, the first cause-related digital advertising platform, announced its official launch. Offering access to ad space on the world’s top websites, the company helps social organizations harness the power of digital advertising to broaden their reach and help deliver on their long-term missions of driving change across the world. Created by Mark Levin, chief…

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Essential Advertising Marketing Spy Tool - SocialPeta In today's hyper-competitive marketing environment, digital marketers need all the help they can get. For marketers looking for a foolproof tool to improve their marketing strategy without incurring high testing costs while gaining leverage over competitors, there is SocialPeta — an advertising spy tool designed to help digital marketers make smarter marketing decisions. How Does SocialPeta Work? So how exactly does SocialPeta manage to…