Piaget and Smartly.io Partnership Will Set Standard for Social Advertising in Luxury Industry

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced a partnership with Richemont Maison Piaget, a luxury watch and jewelry company, to manage the Maison’s performance activity for advertising on Facebook, Instagram, Snapchat, and Pinterest in 15 international markets.

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“In the luxury space, social media advertising is crucial for sparking awareness and consumer engagement”

Creating beautiful, on-brand personalized ads is key for a luxury Maison like Piaget, where image, branding, and customer relationships have the highest standards. Piaget looked to raise the bar for digital engagement in the luxury industry by investing in automation and personalization. To accomplish this, the luxury watchmaker is partnering with Smartly.io for its creative automation, delivery optimization, and in-depth reporting.

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“Historically, luxury Maisons have overlooked the power of social media advertising to engage interested audiences,” said To-Vy Do, Media Project Manager from Piaget. “Running our social campaigns manually was a huge undertaking across regions. Seeking a solution that would enable us to streamline social operations whilst focusing on strategic insights, we selected Smartly.io to evolve our digital marketing capabilities and increase efficiency, all while ensuring our Maison integrity.”

Smartly.io’s advanced suite of capabilities and services will enable Piaget to:

  • Scale Dynamic Ads with on-brand creatives: Establish an initial touchpoint with consumers and help them discover Piaget collections in a personalized way.
  • Increase speed to market: Leverage automation to allow the Piaget team to save hours of manual work and reallocate their time to campaign ideation, execution, and creativity.
  • Pinpoint and standardize KPIs: With tailored and in-depth analytics, Smartly.io will streamline reporting across regions and highlight the value of social media advertising to business outcomes.

“In the luxury space, social media advertising is crucial for sparking awareness and consumer engagement,” said Florian le Clerc de la Herverie, Sales Lead at Smartly.io. “Smartly.io will help Piaget refine its approach to performance marketing, while providing a consistent brand experience that targets the top of the marketing and sales funnel.”