Cisco AppDynamics, the industry leading Business Observability platform, today announced the expansion of its Software-as-a-Service (SaaS) offering through five strategic new locations, enabling fast, secure and reliable access to the AppDynamics Business Observability platform. Built on Amazon Web Services (AWS), new locations in Cape Town (South Africa), Hong Kong (China), London (England), São Paulo (Brazil) and Singapore will provide regional customers and partners with access to full-stack observability solutions that…

Verato, the leading provider of next-generation identity resolution technology, is pleased to announce that effective April 30, 2021, Clay Ritchey has been appointed as the Company’s Chief Executive Officer. He succeeds Mark LaRow who is retiring to the company’s Board of Directors after serving as CEO of Verato since January of 2015. LaRow’s retirement has been planned since the fall of 2019. “We are pleased to welcome Clay to Verato. After an extensive search process, we feel fortunate to have found someone with…

Will Spur Growth of Emerging Market for User-Facing Analytics StarTree, Inc. today announced $24 million in Series A funding to build and offer a cloud analytics-as-a-service platform built around Apache Pinot™, which is uniquely designed to serve up fresh analytics at scale with low latency for thousands or millions of users. StarTree was founded by Apache Pinot’s creators, who built and operated the real-time analytics platform at LinkedIn and Uber. Apache Pinot has now been proven at scale by LinkedIn, Stripe, Uber,…

Inspire Evolve introduces digital-first cloud communications built for the future, giving enterprises the flexibility to produce omni-channel communications across every stage of a company’s growth virtually overnight Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the global launch of Inspire Evolve, a high-performance, software-as-a-service (SaaS) customer communications management (CCM) solution. The solution supports rapid…

WebEngage, a full-stack Marketing Automation company, has been recognized by Financial Times as one of Asia-Pacific’s top 500 high-growth companies, debuting in the list at rank 206 to emerge as a rapidly-growing company. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast Monitoring Service and Expands into New… The report compiled in partnership with Nikkei Asia and research provider Statista — ranks Asia-Pacific companies by their compound annual growth rate (CAGR) in revenue between…

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Brand Wings today announced the launch of its new through-channel marketing automation (TCMA) platform to help brands to enhance their marketing and sell more through channel partners. Offered to brands as a software-as-a-service (SaaS) solution, the Brand Wings platform brings unique new value to channel marketing. The…

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

MadCap AMS, featuring MadCap Flare and MadCap Central, extends cloud-based reviews with table and image support, Markdown and Adobe FrameMaker® 2020 import support, PDF/Universal Accessibility support, and a new responsive design control with an industry-first Layout Resizer MadCap Software, Inc., the leader in multi-channel content authoring, today announced that the April 2021 Release of the MadCap Authoring and Management System (AMS) is now available. Featuring MadCap Flare and MadCap Central, the newest MadCap AMS…

Lakeside Software, the leader in digital experience management, announced their collaboration with Lenovo to launch Lenovo Device Intelligence Plus, its new enhanced version of its cloud-based Software-as-a-Service PC health management tool. The combination of Lakeside Software's premier digital experience management (DEM) solution, the Digital Experience Cloud, and Lenovo's advanced predictive analytics software, empowers administrators with a broader set of analytics and tools to drive actionable insights…

Tech Industry Marketing Veteran Will Lead Virtana Through Accelerated Momentum and Growth Into the Hybrid Cloud Market Virtana today announced that Christina Richards has been appointed as Chief Marketing Officer. Richards will be responsible for leading global marketing and will report directly to Kash Shaikh, President and CEO of Virtana. Marketing Technology News: How Marketers Can Benefit from a Cloud Data Warehouse The announcement follows news of the recently appointed VP of Product Management and Senior Vice…

Cisco recognizes Zivaro's expertise and qualifications in supporting customers across the entire lifecycle of their solutions and services Zivaro Inc. announced today that it has earned the Cisco Customer Experience Specialization in the US. Zivaro demonstrates its deep technical expertise and qualifications to support customers across the entire lifecycle of Cisco solutions and impact business outcomes by achieving this specialization. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

With the Cleanshelf acquisition, LeanIX is now the first provider in the enterprise architecture industry to offer an out-of-the-box solution for SaaS management LeanIX, a platform that enables Corporate IT and Product IT teams to plan and manage their Continuous Transformation journeys, today announced the acquisition of Cleanshelf Inc. Headquartered in San Francisco, Cleanshelf is a leading enterprise software-as-a-service (SaaS) management solution with more than 3,000 integrations and it currently manages $700 million…

Leading iPaaS Provider Hires Experienced Tech Executives to Facilitate Next Phase of Expansion as Demand for Integration Solutions Continues to Spike Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for both business and technical users, today announced the addition of Steve Sutter as Chief Financial Officer and Jordan Fladell as VP of Alliances and Channel to its growing leadership team. Both leaders come to Celigo with several decades of experience successfully building Software-as-a-Service (SaaS)…

SaaS industry veteran joins seasoned executives that support UiPath as businesses prepare for the fully automated enterprise UiPath, a leading enterprise automation software company, today announced the appointment of Dan Springer to its board of directors. Springer is the CEO of DocuSign, which helps organizations connect and automate how they prepare, sign, act on, and manage agreements. Marketing Technology News: Alter Agent’s Study Examines Year-Long Trends Surrounding Consumer Fear and Anxiety…

Funding will be used to develop its enterprise SaaS platform for disrupting consumer testing in the skin care industry and partner with leading global beauty brands. TactileAI, a B2B consumer data analytics platform for the global beauty care industry, today announced the closing of $1 million in seed round funding by SpringCamp. SpringCamp is an early-stage venture capital fund backed by NAVER, the Seoul-based tech company that operates South Korea’s largest search engine and is often referred to as the…

Company partners with Adobe and Capgemini in the release of Achieving Success in the Age of the Digital Consumer Report Siteimprove, an award-winning global software-as-a-service company, today announces the release of a new study, Achieving Success in the Age of the Digital Consumer Report, a report aimed at helping manufacturers identify changing customer preferences in order to develop an agile web strategy that responds to ever-evolving customer needs. Marketing Technology News: Sappington Names Lisa…

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

The SaaS economy has been steadily growing with more companies offering their products or services under the software-as-a-service model. According to Gartner’s forecasts, SaaS revenues are set to grow to $121 billion by 2021 and $141 billion by 2022. SaaS companies deal with customers in a setup that may not be similar to what traditional businesses are accustomed to. The approaches in attracting customers that work with conventional businesses may not be as effective when it comes to marketing SaaS solutions, conducting…

Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video streaming and advertising technology, has expanded its portfolio of fully managed software-as-a-service (SaaS) applications with the launch of a new cloud-native video recording management service called Cloud VRM. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines Cloud VRM features an…