Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Litify, a fully-integrated legal Software-as-a-Service (SaaS) platform, has chosen Vonage as its preferred contact center partner. Litify is a complete business transformation platform built on Salesforce AppExchange, empowering legal professionals to improve their practices, client experience and operations. Leveraging Vonage Contact Center for Salesforce (VCC) solution, Litify will have the ability…

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Software-as-a-Service pioneer joins Board to help define and create a new category of revenue motivation software Spiff, the leading sales compensation software for forward-thinking revenue and sales organizations, announced that Leslie Stretch, has joined its Board of Directors. Mr. Stretch, who has had a storied career leading Software-as-a-Service (SaaS) organizations, is currently president and chief executive officer at customer experience (CX) management leader, Medallia, which he took public in 2019. “From my…

Please tell us about your current role and responsibilities at ReadSpeaker. I was appointed President - North America of ReadSpeaker on May 1, 2020. This role is one where you jump out of bed in the morning excited to start working. I have the privilege of working with both innovative organizations and extremely talented, forward-thinking individuals. ReadSpeaker products and SaaS solutions, coupled with knowledgeable team members, are the key component in developing long lasting partnerships with our clients. Leading the…

The Siteimprove Accessibility product was created based on the company’s close involvement with World Wide Web Consortium (W3C) and the European Commission Siteimprove, an award-winning global software-as-a-service company, announces the release of an upgrade to its industry leading accessibility product. “Legal requirements and customer expectations are rapidly evolving. Web accessibility is no longer a nice-to-have, but a must-have for any organization that wants to succeed in today’s digital marketplace.…

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lingo (Unified Communications), Tencent (Entertainment), Veritone (Native & Programmatic Advertising), Brightcove (Video Platforms), to Concentrix (Customer Experience Management). Lingo Uses Its Own Cloud Contact Center Solution to Enhance Customer Care Lingo Communications (“Lingo”), a leading global Cloud/UC and managed service provider, announced that it recently implemented…

Concentrix’ Essentials platform—which builds on the success of its award-winning ConcentrixCX SaaS platform—helps businesses launch a superior Voice of the Customer (VOC) out-of-the-box solution delivering real-time feedback that helps optimize performance, improve interactions with clients, and create better brand experiences Concentrix, a leading global provider of customer experience (CX) solutions and technology, announced the launch of VOC Essentials, a rapidly deployable and cost-effective solution that combines…

Full power of One Identity Manager and One Identity Safeguard are available via SaaS through the One Identity Cloud, enabling a cloud-based identity security strategy New offerings deliver cloud without compromise for IGA and PAM Cloud-based offerings to enable Zero Trust architectures One Identity, a proven leader in identity-centric security, announced the availability of new software-as-a-service (SaaS) identity governance and administration (IGA) and privileged access management (PAM) solutions that offer the full…

Reid Joins Impartner as Company Delivers a Record-Breaking Quarter as Corporations Worldwide Turn to the Channel to Power Sales in Challenging Market Conditions Impartner, a global leader in channel management technologies helping businesses accelerate the performance of their indirect sales channel, announced it has appointed Robert Reid to the company’s board of directors. Reid is chairman of Mid-Market Solutions for Sage, the market leader in cloud business management solutions.  Prior to Sage, Reid was CEO of Intaact…

Cloud-based deployment security solutions offer scalability, flexibility, and lower cost, finds Frost & Sullivan Frost & Sullivan's recent analysis, Capabilities Integration Shaping the Asia-Pacific Secure Content Management Market (SCM), Forecast to 2024, forecasts that the SCM market is expected to achieve an 11.4% compound annual growth rate (CAGR) to reach $2.2 billion in total web and email security revenues by 2024. Cloud-based deployments are projected to lead growth as more enterprises move their emails to…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced it has appointed Jay Bellissimo as Chief Operating Officer, effective January 19, 2021. Bellissimo will report to Rory Read, Vonage Chief Executive Officer. In this role, Bellissimo will be responsible for leading sales and operations globally, including Vonage's go-to-market strategy and execution across its portfolio of API, Unified Communications and Contact Center products. He will focus on driving…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Dun & Bradstreet (Analytics), Equifax (Analytics), Narrative (Data Management Platforms), Sony (Entertainment), to Pega (Analytics). Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the…

New capabilities will assist customer service agents by analyzing service calls in real time Pegasystems Inc., the software company that crushes business complexity, announced its acquisition of Qurious.io, Inc., a cloud-based real-time speech analytics solution powered by artificial intelligence (AI) for customer service teams. Terms of the deal are not being disclosed. Qurious.io's software-as-a-service (SaaS) offering uses speech-to-text, natural language processing (NLP), and emotion detection capabilities to analyze…

Leading SaaS-based mobile app commerce provider announces the promotion of its Chief Technology Officer to Chief Executive Officer in order to drive the business forward in its next phase of growth Leading Software-as-a-Service (SaaS) app platform Poq has announced the appointment of Poq Chief Technology Officer (CTO), Jay Johnston, to the role of Chief Executive Officer (CEO). The new leadership appointment is effective immediately and sees Johnston take over the CEO role from Poq's co-founder, Øyvind Henriksen;…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from GBK (Behavioral Marketing), Emerald (B2B Commerce), McColl’s Retail Group (Customer Experience Management), Hopin (Video Marketing), Confirmit (Customer Experience Management). GBK Collective Further Bolsters Advertising Effectiveness Expertise GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointments of Dr. Randall…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Extends PlumRiver’s Elastic Suite B2B platform to thousands of Emerald customer brands Emerald Holding, Inc. announced that it has completed the acquisition of PlumRiver LLC (“PlumRiver”), a leading international provider of software-as-a-service technology through its Elastic Suite solution. Elastic Suite’s platform streamlines the wholesale buying process for both brands and retail buyers, creating a digital year-round transactional platform for use by Emerald’s customers. The acquisition will accelerate Emerald’s…

Ecwid, a leading global software-as-a-service (SaaS) e-commerce company, revealed that new signups across the European Union grew by 143 percent in the first half of the year and regional transaction volume increased by 150 percent compared to last year. Ecwid also announced partnerships with key European payments providers, including Giropay, SOFORT, iDeal, SEPA, Klarna, and PayPal Plus. Ecwid has seen tremendous growth over the last several months in the region, along with similar growth in North America, fortifying its…

Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that Tom Mullins has joined Mobivity as Vice President of Enterprise Sales to focus on expanding Mobivity’s medium and large enterprise customer base. Mullins brings more than a decade of experience selling large annual recurring subscription contracts for software-as-a-service (SaaS) businesses to brands in the retail, restaurant, and convenience store space. Tom began his career at…