Registration is Open to Attend the Video Advertising Bureau’s ‘Diversity Leadership Summit’ – June 21-25, 2021

The VAB IMPACT Diversity Leadership Summit: Walking the Talk on Diversity, Inclusion & Belonging – Speaking Meaningful Action Through Candid Conversations—a five-day virtual event hosted by the Video Advertising Bureau (VAB)—is open for registration to attendees. The event, which is free to attend, will be broadcast Monday, June 21 through Friday, June 25, 2021. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The summit provides a stage for new voices and candid conversations, featuring…

Realeyes Announces Attention Data API for Predicting In-Market Outcomes of Video Advertising

API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok Realeyes, a pioneer and leader in video attention measurement, today announced it has launched an API for its patented attention data. The API will enable advertisers to ingest large volumes of Realeyes’ attention data directly into their existing advertising technology platforms and workflow. The API is based on data from Realeyes’ award-winning PreView product, which is built on the most advanced facial coding…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

Connected TV is the Driving Force in 2020 Digital Video Advertising Spend

Outlook for Digital Video Ad Spend Expected to Outpace Linear TV in 2021 Digital video advertising growth continues, and is expected to represent more than half (56%) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB's "Video Ad Spend 2020 and Outlook for 2021" report, released at the IAB 2021 NewFronts. CTV saw its highest gains to date in ad spend in 2020: 22% growth year-over-year Marketing Technology News: Shifting…

AdPlayer.Pro Video Ad Tech Company Reveals Ad Execs’ Perspective on the State of Online Video Advertising

AdPlayer.Pro, a global provider of advanced outstream video advertising solutions conducted a survey of digital video ad professionals, which sought to take a snapshot of the industry's perspective on the current state of the digital advertising landscape. Marketing Technology News: Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets… Namely, AdPlayer.Pro identified: 8 in 10 respondents are satisfied with their business results in 2020, compared to initial expectations, and…

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Source Digital’s New Patent Revolutionizes In Video Advertising, Making a Video Worth a Million Words

There is an old saying that a picture is worth a thousand words. In today’s digital age, a video can be worth a million. People love to watch videos, but they don’t love to be interrupted with ads while they do it. One company, Source Digital, is revolutionizing consumer engagement around video and has now entered a new milestone within its patent portfolio. While Source was already on the forefront of seamless and immersive interactions within video, including making video shoppable, this new patent recognizes Source’s…

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent

More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data…

Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief Revenue Officer

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

Aniview Partners with White Ops to Fend Off Sophisticated Bot Attacks and Safeguard the Integrity of Video Advertising

Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform will fully integrate the White Ops Advertising Integrity solution to help optimize protection and ensure its customers’ safety from…

Picture This: An Audience-First Approach to Video Advertising

It’s been proven that data-driven digital marketing is most successful when delivering personalized messaging to specific customer segments. Today’s consumers are demanding more relevant and assistive ad experiences than ever before. Yet, when it comes to video advertising, marketers often consider it a limited format to drive mass reach, brand awareness, and consideration. Marketers run the same ad created for television in digital no matter the context. This can be a drastically different environment whether the…

SpotX Releases 2021 Global Trends Report for Video Advertising

Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video Advertising Trends" report. The findings aim to help ad tech leaders, marketers, and agencies prioritize their 2021 plans by sharing predictions and trends for the upcoming year. "With the incredible growth of digital TV and streaming in the past year, it's evident that we are in the midst of…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

Playbook Media Announces Launch of New TikTok Video Advertising Capabilities for Brands and Advertisers

As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative agency, announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business.…

SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising

Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world's best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using Acxiom's data. The new integration layers data on the supply-side, thereby allowing advertisers who are purchasing…

New Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and JW Player, the world's largest independent video platform, are excited to announce that Comscore's brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback. This partnership builds on JW Player's…

Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV's Contextual Video Marketplace now leverages Comscore's leading brand safety and contextual segments to deliver privacy-focused, relevant, and brand-safe video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, and IRIS.TV, a video intelligence platform for broadcasters and publishers, announced that Comscore's brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace. This partnership…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…