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Catalyst Software Named a LinkedIn Top Startup of 2021

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Business Wire
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Simform Achieves AWS Digital Customer Experience (DCX) Competency Status

Catalyst Software, a leading Customer Success software company, has been named one of LinkedIn’s Top 50 Startups of 2021 in the U.S. This news follows Catalyst being named a Leader and Most Implementable in the Customer Success Software category on G2’s Fall 2021 report, and their extremely popular PTOpalooza project (mentioned in the New York Times), which involved a company-wide week-long shutdown, and an outdoor event for the NYC tech community that focused on mental health and work-life balance.

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“We are honored to be recognized by LinkedIn as a Top Startup”

“We are honored to be recognized by LinkedIn as a Top Startup,” says Edward Chiu, co-founder and CEO of Catalyst. “It’s a validation of our mission to bring Customer Success to the center of every SaaS organization. We’re proud of each of our employees that have helped build such an amazing workplace, brand, and product, and we are thankful to our customers that have come on this journey with us.”

LinkedIn’s Top Startups list is a celebration of 50 companies that have stood out the most in terms of growth and visibility on the platform. LinkedIn selects its winners based on four pillars: employee growth, jobseeker interest, member engagement with the company employees, and how well the startups pulled talent from LinkedIn’s Top Companies list.

Past winners have included prominent names such as Doordash, Outreach, and Sendoso. This year, Catalyst Software is joined by leading companies including Gong, Discord, Attentive, Gitlab, and Drift.

“Being named top startup is a sign that we’re on the right path,” says Kevin Chiu, Catalyst’s co-founder and COO. “Customer Success continues to become more vital in modern business operations, and Catalyst is eager to help accelerate the growth of the industry.

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2021 Women in Content Marketing Awards: Winners Announced

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MTS Staff Writer
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The WICMAs spotlight the achievements of a diverse group of women from across the content and marketing industries.

Masthead Media, a full-service content marketing company founded and led by women, announced the winners of the 2021 Women in Content Marketing Awards (WICMAs) at a live virtual celebration on September 21, 2021. The event and awards ceremony were presented in partnership with the Content Marketing Institute, a leading global content marketing education and training organization.

The WICMAs were created to spotlight content marketing achievements made by a diverse group of women in the content and marketing industries, highlighting those who have positively impacted their brands, customers, and colleagues through their leadership.

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The number of nominations for the five WICMA award categories—WICMA Content Marketer of the Year, Marketing Leader of the Year, Pivot, Rising Star, and Freelance Excellence—more than tripled from 2019, with hundreds of women marketers at all levels submitting their materials. The 2021 Women in Content Marketing Award Winners are:

2021 WICMA Content Marketer of the Year Winners
• Caroline Tell, HATCH Collection / Babe
• Colleen Stauffer, Pinterest
• Ellen Gerstein, Pfizer, Inc.
• Layne Bernstein, Rothy’s
• Nekasha Pratt, HarperCollins Publishers
• Robin Bennefield, Marriott International
• Stacie Dauffenbach, ADT
• Stephanie Reid-Simons, Zillow

2021 Marketing Leader of the Year Winners
• Katie Jansen, AppLovin
• Bethany Hale, Cedar

2021 Pivot Winners
• Betty Wong Ortiz, Dropbox
• Christina Westbrook, Dell Technologies
• Fatima Zaidi, Quill Inc

2021 Rising Star Winners (Scholarship Winners)
• Brittany Manchisi, IBM
• Iman Isla Bashir, Craftly.AI

2021 Freelance Excellence Winners
• Kristen Geil
• Michelle Jackson

“There are so many incredible, diverse women in content marketing who are fueling innovation, skillfully leading teams, and driving results for their brands and organizations,” says Amanda Kreuser, co-founder of the WICMAs and Masthead Media.

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“Far too few of these women are spotlighted as thought leaders, or given any kind of recognition for the contributions they’re making to our industry,” adds Julie Hochheiser Ilkovich, WICMA and Masthead Media co-founder. “We created the WICMAs in order to bring overdue and well-deserved focus to these inspiring, industry-shaping women.”

A panel of content marketing industry leaders judged the WICMAs, including Sara Felsenstein, IBM Originals; Esther Hong, Morgan Stanley; Christina Mautz, Moz; Anna Payawal, Pottery Barn; Stephanie Stahl, Content Marketing Institute; Kate Winick, Peloton, and Heather Keets Wright, Wright Creative Agency.

“We are thrilled to partner with Masthead for the WICMAs again this year,” says Stephanie Stahl, WICMA judge and general manager of the Content Marketing Institute. “All of us here at the CMI feel strongly about the importance of recognizing and celebrating amazing women in content marketing. Despite the pandemic times that we’ve all been living through for the past year and half, it is very clear that brilliant content marketing didn’t stop. In fact, we’ve seen some of the most creative and innovative content ever.”

A group of WICMA nominees, founders, and other executive leaders will be speaking at a panel, “Secrets from the Executive Suite: How Brand Leaders Evaluate and Measure Content Marketing Success,” at Content Marketing World on Thursday September 30th at 2:45pm, providing an opportunity for fellow marketers to learn from these inspiring leaders.

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BlueRush Announces Several Strategic Contract Wins and Expanded SaaS Bookings of $284,000 at Midpoint of First Quarter

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PRNewswire
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BlueRush is Pleased to Provide Preliminary 2nd Quarter Business Update Including Significant Growth in Subscription Bookings and Expansion to New Verticals

BlueRush Inc., an emerging personalized video Software as a Service (SaaS) company, is pleased to announce an excellent start to its Fiscal Year 2022 in terms of new and existing customer expansion growth.

“In the past year, we have seen Interactive Personalized Video (IPV) becoming a core capability for Sales, Marketing and Customer Communications Management. This is a shift from the early days in which sales cycles were highly evangelical and required significant customer education. The dialogue has shifted. Customers understand the power of our IPV platform – IndiVideo – and want to engage in conversations to determine how to get the most value,” said Steve Taylor, CEO of BlueRush.

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Since the beginning of Fiscal Year 2022, (which commenced August 1st, 2021), the Company has booked the following ARR. These bookings are expected to have similar gross margins to existing subscriptions.

Top 15 Bank in North America – $60,000 ARR initial contract

  • Solution: Efficient onboarding customers to the Wealth Management platform, reducing call centre support and increasing customer satisfaction
  • New customer win providing an opportunity to grow the relationship as we have done successfully and repeatedly with customers of this size over past periods

Global Top 5 Asset Manager (Contract 1) – $76,800 ARR

  • Solution: Young Investors – the customer is deploying IndiVideo as part of a strategy to attract and engage the next generation of investors
  • ARR expansion with existing customer

Global Top 5 Asset Manager (Contract 2) – $76,800 ARR

  • Business Problem: Workplace Investing – guiding and encouraging workplace investing, 401K’s
  • ARR expansion with existing customer

Fortune 50 Insurance Provider – $70,400 ARR

  • Business Problem: Various – this is an expansion of an Enterprise Agreement. This means the customer, with assistance from BlueRush, plans and executes their own programs and have implemented IndiVideo to support several customer acquisition, renewal and support objectives

These new customer and existing client expansion wins are driven by several factors, creating a tailwind for BlueRush. “Successful metrics with existing customers, an increasing market appetite for IPV and continuous improvements to our sales and marketing efforts are helping us grow the funnel, shorten sales cycles and maintain our enviable retention rates,” continued Mr. Taylor.

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Contify Releases Benchmark Report on Generation and Usage of Competitive Intelligence (CI) Among B2B Marketers

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MTS Staff Writer
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The report contains key insights along with detailed graphs for visual representation, aimed at a deeper understanding of CI trends for the B2B marketers.

Contify, the one-stop market and competitive platform, released a comprehensive benchmark report for B2B marketers. The report represents the views of B2B marketers in leadership or management roles in their respective organizations, with special focus on how CI analysis can help in improving their marketing efforts.

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The respondents include key decision-makers or influencers in their organization, across different functions and teams such as product, marketing, product marketing, strategy and development, market research, and sales, who seek to use CI as a tool to formulate a go-to market strategy.

The data for this report was collected via a survey that was conducted between March and April 2021. The objective of this report is to help B2B marketers understand the opinions of their peers regarding the usage of competitive intelligence in B2B marketing, and chart out their competitive intelligence strategies with informed confidence.

An excerpt from the report detailing the key takeaway, suggests that – “Non-availability of content in the public domain (71%) and the lack of bandwidth in internal teams (57%) are viewed as the most common challenges while monitoring competitors, followed by too much noise on the internet (29%). To counter these challenges, a CI platform can come handy by sharing valuable information in an easily digestible and presentable format on a regular basis.”

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According to Contify’s CEO and Founder, Mohit Bhakuni – “B2B marketing is a time-intensive and expensive endeavour which – if executed without actionable intel – can become an extremely inefficient process. The role of B2B marketers has evolved from simply creating awareness and passing leads to sales. Organizations these days rely on their respective marketing functions to stay on top of, and ahead of, their competition. Marketing, product marketing, and sales teams spend hours of manual effort every day collating information on competitors and key target accounts, identifying relevant industry news, and building battle cards to gain a competitive advantage. Contify minimizes this manual effort by serving competitive intelligence on a platter, and presenting an accurate picture of the competitive landscape. Thus, empowering B2B marketers to build an informed tactical & strategic marketing plan.

Contify caters to the unique market and competitive intelligence requirements of businesses across industries such as manufacturing, automotive, banks, insurance, consulting, market research firms, Saas-based companies, technology, and pharma companies.

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Flowcode Named to LinkedIn’s 2021 Top U.S. Startups List As Youngest and Smallest NYC Startup

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PRNewswire
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Simform Achieves AWS Digital Customer Experience (DCX) Competency Status

The offline to online technology platform is ranked among 50 emerging startups including Better, Gong, Overtime, Glossier, Clubhouse and Relativity Space

Flowcode, the offline to online company building direct connections between brands and consumers through next generation QR technology, has been named to LinkedIn’s Top U.S. Startups 2021. Founded in November 2019 by Former AOL Chairman and CEO, Tim Armstrong, Flowcode is the youngest and smallest NYC startup to be featured on the top list.

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“Flowcode is one of the youngest and fastest growing companies on the LinkedIn’s Top 50 Startups List for 2021 and we are just at the start of building our long-term vision to instantly and magically connect the offline and online worlds,” said Tim Armstrong, Founder and CEO of Flowcode. “Flowcode has a clear mission, an incredible team culture, great technology – and most importantly, great customers.”

The LinkedIn Top Startups list is an annual ranking, identifying the top 50 emerging and growing startups in the U.S., and is based on a four-pillar methodology, including employment growth, engagement with the company and its employees, job interest, and the ability to attract top talent. It is informed by the billions of actions taken by the 774+ million members on LinkedIn.

Key trends from this year’s startup list include content and connections, futuristic tech, and better business tools, all of which align to Flowcode’s mission to directly connect people to the brands and things they love. As one of the startups based in New York, the next generation QR platform is helping to reinvigorate NYC’s tech scene while actively recruiting top talent from across the country with a hybrid, distributed work model.

Flowcode has been committed to growing a team with diverse backgrounds, capabilities, and perspectives since day 1 and is guided by the company’s Flow Code: Team Supreme, Empower Creators, Be Scientific, Prioritize Impact, Undertalk/Overexecute and FlowMode (full send mode). The team is made up of startup founders, engineers, scientists, artists, and designers and is actively recruiting top talent across engineering, sales, and product. For more information and job openings visit flowcode.com/careers or visit our LinkedIn page.

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Awesome Motive Acquires Easy Digital Downloads, AffiliateWP, and WP Simple Pay, to Expand Digital Commerce Offerings

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prweb
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Sandhills Development joins Awesome Motive, the management company behind OptinMonster, WPForms, MonsterInsights, and more.

Awesome MotiveAwesome Motive, a fast-growing software company that helps small businesses grow and compete with the big guys, today announced their acquisition of Sandhills Development WordPress plugins including the popular eCommerce software Easy Digital Downloads, WP Simple Pay, AffiliateWP, Sugar Calendar, and more.

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This acquisition further expands Awesome Motive user base which already exceeds over 17 million website owners.

“We are excited to welcome Easy Digital Downloads, AffiliateWP, WP Simple Pay, and other Sandhills Development products to the Awesome Motive family,” said Syed Balkhi, CEO of Awesome Motive. “This acquisition supports our mission of empowering people to succeed by giving them new ways to generate revenue from their online presence. It also demonstrates our commitment to be a leader in the WordPress space and to continue delivering innovative solutions for small business owners, designers, and developers”.

Many Awesome Motive brands including OptinMonster, WPForms, MonsterInsights, WP Mail SMTP, Smash Balloon, and others use Easy Digital Downloads to sell and manage their software subscriptions.

Awesome Motive is excited to be working together with the Sandhills Development team, which has a proven track record of creating powerful WordPress eCommerce plugins along with offering top-tier customer support.

“Ensuring the health and well-being of both the team and the community was our top priority. I’m excited about this new chapter, knowing that our products are in good hands under the continued leadership of the Sandhills Development team, with support of the team at Awesome Motive. I know they’re going to do some amazing things,” said Pippin Williamson, CEO of Sandhills Development.

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VL OMNI and 1Rockwell Launch The Ultimate Guide For Brands To Calculate The Cost of an eCommerce Site

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MTS Staff Writer
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VL OMNI and 1Rockwell launch an eCommerce guide for Merchants on how to calculate the Total Cost of Ownership (TCO) of an online store.

VL OMNI and 1Rockwell Launch The Ultimate Guide For Brands To Calculate The Cost of an eCommerce Site

VL OMNI and 1Rockwell announce their joint eCommerce guide for Merchants on how to calculate the Total Cost of Ownership (TCO) of an online store.

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VL OMNI, an agile and scalable data integration platform, announces a joint ebook guide with Shopify Plus Agency, 1Rockwell. Before getting their site up and running, Merchants need to know the average costs of building an eCommerce website. Joining forces with their years of expertise, VL OMNI, and 1Rockwell walk brands through the many and varied factors that need to be considered when building an eCommerce site and how each of them will affect the overall cost of their business.

This guide gives extensive information on several key aspects of eCommerce site development and ownership, including how to choose the right eCommerce platform for your business. Merchants will gain insight into how to hire and the best roles to fit their business model with a wealth of technical information that explains the importance of back-end operations on an online store as well as understanding design, functionality and infrastructure tools.
This highly anticipated guide is essential reading for new and experienced Merchants looking to benefit from two highly skilled experts in the ecommerce industry. This guide is a must for any growing business looking to scale to the next level of their operational goals and create a cutting edge customer experience.

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Practifi Wins Wealthmanagement.com Award for Outstanding Achievement in CRM

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PRNewswire
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Practifi Named Winner in the Wealthies 2021 Industry Awards in the Category of Technology Provider – CRM

Practifi, a business management platform for high-performing wealth institutions, broker-dealers and RIAs, announced that it has won the Wealthmanagement.com 2021 Industry Award for CRM in the category of Technology Providers.

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Practifi’s 2021 Wealthies nomination focused on the recent addition of role-based apps to its platform. The revolutionary apps surface data, dashboards and reports most pertinent to the different roles within an organization helping teams save time, minimize risk and streamline processes.

“We’re honored to receive this prestigious award from Wealthmanagement.com,” said Adrian Johnstone, co-founder and president of Practifi. “Our team has worked diligently to provide advisors with centralized technology that delivers tailored solutions to fit the various roles within a firm. This award reaffirms our commitment to helping financial firms and their clients achieve greater success.”

 

Practifi’s role-based apps provide curated experiences for advisory, client service, compliance, management and marketing teams  – all in one platform.

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Qumulo Launches Recover Q to Help Defend Enterprises Against Ransomware Attacks

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Business Wire
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Qumulo Launches Recover Q to Help Defend Enterprises Against Ransomware Attacks

New solution addresses and defends data protection on-prem and in the cloud

Qumulo, the breakthrough leader in radically simplifying enterprise file data management across hybrid cloud environments, today unveiled Qumulo® Recover Q, a business continuity and disaster recovery solution that bolsters existing strategies to help guard against and react to ransomware threats. The new solution helps customers minimize the attack surface threat actors target and leverages disaster recovery (DR) on-premises or in the cloud to quickly resume operations. A core component of Recover Q is a new low-cost cloud disaster recovery-as-a-service capability. This solution allows customers to replicate data and snapshots offsite, providing an added layer of defense and near-instant failover capability in the event of a disaster. In addition, with Recover Q, customers can eliminate redundant data centers to drive down capital costs.

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“Ransomware on a Rampage; a New Wake-Up Call”

Today’s enterprises and IT departments face mounting pressure to defend against attacks and withstand a worst-case scenario without missing a beat. With Qumulo, customers are armed with powerful, built-in security controls to minimize the attack surface and replication policies that offer second-site recovery options that are future-proof and cost-effective.

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“Our scientific findings are priceless, and our data is irreplaceable,” said Jason Krisch, Director of IT at Fralin Biomedical VT Carilion. “With Qumulo, I know it’s fully protected.”

According to a recent report from Trend Micro, 84% of US organizations have reported phishing or ransomware security incidents in the last 12 months (1). As ransomware and malware threats accelerate, IT departments are under more pressure than ever to prevent attacks, recover data and resume business operations as quickly as possible. With Qumulo Recover Q, IT leaders gain a solution that prioritizes data integrity while reducing overall costs. In the event of a data breach, the powerful, integrated Qumulo Protect and Qumulo Secure data services of Recover Q provide a combination of native features and capabilities built directly into Qumulo Core.

“Data is among one of the most valuable assets to any organization, creating greater incentives to would-be attackers who are getting more sophisticated with their techniques. To prevent ransomware attacks, a comprehensive strategy to detect and defend against such invasions is paramount,” said Ben Gitenstein, Vice President of Product at Qumulo. “Recover Q provides our customers a radically simple solution to add an additional layer of strategic defense that helps mitigate attacks and provides the ability to seamlessly recover if one occurs.”

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Flashtalking by Mediaocean Launches Video+ to Support Advertising Success in New Era of Converged TV+Video

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Globe Newswire
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Flashtalking by Mediaocean Launches Video+ to Support Advertising Success in New Era of Converged TV+Video
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement

Flashtalking by Mediaocean, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, announced the availability of Video+, a suite of TV+Video solutions that integrate seamlessly with Flashtalking’s display offering to support video-first and omnichannel brand advertisers. As the first-ever cookieless ad server, Flashtalking enables marketers to orchestrate identity for measurement and personalization in an era of converged media.

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“Having just experienced a convergence of our own, we know how critical it is to take a unified approach to marketing,” said John Nardone, recently CEO of Flashtalking and now President of Mediaocean. “All signs are pointing to a new era of television advertising that will be digital-first with linear continuing to play an important role. Both Mediaocean and Flashtalking have been hard at work to build products that are intended to truly serve the converged TV+Video advertising market, rather than just trade on the popularity of CTV as a new segment growing in a silo. To do this correctly, advertisers need a solution with both breadth and depth, and that’s what we’ve built.”

Flashtalking’s Video+ suite enables marketers to:

  • Innovate with ease: Flashtalking supports both existing and emerging TV+Video formats and capabilities, across all devices and platforms. Marketers can use a streamlined video trafficking workflow to accelerate speed-to-market while lowering total cost of ownership.
  • Achieve reach and relevance: Flashtalking partners with sophisticated advertisers who allocate their TV+Video spend across scores of providers and require a partner who can run across every property that a media plan touches. Marketers can leverage expanded ad build and management capabilities support video campaigns across major social platforms including Facebook and Instagram.
  • Understand impact: Flashtalking provides native verification solutions for CTV and video, as well as through integrations with standalone verification providers. Marketers can report on TV+Video alongside other media across all channels and devices through a full range of delivery methods including in-platform dashboard, file export and API.

Flashtalking’s Video+ release is accompanied by the publication of a new whitepaper, “The Big Picture: The Converged Future of TV+Video,” outlining the changes in the ecosystem and the full scope of solutions required to address them. The paper will be followed by “Seven Signs of the Convergence,” an overview of key transitions that have occurred in the market recently, which together indicate that the long-awaited convergence of linear and digital TV+Video advertising.

“For those of us who have been in the advertising space for a long time, the idea of traditional TV merging with digital has seemingly always been five or ten years away,” said Michael Tuminello, VP TV+Video Strategy, Flashtalking by Mediaocean. “It is very exciting to see that this sea of change is no longer a future occurrence, but a current reality. Advertisers and publishers now have evolving solutions to navigate this new landscape. With Video+, we address the full range of advertiser needs for TV+Video, and we also look forward to the imminent addition of converged media planning, buying, and activation solutions as we incorporate Mediaocean products.”

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Acxiom Recognized as Sitecore Platinum Partner to Fuel Data-Driven Customer Experiences Within Its Digital Experience Platform

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Acxiom Recognized as Sitecore Platinum Partner to Fuel Data-Driven Customer Experiences Within Its Digital Experience Platform

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that it has achieved Sitecore’s Platinum solution delivery level status as a Global Strategic Alliance and Platinum Solution Delivery Partner within the Sitecore Partner Program. The global partnership agreement will see Acxiom leverage Sitecore’s Digital Experience Platform (DXP) integrated with Acxiom’s customer data, data management and decisioning evolution framework and powers Acxiom’s Decisioning CDP solution. The partnership will enable the creation of personalized experiences for customers as they interact with brands and services across North America, Europe and APAC.

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“We’re excited to combine our data, personalization and identity capabilities with Sitecore’s DXP, CDP and content marketing expertise”

Sitecore’s proposition to the market is centered on creating human connections in a digital world. The Sitecore Customer Data Platform (CDP), previously known as Boxever, is the next evolution in this vision. As part of the Sitecore DXP, it provides brands with the functionality to hyper-personalize at scale, across all digital and traditional channels and departmental touchpoints. Sitecore and Acxiom have partnered on the CDP and DXP to create a new proposition that will prioritize brands’ needs to ensure the journeys their customers make are as relevant and useful as possible.

As ethical data and personalization experts, Acxiom will help drive customer experiences utilizing Sitecore’s product suite. Using Acxiom’s identity resolution solution, Real Identity™, the partnership will help Sitecore enrich its solution with audience data, enhancing the platform with award-winning identity resolution capabilities to deliver more relevant experiences to the end-user through responsible personalization. The Sitecore DXP utilizes a composable architecture, meaning regardless of where the brand is in their personalization maturity journey, the solution will be able to accommodate their needs by providing the right level of functionality for the right journey phase to integrate with a brand’s existing technology solutions.

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In addition to Sitecore CDP, the partnership will mean existing and new Acxiom customers will be able to benefit from new products and tools, which include:

  • Sitecore Content Hub™ – A digital asset management solution with advanced collaboration capabilities
  • Sitecore Experience Manager® and Experience Platform™ – industry leading content management tools that enable brands to nurture customers throughout their journey with personalized content via a consistent brand vision, look and feel.
  • Sitecore Order Cloud® – ecommerce platform tool

“Everyone at Sitecore is excited about the opportunity this partnership brings for our companies, and more importantly our customers,” said Owen Taraniuk, SVP Global Partnerships at Sitecore. “Using Sitecore’s Digital Experience Platform (DXP), we enable Acxiom and the wider IPG network to fuse data, tech and creativity together to deliver on the promise of personalized one-to-one experiences at scale, and human connections across all aspects of the customer journey.”

“We’re excited to combine our data, personalization and identity capabilities with Sitecore’s DXP, CDP and content marketing expertise,” said David Skinner, Chief Strategy Officer at Acxiom. “Our partnership will help us bring our data expertise even further to online and offline channels and we know that Acxiom and Sitecore customers will truly benefit from the data-led value this collaboration will bring.”

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Dialpad Announces Updates to Its App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

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Business Wire
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Dialpad Announces Updates to Its App on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace
Dialpad customers can now benefit from a truly unified and efficient customer experience

Dialpad Inc., an industry leader in AI-powered communication and collaboration, today announced it has updated its Dialpad for Salesforce app on Salesforce AppExchange, providing customers new ways to create better customer experiences and drive more sales. Dialpad for Salesforce combines Dialpad’s cloud communications platform for talk, messaging, meetings and contact center with the Salesforce Platform to create smarter workflows and empower sales and service teams to work more efficiently from a single client with AI at its core.

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“AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”

Integrated with both Salesforce Sales Cloud and Service Cloud, Dialpad for Salesforce breaks down silos and creates connected customer journeys—with sales and service calls that live natively inside Salesforce, connected to deliver more engaging experiences and improve agent productivity. Key features and capabilities include:

  • Unified UCaaS + CCaaS: Dialpad for Salesforce natively integrates the power of Dialpad within Salesforce for more efficient and streamlined support, sales and communications.
  • Built-in AI across everything: Dialpad’s proprietary Voice Intelligence (Vi™) engine enables real-time voice data capture, transcription and sentiment analysis. Combined with Salesforce Einstein, Vi turns every interaction into actionable business insights.
  • Open platforms and native integrations: Extend, customize and unify virtual workplaces across all people and teams with a range of open APIs.
  • Built for the modern workforce: Empowering people and teams to be more efficient, effective and engaged from anywhere in the world, on any device — backed by a 100% uptime Enterprise SLA and modern split-cloud architecture.

“Over the past six months, Dialpad connected more than 1.5 million calls to Salesforce, reducing the amount of app-switching for agents while taking non-revenue generating tasks like note-taking out of their hands, giving them more flexibility than ever before,“ said Joe Manuele, Senior Vice President of Corporate and Business Development, Dialpad. “We are eager to continue building and innovating on the Salesforce Platform.”

Over the past 12 months, Dialpad has improved the Dialpad for Salesforce app with the additions of:

  • Dialpad Powerdialer for Salesforce: Allows sales managers to easily set up lists and enable agents to dial through these lists automatically without the time-consuming task of bringing up each individual record.
  • Salesforce High-Velocity Sales integration: Can improve agent productivity by allowing calls to be triggered from a cadence and marking call tasks as complete after the call.
  • Custom objects and logging integration: Links calls with custom objects, information unique to an organization or industry, while accurately logging against the account or contact record.
  • Connect Dialpad to Salesforce sandboxes: Establishes a Salesforce sandbox instance in Dialpad, enabling users to test Salesforce integration features in a trial environment before rolling out to a production instance.
  • Salesforce Omnichannel integration: Automatically updates an agent’s status when on a call.

“Having the Dialpad dialer inside Salesforce is huge,” said Anthony Guerrero, System Administrator, Los Angeles Pacific University. “We can text inside the dialer, and that’s really helping get all our employees working from that one pane of glass.”

“We are excited that Dialpad is continuing to innovate on AppExchange as they empower sales and service teams with tools to create better relationships and increase revenue,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to meet the needs of our customers, and we love watching our partners evolve alongside us.”

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AWS to Open Data Centers in New Zealand

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Business Wire
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AWS to Open Data Centers in New Zealand

New AWS Region will allow customers to run workloads and securely store data in New Zealand while serving end users with even lower latency

Amazon Web Services (AWS), an Amazon.com, Inc. company, announced plans to open an infrastructure region in Aotearoa New Zealand in 2024. The new AWS Asia Pacific (Auckland) Region will consist of three Availability Zones (AZs) and join the existing 81 Availability Zones across 25 geographic AWS Regions at launch. The Region will be owned and operated by a local AWS entity in New Zealand. Globally, AWS has announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland, the United Arab Emirates, and the new AWS Region in New Zealand. The new AWS Asia Pacific (Auckland) Region will enable even more developers, startups, and enterprises as well as government, education, and nonprofit organizations to run their applications and serve end users from data centers located in New Zealand, ensuring that customers who want to keep their data in New Zealand are able to do so. AWS also released an economic impact study (EIS) that estimates it will create 1,000 new jobs through investment of NZ$7.5 billion (US$5.3 billion) in the new AWS Asia Pacific (Auckland) Region with an estimated economic impact on New Zealand’s GDP of NZ$10.8 billion (US$7.7 billion) over the next 15 years.

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“It’s fantastic to see AWS investing and developing their capabilities in New Zealand”

“AWS supports thousands of organizations across New Zealand in their drive to innovate, succeed, and grow globally. Cloud technology is providing new ways for government to further engage with citizens, for enterprises to innovate for their next phase of growth, and for entrepreneurs to build businesses and compete on a global scale,” said Prasad Kalyanaraman, Vice President of Infrastructure Services. “Our investments reflect AWS’s deep and long-term commitment to New Zealand. We are excited to build new world-class infrastructure locally, train New Zealanders with in-demand digital skills, and continue to help local organizations deliver applications that accelerate digital transformation and fuel economic growth.”

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AWS Regions are comprised of Availability Zones, which place infrastructure in separate and distinct geographic locations with enough distance to help support customers’ business continuity, yet near enough to provide low latency for high availability applications that use multiple Availability Zones. Each Availability Zone has independent power, cooling, and physical security, and is connected through redundant, ultra-low latency networks. AWS customers focused on high availability can design their applications to run in multiple Availability Zones to achieve even greater fault tolerance. The AWS Asia Pacific (Auckland) Region will enable local customers with data residency preferences to securely store data in Aotearoa, while providing even lower latency across the country.

Customers from startups to enterprises to government organizations and nonprofits will be able to use advanced technologies from the world’s leading cloud to drive innovation. AWS offers the broadest and deepest portfolio of services including analytics, compute, database, Internet of Things (IoT), machine learning, mobile services, storage, and more. Customers in New Zealand already benefit from Amazon’s ongoing investment in its global backbone through the Hawaiki Submarine Cable, a 9,300 mile (15,000 kilometer) transpacific cable system in operation since 2018 that provides a low-latency and high-bandwidth connection from Australia to New Zealand and the United States.

According to the newly released EIS, AWS plans to invest NZ$7.5 billion (US$5.3 billion) in New Zealand over the next 15 years through the new AWS Asia Pacific (Auckland) Region, which includes capital expenditures on the construction of data centers, operational expenses such as ongoing utilities and facility costs, and purchases of goods and services from regional businesses. The EIS estimates that spending on construction and operation of AWS infrastructure in New Zealand is expected to increase New Zealand’s GDP by approximately NZ$10.8 billion (US$7.7 billion) over the next 15 years. The EIS also establishes that the new AWS Region should bring direct and indirect economic benefits like new employment and sales for the data center supply chain and related sectors. In total, an estimated 1,000 new full-time equivalent (FTE) jobs will be created in New Zealand from this investment.

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Barracuda named a Challenger in the 2021 Gartner® Magic Quadrant™ for Web Application and API Security

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Evaluation based on Completeness of Vision and Ability to Execute

Barracuda, a trusted partner and leading provider for cloud-enabled security solutions, today announced that it has been recognized as a Challenger in the 2021 Gartner Magic Quadrant for Web Application and API Security.

According to Gartner, “The web application and API protection market is composed of two main segments: WAAP services and WAAP appliances. Security and risk management leaders should favor WAAP that provides easy-to-consume controls and more specialized protections against advanced bots and evolving API attacks.”1

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Barracuda delivers a web application security platform that protects hosted web applications, secures APIs and mobile apps, defends against bots and DDoS attacks, and enables automation for organizations integrating security into their existing CI/CD processes.

“This is the fifth year in row that Barracuda has been named a Challenger, and we believe this continued recognition illustrates our commitment to continually make security easier for our customers,” said Tim Jefferson, SVP of Engineering for Data Protection, Network and Application Security at Barracuda. “At Barracuda, we want to deliver enterprise-level application security with consumer-level ease of use, making it easier for customers to protect their organization from evolving threats like bot attacks, API attacks, supply chain attacks, and more.”

According to a Barracuda customer case study, “Compared to the other solutions we looked at, WAFas-a-Service was very simple to set up and manage,” said Kieron Prince, L&Q’s Cloud and Infrastructure Lead. “I was already budgeting for having to hire another network engineer just to take care of a new firewall appliance, so the SaaS model starts off with a big advantage in terms of cost. And yet, despite being really easy to use, it’s fully capable. It certainly ticked all the boxes on our checklist.”

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Creators’ Legal Takes Flight: First-ever Legal Platform For the Creator Economy

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Content Creators Offering an Affordable and Easy To Use Entertainment Lawyer-in-a-Box

Creators' Legal,Creators’ Legal, the first-ever legal platform built specifically for content creators, offering a wide-range of industry standard contracts and the ability to sign, track and store agreements in a digital briefcase, has just launched at https://creatorslegal.com/, it was announced today by Eric Farber, Founder & CEO of CreatorsLegal.com.

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“Never before in history has it been easier to be a content creator,” said Farber. “One really only needs an idea, a social following and a smartphone. This is evident by the explosion of self-publishing, podcasts, influencer videos and web series uploaded on social and video sharing platforms and the prediction that the content creator Industry is expected to reach $300B over the next few years. What has not kept pace is the affordability and ease in which content creators can protect their rights and interests. Traditional lawyers are not just incredibly expensive, they simply can’t keep pace with the needs, challenges and quickly evolving business models of today’s content creators.”

Creators’ Legal offers a multitude of specific contracts, all of which have been drafted by experienced content and media lawyers, as well as the tools content creators need to keep up with the ever-changing creator landscape. Deals can be papered, executed and stored in a digital briefcase in minutes for a completely affordable price — be it a one-off or yearly subscription.

There are three pricing tiers from which creators can choose. Single use contracts start at just $10; bundled contract packages covering individual projects start at $30; and unlimited use of all contacts is just $40 per month with a 20% discount if creators commit to a one-year subscription. There is also an option for student pricing at a deep discount of 90% off for any student or faculty of a creative arts program.

The Creators’ Legal platform process is simple, fast and user friendly.

A creator can register for a free account and choose from dozens of contracts or pre-chosen packages. While specialized categories will continuously be added to the site over time as the industry introduces new production opportunities, currently contacts offered on the site include those for filmmakers, musicians, social influencers and content creators, podcasters and live theater. The platform also offers specialized contracts such as podcast sponsorship, podcast guest release, talent agreement, film editor agreement, director agreement, options, location license, beats purchase agreement, influencer agreement, photographer, and the social media brand ambassador.

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The site’s easy-to-use Form Builder allows creators to customize their contracts based on their specific project needs.

Once drafted, Creators’ Legal’s quick and secure signature system, powered by HelloSign, enables obtaining all party’s signatures in a few clicks of the mouse. The Project Briefcase stores all drafts of contracts, as well as purchased and signed contracts in a free and secure dashboard enabling the creator to stay organized with the ability to access, download or share contacts on demand.

“We believe it is time to democratize the creative industry and level the playing field,” added Farber. “Creators Legal helps creators protect themselves. We want them to be able to document deals, collaborate easily and quickly with other creators and build the creative businesses of members of our community in a cost-effective and efficient manner. Our plan is to have creators legal in the hands of every independent creator, production company and social media agency to be able to streamline the creative process. Essentially, this is an entertainment lawyer-in-a-box that moves at the speed the modern creator moves and at a fraction of the cost.”

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BairesDev Announces Leadership Team Expansion with Focus on Business Development, Talent Experience, and Client Service

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BairesDev Announces Leadership Team Expansion with Focus on Business Development, Talent Experience, and Client Service
Team expansion to support company growth and increased service and solutions

BairesDevBairesDev, a leading technology solutions company, today announced the expansion of its leadership team and elevation of key client services staff. The expansion will support accelerated company growth, facilitate continued top-quality client service, and ensure that BairesDev’s most valuable asset — its talent — receives strengthened support and development opportunities.

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Bob Leibholz is joining BairesDev as Senior Vice President of Business Development, a key role to strengthen the record growth BairesDev has been experiencing. Larissa Platt, who recently joined the company as Director of People Experience, is in charge of providing the best collaborative workplace for the company’s 3,000+ employees. Additionally, a set of promotions to revamp the Client Services team is also a critical piece of the expansion.

“We are very excited by the arrival of Bob and Larissa to our team,” said Nacho De Marco, Chief Executive Officer of BairesDev. “Their skills and experience will contribute to BairesDev’s growth ambitions and help us sort out the challenges of today’s business landscape. I’m confident that their contributions will make us even stronger and allow us to keep growing while creating lasting value for our clients, our talent, and our company as a whole.”

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As SVP of Business Development, Leibholz will be responsible for creating key growth initiatives, including expanding the proactive commercial development discipline. These efforts will be a key component in increasingly accelerating company growth. Leibholz has more than 20 years of proven experience creating, building, and executing go-to-market strategies, developing sales and channel organizations, guiding international expansion, and spearheading growth initiatives. He most recently served as Chief Business Development Officer and Head of Sales for a 5000-person global technology consultancy.

In her role as Director of People Experience, Platt will be responsible for the strategic deployment of human resources operations, ensuring procedures are aligned with the company’s mission of hiring and retaining top talent. She previously served as Senior Merger and Acquisition Human Resources Manager at a cosmetics company.

BairesDev has also revamped its Client Services team through a series of promotions and new hires in the Regional Director of Account Management role. Saurabh Rao, Melisa Cabrera, Alex Pilsl, Gaurav Kumar, and Melissa Olander lead portfolios of strategic accounts, ensuring optimal management and the defining and monitoring of implementation of best practices.

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Hyland launches OnBase in AWS Marketplace

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Hyland launches OnBase in AWS Marketplace

Leading content services platform now available through AWS’s digital catalog, extending Hyland’s long-recognized leadership in providing scalable, cloud-based solutions

Hyland, a leading content services provider, has launched OnBase in AWS Marketplace, supporting organizations’ evolving needs to better manage digital information from anywhere and support evolving work environments.

Hyland is recognized as a leading cloud content services provider, noted for its nearly two-decade history delivering secure, scalable cloud-based solutions that strengthen digital transformation strategies. The addition of OnBase in AWS Marketplace provides organizations across the globe with the business dexterity they need, leveraging content management, business process management and intelligent automation solutions with the scalability, reliability, and security of Amazon Web Services (AWS).

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“Our work with AWS has never been stronger, and we’re proud to leverage its infrastructure to power OnBase in the Hyland Cloud,” said Ed McQuiston, EVP and Chief Commercial Officer at Hyland. “With joint customer success stories spanning the healthcare, government, insurance, and financial services industries, Hyland and AWS are better together, providing leading cloud-based content services solutions to help organizations thrive in the next normal.”

Designed to more efficiently manage content, processes, and cases, OnBase connects and centralizes business-critical content in one secure location. As more organizations choose cloud technology to run their operations, Hyland’s cloud-first vision and development methodology set the foundation to support evolving business practices – delivering relevant information when and where users need it to increase productivity, improve customer experience, and reduce risk across the enterprise. With a complete view of all relevant information, businesses gain valuable insights to make better, faster decisions, and meet the changing demands from their stakeholders.

“We are elated to have OnBase added in AWS Marketplace. We look forward to helping our customers automate processes and better manage important business content,” McQuiston said. “We know the value delivered to our joint customers will bolster their business practices and success.”

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OneTrust Named a Leader in 2021 GRC Platform Evaluation

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OneTrust Named a Leader in 2021 GRC Platform Evaluation
Independent research cites OneTrust “among the most comprehensive platforms in this evaluation”

OneTrust, the category-defining enterprise platform to operationalize trust, today announced it has been recognized as a leader in The Forrester Wave™: Governance, Risk, And Compliance Platforms Q3 2021. According to the Forrester report, “OneTrust’s platform leverages a single code base and common UI to support all standard GRC use cases, plus third-party risk, ethics, ESG, data governance, and privacy, placing it among the most comprehensive platforms in this evaluation.”

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The report is based on a 25-criterion evaluation and analyzed 15 of most significant vendors in the market. It states, “OneTrust debuted its GRC platform with a mission to help customers, employees, and partners leverage trust to solve complex, cross-functional business problems. An ambitious growth strategy is supported by aggressive hiring, rapid product development, and a flurry of M&A activity, including recent acquisitions of Integris, DocuVision, and Convercent.”

OneTrust GRC is an integrated risk management platform that delivers a complete, measured view of your business’s risk portfolio, provides clear insights to leadership, and optimizes the execution of routine tasks. Focusing on a user-friendly experience, organizations use OneTrust GRC’s flexible framework to align business operations with standardized risk methodologies.

Most recently, OneTrust announced the acquisition of security assurance and certification automation platform, Tugboat Logic. As part of this acquisition, joint customers will be able to leverage an easy-to-use platform of trust that accelerates the achievement of ISO 27001, SOC 2, and other certifications at a price point they can afford.

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Over the course of the last year, OneTrust’s GRC platform has earned analyst designations by continuing to deliver results for customers, including:

  • Named a Leader in the 2021 Gartner® Magic Quadrant™ for IT Vendor Risk Management Tools
  • Recognized in the 2021 Gartner® Magic Quadrant™ for IT Risk Management
  • Named a Leader in the Chartis RiskTech Quadrant for ITRM Solutions, 2021

“The OneTrust team is on a mission to change GRC market from a once reactive, overly complex, and segmented risk approach, to one that puts automation, user experience, and trust first,” said Kabir Barday, OneTrust CEO. “In two years, we’ve been able to deliver on this mission and this report solidifies our position as a leader in GRC space.”

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Akamai Recognized as a Leader in 2021 Gartner® Magic Quadrant™ for Web Application and API Protection; Furthest in Ability to Execute

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Akamai Also Received Highest Scores in Three of Four Use Cases in Gartner Critical Capabilities Companion Report

Akamai Technologies, Inc., the world’s most trusted solution for protecting and delivering digital experiences, has been recognized by Gartner as a Leader in the 2021 Magic Quadrant for Web Application and API Protection (WAAP). Gartner analysts evaluated eleven vendors based upon their ability to execute and completeness of vision. Akamai was placed highest in ability to execute in the newly-named report. The report is an evolution of the Gartner Magic Quadrant for Web Application Firewalls where Akamai was named a Leader the past four consecutive years by Gartner.

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Gartner also published its 2021 Critical Capabilities for Cloud Web Application and API Protection report. This is a companion report to the Gartner Magic Quadrant for Web Application and API Protection, which evaluates WAAP offerings’ ability to protect web applications and APIs. In the report, Akamai received the highest scores in three out of the four use cases including API Security and DevOps  (3.60/5), High Security (3.76/5), and Web-Scale Business Application (3.91/5).

According to Gartner’s Hype Cycle for Application Security, 2021, “Cloud web application and API protection products are cloud-delivered multifunction web application security products, integrating at least four core features: web application firewall, DDoS protection, bot management and API protection. WAAP is an evolution of the role of the web application firewall, driven by enterprises’ need to better defend against multiple threat vectors while significantly growing their number of publicly exposed web applications and APIs.”

Akamai has seen the dramatic increase in API calls firsthand. Securing APIs requires solutions that are tailored to deal with deep API message inspection, API specification management, authentication and authorization, and anti-automation.

Gartner states, “Security and risk management leaders should favor WAAP that provides easy-to-consume controls and more specialized protections against advanced bots and evolving API attacks.”  According to Gartner, “By 2026, 40% of organizations will select their WAAP provider based on advanced API protections, as well as web application security features.

Akamai believes that a holistic web application and API protection solution includes adjacent security capabilities that cover an ever-expanding range of threats. In 2020, Akamai was the first cloud WAAP solution to introduce automatic API discovery and profiling capabilities.

Earlier this year, Akamai introduced the Adaptive Security Engine, a core foundation for its web application security portfolio designed to automatically adapt protections with the sophistication of attacks, while reducing the effort to maintain and tune policies. Bot visibility and mitigation capabilities are also included to provide insight into the impact of bots on digital properties.

“The one constant in web application and API security is change,” said Amol Mathur, Vice President of Application and Network Security Product Management, Akamai. “Akamai has continued to deliver significant advancements in our WAAP products that make it easier for our customers to keep pace with the rapidly accelerating and changing threat landscape, while simultaneously increasing operational efficiencies and developer tooling. We believe these important advancements in our WAAP portfolio contributed to our Leader position in this Gartner Magic Quadrant report.”

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Continued Customer Recognition

According to the report, “Akamai’s customers give the vendor high marks for customer support experience, including the expertise and assistance they receive from both technical support and managed services.” Additionally, Akamai’s ability to protect data, websites and applications and the ease of use of its web security solutions is confirmed by customers.

Based on reviews on Gartner Peer Insights as of September 20, 2021, here’s what Akamai customers had to say:

  • A Technical Lead in the services industry says, “This software (Kona Site Defender) has great features in order to protect business assets and organizational resources from DDoS attacks and various cyber threats. It provides high accuracy while dealing with threats. It can protect both websites and devices including mobile with great accuracy. It can block malicious websites and content related to advertisements that might damage business security.”
  • A Software Development Engineer in the retail industry says, “Best Security Product For DDoS And Web Application Attacks. “KSD is the best security tool I have used. It’s simple and easy and the support is amazing. The fact that KSD offers customizable protections is very helpful and the features are all useful and on point.”
  • A Cyber Automation Expert in the finance industry says, “We have been working with Akamai to protect our core assets and it has been worth every dollar spent. We run an yearly DDoS simulation exercise to test Akamai DDoS and WAF controls and the results justify the investment.”
  • A Network Product Manager in the finance industry says, “Kona has provided a significant improvement in security and provides visibility that was not previously available. It is a core product in our strategy for securing our customer-facing applications.”

Gartner, Magic Quadrant for Web Application and API Protection, Jeremy D’Hoinne, Rajpreet Kaur, John Watts, Adam Hils, Shilpi Handa, 20 September 2021.

Gartner, Critical Capabilities for Cloud Web Application and API Protection, John Watts, Adam Hils, Jeremy D’Hoinne, Shilpi Handa, 20 September 2021.

Gartner, Hype Cycle for Application Security, 2021, Joerg Fritsch, 12 July 2021.

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Zeotap Launches Consent Orchestration to Simplify Data Compliance for Marketers

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The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent and marketing preferences at scale

Zeotap, the next-gen Customer Data Platform (CDP), has launched Consent Orchestration as part of its award-winning platform, to make it easy for marketers to activate data at scale within increasingly complex data privacy constraints. It unifies, configures and automates an individual’s consent and marketing preferences across the customer journey, from data collection through to channel activation, ensuring compliance with regulations such as GDPR and CCPA.

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Consent Orchestration is designed to solve a problem that plagues every marketer, particularly those in Europe. Per regulations such as GDPR and CCPA, businesses are obliged to ensure that their use of customer data is compliant. However, this is inherently difficult  – consent for an individual customer can be captured in multiple touchpoints, and then can differ for different activation channels and messages. The challenge for the marketer is to unify these consent choices and to act on them at speed and scale, without the need for constant vetting from a Data Protection Officer (DPO) that slows down activity.

These challenges have become an increasing concern as the number of fines for GDPR violations has surged by 113% in the last year, most notably with Amazon’s record July 2021 fine of €746 million. As the deprecation of third-party cookies pushes marketers to rely further on first-party data, the pressure to have compliance under control is set to increase further.

“As one of the few Customer Data Platforms made in – and for – Europe, we know just how much marketers here can be paralysed by the challenges that data privacy regulations create, and that’s the problem we set out to solve,” said Projjol Banerjea, Co-Founder and Chief Product Officer of Zeotap. “In doing so, we’re hoping to deliver a balance on three priorities that have previously competed with each other: scalable results for the marketer, enhanced experiences for their customer, and fewer headaches for their DPO.”

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Consent Orchestration is designed to make it easy for marketers (and their DPOs) to control data privacy compliance throughout the customer journey. It does so in three key steps:

  1. Unification: integrates consented data from fragmented sources into a single customer profile that delivers a single consent taxonomy
  2. Configuration: maps a customer’s consent and marketing preferences to the marketers’ communication channels
  3. Automation: reflects the customer’s consent and marketing preferences across marketing campaigns, ensuring GDPR and CCPA compliance on a granular level (e.g. reflection of consented purposes)

Consent Orchestration continues the consent journey that’s often begun through the use of a Consent Management Platform (CMP). Where CMPs enable the collection and mastering of customer consent and marketing preferences data, Consent Orchestration integrates with the CMP and then enables this data to be automatically reflected in all omnichannel marketing campaigns.

This end-to-end orchestration of the consent journey is governed by settings that only need to be reviewed once by a DPO in order to create a system of universal guardrails. This allows the marketer to activate at scale and speed, safe in the knowledge that consent will be reflected in all campaigns without needing constant DPO oversight.

The launch comes just two weeks after the news that Zeotap secured an $11 million extension to its Series C funding round, adding up to total funding of $90m. The company has also recently been named a Leader in G2’s Fall 2021 Grid Report for Customer Data Platform Software, with Chief Product Officer and Founder Projjol Banerjea recently awarded ‘Tech Pioneer of the Year’ at the Campaign Tech Awards. Earlier this year, Zeotap announced the launch of Predictive Audiences, which enables users to create and activate machine-learned segments without needing data science expertise.

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