2021 Total Economic Impact Study Demonstrates 670% ROI for Drift Customers

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September 22, 2021

PrizeLogic Appoints Matt Botti as Chief Technology Officer

Turbine Labs, the AI-powered executive intelligence platform that dramatically reduces executive information overload and media fatigue, announced the launch of its Thought Leadership Briefing product.

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“The end product offers readers an entirely new way to experience thought leadership content, resulting in engagement that’s a staggering 4-10 times greater than traditional email, blogs, or social posts”

With information overload, misinformation, and media fatigue at all-time highs, audiences are seeking insights and inspiration from the organizations and institutions they trust. Original, authentic thought leadership content is well-suited to fill this need. However, executives and subject matter experts (SMEs) have struggled to consistently create high-quality content, not to mention measuring the ROI of their efforts. This is why most thought leadership campaigns fail after just six months.

Thought Leadership Briefing uses advanced AI technology to surface and match recent, reputable, and relevant news stories and influencer commentary with an organization’s existing thought leadership content. And detailed engagement analytics offer teams the actionable insights they need to precisely measure the ROI of their thought leadership campaigns.

“In today’s market, credibility is everything. With Thought Leadership Briefing, audiences not only receive the original content they’re seeking, but the added benefit of high-quality media stories and influencer commentary that affirm and validate the thought leader’s position,” said Leigh Fatzinger, Founder and CEO of Turbine Labs. “The end product offers readers an entirely new way to experience thought leadership content, resulting in engagement that’s a staggering 4-10 times greater than traditional email, blogs, or social posts,” he said.

Thought Leadership Briefing is available from Turbine Labs, with a limited number of free product enhancements being offered to early customers through September 30. Thought Leadership Briefing is designed for organizations with audiences ranging from 50-50,000 stakeholders, subscribers, prospects, and media contacts, with a range of subscription price points to meet the needs of most organizational budgets.

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Meltwater Joins the Twitter Official Partner Program

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Globe Newswire

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September 22, 2021

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Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, today celebrates its inclusion in the Twitter Official Partner Program.

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Meltwater enjoys a longstanding relationship with Twitter, and has consumed the entire ‘firehose’ of Twitter content for many years, processing and storing around 500 million new posts every single day. The Twitter Official Partner Program recognizes those companies who are not only consumers of Twitter data, but also serve Twitter data and insights to their customers in sophisticated and impactful ways, to help them make more informed strategic decisions.

“Being a part of the Twitter Official Partner Program is an important milestone in our long and successful relationship with Twitter. Our customers rely on us to help them better understand, influence and engage with their key stakeholders. We help them glean insights across millions of Twitter conversations and accounts every day, find relevant Twitter authors on particular topics, while also managing their Twitter conversations directly through our product. The breadth of these capabilities provides our customers with unparalleled access to one of the world’s most prominent social networks, and it’s an honor to partner with Twitter in this capacity,” said John Box, CEO of Meltwater.

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“We are thrilled to be formalizing our relationship with one of our long-standing partners, Meltwater. Meltwater was one of the earliest companies to realize the tremendous value that can be derived from Twitter data and has an incredible track record of technical innovation. We are excited to welcome them into the Official Partner Program and to work together to bring even more valuable insights to PR and Marketing professionals across the world,” said Sonya Penn, Global Commercial Head of Twitter’s Developer Platform.

Lauren Jenkins, Head of the Twitter Official Partner Program, added that, “By growing the Twitter Official Partner Program, we intend to incentivize a vibrant, competitive ecosystem to help businesses find best-in-class solutions and achieve better results on and off Twitter. Meltwater and Twitter have had a close relationship for many years and we are excited to formalize our partnership and help them continue to bring value to their 28,000 customers.”

The Meltwater product utilizes Twitter content in a number of different ways. We help our customers to monitor and analyze Twitter content regarding their brand and other events of interest, benchmark their performance against competitors, and to better understand consumer and market insights across billions of Twitter conversations. Meltwater customers can also curate, schedule and post Twitter content to their own handles, and interact with customers directly through the product, addressing their questions and collecting their feedback.

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CrowdStreet and Juniper Square Partner to Usher in the Next Chapter of Digital Transformation for the Commercial Real Estate Industry

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September 22, 2021

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Juniper Square, the leading provider of investment management solutions for commercial real estate (CRE), announced it has entered into a strategic partnership with CrowdStreet, the leader in online capital raising for CRE sponsors, to provide an industry-first integration that will streamline investment management by synchronizing offering, investor and distribution information between the CrowdStreet Marketplace and Juniper Square. To-date, CrowdStreet has raised $2.2 billion in equity capital from thousands of individual accredited investors for more than 530 real estate investments.

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“During a particularly difficult economic period, CrowdStreet also allowed us to build our reputation and engagement with new investors, and we’re excited to see this partnership deliver even greater investor management efficiency, which will be invaluable for future fundraising goals.”

Joint customers will benefit from the ability to manage investor information associated with capital raised through the CrowdStreet Marketplace via a seamless, end-to-end workflow within Juniper Square. New offerings and investor subscriptions will be shared between both systems, and sponsors will be able to originate investor materials such as distributions, notices and performance data in Juniper Square for publishing in the CrowdStreet Marketplace.

“The integration of our two platforms provides a best-in-class solution for both online fundraising and investor management,” said Tore Steen, CEO of CrowdStreet. “A successful online capital raise with CrowdStreet often brings hundreds of new investors to a sponsor. Sponsors need a simple and effective way to ensure those investors get the best possible post-investment experience, and the Juniper Square team has built an advanced platform to manage investment data, documents and automated distributions. The relationship between our two companies and platforms means investors will also have a more robust experience as they track their investments and performance.”

CrowdStreet has also selected Juniper Square as its strategic partner to provide its sponsors with investment management software and services. Current CrowdStreet Connect customers will be seamlessly migrated to the Juniper Square platform as CrowdStreet sunsets its current investment management software by late 2022.

“We’re witnessing a democratization of private real estate ownership with the rapid rise of crowdfunding,” said Alex Robinson, CEO and co-founder of Juniper Square. “Interest in crowdfunding from our 1,200+ GPs has rapidly accelerated as crowdfunding becomes mainstream, and we are excited to partner with the industry leader in CrowdStreet to provide a better experience for our mutual customers.”

The partnership has been designed to support the needs of joint customers who already rely on CrowdStreet and Juniper Square today, including Spaulding & Slye, Trion Properties and JOSS Realty Partners.

“We chose Juniper Square for its leading administrative ease-of-use and reporting offerings, which enabled us to meet heightened investor expectations and increase participation by 20%, exceeding our fundraising goal,” said Samantha Adam, VP of communications, Spaulding & Slye. “During a particularly difficult economic period, CrowdStreet also allowed us to build our reputation and engagement with new investors, and we’re excited to see this partnership deliver even greater investor management efficiency, which will be invaluable for future fundraising goals.”

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Accenture Helps Vivienne Westwood Develop and Launch Products Faster With New Retail PLM Platform From PTC

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September 22, 2021

Accenture Song to Acquire Mindcurv to Expand Composable Commerce Capabilities

Accenture has helped Vivienne Westwood design and deploy a new retail product lifecycle management (PLM) platform from PTC that enables the global fashion company to develop and launch new products more quickly.

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“We are proud to be selected to help meet Vivienne Westwood’s solution requirements around user experience, security and performance, enabling them to achieve a rapid return on investment. We look forward to helping this iconic brand further optimize its digital product creation strategy and support its go-to-market operations.”

The platform is based on PTC’s FlexPLM^® retail solution and allows Vivienne Westwood to significantly improve and accelerate its product development and sourcing processes. FlexPLM integrates data sources relevant to the design and development of products, enabling Vivienne Westwood to understand where a product is at each stage of its lifecycle. This digital thread provides complete visibility for design and development-related activities across several product categories, including women’s and men’s ready-to-wear, shoes, leather goods, jewelry and accessories. The PLM platform also allows for more seamless and secure communication and collaboration related to the design and production process, both internally and with supply chain partners.

Previously, these processes were manual, time-consuming and not supported by an enterprise application. Before introducing the new platform, for example, the brand’s design and merchandising office in the U.K. and production office in Italy had to create tech packs — i.e., product blueprints for manufacturing — and exchange data mainly through email and spreadsheets. These manual practices could lead to duplicate data entry, poor collaboration with international factory partners, and missed deadlines.

Antony Calabrò, Vivienne Westwood’s CIO, said, “The majority of our prototypes, samples and production items are outsourced, and we have a complex and heterogeneous supply chain to manage. We chose PTC FlexPLM for its supply chain and product development capabilities, its intuitive and highly visual user interface, and its information security and system stability. Accenture’s expertise and proven track record in the fashion industry and with PLM were instrumental in launching and having it deliver business value in a short timeframe.”

Alberto Codrino, managing director for Industry X at Accenture, said, “Vivienne Westwood required us to quickly understand and improve their ways of working and be flexible when it came to changes in the project scope. Working closely with their IT and business teams, and with the support of the PTC team, we were able to help the brand quickly take advantage of data and digital to redefine how it develops products.”

Bill Brewster, senior vice president and general manager of PTC’s Retail business unit, said, “We are proud to be selected to help meet Vivienne Westwood’s solution requirements around user experience, security and performance, enabling them to achieve a rapid return on investment. We look forward to helping this iconic brand further optimize its digital product creation strategy and support its go-to-market operations.”

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Campaign Monitor Announces Email Academy to Help Marketers Think “Outside the Inbox”

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Globe Newswire

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September 22, 2021

Free Training Offers a Valuable Resource to Help Email Marketers Increase Email Expertise at Their Own Pace

Campaign Monitor, a CM Group brand and provider of powerful yet intuitive email marketing software, today announced the launch of Email Academy, online email training to help anyone using an email marketing platform take their strategy to the next level. Email Academy was created to help email marketers, small business owners and newsletter publishers “think outside the inbox” with easy-to-follow, on-demand courses and tutorials to follow at any pace, with no expiration date. Since the early launch in late June, there have been more than 4,000 course registrations and nearly 1,000 hours of courses taken so far.

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As many marketers are expected to do more with less, this valuable resource for Campaign Monitor customers delivers timely content for all levels of marketing sophistication, for both individual marketers and teams. Produced by email experts with years of industry experience, Email Academy is designed to revolutionize a marketer’s approach to email. Individual marketers benefit from content created for everyone from email beginners to those ready to take things up a notch. Teams can use the content to improve their marketing fundamentals and email best practices, whereas businesses can take advantage of a variety of strategic email programs to ensure there is no revenue left on the table.

“Email Academy is a great resource for a wide variety of highly relevant topics, helping us learn exactly what we need to know to improve our marketing strategy. For example, their course clearly outlined the best practices and examples to better manage and engage contacts,” said Patrick Rastelli, Director, Information Technology at Livestrong.

“The Email Academy courses are extremely helpful; there are multiple mini courses within each learning module, which makes it easy to pick up where you left off during those slower moments throughout the work day. The course time descriptions are accurate, and the quizzes at the end help you realize how much you’ve actually learned. At the end of each learning module you receive a certificate of completion to add to your portfolio,” said Sara Hoppe, Marketing Administrative Associate, Southwestern Investment Group.

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Campaign Monitor currently offers eight courses on the most impactful aspects of email marketing:

Email marketing fundamentals: Covers the fundamentals of email marketing and the process of getting started.
Design best practices: Shares effective techniques and design principles to increase email engagement and accessibility.
Subscriber data management: Explains how data can be used to send targeted messages and drive email engagement.
List growth tactics: Provides insight on simple, ethical and powerful approaches to building an audience.
Email personalization tactics: Covers basic personalization tactics, as well as more sophisticated techniques like using dynamic content or behavioral data, based on how consumers are engaging.
Email data and reporting: Focuses on key metrics presented in email marketing reports, including how each relates to email lists and content, as well as what trends can uncover about the overall database.
Email automation and triggers: Reviews the types of email automation available to modern marketers, with a focus on implementation strategy and key benefits.
Deliverability best practices: Outlines the causes of deliverability problems and best practice requirements to help ensure your emails are received.

“We’re excited to launch Email Academy, which can help users take their career to the next level, or train their team with free courses, helping marketers become email experts while learning at their own pace,” said Ros Hodgekiss, Customer Experience Programs Manager at Campaign Monitor. “Email Academy makes it easy for a wide variety of marketers to elevate their business’s email programs and strategies so there is no revenue left on the table.”

New courses will be continually added to Campaign Monitor’s Email Academy so marketers have access to education on key industry topics.

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Rocket Companies Vice Chairman and CEO Jay Farner to Present at Salesforce Dreamforce Conference

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September 22, 2021

SANS Institute to Host Webcast Discussing Security Vulnerabilities of Advanced AI (OpenAI & ChatGPT) and the Potential Impact on Society

Rocket Companies, Inc.(“Rocket Companies” or the “Company”), a Detroit-based holding company consisting of tech-driven real estate, mortgage and financial services businesses – including Rocket Mortgage, Rocket Homes and Rocket Auto – announced that Vice Chairman and CEO Jay Farner will participate in a fireside chat with Salesforce Chair and CEO Marc Benioff as part of the Dreamforce Conference. The conversation will begin at 2:00 p.m. Eastern Time on Wednesday, September 22, 2021.

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Sinch Extends Leadership in Conversational Messaging Through Acquisition of MessengerPeople

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Globe Newswire

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September 22, 2021

Sinch extends leadership in conversational messaging through acquisition of MessengerPeople

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, today announced that it has entered into a definitive agreement to acquire MessengerPeople, a leading German software-as-as-service platform for conversational messaging. Sinch will pay a total enterprise value of EUR 48 million, with a total cash consideration of EUR 33.6 million and EUR 14.4 million paid in the form of new shares in Sinch. Using yesterday’s EUR/SEK exchange rate of 10.18, this corresponds to an enterprise value of SEK 489 million.

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Founded in Munich in 2015, MessengerPeople offers a cloud-based software suite that makes it easy for businesses to engage with their customers via messaging apps like WhatsApp, Telegram and Apple Business Chat (iMessage). A pioneer in its field, MessengerPeople was amongst the very first innovators to recognize the potential of next generation messaging channels and build software tools for businesses to leverage these capabilities. More than 700 businesses use MessengerPeople applications to engage with their customers, and around 80% of these businesses are based in the DACH region.

“I’m very impressed with the MessengerPeople team and their success in bringing innovative products to market. Most businesses have yet to discover the benefits of conversational messaging, and together we are superbly placed to win in this market as uptake now begins to accelerate”, comments Oscar Werner, CEO of Sinch.

With easy-to-use applications that are designed for business users, MessengerPeople complements Sinch’s API-based offering for larger enterprises and channel partners. The MessengerPeople platform is particularly well-suited for pre-sales and customer care, which accounts for around 85 percent of current volumes. Monetization is based primarily on subscriptions and monthly active users, through a software-as-a-service (SaaS) model, rather than on transaction volumes.

MessengerPeople serves businesses across a broad range of verticals such as eCommerce, Automotive, Public Authorities, and Media. Current customers include travel & tourism leader TUI, e-commerce specialist Women’s Best, and the state government of Telangana, India. In the year ending December 2021, MessengerPeople is expected to generate revenues of EUR 5.1 million, Gross Profit of EUR 4.5 million, and Adjusted EBITDA of EUR 0.6 million. Underlying revenue growth compared to the previous year is expected to reach 35 percent. The company has around 40 employees and is based in Munich, Germany.

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The acquisition builds on Sinch’s ongoing organic investments and previous acquisitions in next-generation, conversational messaging. Integration cost is estimated to SEK 16 million over 12 months, with targets centered on cross-sales, accelerated geographic expansion, and product integration with Sinch’s communication APIs and related Sinch applications.

“Mobile messaging is simple, quick and interactive – and used by people all over the world. Empowering businesses to use messaging is a tremendous market opportunity, and teaming up with Sinch gives us the size to pursue it on a global scale”, comments Franz Buchenberger, founder & CEO of MessengerPeople.

The transaction is expected to close in the fourth quarter 2021 and will be financed with a combination of new Sinch shares and Sinch’s available cash at hand. Sinch has a financial target to maintain net debt/adjusted EBITDA below 3.5x over time. As of Q2 2021, the company had a net cash position, with net debt/adjusted EBITDA of -9.6x, in anticipation of upcoming transactions. Taking into consideration the expected, upcoming payment for Inteliquent and MessageMedia, pro forma Net debt/Adj EBITDA is 2.6x. All else equal, the acquisition of MessengerPeople increases Sinch’s pro forma net debt/EBITDA by 0.1x to 2.7x.

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Gnani.ai Launches armour365™ Voice Biometrics Software Based on Patented Tech

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September 22, 2021

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armour365™ Voice Biometrics comes with top-of-the-line features like anti-spoof layer, replay attack detection, and one enrollment
Offers both active and passive voice verification in less than 2 secs with an Equal Error Rate (EER) of sub 2%

Gnani.ai, a frontrunner in Conversational AI and voice security domain, today announced the launch of its home-grown Voice Biometrics software. Christened armour365™, the biometric solution boasts of path-breaking features to cater to new and emerging risks in fraud prevention and information security. armour365™ Voice Biometrics works on 300 plus proprietary audio features and comes with out-of-the-box integrations to multiple contact center software providers and messaging apps.

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“We are thrilled to launch armour365™ with industry-leading accuracy and thankful to our Engineering and Product teams to have pulled this off indigenously. We’re confident our customers will benefit immensely with this ‘low-cost and no-code solution’ built to offer reliable voice security.”

The solution is equipped with top-of-the-line features like “anti-spoof layer,” “replay attack detection” and “one enrollment” to offer unparalleled security and CX for industries such as Contact Centers, Banks, Defence, Healthcare, etc. for applications ranging from omnichannel customer authentication to secured access to sensitive devices.

Ganesh Gopalan, Co-founder and CEO, Gnani.ai, said, “Voice Biometrics can be a blessing in disguise for Contact Center and Infosec leaders battling fraud and data theft through various communication channels. With a response time of less than 500 milliseconds, armour365™ has been engineered to help IT and security teams to replace error-prone and legacy authentication methods like PINs and passwords to realize the potential of Voice Biometrics being truly contactless.”

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armour365™ can be implemented and integrated into any CRM for seamless authentication without the need for coding or a device interface.

Commenting on the launch, Ananth Nagaraj, Co-founder and CTO, Gnani.ai, said, “We are thrilled to launch armour365™ with industry-leading accuracy and thankful to our Engineering and Product teams to have pulled this off indigenously. We’re confident our customers will benefit immensely with this ‘low-cost and no-code solution’ built to offer reliable voice security.”

Gnani.ai plans to host the offering on major cloud marketplace platforms for customers and developers to take advantage of competitive pricing and ease of accessing the solutions through APIs.

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Metrika Closes $14M Series A Funding Round to Ensure Blockchain Network Reliability Through Advanced Tools and Monitoring

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September 22, 2021

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Round Led By Neotribe Ventures With Participation From Coinbase Ventures, Samsung NEXT, Nyca Partners and Others; Enables Metrika to Further Develop its Blockchain Platform and Expand Customer Base

Metrika, the industry’s leading operational intelligence source for blockchain, announced a $14M Series A funding round led by Neotribe Ventures. Other institutional investors include Coinbase Ventures, Samsung NEXT, Nyca Partners and SCB 10X, with additional funding from all previous investors, among others. This latest round brings a total of $17.7M in funding to Metrika, including its previous $3.7M seed round. The funds will be leveraged to expand the company’s platform and broaden its customer base across numerous industries.

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Metrika customers, which include Algorand, Solana, Dapper Labs (creators of NBA Top Shot), Hedera Hashgraph and Blockdaemon, can track metrics and operations via dashboards, reports and real-time alerts. The result is fast detection of degradations in blockchain network health, management and compliance of operational risk, and intelligent operation interaction.

“As distributed ledgers grow in popularity, operational performance management tools will serve as the critical infrastructure required to support this expanding network,” said Swaroop “Kittu” Kolluri, founder and managing partner at Neotribe Ventures. “Metrika’s elegant architecture fills a critical void in the development, growth and integration of blockchain; we’re pleased to support the team in this pursuit.”

“Every single business that employs blockchain technology in any application needs to understand the operational risks they are taking in using a distributed application, but the tools to do this didn’t exist until Metrika created it,” said Hans Morris, Managing Partner, Nyca Partners. “Just like you would never employ a network solution that constantly failed or had security risks for your customers, companies will need to do the same analysis for a distributed network. But how, in fact would you do that? That’s what Metrika figured out.

The multi-owner, decentralized nature of blockchain technology limits the ability to provide a singular overview of network health and operational status. Traditional monitoring tools are not designed to cope with the design of decentralized networks, presenting a critical issue for stakeholders that require complete operational transparency and insurability.

To solve this, Metrika offers blockchain networks (or any company running blockchain applications) the monitoring, analytics and actionable intelligence that provides a comprehensive view for all participants. Metrika’s operational intelligence service collects and analyzes data on the health of blockchain networks, helping to improve latency, performance and reliability while managing potential security issues, all with the focus on providing trust.

“Blockchain technology is having a transformational impact on the world as part of the services we rely on daily, including those from financial institutions, supply chains and our healthcare systems,” said Nikos Andrikogiannopoulos, CEO, Metrika. “But the cost of downtime can be catastrophic, and even one failed transaction can erode trust in an entire network. With this new round of funding from our esteemed partners, Metrika is another step closer to delivering on our promise to de-risk blockchain networks for the benefit of all.”

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BRIDGEi2i Named in Gartner’s Market Guide for Artificial Intelligence Service Providers, 2021

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September 22, 2021

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BRIDGEi2i Analytics Solutions announced its inclusion in Gartner’s Market Guide for Artificial Intelligence Service Providers, 2021.

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The Gartner report compiles a list of service providers that represent the breadth of offerings in the AI market. Organizations of varied size, complexity, type and location are listed here. This list is based on client interactions and publicly available information.

BRIDGEi2i CEO and Co-Founder – Prithvijit Roy remarked, “At BRIDGEi2i, we are excited to leverage AI to build the digital enterprise. Our pre-built, ready-to-deploy algorithmic engines, the AI Accelerators, enable enterprises to transform their businesses and achieve powerful outcomes using AI. Being featured in the Gartner’s Market Guide for Artificial Intelligence Service Providers, 2021, takes us one step further on the journey of making AI real for enterprises. I’m grateful to all our employees and clients who are partnered with us in reimagining businesses using AI, and also for the Gartner analyst team’s support.”

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Nutanix and Citrix® Team to Power Future of Work

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September 22, 2021

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Partners Join Forces to Help Customers Deliver Secure, Reliable Work from Anywhere

NEXT Conference–The future of work is hybrid. Nutanix, a leader in hybrid multicloud computing, and Citrix Systems, Inc. are joining forces to help their customers deliver it. The two companies are announcing a strategic partnership through which they will provide secure, on-demand, and elastic access to apps, desktops, and data from any device, in any location, at any scale through Nutanix hyperconverged infrastructure (HCI) and hybrid multicloud deployments of Citrix DaaS and Virtual Apps and Desktops services.

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“Together, Nutanix and Citrix can deliver remote work solutions which can be deployed across private and public clouds, combining the simplicity of the Nutanix Cloud Platform, powered by the industry-leading HCI software, with Citrix Virtual Apps and Desktops™ services, to empower workers, wherever they happen to be.”

“Organizations continue to look for IT solutions to support the agility, flexibility and reliability required for a hybrid workforce,” said Tarkan Maner, Chief Commercial Officer at Nutanix. “Together, Nutanix and Citrix can deliver remote work solutions which can be deployed across private and public clouds, combining the simplicity of the Nutanix Cloud Platform, powered by the industry-leading HCI software, with Citrix Virtual Apps and Desktops™ services, to empower workers, wherever they happen to be.”

The partners have a successful track record of doing so, jointly powering remote work environments for thousands of customers, including large enterprises such as Fairway Independent Mortgage Corporation, large public institutions such as Arizona State University, and across vertical industries including healthcare, financial services and more.

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Under the planned partnership:

Nutanix will become a Citrix preferred choice for HCI hybrid and multicloud deployments. The Nutanix Cloud Platform delivers an ideal IT environment to support Citrix Virtual Apps and Desktops services in a hybrid multicloud environment. Customers will be able to take advantage of Nutanix industry leading HCI一whether on-premises or in the public cloud一delivering simplicity, cost advantages, and a unified management plane enabling workload portability across clouds.
Citrix will become the preferred enterprise end user computing solution on the Nutanix Cloud Platform. Delivered as part of Citrix Workspace™, Citrix Virtual Apps and Desktops enables organizations to serve up personalized access to the systems, information and tools their employees need in one, unified experience and dynamically apply security policies based on a user’s behavior and environment so they can work when, where and how they want with the confidence that their applications, information and devices are safe. The solution is the market-leading virtual desktop infrastructure broker for thousands of Nutanix customers including the largest global enterprises, and customers will be able to take advantage of it to create a unified digital workspace platform that delivers application and data security, IT efficiency, and productivity across all vertical and use cases.

Through tighter collaboration, Nutanix and Citrix can provide fully comprehensive desktop-as-a-service (DaaS) options for customers that enable them to procure, deploy, and manage their Citrix environments running on the Nutanix Cloud Platform, delivered with original equipment manufacturer (OEM), global system integrator (GSI), service provider (SP) and public cloud providers in an efficient, cost-effective way and accelerate their adoption of hybrid multicloud solutions.

The companies will also work together on go-to-market programs and enablement, product roadmaps and customer support.

“Companies around the world are quickly moving toward a hybrid workforce,” said Hector Lima, Executive Vice President and Chief Customer Officer, Citrix. “In strengthening our partnership, Citrix and Nutanix can deliver the right building blocks for customers to make the transition successfully and reap the benefits it can provide in attracting and retaining talent, scaling operations, and creating competitive advantage.”

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PDI Introduces New and Enhanced Solutions to Drive Consumer Engagement, Optimize Enterprise Productivity, and Strengthen Security

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September 22, 2021

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New Offerings Empower Convenience Retailers and Fuel Marketers to Overcome Critical Industry Challenges

Professional Datasolutions, Inc. (PDI), a global provider of leading software for the convenience retail and petroleum wholesale industries, has announced a wide range of new or enhanced solutions. These solutions are designed to help PDI customers drive consumer engagement, optimize enterprise productivity, and secure their networks in the most efficient and cost-effective manner possible.

With continued M&A activity and the lingering effects of the COVID-19 pandemic, the entire convenience retail and fuel marketing industry faces more disruption than ever. PDI is committed to helping these companies innovate by partnering with them to accelerate their digital transformation. Embracing more integrated, automated solutions is a proven method for growing sales through increased consumer engagement, foot traffic, and basket size while reducing costs through operational efficiency. As a result, these companies will be able to make more-informed decisions by leveraging data and analytics tools as they secure their entire IT stack with the latest cybersecurity services.

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“Gemini is proud to partner with PDI, who shares the common goal of saving customers money,” said Brent Bergevin, vice president of transportation for Gemini. “We’ll continue to find solutions for our fleet that ultimately help get customers back on the road quickly and at the best value.”

PDI will highlight its new and enhanced solutions during two upcoming events:

Engage with PDI

Free virtual event
Live cast with Jimmy Frangis at 10:30am EDT on September 22
Featuring webinars, product demos, and expert Q&A
Join at engagewithpdi.com

NACS Show 2021

Join us October 5-8 in Chicago, IL
Visit PDI Booth 4261
Set up an in-person meeting at engagewithpdi.com/NACS

The new and enhanced solution areas include:

Payment and loyalty consumer engagement: PDI now provides enhanced consumer access and engagement with a loyalty and payment solution that combines the benefits of the company’s convenience marketing experience, resources, and industry partnerships. These enhancements enable both small and large businesses to gain clarity about their shoppers, create more targeted promotions, and simplify consumer lifecycle management. The recent GasBuddy acquisition enables retailers to quickly bring new consumers into their payment and loyalty programs while utilizing robust consumer lifecycle management tools, including the integration of Salesforce Marketing Cloud.
Enterprise productivity: The PDI Load Board and SmartSchedule-Tankwagon connect the ecosystem of petroleum marketers and third-party carriers with a single place to market and handle transactions for “extraneous” loads. Carriers can bid on a load, and marketers can add their own controls to protect their relationships and margins. Moreover, both transport and tankwagon loads can now be managed in a single solution, streamlining the scheduling and delivery process. In addition, a new web-only experience eliminates the need for onsite POS integration, improves productivity through task automation, and enables more intelligent business decisions based on data rather than historical intuition.
Security: With enhancements to PDI Extended Detection and Response (XDR) Complete, companies now have a cost-effective way to supplement thinly stretched IT teams with fully managed cybersecurity services. This offering reduces business risk while restoring confidence that critical assets are being monitored 24/7/365. In addition, the PDI VirtualNOC Management Portal helps stores avoid network downtime by leveraging proactive network monitoring and powerful remote management capabilities.

“We realize the critical challenges our customers face from increased competition, rapidly fluctuating market dynamics, and operational complexity,” said Jimmy Frangis, CEO at PDI. “In particular, the lack of integrated tools across the fuel and convenience retail ecosystem has created unnecessary cost and inhibited innovation. Our new solutions are specifically designed to simplify operations—from holistic back-office ERP solutions to state-of-the-art cybersecurity services. We’re devoted to delivering exactly what our customers are asking for.”

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Helping SMBs and Organizations Increase Their Marketing Footprint at Local Levels – ‘The Local Marketer’ Announces Rebranding and Company Launch with Unique New Products

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September 22, 2021

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The Local Marketer recently announced it had rebranded, overhauled its website, and now offers premium marketing packages to help SMBs and organizations develop a multilevel targeted plan to grow new audiences and impact local communities. The brain child of web consultant and author Roberto Torres, The Local Marketer is a model of its own practice, having been nurtured to grow from a small side business into a full-time small business that has already helped dozens of businesses over the years. The Local Marketer utilizes a variety of marketing strategies on behalf of its client proven to increase sales and broaden visibility.

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The Local Marketer: A Solid Marketing Strategy

With online courses and consultations, along with exceptional reading/training materials, SMBs can find exactly what they need to help expand their local footprint while growing their reputation and increasing sales. Core products include:

Local Search Basics Mini-Course: Available in October, the mini-course teaches businesses how to get discovered by Google, showcase products and services, and facilitate easy customer contact.
One Hour Local Marketing Consult: A one-hour online consultation with networking and marketing pro, Roberto Torres. Do a local search audit and ask any questions needed to help new and ongoing marketing strategies thrive.
Local SEO Checklist: Opt-in to receive a localized SEO checklist with 20 tasks that are designed to help businesses rank in local searches. Save valuable time by reading and implementing approaches already proven to work.

The Local Marketer: What Exactly Is Local Marketing?

Local marketing refers to how a business or organization can reach a target audience that lives within a specific geographic area. Many strategies used by large corporations nationally are also useful for SMBs and local organizations, but it takes experience to understand how to scale those tactics down appropriately to a smaller, more localized audience. The Local Marketer offers help, showing clients how they can effectively leverage:

Online Ads: Use large platforms like Google, Facebook, and Beacon to target specific geographic areas, ensuring that customers see those ads whenever they do a platform search.
Sponsorships: An old but reliable way to positively impact a community, sponsoring local teams, events, and activities helps a business grow its reputation. Communities need business partners – learn how to chat with the local chamber of commerce to make a big impact for a new small business.
Partnerships: Partnering with an established, related business can grow a customer base quickly, while generating important word-of-mouth advertising. A classic example is a restaurant that partners with a farm to provide local produce, but a wide variety of partnerships are possible.
Search Marketing: Local search marketing allows businesses to get discovered in local search results conducted online. Highly effective because it targets customers who are already specifically looking for a business’s services, search marketing requires a great website with high SEO ratings. The Local Marketer can help businesses craft websites and web copy that ranks high in search engine results.

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Xoogler, a community of 10,000+ Ex-Google Employees and Investors, Mints First-Ever NFT

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September 22, 2021

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Attendees of July’s blockchain demo day will receive the NFT, to gain priority access to November’s blockchain demo day
NFT is minted on Rally, eliminating mainnet transaction costs.

Xoogler, a global community that counts more than 10,000 ex-Google employees as members that work together to help each other in the startup ecosystem, announced the launch of its first collection of NFTs via Rally. The NFT will grant holders priority access to future Xoogler Demo Days, starting with Xoogler Demo Day Blockchain II on November 11, 2021. Xoogler Demo Days are a series of events where early stage startups led by ex-Google founders pitch their project to a group of more than 100 top investors. The first Xoogler Demo Day was organized at Google’s Mountain View headquarters in 2016.

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“Xoogler’s demo days showcase some of the most innovative and exciting projects in the world. It’s fitting that their community is adopting some of the most exciting technology emerging today to build community and create value. We’re thrilled to welcome them into the RLY ecosystem.”

“Since its foundation in 2015 over drinks hosted around Google I/O, the Xoogler community has been a hub for former Googlers who are interested in entrepreneurship. We organize over 300 meetups and formal events every year, have an active Slack group and also invest in each other’s ventures either directly or through the Xoogler Fund and/or Investment Syndicate with over 2,000 investors. Since inception, our community has invested in over 60+ companies and has had many exits and unicorns,” said Christopher Fong, Founder of Xoogler.

The most recent demo day organized by Xoogler featured 14 start-ups and over 200 investors in attendance.

“We wanted a way to say thank you and show appreciation for our volunteers, startups and investors. We have minted a unique 3D NFT that reflects the value of the community and our common roots — The NFT features a rocket venturing into space, paying homage to the moonshot thinking. We also included ‘Stan,’ the famous dinosaur on Google’s campus, as a reminder to never become irrelevant. We’re excited to build value and community alongside this elite group of entrepreneurs and investors as we embrace blockchain as an enablement layer to turbocharge our community and help others,” said Kushagra Shrivastava, Advisor & Co-Founder of Xoogler Investment Syndicate.

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Several of the crypto ecosystem’s most notable startups have pitched their company during Xoogler demo days and other meetups; including billion-dollar projects such as Solana, FalconX, and OpenSea. Recent investor attendees include investors from Sequoia Capital, Andreessen Horowitz, and Greylock.

Each attendee of Xoogler’s most recent blockchain demo day in July will receive an NFT. This NFT can be used to gain priority access to future Xoogler demo day events including the Demo Day Blockchain II in November. The Xoogler community’s NFT collection will be minted via Rally, a leading crypto platform for creators. Because the NFT is minted on the RLY sidechain of Ethereum, it can be minted and transacted without high gas fees or intensive energy consumption. Rally co-founder and SuperLayer Labs managing partner Kevin Chou is an advisor to the Xoogler community.

“I’ve participated in a number of demo days, both as a founder and investor,” said Chou. “Xoogler’s demo days showcase some of the most innovative and exciting projects in the world. It’s fitting that their community is adopting some of the most exciting technology emerging today to build community and create value. We’re thrilled to welcome them into the RLY ecosystem.”

Chou’s new crypto venture studio SuperLayer, is founding and launching tokenized consumer applications built on top of the RLY network.

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Expedient Selects ColorTokens to Deliver Zero Trust Security Capabilities

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September 22, 2021

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ColorTokens, a Zero Trust cybersecurity platform company, announced a new partnership with Expedient, the leading Full-Stack Cloud Service Provider (CSP). The partnership will deliver ColorTokens’ powerful micro-segmentation security capabilities as an integral element of the Expedient Security CTRL Suite.

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“We are honored that Expedient chose to partner with us after evaluating alternative options,” said Vats Srivatsan, President and Chief Operating Officer at ColorTokens. “Expedient customers can now access ColorTokens’ award-winning, machine learning-powered, Zero Trust approach to a) gain complete visibility of their network, b) significantly reduce their attack surface with micro-segmentation, c) and limit the blast radius in the event of a cyberattack. Both companies are deeply committed to a joint go-to-market strategy.”

With the addition of ColorTokens to Expedient’s Security CTRL Suite, Expedient clients gain access to a fully integrated, world-class security stack supporting multi-cloud environments. Expedient Security CTRL delivers unified management and visibility to all security policies, across workloads and applications — regardless of multi-cloud platform or on-premises. The result is in improved protection, detection, and response capabilities, helping lower overall operating costs.

“At Expedient, we offer complete, tailored security solutions to enterprises large and small,” said Anthony Jackman, Director of Solutions and Chief Technologist at Expedient. “Adding ColorTokens micro-segmentation and Zero Trust capabilities is a critical extension of our security offering. Customers can immediately benefit from the ability to visualize and segment their applications in any environment, and later move those applications without needing to adjust their security policies. This saves an incredible amount of time and effort when moving from an on-prem data center to any cloud. Together, we simplify moving to the cloud while adhering to the highest security standards.”

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Amplitude Announces Effectiveness of Registration Statement for Proposed Direct Listing of its Class A Common Stock

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MTS Staff Writer

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September 22, 2021

Amplitude Announces Effectiveness of Registration Statement for Proposed Direct Listing of its Class A Common Stock

Amplitude, Inc., a pioneer in digital optimization, today announced that its registration statement on Form S-1 was declared effective by the U.S. Securities and Exchange Commission (the “SEC”) on September 21, 2021. The registration statement, as filed with the SEC, relates to a proposed direct listing of Amplitude’s Class A common stock.

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A copy of the preliminary prospectus related to the registration statement may be obtained by visiting the SEC website, by visiting Amplitude’s website at investors.amplitude.com or by emailing Amplitude’s investor relations department at ir@amplitude.com.

The registration statement relating to these securities has been filed with, and declared effective by, the SEC. This announcement does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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Tulip Redefines the Flexible Workplace with Innovative Benefits

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September 22, 2021

Tulip Redefines the Flexible Workplace with Innovative Benefits

Tulip, a leader in cloud-based retail mobile solutions, is excited to announce that it has implemented an innovative set of new workplace benefits to provide employees with unparalleled flexibility—all while accelerating company growth.

Tulip has adopted the guiding principle that there will be almost no restrictions on work flexibility, as long as the needs of the business are supported. While many workplaces are transitioning back to more rigid requirements, Tulip is taking the opposite approach and focusing on letting each employee work the way that’s best for them in order to drive the best results across the board.

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One of the most visible measures has given employees control over the length of their workweek. Currently in pilot stage, Tulip lets employees work a 4 or 4.5-day week based on recent studies out of Iceland demonstrating resultant increases in productivity and satisfaction.

The intention of the reduced workweek is to give employees the freedom to find the right work-life balance for them. Along the same lines is Tulip’s new ‘work-cation’ benefit, which lets employees work reduced hours in order to extend vacation time.

Tulip conducted a number of surveys to better understand employee attitudes toward benefits and expectations. Employees embraced new measures but also had clear ideas about transitioning back into office, which weighed heavily into policy decisions.

More than 4/5 employees expressed they’d like to continue working from home the majority of time, but nearly the same number said they would like to get together for an in-person event at least once a quarter.

To facilitate this, Tulip will maintain its Kitchener, ON office, and explore the possibility of opening a Toronto, ON office in 2022 given that a large percentage of the Tulip team is already located there. Tulip is also adopting a “Hub Cities” concept, with the intention of opening offices wherever else large groups of employees are located.

Beyond that, Tulip will support employees’ desire to relocate internationally but it also won’t enforce in-office attendance no matter where the employee is located. The company has made investments to support a remote work culture including software to help remote employees build connections and tools to help team members avoid burnout.

“Based on the results of our employee survey, it was clear that a hybrid model is the best approach for Tulip,” says Marco Osso, VP, Employee Success at Tulip. “We saw that we needed to do something different, so we introduced innovative approaches, such as work-cation, that we haven’t seen before. We’re excited to launch these new benefits and we’re confident that these flexible work options will help us better meet our employees’ needs, both now and in the future.”

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Banks Potentially Losing Customers Due to Poor Digital Experience, According to MagiClick

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September 22, 2021

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81% of adults say the quality of online experience determines who they bank with

81% of adults say the quality of online experience determines who they bank with, according to new research into post-pandemic digital banking trends in the UK.

A survey of 2,087 UK adults, commissioned by digital agency MagiClick and conducted by YouGov last month, showed notable differences in the importance of online experience between different age groups with 46% of those in the 55+ age group stating that it was “very important” compared to only 26% of 18-24 year olds.

The research also found that use of all digital banking services had grown since the start of the pandemic, with the largest increases being for use of mobile banking apps, with two-thirds (66%) of those who have used digital banking services more since the pandemic began stating they have used mobile banking apps more often. This growth in the use of mobile banking apps is led by the under 35’s, with 85% of 18-24 year olds and 79% of 25 to 34 year olds, using mobile banking apps more often. Use of mobile banking apps within the 55+ age group has also seen a significant increase (52%).

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Use of online web banking also rose significantly, with half (50%) of those who have used digital banking services more since the pandemic began stating they have used online web banking more often. The highest rise in usage for online web banking was amongst the 55+ age group (60% using this service more often).

Despite the growth of mobile banking apps and online web banking, the use of both website chat facilities and automated chatbots only saw overall rises of 14% and 10% respectively.

Finally, the research also highlights the wider adoption of making payments via smartphones and smartwatches, with younger generations leading the way. Among those who have used digital banking services more since the pandemic began, 35% of 18-24 year olds increased their usage, followed by 32% of 25-34 year olds and 31% of 35-44 year olds. It’s clear though that the 55+ age group remain more reluctant to embrace making payments via smartphones and smartwatches, as only 16% of this age group increased their usage.

Mark Lusted, MagiClick UK CEO, said: “This research clearly shows that the events of the past 18 months have accelerated the adoption of digital banking services by consumers across all age ranges.

The quality and ease of use of the digital experience is clearly now of high importance to a large majority of users when choosing who to bank with and, interestingly, this was of highest importance to the over 55s. In an increasingly competitive landscape, with an array of new digital-only challenger banks entering the market, incumbent banks should take note.

The research also showed that the often-predicted demise of web-based banking services in favour of mobile banking apps has been overstated and that customers are choosing to use both facilities more, with little to separate them in terms of how much their usage has increased.

It also shows that banks are yet to fully realise the benefits and opportunities that website chat and automated chatbot facilities can provide to their overall service proposition, with those services seeing the smallest increases in usage during this period.”

The research was conducted by YouGov on behalf of MagiClick UK and is based on the responses of 2,087 UK adults between the dates of 18th and 19th August 2021.

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Adobe Reports Record Revenue

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September 22, 2021