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Heroic Enters Partnership with CoinGate – First Website Builder to Offer Fully Integrated Crypto Payments as Part of Overall Web Design Service for Clients

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‘Our websites are SEO focused and optimized for conversion, including lightning-fast hosting, and keeping all services under one affordable roof’

Heroic recently announced a beneficial collaboration with CoinGate to offer Heroic’s clients crypto-payment gateways as part of their overall web design. Heroic is a dedicated service-business site builder that focuses on getting coaches and consultants online fast, saving thousands on design costs with a wide range of building options from pre-built starter pages to sites built from the ground up. CoinGate is a payment-gateway company that offers a variety of fintech services for businesses of any size. CoinGate rapidly brings cryptocurrencies closer to universal adoption using several different methods for both website and brick-and-mortar stores.

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“The majority of today’s crypto enthusiasts are in their 20s and 30s,” said Phil Weyland, Heroic CEO and Co-Founder. “This means that over the next couple of decades these people will increase their use of crypto as their purchasing power grows. Professional service providers like coaches and consultants who built their website with Heroic are now in a position to capture that growing market. Additionally, tech savvy, young crypto enthusiasts absolutely want to use crypto as a currency rather than solely an investment. This CoinGate integration also helps Heroic’s website users hedge their risk against traditional fiat currencies, which will benefit many digital nomads. This just cannot be found anywhere else.”

With 106 million people using crypto around the world, it is time for coaches, consultants, and other service providers to be able to charge for their services in cryptocurrencies. Heroic’s new, easy integration to its website builder allows businesses to combine standard fiat currency checkout with a crypto checkout – similar to linking a website to PayPal or Stripe. Businesses need only create a free CoinGate account and link it to their Heroic website.

“Here at CoinGate, we aim to connect companies and end-customers by enabling simple, fast, and secure crypto payments,” said Simonas Dargužas, Sales Team Lead at CoinGate. “We see that businesses with integrated cryptocurrency payment method increased their sales as well as brand awareness from all over the world. So many in the B2B service industry have completely missed this innovative solution. But Heroic will take this great opportunity, joining with CoinGate and ultimately helping the crypto market as a whole. We look forward to working with Heroic on this.”

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Marketing 360® Emerging Favorite Landing Page Software on Capterra’s 2021 Shortlist

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Capterra recently released their 2021 Shortlist, and Marketing 360® is proud to have been named an emerging favorite landing page software.

To compile the 2021 Shortlist, Capterra analyzed all landing page software products in their directory and eliminated products that didn’t meet their requirements for functionality and positive reviews. They then took the highest-rated and most popular software products to create the list.

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“The Marketing 360 platform allows business owners to easily create a beautifully designed website and landing pages,” said Marketing 360 CMO, Jerry Kelly. “We offer hundreds of professionally designed templates to start with that can be completely customized. Plus, with our Shop app integration, businesses can sell physical and digital products right from their website.”

The website builder within Marketing 360 requires no coding or design knowledge, and the easy-to-use tools help business owners create an eye-catching web presence quickly and efficiently. The websites are also optimized for mobile automatically.

Better yet, the website builder is fully integrated with the rest of the Marketing 360 platform, including CRM, forms, payments, email automation, scheduling, analytics, and more.

In addition to being named an emerging favorite landing page software, Marketing 360 was also recognized on the shortlists for chiropractic software, auto dealer software, lawn care software, campaign management software, social media management software, reputation management software, email management software, content marketing software, daycare software, SMS marketing software, salon software, lead generation software, and billing and invoicing software.

Through many tools and integrated apps, plus the backing of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.

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CIRA Commits to a Greener Internet Through New Environmental Sustainability Strategy

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CIRA-commits-to-a-greener-internet-through-new-environmental-sustainability-strategy

CIRA to focus on green operations and promoting a more environmentally friendly internet

CIRA announced its new environmental sustainability strategy to do its part to reduce the environmental impact of the organization’s operations and promote a greener internet in Canada. The initiative is a key element of CIRA’s current five-year strategic plan to work towards more sustainable operations and help Canada achieve its climate change goals. The environmental sustainability strategy encompasses three pillars: green workplace, green operations and green internet.

CIRA is a member of the Ottawa Green Business Network, joining a community of Ottawa businesses that have made a commitment to reduce emissions. CIRA’s headquarters are also located in a LEED gold-certified building, advancing CIRA’s objectives to improve sustainability performance while fostering a thriving community. In the first year of its strategy, CIRA is prioritizing sustainability in its operations, which includes accurately measuring environmental impact across CIRA’s global data centres.

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Key facts

CIRA’s environmental sustainability strategy: three guiding pillars

Green workplace

How CIRA contributes towards creating an environmentally sustainable office. This encompasses elements including:

  • CIRA’s LEED gold-certified office building,
  • Waste reduction efforts in the workplace by enhancing waste data, resource efficiency and employee education
  • Encouraging sustainable commuting options for employees (CIRA is currently a remote workplace)

Green operations

According to a 2019 report by The Shift Project, a Paris, France-based carbon transition think tank, internet and IT technology usage create more greenhouse gas emissions than the aviation industry and is predicted to account for eight per cent of emissions by 2025. To do its part in curbing greenhouse gas emissions from its operations, CIRA will commit to:

  • Reducing greenhouse gas emissions from data centres through data collection, energy consumption reduction protocols and prioritizing data centre locations with lower grid emissions intensity, where viable
  • Sustainable procurement as it relates to equipment suppliers
  • Reducing emissions from business travel

Green internet

This pillar relates to advancing efforts towards a greener internet in collaboration with external partners. This includes:

  • Funding climate-action related internet projects, including green data centre research
  • Collaborating with suppliers to provide a clear environmental policy and sustainability credentials
  • Reporting on CIRA’s progress towards its sustainability performance

Executive quotes

“We have seen how the internet led to fundamental changes in our society during the pandemic. Changes that lessened our reliance on fossil fuels, such as fewer cars on the road and less air travel. The internet has proven to be a massive positive force for environmental sustainability. Now we must strive to make the Canadian internet itself green.”

–   Byron Holland, president and CEO, CIRA

“A green internet means efficient operations and a focus on procurement that considers sustainability at its core. From the data centres that power our global DNS infrastructure to our global business travel, we’re doing our part to reduce emissions by making the necessary changes in our operations to minimize our environmental impact”.

–   Jane Fulford, chief operating officer, CIRA

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Fantasy 360 Signs Binding Letter of Intent to Acquire Synthesis VR Inc., A leading Location-based Virtual Reality Content Store & Technology Engine Powering 300 Global Locations

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Fantasy 360 Signs Binding Letter of Intent to Acquire Synthesis VR Inc., A leading Location-based Virtual Reality Content Store & Technology Engine Powering 300 Global Locations

Fantasy 360 Technologies Inc. d/b/a Immersive Tech is pleased to announce that it has signed a binding letter of intent (the “LOI”) dated September 17, 2021 in respect of the acquisition (the “Acquisition”) of all of the shares of Synthesis VR Inc. (“Synthesis VR”), A leading Location-based Virtual Reality (“VR”) content store & technology engine empowering approximately 300 out-of-home entertainment locations worldwide. Synthesis VR serves more than the Location-based entertainment industry with its first to market and industry leading technology but also operates a broader sandbox platform serving the education and enterprise sectors as well.

As one of the largest and most active location-based VR communities globally, Synthesis VR has seen a large uptick in client operator growth and player engagement across its network. So far in 2021 alone the Synthesis VR global community has already logged over 10,000,000 minutes of game play with over 600,000 booking reservations across its global network of 300+ operator centers and 130,000+ active users. This is a sharp rise in player engagement and bookings over 2019 & 2020 which continued to see strong growth even through a global pandemic. Their catalogue of games and other experiences also continues to grow, to over 325, as the VR entertainment industry as a whole has seen large spikes in audience and game developers creating more VR games to answer the consumer demand as a result of the global pandemic.

VR and augmented reality (“AR”) is rapidly transforming every aspect of people’s lives and businesses including paradigm shifts in entertainment, retail, manufacturing, healthcare, training and education industries. In a recent study published by PwC it was predicted that the VR/AR industry would grow from $148.5B in 2021 to contributing an estimated $1.5 Trillion to the global economy by 2030. And Out-of-Home entertainment is playing a major part in this growth.

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Fantasy 360 has rapidly moved to scale up its team and product offerings to answer the increasing demand and interest in multiplayer hyper-immersive VR experiences. The Company has previously focused on its Family Entertainment Center (FEC) clients and the general Out-of-home Entertainment customers and is poised for rapid growth in this sector. The Company has set its sights on the future with the creation of its UNCONTAINED Immersive Entertainment Platform and some heavy weight industry veterans are joining to help. Recently adding to it’s board of directors industry veterans Alvin Graylin (HTC China President, Virtual Reality Venture Capital Alliance President) and Cathy Hackl (CEO of Futures Intelligence Group, Metaverse Strategist, & Tech Futurist), to accelerate it’s plans in the out-of-home entertainment sector.

The Company has positioned its UNCONTAINED turnkey attractions as the base for its strategic plan, creating an Immersive Entertainment Platform which goes far beyond conventional attraction manufacturing and unit sales, to a sophisticated platform encompassing hardware (attractions), technology (software to power an interconnected network) and content (app store, SDK and in-house studio) with an end game goal of being the physical portal to the Metaverse.

“We are extremely excited with the acquisition of Synthesis VR and delighted to welcome their talented team, clients and partners into the Fantasy 360 family. Together we will be able to accomplish so much more,” said Tim Bieber, Fantasy 360 Technologies Chief Executive Officer. “The Synthesis technology engine is the most sophisticated in the industry and a perfect fit for our Immersive Entertainment Platform technology core and a base to build our larger vision on. The pedigree, experience and partnerships the Synthesis team brings will be invaluable to building a strong foundation for us to collectively build on and create magic together,” added Bieber.

“We at Synthesis VR are very excited to be joining the Fantasy 360 family and continue to develop on our platform for our clients, many of whom have been with us since the beginning in 2017,” said Shabeer Sinnalebbe, CEO of Synthesis VR. “This acquisition will allow our products and offerings to reach an even larger market and enable our dedicated team to assist and grow with Fantasy 360’s impressive objectives for today and beyond. We couldn’t be more thrilled for what the future brings for our team, clients and the industry as a whole,” added Sinnalebbe.

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The Synthesis technology stack, Content store, VR arcades & family entertainment center clients worldwide, and most importantly the team, make a perfect fit to the Company’s strategic positioning in the creation of a next-gen Immersive Entertainment Platform. Offering a broader out-of-home entertainment market and the core technology behind Fantasy 360’s interconnected network of UNCONTAINED Attraction units. The combined team will continue to invest to improve the current Synthesis VR technology engine, providing many new features to its existing operator base around the globe.

Fantasy 360 plans to not only adopt the Synthesis VR industry leading technology into its UNCONTAINED Immersive Entertainment Platform but to also market the standalone product offering to all its existing out-of-home entertainment clients and prospects in order to dramatically increase the user base utilizing the industry leading Synthesis VR software to power their VR gaming operations. The Synthesis package as offered currently to operators around the globe will continue to provide the existing level of superior technology, service and support including all the crowd favourite games, plus the addition of many new games that will start to be released across the platform.

The acquisition will see the Synthesis VR team continue in their roles and the development roadmap that the company had created prior to this acquisition will be accelerated with an additional investment into the Synthesis VR core platform. Many new features and capabilities will be added to the Synthesis platform, continuing to grow, and providing added revenue opportunities to the Company’s growing family of customers.

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Quad Strengthens Consumer Reach and Engagement Capabilities with Appointment of Kris Persons as SVP of Direct Marketing

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Quad Strengthens Consumer Reach and Engagement Capabilities with Appointment of Kris Persons as SVP of Direct Marketing

Former Merkle and Epsilon Vice President to Leverage Quad’s Unmatched Reach and Data Personalization to Drive Measurable Results for Brands

Quad/Graphics, today announced the appointment of experienced outcome-based marketing executive Kris Persons as Senior Vice President of Direct Marketing. Persons most recently served as Vice President & Enterprise Growth Leader for Merkle, a global performance marketing agency. Prior to Merkle, she served as Vice President at Epsilon, where she oversaw the marketing company’s client service delivery teams supporting large retail and quick-service restaurant brands.

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“Some of the most recognizable brands in the world turn to us for strategic marketing solutions, and we continue to add high-caliber talent to our team to help marketers and brands bring breakthrough programs to life”

Persons brings to Quad her vast experience in helping brands transform the way they reach and engage consumers through data-driven personalization. Her expertise will further accelerate Quad’s highly strategic approach to marketing that differentiates brands in a crowded marketplace. Together with Executive Vice President & Chief Revenue Officer Julie Currie, Persons will help develop and advance Quad’s data-led approach to delivering highly personalized and targeted messaging across multiple online and offline channels to drive acquisition, retention and engagement.

“Some of the most recognizable brands in the world turn to us for strategic marketing solutions, and we continue to add high-caliber talent to our team to help marketers and brands bring breakthrough programs to life,” said Joel Quadracci, Quad Chairman, President & CEO. “Data and analytics come into play at every step of the marketing process, and Kris’ extensive experience and marketing insights will help us apply those capabilities to maximize impact for our clients.”

Persons, who will help Quad build new pathways for growth and client experience, said: “Quad is uniquely positioned to help marketers and brands connect with consumers in different and, frankly, more meaningful ways. With a singular integrated marketing platform, Quad delivers highly personalized, data-driven programs at the speed, scale and efficiency required by today’s marketers – from concept and strategy through creative and streamlined execution. Exceptionally notable is the Company’s deep direct marketing experience across channels, including print, which is a historically powerful medium that is particularly effective at relationship and loyalty building. Every day, Quad is innovating new ways to drive measurable business results, and I could not be more excited to be part of this team.”

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New Verint Research Shows How U.S. Health Insurance Companies Rank in Member Satisfaction

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New Verint Research Shows How U.S. Health Insurance Companies Rank in Member Satisfaction

United HealthCare, Humana and Kaiser Foundation Health Plan Earn Top Three Satisfaction Rankings in the 2021 Report

Amid a tumultuous time for the healthcare industry due to the global COVID-19 pandemic, the top 25 health insurance companies remained in tight competition when it came to member satisfaction, according to new research released by Verint, The Customer Engagement Company. The range for satisfaction (SAT) scores from highest to lowest was just under nine points out of a possible 100, suggesting that all the top 25 health insurers are highly competitive, according to the Verint Experience Index: Health Insurance 2021 report, which surveyed health insurance members from June through July 2021.

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“Our research shows that the top health insurance companies delivered great member experiences across channels. What’s more, the report shows what members want out of their experience and when and how they choose to engage with the company.”

United HealthCare ranked first with a SAT score of 84.1. Humana came in second with 83.4 while Kaiser Foundation Health Plan came in third with 82.8. The report shows what drives member satisfaction, with perceived value having the most important impact on satisfaction for the vast majority of the top 25 U.S. health insurers evaluated. Other impacts to member satisfaction varied across the board, including enrollment, services, provider availability, digital experience, and claims.

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“The global pandemic has created new challenges for health insurance companies, from the contact center’s need to tackle new processes and procedures like COVID-19 prevention, testing and treatment information to financial pressures. And health insurers had to adapt and act quickly in a constantly changing world,” says Verint’s Kevin Daly, global vice president and GM, Experience Management. “Our research shows that the top health insurance companies delivered great member experiences across channels. What’s more, the report shows what members want out of their experience and when and how they choose to engage with the company.”

Other key findings from the report indicated:

  • Members prefer the “fastest” and “easiest” ways to connect with their insurer—but they can’t agree on which channels best provide this. The division doesn’t necessarily fall along generational splits; 31 percent of Baby Boomers want to use the website while 31 percent of Gen Z want to call.
  • Insurance providers that cover telehealth have a 12 percent higher trust score from their members than providers who do not provide telehealth coverage.
  • Across all survey respondents, benefits, copayments, and in-network providers were the most important factors when selecting a health insurance policy. Cost transparency and mental health were relatively less important to members as a whole but extremely important to Gen Z: cost transparency is 116 percent more important to Gen Z than the average member and the second most important factor in their decision making; mental health coverage is 281 percent more important to Gen Z than other respondents.

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Rocket Software Names Barbara Goose Chief Marketing Officer

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Rocket-Software-Names-Barbara-Goose-Chief-Marketing-Officer

Rocket Software, a global technology leader that develops enterprise modernization and optimization solutions for Fortune 500 companies and government agencies, has named Barbara Goose Chief Marketing Officer. In this role, Barbara will join the Rocket® executive leadership team overseeing the marketing organization including brand, marketing operations, corporate communications, demand generation, field marketing, channel marketing and analytics.

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“I’m excited about the opportunities ahead to help further elevate Rocket’s awareness and reputation in the market, as well accelerate business growth.”

Goose joins Rocket with over 20 years of experience in the digital marketing space leading innovative and strategic programs for national and multi-national brands. Most recently, she served in the CMO role at John Hancock, a unit of leading international financial services group Manulife Financial Corporation, where she implemented customer experience programs, led digital transformation leveraging human-centered design skills to drive growth, and established a brand ROI model to measure the business benefit of brand spend.

“Barbara has a proven track record of implementing transformational marketing initiatives that deliver on both innovation and impact,” said Andy Youniss, CEO, Rocket Software. “Her emphasis on customer experience is a fantastic fit for our customer-centric culture. I know her addition to the team will enable legendary outcomes for Rocket and our customers and partners.”

“I’m thrilled to be joining Rocket Software at such a pivotal time in the company’s evolution,” said Goose. “I’m excited about the opportunities ahead to help further elevate Rocket’s awareness and reputation in the market, as well accelerate business growth.”

Prior to her role at John Hancock, Goose was responsible for driving the overall marketing and communications programs as Global Chief Marketing Officer of Altisource. She also spent 15 years at DigitasLBi, where as president of the company’s Boston and Detroit locations she was responsible for driving the overall growth of both offices as well as the strategy and execution of DigitasLBi services across the offices’ client bases. Under her leadership, she oversaw the most significant expansion of DigitasLBi Boston, adding such clients as Dunkin’ Donuts, ZipCar, and Lenovo, while recruiting some of the industry’s top talent to become the largest agency in Greater Boston.

Additionally, she has served on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Citi Arts Center/Wang Center. Goose is currently on the advisory board of Glasswing Ventures, a private equity fund focused on AI and frontier technologies.

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Firstsource Awarded IIP ‘We Invest in People’ Gold Accreditation for the Second Time in a Row

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Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company, announced that it has received the Gold accreditation against the Investors in People (IIP) Standard for its UK operations. The Gold accreditation is currently held by only 17% of IIP accredited organizations. The achievement is even more significant considering the unprecedented challenges faced by organizations in the wake of the global health crisis. Firstsource, a leading global provider of customized Business Process Management (BPM) services, employs 28,000 people across four geographies – of whom 5,300 are based in the UK.

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“Maintaining Gold accreditation during a time of unprecedented challenge is a significant achievement, especially when it is easy to lose focus on being a great workplace. We will continue to work together with our people to see us through this phase and thrive well into the future.”

Investors in People is the international standard for people management that enables organizations to benchmark against the best performing companies on a global scale. The GOLD accreditation acknowledges Firstsource’s commitment to continually reflect, learn, adapt, and drive improvement through culture, processes, systems, strategy and people. It reflects the strength of the leadership that cascades down from the CEO to the associates and the policies and procedures that make Firstsource a great place to work.

Vipul Khanna, MD and Chief Executive Officer, Firstsource, said, “Empowering and developing our people is our greatest priority. This accreditation is an important recognition of Firstsource’s leading practices in human resource management and development. As a company, we are building a purpose-led, scalable, agile organization; one that is healthy in every aspect. As we expand our footprint in the UK market, we are committed to continuing our investments in targeted HR initiatives that help our people thrive and succeed, in turn advancing our organization’s purpose.”

In its assessment report, IIP lauded Firstsource for addressing employee needs by cultivating internal talent, providing support programs that include coaching and blended learning, as well as proactively identifying and developing the skills leaders will need in the future. It identified seven areas of strength for Firstsource, including ‘People feel empowered to carry out their jobs’ and ‘People are proud of collective achievement through a period of great uncertainty and challenge.’

Laura Hourican, SVP – Human Resources for UK geography, commented, “Maintaining Gold accreditation during a time of unprecedented challenge is a significant achievement, especially when it is easy to lose focus on being a great workplace. We will continue to work together with our people to see us through this phase and thrive well into the future.”

The three-year accreditation process assesses workplaces using a specialized framework. This included anonymous surveys and interviews spanning multiple organizational levels across all Firstsource UK locations. Firstsource first achieved IIP Silver in 2010 and was re-accredited in 2014. In 2017, Firstsource was awarded the Gold standard and has now been re-accredited in 2021 following a rigorous three-month evaluation process.

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Tango Broadcaster Wins $75,000 In Live Streaming Competition

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Tango Broadcaster Wins $75,000 In Live Streaming Competition

Tango Tournaments are Poised to Become the Newest Trend for the Popular Live Streaming App

In the past few weeks, a Tango broadcaster set a new record on the popular livestreaming application by earning $75,000 after winning the company’s first-ever international competition, the Tango Cup.

The event was described by the company as being a massive livestreaming tournament, bringing together extremely popular Tango broadcasters to compete in a live global competition. Total participant earnings are estimated to have been approximately $120,000, with the company paying an additional 15% of total earnings to the first place winner and 10% to the runner up.

In a quote from the company’s CEO and founder, Uri Raz, “The Tango Cup’s incredible success was the result of many factors. First and foremost, it is due to the amazingly talented streamers who work hard every day to entertain their fans and provide the top quality content that makes Tango the number one place for live stream entertainment. Second, are the many fans who call Tango home and encourage their favorite broadcasters. On behalf of Tango, we thank you for your continued support and we will continue to provide a streaming experience that is second to none.”

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Following the success of the first Tango Cup, the company launched two additional tournaments: The Tango Cup: Take 2 and The Tango Cup: Artist Showdown. The first was a repeat success of the Tango Cup. Although it didn’t break the same records, streamers earned 10’s of thousands of dollars during the 2 weeks the tournament took place.

Tango is taking its virtual live tournaments a step further by unveiling its newest feature for fans and broadcasters to enjoy. Rather than having to wait for the next Tango Cup, streamers themselves will be able to create their own tournaments in which they can invite their friends and other streamers to join.

The tournaments are expected to bring more interactive fun to Tango by giving the best streamers the chance to prove themselves and allowing their fans to compete with one another in order to promote their top streamer. Additionally, tournaments are expected to make Tango even more profitable for content creators, who generally see a significant earnings boost during major competitions.

While the new feature has yet to be released, the company expects that if it is anything like the Tango Cup, streamers and users have a lot to get excited about.

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Salesforce Gives $19M to Schools

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Salesforce Gives $19M to Schools

Grants support five school districts across the United States and education nonprofits

Salesforce, the global leader in CRM, today announced $17.25 million in new grants to support five school districts across the United

States – San Francisco Unified School District, Oakland Unified School District, Chicago Public Schools, Indianapolis Public Schools, and the New York City Department of Education. In addition, $1.75 million was granted to education nonprofits in the United States and Europe.

The grants support critical programs for education access and advancement, with a focus on racial equity. This series of grants brings Salesforce’s total investment in education to more than $140 million.

As the COVID-19 Delta variant surges, school administrators must adapt to changing conditions in real time and make decisions in an uncertain environment. McKinsey estimates that last year, students lost the equivalent of three months of learning in mathematics and one-and-a-half months of learning in reading. This gap was especially noticeable in schools that predominantly serve students of color.

Now more than ever, schools need support. With these grants, Salesforce is building upon its longstanding commitment to education to help schools address growing inequities and get students back on track.

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“Back to school looks different this year, and there are new demands on teachers, parents, and students,” said Ebony Beckwith, Chief Philanthropy Officer, Salesforce. “To ensure their success, we’re leaning into our values and bringing the full power of our platform to help support them through another year of pandemic learning.”

“The past year and a half was a challenge for not only staff but also students. To have a community partner like Salesforce come alongside our school district with such a generous donation is invaluable,” said IPS Superintendent Dr. Alessia Johnson. “These additional resources will help IPS address the specific needs of our students — during and after the pandemic — through learning acceleration, ensuring we can continue to provide 1:1 technology and access to reliable internet service for students, and that we’re also focusing on the whole child through social emotional learning and trauma-informed care. I often say that we’re stronger together and it’s partnerships with organizations like Salesforce that highlights how working together can yield awesome benefits for our children.”

“Salesforce is an invaluable partner to the students and educators of Oakland Unified,” said

OUSD Superintendent Dr. Kyla Johnson-Trammell. “The remarkable support they give our middle schools, our teachers, our newcomers, and of course, our computer science students is game-changing. We are able to provide computer science instruction, newcomer support, support for middle schools, and connect students and families to much-needed services through the Education Cloud platform, all of which could not happen this way just a few short years ago. As the African proverb says, it takes a village to raise a child. OUSD is grateful that Salesforce is part of our village.”

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ADYOULIKE Collaborate with One Minute Briefs to Welcome Back Ads

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ADYOULIKE-Collaborate-with-One-Minute-Briefs-to-Welcome-Back-Ads

ADYOULIKE, the global advertising platform, has partnered with the One Minute Briefs (OMB) creative community to create a fun campaign targeting advertising and media agencies.

The Welcome Back AdWorld campaign asked the OMB community to advertise the welcome & safe return of media and creative agencies to their offices using the hashtag #WelcomeBackAds.

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The Twitter takeover looked to celebrate the media and advertising industry’s return to major cities after a year of lockdowns.

Dale Lovell, Co-Founder, ADYOULIKE says;

“The ad world is slowly and safely opening back up so we developed a fun partnership with One Minute Briefs to create a fun campaign celebrating their return – what it means for the industry, creativity and socialising – as well as what it means for a return to business-as-usual for the creative hubs around the world.

“We were absolutely blown away from the response to the brief by the community, receiving over 270 entries in one day.”

Nick Entwistle, Founder and Creative Director, One Minute Briefs;

“It was brilliant to collaborate with ADYOULIKE and have members of our community and the creative industry getting involved to collectively share positive messages as we began to return to agency offices safely.

“The brief was particularly engaging with a huge amount of submissions in the space of just one day resulting in huge reach and an incredible shortlist that was very difficult for the judges to choose from! Hope to team up with ADYOULIKE on something else soon!”

A panel of industry experts were recruited to pick the winners.

William Whyte, Director – Digital Delivery, Merkle, one of the judges’ comments:

“It was great to be asked to judge the entrants for the ADYOULIKE and One Minute Brief collaboration. All of the entrants were fantastic, with some super creative ideas coming to the fore. I am impressed by the immediacy of these ideas and the quality. It was a fun activity choosing a shortlist and eventual winner alongside my fellow industry peers.”

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Flippa Raises $11M Series A to Support Skyrocketing Demand for Buying and Selling Online Businesses & Digital Assets

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Flippa Launches Industry's First AI Recommendation Engine for M&A

As digital entrepreneurship explodes globally, Flippa is democratizing the exit for millions of online business owners including Amazon sellers, Shopify store owners, bloggers, SaaS entrepreneurs, app developers – and more

Flippa, the #1 global online marketplace to buy and sell online businesses and digital assets, today announced an $11M Series A capital raise led by Sydney-based venture capital firm OneVentures. As part of broader trends related to the pandemic’s rise in digital entrepreneurship and investors’ interest in digital investments, more online business owners are looking for a reliable, frictionless way to sell their businesses. Digital assets like mobile apps, eCommerce stores, blogs, Saas companies and other online businesses are fast becoming a sought-after asset category for investors.

Digital businesses are now the lifeblood of the small business economy, with online platforms such as Amazon, WordPress, and Shopify enabling entrepreneurs and creators to start, grow and scale their projects into sustainable companies. Over the last 10 years, the emergence and dominance of the platform economy has driven mass small business inception – Amazon alone has over six million sellers, growing at a rate of almost two thousand new sellers every day. This has spawned a new asset class from which venture-backed aggregators such as Thrasio, Heyday and Perch, and individual buyers are enabling five to eight figure exits.

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“It’s not often you get an opportunity to invest in the #1 marketplace in a massively growing area, so we jumped at the opportunity,” said Nigel Dews, Operating Partner at OneVentures. “We are thrilled to partner with the Flippa team, as they democratize the exit for millions of small business owners and entrepreneurs.”

Flippa On a Strong Growth Trajectory
Flippa offers an unmatched data set of digital business transactions, and with 3 million registered users to date, has become the world’s largest community of buyers and sellers of online businesses. With overall transaction volume up organically circa 100% YoY, adding 300,000 new registered users in the last 12 months, and processing over 4,000 business valuations each month (for a combined asset value of $340M), the Company is poised for massive expansion.

“In 2009, Flippa invented the space for buying and selling digital businesses and as a bootstrapped startup we’ve achieved #1 status globally,” said Blake Hutchison, CEO of Flippa. “We’ve witnessed thousands of success stories, where business owners use Flippa to realize value in their extraordinary efforts. We are now growing into a market network to streamline transactions of all sizes and we’re excited to empower the next generation of entrepreneurs and investors.”

What Makes Flippa Unique
Flippa’s proprietary valuation product and matching algorithm accurately values businesses and matches them directly with qualified buyers. From business owners to serial entrepreneurs, customers can sell their company directly through the platform or with the assistance of a broker or M&A advisor. The product also offers due-diligence and acquisition finance powered by Yardline Capital (a Thrasio company) and a new service called Flippa Legal which is billed as legal-as-a-service. Flippa’s platform and network is providing for the first time an end-to-end platform for the selling process.

Flippa’s Investors & Plans for Series A
OneVentures led the capital raise through its 1V Growth Fund V. Along with existing Flippa investor Andrew Walsh (ex-CEO Hitwise, acquired by Experian) and Co-Founders / Investors Mark Harbottle and Matt Mickiewicz – Co-founders of Flippa, as well as 99designs, the Company also welcomes new investors, Gabby & Hezi Leibovich (Founders of Catch.com.au), Guy King and Bevan Clarke (Founders of RetailMeNot.com), and Tim O’Neill and Tim Fouhy (Founders of Reactive Media).

Flippa plans to use the proceeds of its Series A round to double its headcount to more than 100 employees, hiring globally including in MelbourneSan FranciscoAustin, and also remotely, across all departments including engineering, product, sales, marketing and more.  The funds will also be used to expand Flippa’s platform product functionality, including scaling the Company’s proprietary industry-leading business valuation tool – which is similar to a Zillow “Zestimate” for online businesses.

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KnowledgeHound Announces New Trial Site

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SimplicityDX Publishes 2022 State of Social Commerce Impact Study

Featuring study data provided by Multicultural Insights Collective, Research Narrative, Innovate MR and Collaborata.

KnowledgeHound, the world’s only search-based analytics solution for survey data, today announced a free trial site allowing prospective users to experience the power of KnowledgeHound’s unparalleled survey data analysis solution in a self-serve environment. The new site, KH Insights, allows users to experience KnowledgeHound’s capabilities by analyzing studies on current topics conducted by third party research and insights agencies.

Research Narrative and InnovateMR provided the first flagship data for analysis in KH Insights, which tackles the topic of personal data privacy, never  more relevant and central in the public eye than now. The study provides a groundbreaking look at Americans’ perspectives around key issues of  data privacy: industry and government use of data, data security, data ethics, data economics, and the future of data regulation – inclusive of  consumers’ expectations of the market research industry.

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KnowledgeHound, the world’s only search-based analytics solution for survey data, today announced a free trial site.

The Multicultural Insights Collective and its founding member Collaborata added a second comprehensive survey to the KH insights portal as well. Collaborata powers large-scale research projects by bringing together clients to collaborate on large-scale research initiatives. This survey is the pre-study for the multi-phase project, “Words Matter,” a research and professional development initiative to address racial justice and anti-discrimination in business. It examines how professionals and consumers talk about and understand diversity, equity and inclusion, especially in discussing timely social issues. The results provide critical context for understanding consumers’ awareness and opinions of language and terminology when it comes to these issues and current events, and how brands can speak and act authentically and meaningfully as champions of equity.

“We are thrilled to launch KH Insights and support our partners in further bringing their research to life,” said Laura Baker, CEO of KnowledgeHound, “We now have a way for research and insights professionals to experience the power of KnowledgeHound first-hand by analyzing the data from these exceptional research agencies in a self serve way. We are confident that once users pressure test the power of our solution through these studies, they will better recognize the impact KnowledgeHound’s technology creates across organizations.”

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“Collaborata studies are of a particular scale that allow for almost unending client customization,” said Jimmy Zollo, Collaborata CEO. “KnowledgeHound gives our  “Words Matter” clients an invaluable tool to analyze the data through their own unique lens to help guide their own DEI initiatives.”

“We are always looking for ways to generate the greatest possible value out of our research activities, and KnowledgeHound shares our mission to provide a platform where important research initiatives are more accessible and usable to stakeholders over the long-term,” said Kerry Edelstein, President and Founder of Research Narrative Inc. and Co-Founder of the Multicultural Insights Collective. “We’re thrilled to share our research around data privacy and racial equity on their platform. These topics are mission critical to research and the industry at large, and we’re excited that researchers can experience KH Insights while also learning about consumer expectations in data privacy and the language of racial equity.”

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Sotero’s President and Co-Founder, Purandar Das Joins Forbes Tech Council

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Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives.

Sotero, the leading innovator in comprehensive data protection with an emphasis on data usability, announced that Purandar Das, Co-Founder and President at Sotero has has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.

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Purandar was vetted and selected by a review committee based on the depth and diversity of his data security experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Purandar into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Purandar has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Purandar will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts. Finally, Purandar will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I feel extremely honored to be a part of such a distinguished community and to have the opportunity to network and collaborate with some of the best and inspiring technology leaders and share our knowledge and expertise to bring more awareness about cyber and data security to the world,” said Purandar Das. “The Forbes Tech Council provides Sotero with the opportunity to leverage the use of our resources and our collective insights to make a true difference,” he added.

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Cablenet Monetizes Fast Growing Mobile Business with Oracle

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Cloud native converged charging, policy and billing foundation helps Cypriot service provider accelerate new market offerings and better serve customers

Cablenet Communication Systems Ltd, a Cyprus-based communications service provider, leverages Oracle Communications converged charging, policy and billing solutions to quickly monetize new and existing products and deliver a better customer experience.

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“We needed a best-in-class solution that could scale with our rapidly growing mobile business and new product development, and deliver an unmatched experience to our customers,” said Yiannos Michaelides, Chief Information Officer at Cablenet. “Oracle Billing and Revenue Management with converged charging and policies meet all of these needs in a single, best-in-class platform. Because the platform is cloud native, we can better control deployment costs and enable continuous upgrades without disruption. The open architecture of Billing and Revenue Management also allows us to integrate other solutions without limitations as our business models and requirements evolve.”

Cablenet’s mobile business has grown fivefold in the last year and is expected to grow eightfold in the next three years. This momentum requires a highly scalable, cloud-enabled platform to support its rapidly growing customer base and the upcoming 5G rollout.

As part of its investment in next-generation networking and IT technology, Cablenet recently implemented Oracle Communications Billing and Revenue Management along with Oracle Converged Charging and Oracle Policy Management. Critical to Oracle’s selection was finding a partner that could manage both billing and charging in a single platform to help customers use voice services and download content with real-time account balance information.

“As CSPs invest in the networks of tomorrow, they need cloud native, complete solutions that power real-time customer experiences and quick time to market for innovative new products,” said Jason Rutherford, senior vice president and general manager, Oracle Communications, Applications. “Oracle’s integrated billing, converged charging, and policy solution is providing the flexible, open platform Cablenet needs to support its exponential growth and move to 5G.”

The implementation of the Oracle solution was completed by INTRASOFT International SA, a member of Oracle PartnerNetwork and a global technology solutions, products and services group with a specialized telecommunications practice. Alexandros Manos, managing director at INTRASOFT International, said, “This is an important milestone for our collaboration with Oracle and we are delighted to lead the technical implementation of these innovative Oracle solutions at Cablenet.”

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Cerence Powers Conversational AI in Audi e-tron GT and Audi Q4 e-tron

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Lynk & Co Selects Cerence to Power Conversational AI Across its Lineup

Natural language voice controls enable intuitive control of key features and functions as in-car experience takes center stage in next-gen electric vehicles

Cerence Inc., AI for a world in motion, today announced its continued work with Audi to power the in-car assistant platform for the new Audi e-tron GT and the much-anticipated Audi Q4 e-tron compact electric SUV, providing voice-powered access to key features and functions like navigation, media, air conditioning and heating, phone calling and text messaging, and more. Audi’s ongoing partnership with Cerence for intuitive, natural interaction in the e-tron GT and Q4 e-tron is indicative of the rising importance of the in-car experience in the next generation of innovative electric vehicles.

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Activated with a simple “Hey, Audi,” Audi’s voice dialog system currently deployed across the automaker’s lineup, leverages speech recognition, natural language understanding (NLU), text-to-speech (TTS), and speech signal enhancement from Cerence for a conversational, intuitive in-car experience. Part of a multi-level digital operating and display platform, Audi’s in-car assistant understands a variety of queries and commands spoken in everyday speech, including those relevant for electric vehicles such as, “Where is the nearest charging station?” Further enhancing the human-like interaction, the assistant can even collaborate with the driver, asking questions, allowing for corrections, and offering multiple responses to queries. A hybrid system with both cloud-based and embedded elements means drivers are never left without key capabilities, even in areas of low or no connectivity.

“It’s exciting to see design, performance and technology come together to redefine the electric mobility experience in Audi’s new models,” said Sanjay Dhawan, CEO, Cerence. “We are proud to continue our work with Audi and support their commitment to innovation as they create the next generation of uniquely Audi experiences for their drivers.”

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AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

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AdAdapted Celebrates 2022 Momentum Driven By New Partnerships, Products, and Overall Company Growth
AdAdapted Direct puts the power of AdAdapted’s shopper-verified audience and patented technology in the hands of marketers, empowering them to compete and grow by getting products on shopping lists and into the carts of consumers

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.

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“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often stumped to find tools that fit their company needs”

Today’s marketers need control over their brand, audience and budget as they launch new products, enter new markets and drive for growth. While there are many tools available to increase awareness, they often lack connection to actual purchase results. Additionally, marketers have scarce options for easy-to-use, self-serve advertising solutions.

AdAdapted Direct solves these challenges by providing a solution to develop impactful creative, select ad types, choose targeting and track performance — all of which is set up and launched in minutes. Marketers can track their campaign performance daily via the intuitive dashboard. AdAdapted Direct is the only on-demand tool that helps businesses target verified shoppers and get their branded products on shopping lists during pre-planning and referenced at the shelf in-store.

Targeting consumers at this stage of the shopping journey is especially important, since more than half of all shoppers1 use a shopping list to plan their visit, shop and create an online cart for in-store pick-up.

AdAdapted Direct enables brands and retailers to reach verified shoppers to drive purchase intent and build awareness. It does this by serving targeted mobile ads to AdAdapted’s exclusive network of millions of shopping list app users, while they are actively building their grocery lists. The ads include a frictionless button that adds branded products to their list via AdAdapted’s patented Add-It(TM) technology. The solution is designed to get branded products onto shopping lists, referenced in store, and into consumers’ shopping carts without interrupting the user experience.

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With AdAdapted Direct, brand marketers can now also:

  • Control their marketing strategy. AdAdapted Direct puts a valuable shopper audience and high impact marketing capabilities in the hands of marketers, allowing them to control their spend and curate audience targets.
  • Compete with established brands. AdAdapted Direct enables marketers to reach their ideal shopper and get their product on digital shopping lists or into carts before they have a chance to choose a competitive brand.
  • Access exclusive audiences and inventory. In addition to the exclusive network of over 100M shopping list app users, marketers gain exclusive access to first-party pre-shop targeting from shopping list apps, so they can get the biggest return on their advertising investment.
  • Get megabrand access at an emerging brand price. AdAdapted Direct provides the ability to develop highly-targeted, high-value and impactful advertising at low campaign minimum spends.

AdAdapted Direct’s user-friendly interface gives CPG brands, retailers and their agencies the ability to instantly benefit from:

  • Easy sign-up and campaign activation.
  • Choice of ad creative templates provided in the dashboard, with an option to use their own branding and product assets.
  • Ability to run always-on ads, and boost performance on the fly.
  • Capability to target grocery shoppers in the right place, at the right time, to drive actual purchase behavior and gain a competitive edge over category competitors.

“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often stumped to find tools that fit their company needs,” said Joshua Sukenic, VP & GM, AdAdapted Direct. “AdAdapted Direct empowers brands to run campaigns that fit their budget while providing control, flexibility, and agility. We get brands in front of consumers closer to the point of purchase. AdAdapted Direct provides a new-to-market opportunity to activate consumer marketing to drive brand awareness and get branded products directly onto shopping lists and into shopping carts with one simple solution.”

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Omnicom Agrees to Acquire antoni

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Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI

Omnicom Group Inc. today announced it has agreed to acquire antoni, a Berlin-based, digitally-native advertising agency.

antoni is one of the most innovative and creative advertising agencies in Europe. Since its launch in 2015 with its founding client, Mercedes-Benz, antoni has grown to more than 170 people and expanded its services to leading brands such as Vodafone, bett1.de, Kärcher and Katjes. antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs.

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antoni was founded by André Kemper, Managing Director and Chief Creative Officer, and Tonio Kröger, Managing Director and CEO, who have demonstrated their ability to effectively adapt their services to evolving and rapidly changing consumer and client demands. Tonio and André will continue to serve in their current roles following the closing of the transaction.

“We have been courted by a few international groups over the years, but we chose a partnership with Omnicom because it is a group which truly respects entrepreneurship and creativity. I have a long-standing history with Omnicom and together we will co-create and implement a successful and effective international expansion,” commented Kröger.

“I’ve known Tonio for years and I’m glad to welcome him back to the Omnicom family,” said John Wren, Chairman and CEO of Omnicom. “antoni’s creative leadership and depth of talent will significantly strengthen our capabilities in Europe and around the globe.”

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antoni made the leap from being a true start-up to becoming one of the most innovative and compelling creative agencies in an unprecedented short period of time. Its pool of brilliant international talent is highly respected and envied across the industry. During its tenure servicing Mercedes, antoni has contributed to it becoming one of the ten most valuable brands globally and the leading luxury car brand.

antoni will also have a leading role as Omnicom partners with Mercedes-Benz to co-create ‘Team X’ – a tailormade and data-driven global agency solution, spanning expertise across the entire spectrum of Mercedes’ Communications and Marketing activities and aiming to shape the future of Mercedes’ Global Brand Communications.

“antoni is a true gem – characterized by the most inspiring team I’ve ever had the pleasure to work with. I love this team and its character. In Omnicom, we have found a partner that will truly preserve and build upon this unique character,” said Kemper.

The transaction is expected to close in the first quarter of 2022 and is subject to finalization of a definitive agreement and customary closing conditions.

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Liquid Web Family of Brands Acquires LearnDash and grows StellarWP

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The acquisition takes Liquid Web deeper into the digital commerce space and offers clients new ways to generate revenue with an online learning management system.

Liquid Web Family of Brands, a market leader in managed hosting, digital commerce cloud, and WordPress solutions to small to medium-sized businesses (SMBs), today announced their acquisition of LearnDash, the leading learning management system (LMS) plugin for WordPress.

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The LearnDash acquisition is an extension of Liquid Web’s commitment to leadership in the WordPress and WooCommerce arena by delivering innovative software solutions that power the online potential of businesses and the designers, developers, and agencies who create for them. 

LearnDash broadens our digital commerce reach by giving online educators the best tools to create dynamic content.

“Everyone knows LearnDash as the leader of online learning in the WordPress ecosystem. We are excited to welcome them to the Liquid Web family as we continue to build our strength in the digital commerce ecosystem,” said Chris Lema, Liquid Web’s VP of Products. “LearnDash takes us deeper into the digital commerce space by offering online educators the best tools to create online courses, quizzes, and dynamic content with built-in marketing and ecommerce features. We believe in their brand, and we know that with our backing, they will continue to deliver the online solutions educators need.” 

LearnDash will join the Liquid Web Family under the StellarWP brand, which is the umbrella for our premium WordPress software solutions and includes well-known and respected WordPress leaders such as iThemes, The Events Calendar, GiveWP, Restrict Content Pro, Iconic, and Kadence WP.

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The acquisition marks StellarWP’s entrance into the booming LMS space.  As the global pandemic continues to drive educators to virtual learning solutions, the LMS market is projected to grow by more than $30 billion between now and 2028.

Like the rest of our StellarWP brands, the LearnDash team will continue to operate as an independent unit. Existing and new customers of LearnDash will see no change in service. Justin Ferriman will remain as an advisor with the acquisition and WordPress authority and Liquid Web leader, Chris Lema, will become the General Manager of LearnDash. 

“We’re excited to have LearnDash join StellarWP to continue our mission to power learning programs. We are confident that the strength and leadership Liquid Web provides will ensure LearnDash remains the leading online LMS solution for WordPress for many years to come,” said Justin Ferriman, CEO and co-founder of LearnDash. Angle Advisors acted as financial advisor to LearnDash.

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Moody’s Accelerates Net-Zero Commitments to 2040; Recognized as a UN Global Compact LEAD Company

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Moody’s Corporation announced its commitment to achieve net-zero emissions across its operations and value chain by 2040, bringing its original target forward by 10 years. The new commitment date aligns with Moody’s published Decarbonization Plan and coincides with its recognition as a 2021 Global Compact LEAD company for its ongoing commitment to the United Nations Global Compact and its Ten Principles for responsible business.

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“Given the urgency of the need to adapt, we are accelerating Moody’s net-zero target, and continue to embed climate risk and sustainability into everything we do.”

“The global economy is fundamentally realigning due to climate risk, and the transformation will affect us all,” said Rob Fauber, President and Chief Executive Officer of Moody’s Corporation. “Given the urgency of the need to adapt, we are accelerating Moody’s net-zero target, and continue to embed climate risk and sustainability into everything we do.”

By accelerating its net-zero target, Moody’s demonstrates its continued commitment to advancing sustainability. In addition to this new ambition, Moody’s set and progressed on validated, interim net-zero science-based targets to reduce greenhouse gas emissions in its operations and value chain. Progress on these targets can be viewed in Moody’s recent TCFD Report and Stakeholder Sustainability Report. These targets include:

» 50% reduction of Scope 1 and Scope 2 emissions from its operations by 2030;
» 15% reduction in Scope 3 emissions from fuel and energy-related activities, business travel and employee commuting by 2025; and
» 60% of Moody’s suppliers by spend covering purchased goods and services and capital goods to have science-based targets by 2025.

Moody’s climate and other sustainability commitments have contributed to its recognition as a LEAD company by the UN Global Compact. As a LEAD company, Moody’s has been identified as one of the most engaged participants in the world’s largest corporate sustainability initiative. In addition to its corporate commitments, Moody’s product offerings help market participants evaluate and integrate environmental, social, and governance risk considerations into their capital allocation and long-term resilience planning.

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