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wsup.ai Announces Launch of Next-Generation AI Character Platform

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Adcom Transforms Communication Training with its AI-Enabled Communication Labs

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wsup.ai is excited to announce the launch of its next-generation AI character platform, blending conversational AI, storytelling, and creator-driven content publishing into a single ecosystem. The platform enables users not only to chat with AI characters but also to create, publish, and evolve narratives for those characters, turning them into living digital personas rather than static chatbots.

Most AI chat platforms today are limited in scope—conversations reset, lack long-term narrative depth, and have characters that exist only in private chats, while users consume AI content but cannot meaningfully create or extend it. wsup.ai was built to solve this by treating AI characters as evolving digital IP rather than disposable chat sessions.

wsup.ai is an AI character universe where users can chat with multiple AI characters, each with distinct personalities, backgrounds, and communication styles.

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In addition, users can create content on behalf of characters, extending their stories publicly as living digital personas with multiple parallel storylines shaped by creators. Designed to feel persistent and alive, featured characters have deep lore, personality traits, and behavioural styles, enabling them to evolve differently depending on how creators and users engage with them.

The platform features a free AI Image Generator that allows users to create high-quality images from simple text prompts using advanced AI image generation models. The platform provides access to powerful models such as NanoBanana and SeedDream, which are typically gated behind advanced tiers, but can be used on wsup.ai through free usage credits based on platform-defined free rates. wsup.ai is designed for fast, browser-based image creation, enabling users to explore AI-driven image generation without upfront payment while maintaining access to high-quality models.

This empowers users to build worlds around characters by creating comics and visual story posts without any illustration, design, or technical skills required. Creative output is driven by ideas and imagination, not tools or budgets, offering a new creative surface for users who want to experiment with AI characters, storytelling, and character-driven content without the friction traditionally associated with AI tooling.

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Some of the key aspects of wsup.ai include:

Picture this: Users can create an image of any message in the chat, using different image gen models, enabling instant visualisations.

Free credits: All users can earn up to 50 free credits every day.

Character consistency: Whether it’s chat, images or comics, character images and storyline remain consistent.

Free long-term memory: All users get free long-term memory, where characters remember important things outside of their short-term context window. Users can also edit the memory they don’t want characters to remember.

Ability to choose between different models: Users can select the model they prefer for text and image generation, enabling deeper customisation.

Safety, Moderation & Responsible AI: Given the emotional nature of AI characters, wsup.ai places strong emphasis on:

  • Safety-first design
  • Content moderation across text and images
  • Clear boundaries between fictional characters and real individuals
  • Responsible handling of sensitive and adult-oriented content

As AI characters grow beyond simple question-and-answer interfaces, wsup.ai positions itself at the intersection of free AI chatbot and the creator platform, allowing characters to exist across multiple platforms, conversations, comics, visual posts, and branching storylines. The platform is part of a broader trend in which AI is not just responding to users but co-creating culture, stories, and digital identities alongside them.

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Trump Media and Partners Announce Launch of Separately Managed Accounts

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Trump Media and Partners Announce Launch of Separately Managed Accounts

New Partnership Debuts America-First Themed Investment Vehicles

Trump Media and Technology Group Corp. (“Trump Media” or “the Company”), operator of the social media platform Truth Social, the streaming platform Truth+, and the fintech brand Truth.Fi, along with Yorkville America Equities LLC (“Yorkville America Equities”), an America-First asset management firm, and Index Technologies Group, LLC (“ITG”), an originator and provider of thematic investment solutions, announced the launch of four new Truth Social–branded Separately Managed Account (“SMA”) investment strategies developed by ITG and based on American values and priorities.

Trump Media has provided the seed investment to launch these strategies, which give investors access to portfolios built around American values and priorities. The initial lineup includes:

  • Truth Social Made in America: a high-conviction, rules-based strategy that leverages proprietary data and algorithms to invest in U.S. companies we believe are driving industrial growth, domestic production, workforce expansion, and technological innovation, strengthening national resilience and advancing America’s economic renewal.
  • Truth Social Liberty & Security: a patriotic strategy that allocates capital to U.S. and allied companies advancing national security and the Department of War’s 14 critical and emerging technologies, such as advanced computing, software, cyber security, space technology, energy storage, artificial intelligence, and microelectronics, while safeguarding global trade and avoiding firms that support what are felt to be adversarial interests.
  • Truth Social Christian Values: progressing beyond prohibited industry groups and allocating to companies that we think have cultures, policies, and practices that demonstrate integrity and align with the framework for economic life, biblically responsible principals and Christian values generally.
  • Truth Social Energy and Essential Services: strives to provide efficient exposure to essential infrastructure and services, spanning energy, utilities, water, data centers, satellites, semiconductors, and telecommunications, by focusing on operators that we believe underpin long-term economic growth and consistent demand.

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“The launch of these strategies represents a milestone in the expansion of our financial services effort,” said Devin Nunes, CEO and Chairman of Trump Media. “We are proud to seed this initiative with Trump Media’s own capital and to introduce investment products that not only support innovative companies across critical sectors of the U.S. economy but also remain firmly aligned with our core values.”

“Yorkville America Equities, Trump Media, and ITG bring together complementary expertise in asset management, media, and technology to deliver what we believe is a unique offering for today’s investors,” said Troy Rillo, CEO of Yorkville America Equities. “These strategies are designed to align capital with American innovation and values to provide investors with patriotic thematic portfolios.”

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“At ITG, we believe that investing is about more than returns, it’s about values,” said Jon DuPrau, Managing Partner at ITG. “These SMAs are built on proprietary, data-driven frameworks that combine financial performance with values-based scoring, empowering investors to combine prudent investing principles with their convictions, while participating in what we believe is one of the most important economic transformations of our time.”

Each SMA strategy is systematically constructed using ITG’s proprietary algorithms and is rebalanced quarterly to reflect market dynamics while maintaining alignment with thematic objectives.

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imageat.com Launches AI-Powered Creative Platform for Images and Videos

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Drupal Reinvents Open Source Content Management with Launch of Drupal Cms 2.0 -- New Visual Builder, AI and Templates Redefine Enterprise Web Publishing

New SaaS platform combines AI image/video generation with intuitive editing tools, trend discovery, and ready-to-use templates for creators.

imageat.com officially launches as a comprehensive AI-powered creative platform designed to streamline visual content creation for businesses, marketers, and creative professionals worldwide.

The platform offers an integrated suite of tools that combine artificial intelligence with user-friendly editing capabilities. Users can generate images and videos using advanced AI technology while accessing curated trends, professional templates, and powerful editing features all within a single platform.
Key features of imageat.com include a dedicated Trends section that showcases the latest visual content styles and popular creative directions, helping users stay current with market demands. The Prompts library provides professionally crafted prompts that enable users to achieve high-quality AI-generated results without extensive technical knowledge.

Imageat brings inspiration, generation, and AI-powered editing into one seamless creative platform.”

— imageat ai team

The Templates section offers ready-to-use designs that accelerate the creative process, while the built-in AI Editor allows users to refine and customize their generated images with precision. Video editing capabilities extend the platform’s functionality beyond static images, enabling users to create complete multimedia campaigns within a single workspace.

“Generative AI media and viral content creation should be accessible, efficient, and innovative,” said a spokesperson for imageat.com. “Our platform eliminates the complexity traditionally associated with AI tools while delivering professional-grade results that meet the demands of modern digital marketing and creative production.”

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The platform addresses common challenges faced by content creators, including the time-consuming nature of traditional design processes, the learning curve associated with professional creative software, and the difficulty of maintaining consistency across multiple visual assets.

Designed for content creators, marketers, designers, and brands, Imageat simplifies the entire creative workflow by bringing multiple AI tools into a single, intuitive platform. Users can generate high-quality visuals and videos, explore trending AI styles, use ready-made prompt templates, and refine outputs using Imageat’s built-in AI editor.

imageat.com serves diverse user groups including digital marketers creating campaign assets, social media managers producing daily content, small business owners building brand visuals, and creative professionals exploring AI-enhanced workflows.

The platform operates on a SaaS model, providing cloud-based access that eliminates software installation requirements and enables collaboration across teams and locations. Regular updates ensure users benefit from the latest AI advancements and creative tools.

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The Nova Method™ Launches NovaSight™: An AI Visibility and Optimization Platform for Marketing and Communications Leaders

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The Nova Method™ Launches NovaSight™: An AI Visibility and Optimization Platform for Marketing and Communications Leaders

The Nova Method

The Nova Method has launched NovaSight, an AI visibility intelligence platform designed to help marketing and communications leaders understand how their brands appear in AI-driven search, recommendations, and buyer research. Through its Perception Index and SiteOptimizer, NovaSight diagnoses how large language models perceive and compare brands, then provides technical and strategic guidance to improve AI discoverability, accuracy, and competitive positioning. Together, the solutions address a critical blind spot as AI becomes the primary gateway to brand discovery and purchasing decisions.

NovaSight’s Perception Index and SiteOptimizer provide unprecedented insight into AI brand visibility and competitive positioning.

As AI assistants like ChatGPT, Gemini and Claude have become the first stop for vendor research and buying decisions, The Nova Method™, an audience-first marketing and public relations firm, launched NovaSight™, a strategic AI visibility intelligence platform purpose-built to help marketing and communications leaders understand, measure and improve how their brands are seen and recommended across AI-driven discovery and decision-making.

NovaSight closes a critical blind spot in the modern buyer journey: how brands perform in AI-generated search and recommendations. Today, buyers increasingly consult AI before ever visiting a brand’s website, yet most organizations have little to no visibility into whether they are being surfaced in AI-driven answers to user prompts. Without surfaceability in answers, buyers may never reach a brand’s owned channels, making third-party credibility, accuracy and narrative control more important than ever. NovaSight gives Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) the clarity and actionable technical intelligence required to take control of their AI discoverability.

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“As buyers increasingly rely on AI to evaluate vendors, visibility alone isn’t enough. What matters is how consistently and accurately your brand is represented across the datasets and third-party sources LLMs draw from,” said Christine Bartlett, Senior Vice President of Marketing, Hack The Box. “NovaSight helps us understand how Hack The Box shows up in AI-driven discovery, where our positioning is excelling, and where we’re underrepresented. The Nova Method uniquely pairs PR strategy with AI intelligence to translate complex model signals into targeted actions that strengthen credibility, sharpen differentiation and drive measurable demand.”

NovaSight Perception Index: Diagnose & Assess AI Visibility

Perception Index offers a comprehensive diagnostic of how AI systems understand and describe a brand across buyer queries. It evaluates four dimensions essential to AI visibility:

  • Off-site AI Visibility — How often and how accurately a brand appears in answers generated by LLMs.
  • LLM Brand Perception — How AI tools summarize and characterize the brand
  • Competitor Comparison — How frequently competitors are surfaced
  • LCI & SAS Scoring — Proprietary metrics that quantify AI-driven popularity (LLM Citation Index) and accuracy (Semantic Accuracy Score)

The result is a clear, executive-level view of how brands appear in AI and a playbook for improving visibility.

NovaSight SiteOptimizer: Remediate & Optimize Website AI Readiness

While Perception Index diagnoses how LLMs see the brand, SiteOptimizer provides the structural website recommendations needed to improve that perception. Using the principles of Answer Engine Optimization (AEO), SiteOptimizer examines the underlying structure of a company’s website, the technical foundation AI systems rely on to understand a brand.

SiteOptimizer provides:

  • On-site Technical Recommendations — A structure to improve how AI reads the website
  • AEO Structured Data Recommendations — Clean, machine-readable data about the brand, services and audiences
  • Schema Implementation Recommendations — Standardized markup to ensure AI interprets web pages correctly
  • Knowledge Graph Architecture — Connections that help AI see the business as a complete, cohesive entity

Combined, Perception Index and SiteOptimizer address both sides of the AI visibility equation:

  • Diagnose how AI perceives the brand
  • Provide recommendations to fix the site-level issues that shape AI’s interpretation
  • Improve discoverability, accuracy and competitive presence across AI tools

“AI-driven search is now the gateway to brand discovery,” said Christine Perkett, co-founder and CEO of The Nova Method. “NovaSight Perception Index and SiteOptimizer give marketing and communications leaders compelling insights into how their brands are perceived and presented by large language models (LLMs), along with the technical and strategic guidance needed to strengthen that visibility today and stay ahead as AI continues to shape purchasing decisions.”

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Nutshell’s Ai Agent Marketplace Is Here to Save You Time and Keep Moving Deals Forward

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Nutshell's AI Agent Marketplace is here to save you time and keep moving deals forward

Nutshell

Nutshell’s purpose-built AI agents handle notes, research, outreach, reporting, and more—reducing busywork so sales and marketing teams can work smarter and close deals faster.

Nutshell, the CRM and marketing automation platform that saves teams time, announces its expanded AI Agent Marketplace: a growing lineup of task‑specific AI agents that turn time into results across sales, marketing, and engagement.

Built directly into Nutshell, these agents reduce time spent on manual busywork and give teams a speed boost on thoughtful tasks—like “What should I write in my reply?” or “What should I do next to help close the deal?” The AI Agent Marketplace includes agents ready to assist with a host of tasks, including:

  • Meetings and calls: Automatically log, transcribe, and summarize every conversation, so notes are done for you (Agents: Click to Call, Zoom, Google Meet, RingCentral, Aircall, Dialpad, and CallRail Notetaker).
  • Email and outreach: Write outreach emails and replies in seconds and build branded campaigns in one click (Agents: Email Sequence Writer and Email Reply Starter).
  • Campaign automation: Turn your website content into a polished, on-brand email campaign in one click—generate a draft you can refine and send quickly (Agent: One-Click Email Campaign Builder).
  • Pipeline and process: Design or optimize your sales pipeline in minutes, no consultants required (Agent: Sales Pipeline Designer).
  • Research and enrichment: Uncover contacts, company intel, and timely context—right inside your CRM (Agents: Lead Researcher, PeopleIQ, and CompanyIQ).
  • Reporting and visibility: Get instant summaries and decision-ready charts without the need for spreadsheets (Agents: Daily Team Reporter and Monday Morning Barista).

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  • Automated reporting: Ask a question to instantly produce decision‑ready charts and summaries from live CRM data—no spreadsheets required (Agent: Smart Reports).
  • Website conversion: Turn visitors into qualified leads and book meetings on the spot (Agents: Sales Chatbot and VisitorIQ).
  • Competitive and SEO insights: See where you can win and how to improve findability (Agents: CompetitorSpy and SEO Reviewer).
  • Momentum and follow-through: With one click, quickly skim history and know what action to take next to increase your chances of closing the deal (Agents: Timeline Summaries, Lead Recaps & Next Actions, and Note Transcriber).
  • Conversational analytics: Ask plain‑English questions and act on answers via secure CRM access (Agent: MCP server integration with ChatGPT, Claude, Perplexity, Gemini, and more).

Here’s how Nutshell’s AI Agents work in the background to help reps work faster and toward a higher close rate:

  • After a meeting, one of the Notetaker agents auto‑transcribes and summarizes the call so you don’t have to add manual notes (saves 5+ minutes)
  • The Lead Recaps & Next Actions agent suggests the next steps so you don’t spend the time and mental energy to start from scratch (saves 10+ minutes)
  • The Email Reply Starter agent drafts a follow‑up email for you to fine-tune and send (saves 5+ minutes)
  • The Smart Reports agent visualizes the week’s impact—so you can see the impact of your team’s efforts in minutes (saves 10+ minutes)

“Teams don’t need more tools—they need time back,” said Andy Fowler, CEO and Co‑founder of Nutshell. “Our AI Agents cut the busywork, surface context when you need it, and turn every minute into traction so deals keep moving forward.”

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Blackbaud Welcomes 12 Innovative Startups to its Social Good Tech Accelerator

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Blackbaud Welcomes 12 Innovative Startups to its Social Good Tech Accelerator

January 2026 Cohort Brings AI-driven Solutions to Help Nonprofits and Socially Responsible Organizations Amplify Their Impact

Blackbaud, the leader in AI for social impact, announced the newest cohort of participants joining its Social Good Startup Program. This tech accelerator program is designed to empower early-stage software ventures that are tackling meaningful challenges within the social impact sector.

The newest cohort, consisting of 12 participants, reflects Blackbaud’s ongoing commitment to fostering solutions that help nonprofits and socially responsible businesses maximize their impact. Notably, 61% of the founders in this cohort come from backgrounds that are traditionally underrepresented in the tech industry, underscoring Blackbaud’s dedication to expanding access and elevating diverse voices in social impact innovation.

“The Social Good Startup Program is more than an accelerator—it’s a catalyst for innovation in the social impact space,” said Rosalyn Lemieux, Director, Product Management and Strategy at Blackbaud. “By connecting these visionary founders with Blackbaud’s ecosystem, we’re helping them scale solutions that empower nonprofits and socially responsible organizations to achieve more than ever before.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The startups in the January 2026 cohort include:

  • AppsNXT is a software development company focused on enhancing fundraising and event management workflows for nonprofits, higher education institutions, and healthcare organizations by building tools that integrate seamlessly with existing Blackbaud solutions.
  • Bridgit is the integration hub for charities. They automate data management to give charities more time to focus on fundraising by eliminating spreadsheet wrangling for charity teams and providing self-serve integrations, making it scalable and easy to implement without consultants.
  • CORAA AI is an AI-native platform that transforms complex, manual CSR and ESG compliance processes into highly automated workflows. CORAA automates non profit due diligence and compliance management, along with grant spend utilization and impact benchmarking, delivering audit-ready reports in minutes instead of days or weeks. Additionally, its voice and chat agents streamline 24/7 stakeholder communications across champions, nonprofits, and donors in over 30 languages, setting a new standard for speed, accuracy, and accountability in social impact operations.
  • DonorAtlas is the first AI‑native donor intelligence tool. Their platform turns scattered public/private data into unified donor profiles—searchable via natural language—so fundraisers spend less time researching and more time cultivating prospects.
  • Givalgo is a multi-agent AI platform purpose-built for grantmakers, automating manual and fragmented grantmaking workflows into a cohesive, low-friction experience. With an initial focus on nonprofit due-diligence, Givalgo automates vetting, compliance reviews, and multi-layer risk analysis across the grant lifecycle, enabling grantmakers to make faster, more informed giving decisions.
  • Grasshopper Signup provides ad-free, AI-enabled, mobile optimized event signup forms for education, nonprofits, religious organizations, businesses. Explain the form you want to create, AI generates it, you adjust settings, then get links to collect responses and analyze data.
  • Kindora is a fundraising technology startup focused on democratizing access to professional grant discovery and application support for under-resourced nonprofits. Their AI thinks like an experienced program officer, analyzing foundation websites, forms, and giving patterns to reduce thousands of potential funders down to the most relevant matches.
  • MatchNice is a real-time donation matching platform that helps nonprofits turn any donor into a matcher instantly. Nonprofits embed a plug-and-play matching banner on their website to activate matching funds as donors give through existing fundraising platforms. Organizations that use MatchNice see up to 2X more donations and 2X average gift sizes, and earn as much as 6X campaign revenue, all with no upfront cost.
  • NetOutlook
    • SwiftGrants is a grant management platform built directly inside Raiser’s Edge NXT. It replaces spreadsheets, email chains, and manual reminders with a structured workflow that tracks applications, reporting requirements, assignments, and deadlines in one place. Designed by grant professionals, SwiftGrants follows the natural cadence of the grant-seeking process and provides real-time visibility into every grant through a filterable dashboard and calendar view.
    • Aqueduct Analytics delivers a comprehensive Raiser’s Edge NXT dataset into a secure data warehouse you control. With a single, consolidated source of truth, teams can build accurate dashboards, reports, and analytics on any BI platform that drive confident, data-informed decisions.
  • PlanPerfect equips small to midsized nonprofits with an AI-assisted strategic planning and risk management platform that helps organizations create, manage, and operationalize their strategic plans—transforming them from static documents into actionable, fundable roadmaps that bridge the gap between mission, execution, and measurable outcomes.
  • Untapped Solutions provides modern infrastructure for organizations serving untapped and underserved communities—helping workforce, reentry, supervision, and human services teams track progress, coordinate services, and connect people to critical resources like jobs, housing, healthcare, and education. By replacing manual processes and disconnected systems, Untapped increases efficiency, improves outcomes, and enables staff to do more with less—without losing the human touch.
  • Vitalcy is a software platform that helps membership-based nonprofits build long-term financial stability through automated community, alumni, and donor engagement. The platform centralizes historical content and relationships, uses AI to power ongoing storytelling, networking, and mentorship, and processes and recognizes donations, all without adding work for already-stretched teams.

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“The companies in the January 2026 cohort are seriously impressive, with 12 globally distributed teams collectively bringing decades of lived experience working with and for top nonprofit organizations and technology companies,” said Lizzie Schaffer, General Manager of Blackbaud’s Social Good Startup Program. “These founders are not just building products, they’re shaping the future of how technology serves purpose-driven organizations- and their innovative solutions will delight Blackbaud customers looking to raise more, engage more, and accelerate measurable progress toward achieving their missions.”

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Eagle Eye Launches ‘Personalized Promotions’, Helping Retailers Maximize Offer Conversion and Engagement

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Eagle Eye Launches ‘Personalized Promotions’, Helping Retailers Maximize Offer Conversion and Engagement

Eagle Eye Logo

New AI-powered, one-to-one promotional solution delivers custom, individualised offers at scale with real-time execution 

Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced the launch of ‘Personalized Promotions’, an AI-powered solution that allows retailers to automatically create one-to-one offers to millions of shoppers in real time, moving personalisation from strategy into scalable execution.

Advancing Retailers’ Personalisation Efforts

Achieving one-to-one personalisation has been a retail goal for decades. But even as the industry has made real progress towards recognising individual shoppers through loyalty and digital channels, truly customised promotions remain a challenge. Traditional retail promotions rely on either undifferentiated blanket discounts or “targeted” offers manually deployed to broad customer segments, limiting relevance and efficiency.

The Boston Consulting Group estimates that enterprise retailers can generate over $100 million of topline impact from scaling the execution of personalised offers. Eagle Eye’s new Personalized Promotions is designed to help retailers capture that value by replacing manual, segment-based approaches with automated, individual-level execution.

Scalable Customised Offers

With Personalized Promotions, retailers can deliver tailored offers to each customer as an individual, resulting in greater return per promotional dollar, reduced operational workload, and improved customer recruitment, reactivation, and long-term engagement. The solution uses AI and machine learning models powered by Google’s Vertex AI to create, personalise, allocate and execute targeted discount offers for each shopper, aligned to both customer preferences and retailer objectives and budgets.

“Retailers have long struggled to connect meaningful personalisation with real-time execution at scale,” says Cedric Chereau, Vice President EMEA and Managing Director EAI at Eagle Eye. “With Personalized Promotions, we’re giving them the ability to deliver truly individual offers with the speed, control and budget discipline required for modern retail. It’s the next evolution of our AI Personalisation Science, and it unlocks enormous commercial and customer value.”

Marketing Technology News: MarTech Interview with Michael McNeal, VP of Product at SALESmanago

Creating Value for Supplier Brands

Personalized Promotions also strengthens retailer-supplier collaboration by giving CPG brands a proven, measurable way to influence customer behavior. Brands gain access to clear audience, performance and incremental sales reporting. Unlike traditional promotional platforms that rely on predefined segments and limited “best-fit” pools, Personalized Promotions provides attribution at the individual level, creating new opportunities for supplier funding while providing clearer measurement of promotional impact.

The Latest Solution in Eagle Eye’s AI Personalization Science Suite

Personalized Promotions enables retailers to deploy new, omnichannel, AI-generated offers bound by customisable business objectives and guardrails, allowing them to retain centralised control over their promotional strategies while enjoying the scale and efficiency gains afforded by an AI-first personalisation engine. Along with the highly successful Personalized Challenges, a personalised gamification capability that has generated 7:1 ROI for retail giants like Tesco, Morrisons and Carrefour; and Smart Rewards, a real-time loyalty, incentive and customer engagement solution; Personalized Promotions is part of Eagle Eye’s full suite of retail-sector focused loyalty and personalisation innovations designed for enterprise retailers and grocers, convenience store groups and CPG brands.

Eagle Eye is a leading SaaS and AI company, enabling retail, travel and hospitality brands to earn lasting customer loyalty through harnessing the power of real-time, omnichannel and personalized marketing. Our powerful technology combines the world’s most flexible and scalable loyalty and promotions capability with cutting-edge, built-for-purpose AI to deliver 1:1 personalization at scale for enterprise businesses globally.

Our growing customer base includes Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, the Woolworths Group and many more. Each week, more than 1 billion personalized offers are seamlessly executed via our platform, and over 700 million loyalty member wallets are managed worldwide.

AI-powered, API-based and cloud-native, Eagle Eye’s enterprise-grade technology is fully certified by the MACH Alliance and has received recognition from leading industry bodies, including Gartner, Forrester, IDC and QKS.

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Billtrust Launches Agentic VoIP, Reducing Collections Call Handling Time by Up to 50%

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Billtrust Launches Agentic VoIP, Reducing Collections Call Handling Time by Up to 50%

VoIP enhances human-led collections with efficiency, visibility, and compliance

Billtrust, the leader in B2B accounts receivable (AR) workflow and payment software, announced Agentic VoIP (Voice over Internet Protocol), a breakthrough AI-powered feature embedded in the Billtrust Collections workspace. This innovation helps AR teams reduce call handling time by up to 50%, enabling faster, smarter, and more auditable calls translating into thousands of hours saved annually and significant efficiency gains. By eliminating fragmented workflows and manual documentation, teams can double their daily call capacity and improve cash flow visibility.

Collections calls have historically been the most valuable yet least visible part of the AR process, but they are often unstructured, undocumented, and disconnected from measurable outcomes. Agentic VoIP changes that by transforming every call into structured data that fuels insight and action. By integrating internet-based calling, real-time transcription, and AI-generated summaries directly into the Collections platform, Billtrust enables finance teams to:

  • Streamline workflows with one-click calling and automated follow-up tasks.
  • Gain confidence and control through centralized call data and contextual insights.
  • Improve visibility with auditable call records feeding into Collections Analytics.
  • Amplify human intelligence by reducing manual documentation and freeing collectors to focus on customer engagement.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Agentic VoIP represents the next step in our evolution from workflow automation to intelligent engagement,” said Lee An Schommer, Chief Product Officer at Billtrust. “While competitors are racing toward fully autonomous calling, Billtrust’s human-first approach ensures compliance, trust, and personalization which are critical factors for collections success.”

Key features of Agentic VoIP include:

  • AI-Driven Efficiency: One-click calling, live transcription, and AI summaries reduce prep and documentation, so collectors stay focused on outreach.
  • Centralized Call Data: Call context, documents, transcripts, and follow-ups appear in one workspace, eliminating tool switching.
  • Performance Visibility: Each call becomes structured data, improving tracking, auditability, and workflow consistency.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Agentic VoIP follows a series of advancements introduced in 2025, including Agentic Email and Agentic Procedures, all designed to bring AI-powered intelligence into the Collections process. Together, these innovations reinforce Billtrust’s commitment to helping finance leaders accelerate cash flow, control costs, and maximize customer satisfaction.

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Docusign’s New AI Translates Legalese and Does Your Contract Busywork

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Docusign's New AI Translates Legalese and Does Your Contract Busywork

New eSignature features bring clarity for signers and efficiency gains for businesses

Docusign announced new AI-powered eSignature features that make agreements easier to understand for signers and dramatically faster to prepare for businesses. Powered by the Docusign Intelligent Agreement Management (IAM) platform, the new experiences tackle two persistent challenges in the agreement process: dense legal language that slows signers down and the manual, error-prone work of document preparation that takes valuable time away from teams.

By reimagining the eSignature experience with contract-specific AI, Docusign brings more clarity, confidence, and speed to one of the most essential agreement workflows in business.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

For signers, truly understand what you’re signing
For most people, understanding what they’re agreeing to has often been a challenge. Dense legal text slows signers down. Docusign’s new AI-assisted signer experience changes this by offering a simple, easy-to-understand summary of the agreement along with the key terms. Signers can also ask questions like, “What happens if I need to cancel?” or “When does this warranty expire?” and get direct answers without digging through pages of legal text. Complex agreements are now easier to understand, and people can sign faster, with confidence.

For business, less prep work with fewer mistakes
Behind every agreement is a lot of preparation work like formatting documents, manually placing signature and information fields, and double-checking all the data entered is correct. The latest version of eSignature uses AI to automate this tedious work by identifying agreement types, verifying recipient details, and intelligently placing signature and information fields into agreements. This means faster preparation, cleaner documents, and more time back for teams.

These new capabilities address real pain points in the agreement process. A recent survey of Americans who regularly review or sign contracts found:*

  • A confidence gap: nearly 75% of signers would feel more confident with an AI-powered, plain-English summary of their contracts.
  • Widespread confusion: nearly 60% of respondents admit to agreeing to terms they didn’t fully understand.
  • An emotional burden: complex contracts cause negative emotions for nearly half of signers, with 29% feeling frustrated and 19% feeling anxious about missing details.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Built for trust, powered by contract AI
Unlike general-purpose LLMs, Docusign is powered by an AI engine called Iris that leverages contract-specific data and our IAM platform to deliver more accurate insights and automation across the entire agreement process with enterprise-grade security.

“AI is transforming the way people work, but agreements demand an extra level of clarity and trust,” said Mangesh Bhandarkar, GVP of Product Management at Docusign. “Our customers tell us manual agreement preparation is time consuming, and signer confusion causes delays. We’re applying AI to solve both challenges by removing the contract busywork for preparers and using features like AI-powered summaries to eliminate signer hesitation. This directly drives faster completion rates and a more trustworthy process.”

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MarTech Interview with Priya Gill, Chief Marketing Officer @ Iterable

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MarTech Interview with Priya Gill, Chief Marketing Officer @ Iterable

Priya Gill, Chief Marketing Officer at Iterable chats about the latest trends impacting the martech landscape in this catch-up:

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Hi Priya, tell us about yourself and your time in the B2B martech market.

Over the past 15+ years, I’ve built my career at the intersection of marketing, product, and customer experience. I actually started my career in engineering and product, which shaped how I think about building things that scale and solving problems with both creativity and rigor. That foundation has always kept me grounded in how great products work and how customer insights translate into real business impact.

At Box, I got to be part of a company that was redefining how businesses worked in the cloud. Leading product growth and customer marketing there—owning the self-serve business and driving adoption and retention through data and experimentation—put me right at the forefront of a significant shift in how people used cloud software.

From there, I had the opportunity to modernize a beloved brand at SurveyMonkey. We were early in exploring how AI and automation could strengthen insights, accelerate go-to-market, and elevate the customer experience. Leading the global marketing organization through that transformation pushed me to think even more deeply about where the industry was headed and how marketers needed to evolve.

And now, we’re at an actual inflection point—where AI, data, and rising customer expectations are rapidly reshaping what “great marketing” looks like. Today at Iterable, we’re operating at the center of this shift, helping organizations turn these changes into real business outcomes: stronger customer relationships, smarter engagement strategies, and experiences that feel more connected and human. In many ways, it feels like a full-circle moment for me: continuing to build at the frontier, but in a space where the opportunity has never been bigger.

What about the current state of martech innovations excites you most?

What excites me most about martech right now is how much possibility it’s unlocking for CMOs. We’re being asked to do more than ever—drive growth, make budgets go further, and embrace AI in a responsible, strategic way. That’s a lot of pressure. But for the first time, the technology is actually meeting the moment. Breakthroughs in AI are giving us the opportunity to redesign how marketing operates: to streamline our stacks, overhaul outdated workflows, and build a more intelligent, more connected system that works with us, not against us. It’s unlocking a new era of speed, clarity, and value creation for our organizations. For the first time, it truly feels like innovation is working in the service of the marketing team—amplifying our impact, not just adding complexity. And that shift is going to open up enormous doors for the profession and redefine what high-performing marketing organizations can look like.

What trends will dominate martech through 2026, in your view?

2026 will be a defining year for martech, marked by a shift from experimentation to fundamental operational transformation. Two significant trends will lead the way:

#1. The rise of the AI-native martech stack. In the coming year, I expect a dramatic shift toward streamlined, intelligent ecosystems that replace the bloated, fragmented stacks slowing teams down today. After years of pilots and experimentation, marketers are ready for systems that truly learn, adapt, and support real-time decision-making. CMOs are evaluating technology through a much sharper operational lens: Does this platform power modern, AI-driven playbooks? Does it integrate cleanly? Does it make us materially faster? The platforms that deliver intelligence, simplicity and security will become the backbone of the martech stack of the future. Expect consolidation, accelerated adoption of adaptive systems, and a rapid decline in tools that add complexity without compounding value.

#2. The evolution of peak moments into continuous engagement. In our recent Iterable Black Friday Insights report, our data showed that Black Friday is no longer just “a weekend” of big pushes and heavy promotional noise. It’s become an extended engagement window for brands and consumers. The companies that showed up early—warming up loyal customers and building momentum well before November—saw some of their strongest results before the big weekend even arrived. The winners in 2026 will be the companies that treat engagement as a year-round discipline, not a sequence of disconnected bursts. To support this shift, marketers will need technology that powers continuous, personalized, cross-channel engagement—and one that can scale right alongside their ambitions.

Can you highlight your thoughts on AI and martech: the deepening connection? How will this impact the future of marketing?

We’re at a real inflection point in our industry where innovation, trust, and technology are reshaping what it means to be a modern marketer. AI isn’t just optimizing workflows or helping us do the same things faster—it’s fundamentally expanding what’s possible. It’s giving marketers smarter ways to understand our customers, anticipate their needs, and deliver experiences that feel more personal and relevant at scale.

As AI becomes more deeply embedded across martech, we’ll see marketing organizations evolve into more agile, insight-driven teams that can move with far more speed and precision. We’ll see stronger cross-channel orchestration, more responsive lifecycle engagement, and a level of personalization that simply wasn’t possible before.  Smart technology working in the service of creative, talented marketers—that’s what will unlock an entirely new era of growth and customer connection.

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A few common martech myths you’d like to bust in this martech interview?

There are many, but I’ll start with the one I hear most often: that AI is here to replace marketers. I understand where the fear comes from — AI is absolutely automating tasks that once required human hours, and some roles will shift or even disappear. But that doesn’t mean AI will replace entire marketing teams or the core functions that drive brand, creativity, and strategy.

What I’m seeing in practice is very different. For the people who lean in — who experiment, who upskill, who embrace new workflows — AI becomes a force multiplier. It removes the repetitive, manual work and gives marketers more space for strategic thinking, deeper insights, and better storytelling. In other words, AI is taking the tasks, not the talent.

I also believe we’re entering the era of the “AI boss.” Not in a dystopian sense, but in a practical one: marketers will increasingly guide a small fleet of AI agents that support research, execution, optimization, and analysis. Human judgment sets the vision, defines the strategy, and brings the creativity. AI handles the operational lift.

It’s a shift, yes — but it’s a shift toward greater impact. And for teams that embrace it, it’s going to unlock some of the most exciting, high-leverage work marketing has ever had the chance to do.

Five martech best practices you’d like to leave us with before we wrap up?

1. Speed matters: Today’s market moves unbelievably fast. I’ve seen fabulous ideas lose their edge simply because a team waited too long to act. One of the best shifts we made this year was empowering teams to make decisions quickly without over-orchestrating every step. Speed builds confidence—and confidence builds momentum.

2. Human ingenuity always wins: 
AI is incredible, but it still can’t replicate that spark you see when a marketer has a breakthrough idea. I remember watching a teammate use AI to get past a creative block, and the output was good—but theirversion was exceptional. AI can accelerate the work, but the magic is still human.

3. Cut the clutter: Every year when our team gets together to talk budget, we end up staring at this very long list of tools… and inevitably someone asks, “Do we even use half of these?” It’s a humbling moment, but an important one. Complexity creeps in quietly, and before you know it, your stack is bigger than it is useful. The real power comes from a focused, intentional stack where every tool has a clear role and clear value. When we removed redundancies and centered on the platforms that truly moved the business, execution got faster and outcomes got sharper.

4. Protect trust at all costs: As AI becomes more central to how we work, trust and governance have to sit at the core of every decision. I’ve said to my teams many times: if customers don’t feel safe, nothing else matters. You can have the most innovative tech and the most creative campaigns, but without trust, the relationship breaks instantly. The brands that prioritize responsible AI, strong data protection, and transparency in their operations will be the ones customers choose—and stay loyal to. Trust isn’t a checkbox; it’s a long-term commitment that earns you the right to grow.

5. Think differently: Stepping into this CMO role at Iterable, one of the first things I encouraged the team to do was ask a simple question: “Why do we do it this way?” Some of the biggest unlocks so far happened because someone was willing to challenge an old habit or offer a fresh perspective. Thinking differently isn’t about change for the sake of it—it’s about creating space for curiosity and encouraging teams to reimagine what’s possible. That’s when real innovation takes shape.

Iterable is an AI-powered customer communication platform used by marketers to create personalized experiences across multiple channels.

About Priya Gill

Priya Gill, is Chief Marketing Officer at Iterable

Manus Collaborates with Similarweb to Give AI Agents Digital Marketing Insight

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Manus Collaborates with Similarweb to Give AI Agents Digital Marketing Insight

Similarweb Logo

AI agents tasked with marketing, content planning, and SEO tasks will be able to tap into Similarweb’s data intelligence platform.

Similarweb and Manus are collaborating to give the Manus AI agent access to Similarweb data on web traffic and engagement, allowing Manus customers to put the agent to work on data-driven digital marketing analysis and optimization.

“Similarweb provides a trusted, comprehensive view of digital markets that helps ground our agents’ outputs in reality, not speculation.” Henry Yang, co-founder and CMO of Manus

The Similarweb integration with Manus, available , allows Manus customers to assign agents work that involves creating marketing plans or assessing a company’s competitive position. That’s the kind of business planning and analysis where it’s important to get answers based on trusted market intelligence, rather than potentially introducing misinformation or AI “hallucinations.”

Less than 9 months after launching its product, Manus crossed $100 million in annual recurring revenue, claiming the mantle of “fastest startup to go from $0 to $100M in the world.” Manus is an autonomous AI agent platform that helps users delegate and execute complex digital tasks end-to-end — moving beyond chat-based AI toward outcome-driven human–AI collaboration.

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“I often say that data is the fuel, AI is the engine, and agents are the aircraft,” said Omri Shtayer, VP of Data as a Service and AI at Similarweb. “Manus has built a very cool, high-performance jet, and we can make it perform better and more reliably with the right data.”

Similarweb has been investing in its own AI initiatives, including agents that have the virtue of being purpose-built for specific sales and marketing work like prospecting and content marketing. By working together, Similarweb and Manus will allow their joint customers – as well as Manus customers being introduced to Similarweb for the first time – to give the Manus agent access to Similarweb data on web traffic.

Manus AI customers will be able to explore global web data from the Similarweb digital intelligence platform, including visits and unique visitors per month, and digital marketing channels. In addition, joint customers gain access to expanded data from their Similarweb account, including more detailed segmentation and geographic breakdowns for web traffic data, as well as data on SEO, ecommerce marketplaces, apps, search, and GenAI brand visibility. Manus integration with the Similarweb MCP Server uses the Model Context Protocol to provide the full range of available data in a format tailored for AI applications.

“As AI agents take on decision critical work like market analysis and growth planning, the quality and authority of the underlying data becomes essential,” said Henry Yang, co-founder and CMO of Manus. “Similarweb provides a trusted, comprehensive view of digital markets that helps ground our agents’ outputs in reality, not speculation. This integration allows Manus customers to delegate strategic analysis with greater confidence, knowing the insights are anchored in reliable market intelligence.”

Similarweb is one of the first companies Manus AI has created this kind of technology integration collaboration with, following Stripe for payment processing and Microsoft for Microsoft 365 access.

“Manus has been a pioneer in creating general AI agents, as opposed to those limited to performing a given task or set of tasks,” said Or Offer, CEO of Similarweb. “I recently met with the Manus team in Singapore and was delighted to discover that they were all big Similarweb fans. We’re proud to have them as our partners.”

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New Conductor Survey of Enterprise CMOs Shows AEO/GEO Investment Is Accelerating and Late Movers Are at Risk

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Conductor

From Emerging Channel to Proven Growth Lever, 97% of CMOs Confirm AEO/GEO Is Delivering Measurable Business Impact

Conductor, the only end-to-end enterprise AEO platform, released its 2026 AEO/GEO CMO Investment Report, revealing that enterprise investment in AI search visibility has entered a new phase of acceleration. According to the study, nearly all enterprises plan to increase investment in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) in 2026, while organizations that are already ahead are accelerating at a pace that may leave others unable to catch up.

AEO/GEO has moved from experimentation into long-term strategy, budget allocation, and annual planning.

The research, based on a survey of more than 250 senior executives and digital decision-makers who oversee or are responsible for AEO/GEO/SEO at enterprise organizations, shows that AI search is no longer being treated as an experimental initiative. Instead, it is increasingly embedded in long-term marketing strategy, annual planning, and budget allocation.

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Key findings from the report include:

  • 94% of enterprises plan to increase AEO/GEO investment in 2026
  • Enterprises allocated an average of 12% of their digital marketing budgets to AEO/GEO in 2025
  • High AEO/GEO maturity organizations are 2x more likely than medium-maturity organizations, and 3x more likely than low-maturity organizations, to significantly increase AEO/GEO investment in 2026
  • Nearly all enterprise executives (97%) report AEO/GEO is already driving a measurable, positive business impact on the marketing funnel in 2025
  • AEO/GEO ranked as the #1 strategic marketing priority for 2026

“These numbers point to a fundamental shift,” said Seth Besmertnik, CEO and co-founder of Conductor. “AI search has moved from a future-facing initiative to a long-term strategic commitment. Early leaders are not just investing more; they are accelerating faster, and that creates an advantage that becomes harder to overcome.”

As AI-powered answer engines increasingly influence how customers discover, evaluate, and trust brands, organizations are recognizing that visibility within these systems compounds. Brands that establish credibility early are more likely to be cited, referenced, and surfaced repeatedly, reinforcing their position as others attempt to enter later.

“AEO/GEO brand mention and citation tracking is a top priority for our organization. We need the data and insights in order to understand how generative AI is reshaping discovery. It’s hard to optimize without knowing where and how we show up and under what context.” – Greg DiMedio, Digital Marketing Manager and Head of SEO & AI Search Strategy at Taylor Corporation

As investment accelerates, the research highlights a growing focus on measurement quality and foundational readiness. Respondents cited data quality and trustworthiness of AI visibility insights as the top technology challenge facing AEO/GEO programs, reflecting concern that scraping-based approaches are fragile and insufficient for measuring performance in closed, rapidly evolving AI systems.

The report also shows that alignment on success metrics is still evolving. C-suite leaders most frequently cited scaling AI-optimized content as their top challenge, while marketing and AEO leaders emphasized ensuring that AI systems can reliably crawl and access content in the first place. This shift reflects a broader transition from early experimentation toward more mature, execution-focused strategies.

“What’s changing now is the level of discipline required,” said Besmertnik. “As AI search becomes a core channel, leaders need to be clear about what they are measuring and why. Without that clarity, investment alone won’t translate into advantage.”

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DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner

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DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner
  • DXC has been confirmed as a RISE with SAP Validated Partner, underscoring DXC’s expertise and experience helping customers navigate complex RISE with SAP transformations.

  • As both an SAP partner and customer, DXC has an advantage to help customers achieve their modernization goals more efficiently, leveraging its own experience implementing RISE with SAP and GROW with SAP.

  • DXC is ranked as the top SAP partner for certified learners on Positioning SAP Business Suite and its team of SAP Business AI certified consultants is the largest in the industry with 2,200 experts across 37 countries.

DXC Technology, a leading enterprise technology and innovation partner, announced its confirmation as a RISE with SAP Validated Partner. DXC is now among a select group of partners recognized by SAP for demonstrated capabilities, certified expertise, and proven experience helping customers successfully migrate SAP environments to the cloud. Additionally, DXC has expanded its engagement within the SAP ecosystem, committing to its own RISE with SAP journey and continuously building future-ready capabilities by upskilling its SAP Business AI consultants and certified learners.

As enterprises are faced with increasing technical complexity and impending deadlines to migrate their operations to the cloud, DXC offers a seamless end-to-end approach to modernization backed by deep SAP expertise and proprietary tools. Through custom offerings like DXC Complete, DXC’s Managed Service Provider (MSP) offering, which can be implemented across platforms, DXC enables seamless migrations, business process optimization, application management, and continuous improvement of SAP workloads. As a RISE with SAP Validated Partner, DXC’s proven capabilities are now wholly aligned with SAP’s methodology, ensuring greater consistency, speed, and value for customers

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“We’re really proud to be named a RISE with SAP Validated Partner; it’s a solid acknowledgment of the expertise our teams have built over the years. RISE with SAP is a big driver of change for many of our customers, and DXC knows how to turn it into real impact: faster innovation, smoother operations, and transformations that actually move the needle. With our global team of SAP specialists behind us, we’re continuing to invest in our people and our capabilities so we can grow right alongside our customers and their modernization goals.”
– Russell Jukes, Chief Digital Information Officer, DXC Technology

While delivering SAP modernization for customers around the world, DXC has committed to its own RISE with SAP journey. Announced during SAP’s Q2 earnings, this adoption enables DXC to support customers with real-world insight and experience, helping them confidently achieve their modernization objectives. In addition, DXC recently transitioned from an unsustainable legacy ERP system to SAP Cloud ERP, working through the transition lifecycle – from making evaluations and selections to creatively solving challenges that arose. Ultimately, DXC realized cost savings, optimized operational efficiencies, and improved processing while building upon transformation expertise.

DXC’s SAP expertise is backed by over 15,000 SAP-dedicated professionals, supporting more than 1,000 SAP customers globally. DXC supported Whitehaven Coal, a leading Australian coal producer, with the wholistic roll-out of an SAP ERP system on the heels of the company’s acquisition of two new mines. Leveraging extensive experience, DXC successfully helped Whitehaven as it doubled in size, transitioning a workforce of more than 2,000 and systems running over 150 applications with minimal disruption to production.

“As DXC deepens its partnership with SAP, we continue to advance our own SAP transformation while helping customers successfully navigate theirs. With first-hand experience managing complex IT migrations, DXC guides customers through change and enables them to realize greater value through a simplified, efficient approach. Our RISE with SAP Validated Partner status underscores our commitment to delivering excellence across SAP environments.”
– Keith Costello, President, Enterprise Applications and Technology, DXC Technology

In alignment with DXC’s commitment to advancing AI adoption for customers, DXC has proven skills and expertise to specifically help SAP customers realize value from AI—from Joule-based agents that accelerate workflows, to cross-platform agentic AI that operates across complex, multi-solution environments, and deeply embedded business AI use cases that deliver insights and intelligence across the SAP Business Suite. All of these capabilities are focused on driving better business outcomes for customers.

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The team of qualified DXC SAP Business AI consultants has grown at the largest pace globally versus competitors, and DXC’s population of Positioning SAP Business Suite certified learners is ranked number one, demonstrating DXC’s ability and commitment to supporting customers at every point in their SAP journey. DXC has more than 60 years of experience innovating to deliver mission-critical IT systems for customers and is a proud recipient of a 2025 SAP Pinnacle Award for learning and skills growth.

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Avalon GloboCare Regains Compliance with Nasdaq Stockholders’ Equity Requirement, Launches Marketing for Automated Generative AI Video Platform

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Avalon GloboCare Corp.

Avalon GloboCare Corp. (“Avalon” or the “Company”) , a diversified company focused on the development of precision diagnostic consumer products and the advancement of intellectual property in cellular therapy and generative AI publishing and software, announced that it received notice from The Nasdaq Stock Market LLC (“Nasdaq”) informing the Company that it has regained compliance with the Nasdaq Capital Market’s minimum stockholders’ equity requirement under Nasdaq Listing Rule 5550(b). Nasdaq further confirmed that the Company is now in compliance with all applicable continued listing standards.

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As a result, the previously scheduled hearing before the Nasdaq Hearings Panel has been cancelled, and the Company’s common stock will continue to be listed and traded on the Nasdaq Capital Market.

“We are pleased to have regained compliance with Nasdaq’s minimum stockholders’ equity requirement, reflecting the progress we have made in strengthening our financial position and our continued focus on long-term shareholder value,” said Meng Li, Avalon’s Interim Chief Executive Officer and Chief Operating Officer. “With full Nasdaq compliance restored, we believe we are well positioned to execute on our growth initiatives, including launching marketing for our generative AI video platform, as well as expansion across precision diagnostics and strategic assets.”

Avalon GloboCare Corp. is a diversified company focused on the development of precision diagnostic consumer products and the advancement of intellectual property in cellular therapy, and generative artificial intelligence publishing and software through its Avalon Quantum AI, LLC subsidiary. Avalon is currently marketing the KetoAir™ breathalyzer device and plans to develop additional diagnostic uses of the breathalyzer technology. The KetoAirTM is registered with the U.S. Food and Drug Administration as a Class I medical device. The Company also continues to focus on advancing its intellectual property portfolio through existing patent applications. In addition, Avalon owns and operates commercial real estate.

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FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications

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FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications

FirstComm announced the launch of AscendOne, a next-generation unified communications platform that brings voice, messaging, meetings, contact center, and AI-powered productivity tools together in one seamless solution. Designed to simplify how organizations connect with customers and employees, AscendOne helps businesses modernize communications, improve continuity, and scale with confidence.

To power AscendOne, FirstComm has selected Intermedia Intelligent Communications, a leading global provider of AI-powered cloud communications, collaboration, and customer engagement solutions, as its strategic partner. This partnership strengthens FirstComm’s ability to deliver enterprise-grade innovation while reinforcing its commitment to exceptional customer experiences, reliability, and long-term value. Intermedia provides the underlying cloud communications platform and AI capabilities that help partners like FirstComm to build, brand, and deliver their own unified solutions.

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Built for organizations seeking simplicity, scalability, and superior customer engagement, AscendOne replaces outdated phone systems and fragmented communication tools with one integrated platform. Customers benefit from a consistent, intuitive experience across channels – managed through a single interface – while gaining the flexibility to grow, adapt, and enable employees to do more with AI. AscendOne is backed by FirstComm’s 99.999% uptime and U.S.-based 24/7/365 support, ensuring businesses stay connected when it matters most.

AscendOne integrates high-impact AI capabilities directly into daily workflows, including meeting recaps, voicemail transcription, interaction summaries, sentiment analytics, and real-time coaching for contact center teams. These tools help employees stay organized, reduce manual work, and improve service quality without extra licensing or per-minute charges.

“With AscendOne, we’re delivering on our promise to bring customers a reliable, scalable platform that makes communication effortless,” said Paul Van Hyfte, CEO. “Business continuity, support, and simplicity are at the core of what we do, and AscendOne takes that even further with single-click management and practical AI tools that empower every employee to get more done, serve customers faster, and work with greater confidence.”

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From office to hybrid to fully remote teams, AscendOne provides a consistent experience across devices with:

  • A feature-rich cloud phone system and 100+ enterprise calling features
  • HD video meetings, collaboration tools, and seamless desktop-to-mobile transitions
  • Omni-channel contact center capabilities across voice, SMS, chat, and email
  • Company-wide texting, AI-powered messaging, and integrated file sharing

AscendOne simplifies IT operations through a single management portal for UC, CC, Microsoft Teams integration, analytics, and compliance. Predictable per-user pricing removes the hidden AI fees and complex tiers common with competing platforms.

For organizations using Microsoft Teams, AscendOne adds full enterprise calling and contact center functionality without requiring additional Teams Phone licensing, keeping collaboration workflows intact while extending advanced voice capabilities.

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Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory

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Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory

boostr

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute newsletter inventory within a single platform.

Boostr, the leading unified Ad Management Platform for media businesses, announced a partnership and integration with Passendo, a global leader in Email Ad Serving. This collaboration will enable media publishers to seamlessly manage, forecast, and execute their high-demand newsletter and email advertising campaigns directly within the Boostr platform.

The integration connects Boostr’s platform with Passendo’s dedicated email ad server and monetization tools. This provides a single source of truth for publishers, allowing them to overcome operational complexity and maximize revenue across all their ad channels, including premium email inventory.

Key Benefits of the Integration for Publishers:
– Centralized Inventory and Forecasting Across All Channels: Publishers can now manage, package, and forecast email inventory, both direct-sold or programmatic, within the same system they use for display and native. Everything in one place.
– Streamlined Cross-Team Workflows: Sales, Ad Ops, and Rev Ops teams benefit from automation across the full campaign lifecycle using Boostr’s automated workflows for efficient campaign planning, delivery, and billing, and plan both direct-sold and programmatic email ad campaigns via Passendo.
– Consistent, Accurate Data: The partnership ensures that accurate performance data and revenue reporting from Passendo are fed directly into Boostr’s comprehensive platform, enabling smarter strategic decisions.

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Patrick O’Leary, Founder & CEO of Boostr commented on the announcement, “Email newsletters have proven to be a critical, high-engagement channel for publishers, but managing that revenue stream often exists in a silo. By integrating with Passendo, we are fulfilling our mission to conquer media business complexity. Our joint clients can now centralize their entire ad operation, from first pitch to final reconciliation, ensuring no revenue is left on the table in this vital channel.”

Anders Rasmussen, Founder & CCO at Passendo, added: “If you’re looking to maximize your revenue from email advertising, this partnership delivers a major step forward. Passendo’s leading email ad-serving platform streamlines workflows, leverages first-party data, and provides deep insights into user performance. When combined with Boostr’s OMS and CRM capabilities, publishers gain the operational clarity and control they need to grow email as a strategic, high-margin channel. We’re thrilled to partner with Boostr to bring this value to joint customers.”
The integration is immediately available to joint customers, providing a comprehensive solution for maximizing yield and profitability from all advertising channels.

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Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change

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Zip Logo

Former procurement leaders from UnitedHealth Group, MGM Resorts International, and Sanofi join Zip to help enterprises navigate the shift to agentic procurement

Zip, the leading AI platform for enterprise procurement, announced the launch of its Enterprise Transformation Office (ETO), a dedicated team of former Fortune 500 procurement leaders who will work directly with customers to drive large-scale procurement transformation.

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“The leaders who transformed procurement at the world’s largest companies are now at Zip, helping their peers do the same,” said Rujul Zaparde, Co-founder and CEO of Zip.

The ETO is led by Jason Moore, Head of the Enterprise Transformation Office at Zip, who previously served as Senior Director of Enterprise Procurement at Discover. Moore has assembled a team of seasoned executives who collectively bring decades of experience running procurement at some of the world’s largest organizations:

  • Peder Gustafson, former Chief Procurement Officer at UnitedHealth Group (Fortune 3), with additional CPO experience at Ameriprise Financial and VP-level procurement roles at Medtronic.
  • James Czarnecki, former SVP and Chief Procurement Officer at MGM Resorts International, with 15+ years of experience in supply chain, process excellence, and enterprise transformation.
  • Danielle McQuiston, former VP and Head of North America Procurement at Sanofi, where she oversaw more than $4 billion in spend and 100+ employees across all spend categories and business units including pharmaceutical, animal health, vaccines, and consumer health.
  • Jason Powell, former Global Head of Procurement at Figma, who also held procurement leadership roles at Stripe and Asana.

The team is already advising Fortune 500 leaders across Financial Services, Retail, Consumer Packaged Goods, Travel & Hospitality, Manufacturing, Healthcare & Life Sciences.

“The leaders who transformed procurement at the world’s largest companies are now at Zip, helping their peers do the same,” said Rujul Zaparde, Co-founder and CEO of Zip. “As enterprises adopt agentic AI, they need not just powerful software, but also strategic partners who understand the complexity of change at scale. That’s exactly what our Enterprise Transformation Office delivers.”

“We’ve sat in our customers’ seats,” said Moore. “We’ve managed the politics, navigated the complexity, and led the transformation. Now we’re bringing that experience to every enterprise working with Zip.”

“With evolving market pressures, mature procurement functions are increasingly being viewed as strategic capabilities, driving significant value back into the business,” added Gustafson. “I’ve had the privilege to lead world-class procurement functions but doing so required the ability for stakeholders to easily, and intuitively engage, something only possible through a well-orchestrated process. Joining Zip is a perfect fit as it provides an opportunity to partner with procurement leaders on that same journey while sharing best-practices and lessons learned.”

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Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine

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Pipeline360

Pipeline360 announced the launch of Ads360, a next-generation B2B advertising solution designed to connect media investment to measurable demand and pipeline outcomes. Powered by Pipeline360’s AI-driven intelligence layer, Ads360 unifies audience targeting, cross-channel activation, and full-funnel measurement into a fully managed service, helping B2B marketers understand how advertising contributes to engagement, opportunity creation, and pipeline progression.

Pipeline360, a leading B2B marketing services partner, announced the launch of Ads360, its next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact.

Powered by Pipeline360’s intelligence layer, Ads360 unites audience intelligence, cross-channel activation, and full-funnel measurement into a single, fully managed service. Ads360 enables B2B marketers to move beyond siloed awareness tactics and better understand how advertising contributes to sustained demand momentum across the buyer journey.

As B2B buying cycles lengthen, buying groups expand, and AI-driven discovery reshapes how buyers research and evaluate solutions, CMOs and demand leaders are under pressure to prove that advertising drives business outcomes, not just impressions. Ads360 was built to meet that moment.

“For too long, B2B advertising has been measured by reach and clicks rather than real impact,” said Pipeline360 CEO Tony Uphoff. “Ads360 represents a shift toward accountability, showing how advertising supports demand, from early awareness and engagement through opportunity creation and pipeline progression.”

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Advertising that Finally Acts Like Demand

Unlike legacy B2B display programs that operate in isolation or within closed ecosystems, Ads360 activates verified B2B audiences across premium digital media channels. Through Navi360, Pipeline360’s intelligence engine, Ads360 applies AI-assisted optimization, audience building, and sequencing to ensure advertising efforts remain aligned with demand outcomes across the buying journey.

Navi360 brings together compliant first-party data, identity signals, engagement insights, performance indicators to support ongoing optimization and transparent reporting. Operating within Pipeline360’s Demand-as-a-Service (DaaS) model, Ads360 delivers enterprise-grade sophistication without requiring marketers to adopt new platforms or manage complex advertising infrastructure.

“Our customers don’t want more tools – they want clarity and confidence,” said Matt Hummel, CMO at Pipeline360. “Ads360 builds on what’s already working, including our Branded Demand programs, and extends that impact across the broader digital media landscape so marketers can sustain engagement and accelerate pipeline.”

A Step Change from Legacy B2B Advertising

Ads360 represents a meaningful advancement in how B2B advertising is planned, executed, and measured. Key capabilities include:

  • Cross-channel activation across display, connected TV, and audio
  • Verified B2B audience reach and identity-driven targeting
  • Job-level, persona-based, and account-based audience strategies
  • AI-assisted pacing, sequencing, and optimization
  • Log-level reporting and transparent performance visibility
  • Full-funnel measurement that connects advertising exposure to engagement signals and pipeline activity

Together, these capabilities enable advertising to function as a connected demand engine rather than a standalone awareness tactic.

Part of Pipeline360’s Demand-as-a-Service Model

Ads360 is a core component of Pipeline360’s broader Demand-as-a-Service model, which brings together lead generation, advertising, content creation, lead nurture and qualification into one outcome-based managed system.

By integrating Ads360 with its existing demand solutions, Pipeline360 helps marketers reduce vendor sprawl and invest in a unified approach where brand visibility, demand capture, and pipeline acceleration work together.

“Our customers are asking for fewer vendors, clearer outcomes, and more confidence in their investments,” added Uphoff. “With Ads360, we’re giving marketers a more connected, measurable way to understand how advertising contributes to growth.”

With Ads360, Pipeline360 is setting a new standard for B2B advertising. One where brand visibility, engagement, and pipeline advancement work together as a measurable demand engine.

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Salesforce Announces the General Availability of Slackbot – Your Personal Agent for Work

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Salesforce Announces the General Availability of Slackbot – Your Personal Agent for Work

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AI has changed our personal lives, answering any question, unleashing our creativity, and delivering tailored insights with a simple prompt. But in the workplace, AI hasn’t yet been so transformative — bogged down by unintuitive interfaces, fragmented across multiple teams and tools, beset by hallucinations and inconsistency, and lacking the context that the workplace demands.

At Dreamforce, we unveiled our vision for closing this gap: Agentforce 360 with Slack as the conversational interface where people and agents work together, connecting knowledge, actions, and data in real time. The idea is simple: Use Slack’s intuitive, familiar UI to connect every employee with reliable intelligence grounded in conversational data, customer data and metadata, and deterministic workflows.

By bringing the full power of the Agentic Enterprise where billions of workplace conversations already happen every week, working with enterprise-grade AI becomes as natural as talking to a coworker.

At the center of that vision is Slackbot, reimagined for the Agentic Enterprise.

Slackbot is now a deeply personal agent for work, built directly into Slack to help you get work done. It starts with the context you already have and works with the tools and information you already trust in Slack, always respecting your permissions and access controls. It can help you find answers, organize work, create content, schedule meetings, and take action — all without leaving Slack. There is nothing to install, nothing to learn, and nothing new to manage.

With Slackbot, businesses get access to an out-of-the-box employee agent that deeply understands every employee, their team, and how they work. And soon, Slackbot will be the best way to collaborate with Agentforce and third-party agents — a simple, conversational UI that can trigger actions and orchestrate workflows, all grounded in business intelligence and trusted data.

“Slackbot isn’t just another copilot or AI assistant. It’s the front door to the Agentic Enterprise, powered by Salesforce. This brings AI that is grounded in your company’s data, workflows, and Slack conversations, right into the flow of work. It is the crucial step to realizing the future we’ve been building toward — bringing Agentforce 360 to life with an intuitive, conversational interface, and elevating every human with enterprise-grade AI.”
– Parker Harris, Co-Founder, Salesforce & Chief Technology Officer, Slack

Starting , the new Slackbot is generally available for Business+ and Enterprise+ customers.

Slackbot does not ask you to adapt to it. It adapts to you.

One simple concern has held back enterprise AI adoption: Can AI actually be trusted to complete the sensitive tasks and interactions that are fundamental to business success? To trust an AI agent with your work, it needs to understand your context. It needs to know what you are working on, who you work with, what matters, and what doesn’t. It needs to see the conversations where decisions are made, the files that carry context, and the systems of record that hold the truth of your business. It needs to respect permissions, protect your data, and show up in a way that feels natural, not disruptive.

Most agents fall short here. They live in separate apps, fragmenting attention as people constantly switch between tools. They start from zero context. They make you explain yourself over and over again. The capabilities may be impressive, but they do not earn your trust.

Slackbot is different — built directly into Slack for every employee, with no setup or training required. Most importantly: Slackbot already knows you. Slackbot understands your conversations, files, channels, and the people you work with. It sees what you can see, always respecting your permissions and access controls. That built-in context makes Slackbot more accurate, more relevant, and more useful in helping you get real work done because it instantly understands you and your work. To get started, you simply talk to it.

Over time, Slackbot will become even more capable.

As Agentforce and other agents are introduced across your organization, Slackbot will become your ideal way to work with all of them. No need to hunt for the right agent or tool – Slackbot will figure out what systems to involve based on what you ask it. It will coordinate the work across systems and agents behind the scenes, while you stay focused on what matters.

Slackbot helps you get work done faster. Looking ahead, it becomes the trusted front door to a new way of working, where people and AI agents operate together in Slack, simply, naturally, and with confidence.

“Slackbot is saving me, at bare minimum, 90 minutes a day. I ask it to create a canvas for a meeting tomorrow, and in 17 seconds it’s better than I could ever do. It tells me next steps, saving time and money.”
 Sinan, Head of Beast Games Marketing, Beast Industries

This is what it looks like when AI understands you and your work

Most AI tools sound the same no matter who is using them. They lack context, miss nuance, and force you to jump between tools to get anything done. The result is work that feels impersonal and disconnected from how you actually operate.

When AI truly understands you and your work, it stops feeling generic and starts feeling useful. It gives you personalized answers, not search results.

Slackbot helps you throughout your day, whether it’s helping you answer “Where is that important file someone sent me?” or “What did we decide about the Q4 budget?” or asking it to “Catch me up on Project Phoenix.”

From conversation to action

Slackbot does not just help you find information. It helps you move forward. You can draft meeting notes, project updates, or briefs in seconds, then refine them through conversation. You can turn a rough idea into a shared canvas ready for collaboration without breaking your flow.

When it comes to managing your day, Slackbot knows you and your schedule. It helps you find time on calendars and schedule meetings, surface priorities, and set reminders so important work does not fall through the cracks. Instead of switching tools, you stay focused and keep momentum.

When conversation meets customer context

This is where AI becomes genuinely strategic.

Standalone models can help you write faster, but they cannot help you decide better. They lack access to the systems that hold your customer history, account details, and business reality.

Slackbot bridges that gap by connecting conversation with customer context. By working with your Salesforce data alongside Slack conversations and files, Slackbot can help you prepare for meetings, understand account health, and identify next steps with a level of insight that neither system can deliver on its own.

Before a critical customer conversation, Slackbot can pull together recent discussions, relevant documents, and customer history into a single, clear briefing. It turns scattered information into shared understanding.

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Enterprise trust, delivered personally

Enterprise AI only works when trust comes first.

Slackbot is built on the same foundation of trust as Slack itself. It respects roles, permissions, and access controls, and only surfaces information you are authorized to see. Your interactions remain private to you. Your data is protected and handled in accordance with Slack’s security and compliance standards.

This is enterprise-grade trust delivered through a personal, conversational experience.

A new way of working, already in motion

This launch marks the next step in how work gets done in the agentic era. Whether you are collaborating with a team or focused on deep individual work, Slackbot removes the friction between what you are doing now and what you need to do next.

Instead of adapting to tools, the tools adapt to you.

“Slackbot is like a brilliant colleague who is always available and already understands our business. Instead of switching between apps and losing my train of thought, I can stay in Slack and keep moving. It has completely changed how efficiently I work.”
– Christine McHone, Global Enterprise TMT Leader, Slalom

What customers are saying:

Over the past few months, we’ve had customers including Beast Industries, reMarkable, Xero, Mercari, Engine, Slalom and Salesforce internally use Slackbot, and the feedback has been exceptional. Here’s what they have to say:

“Salesforce is customer zero for Slackbot, and I see how AI can fundamentally change the way we work. Our teams are saving several hours per week that were previously spent hunting down information, finding context, and getting answers. Not only is this a better experience, it makes real time for what matters: serving customers, strategic thinking, and driving innovation. AI should eliminate the busywork so people can focus on the work that matters.” – Andy White, SVP Business Technology, Salesforce

“I’ll put my phone down for 10 minutes and come back to 30 or 40 messages, so I just ask Slackbot and it tells me what we decided, why, and what I need to do. It’s like an assistant who’s paying attention when I’m not.” – Spencer, Creative Supervisor, Beast Industries

“Slackbot has been an absolute ‘chaos tamer’ for our team. It’s not just about simple tasks; it’s about having a virtual teammate with far more context based on our business than any external tool. I estimate it saves me about 30 minutes a day just by eliminating context switching, making it incredibly convenient and a huge driver of efficiency.”  Mollie Bodensteiner, SVP of Ops, Engine

“Slackbot is my second brain, it is the memory I wish I had myself. Whenever I have a question about the work we do, I always ask Slackbot. Whether it’s translation help or finding information, both about people and operating the company, Slackbot provides the information and the context to explain it.”  Peter Stoltz, VP, Head of CIO Office, reMarkable

“Because so much of our work happens in Slack, Slackbot already understands our world. I don’t have to write a long brief to get it up to speed on what we’ve been working on or how the team operates; it just gets the context from day one.”  Megan Harrigan, Director of Global CX Projects & Readiness, Xero

“Using Slackbot, we ran a full operational analysis on two high-volume scheduling channels. It instantly surfaced a clear pattern showing us which locations were highly reliable and which were the source of high cancellation rates. This deep-dive data analysis, which would have historically taken an employee weeks to compile manually, was delivered in minutes.”  Director of Product and Operations at a Large Media Company

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VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming

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VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming

As live streaming becomes essential for educators, enterprises, and digital platforms, many organizations struggle with high costs, scaling issues, and content delivery. VdoCipher’s live streaming platform is built to solve these problems with a broadcast-grade experience that is scalable and cost-effective.

Popular tools like Zoom and Google Meet are great for meetings, but they are not built for large-scale live broadcasts inside websites or apps. On the other hand, many traditional live streaming platforms come with high bandwidth costs, limited concurrent streams, and weak control over viewers and content, especially for long-form, paid, or regulated use cases.

“Most live streaming platforms were not built for businesses that need scale, and cost predictability,” said Siddhant Jain, Founder & CEO of VdoCipher. “At VdoCipher, we focused on solving real operational gaps such as DVR controls, concurrent streams, and content delivery while keeping bandwidth costs practical for high-volume use cases.”

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Built for Real-World Live Streaming Use Cases

VdoCipher Live offers true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing live stream. Every session is automatically recorded and immediately available as adaptive video-on-demand (VOD), removing the need for separate recording or hosting workflows.

The platform is optimized for cost efficiency at scale, delivering 30–60% lower bandwidth costs compared to traditional providers. A one-hour HD stream for 100 viewers costs approximately $4.50, compared to $6.30–$12.60 on competing platforms. VdoCipher Live supports up to 50 concurrent live streams, making it suitable for enterprises, training providers, and multi-classroom environments.

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Platform Automation, Interactive Tools

Built for platform-led businesses, VdoCipher provides APIs for stream automation, scheduling, concurrency management, and authenticated chat. Domain-level access restrictions prevent unauthorized embedding and misuse, reducing piracy and compliance risks.

Engagement features include authenticated and anonymous QnA’s, chat, live polls, quizzes, emoji reactions, and moderation tools, supporting interactive learning and participation across education, training, and event-based use cases.

Roadmap Focused on Advanced Live Capabilities

Upcoming enhancements include semi-audio conferencing, DRM and dynamic watermarking for live streams, browser-based streaming without third-party software, real-time analytics, and customizable player controls.

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