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Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

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Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

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Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon’s premium streaming inventory

Smartly announced an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon’s premium CTV inventory, including Prime Video and Fire TV, and third-party publisher inventory. The new integration addresses growing market demand as CTV investment accelerates, with nearly 70% of marketers1 planning to increase streaming budgets over the next year while seeking more personalization, agility, and measurable outcomes from their campaigns. The Smartly integration with Amazon DSP is available globally, with additional features rolling out later in 2026.

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“This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact.”

The integration brings streaming TV activation into advertisers’ existing workflows in Smartly through three core capabilities. Smartly enables AI-powered creative optimization and personalization from social channels to streaming. The new capability eliminates the creative production bottlenecks that prevent many advertisers from activating CTV campaigns. Advertisers can then create, manage, and optimize Amazon DSP campaigns within the same workflow they use for social advertising, with real-time performance visibility across channels. The unified approach enables cross-channel measurement of incremental reach, and the ability to streamline budget reallocation based on performance insights.

“As CTV matures, entertainment, commerce, and social are merging into one experience,” said Melissa Yang, SVP of Ecosystems & AI Applications at Smartly. “This integration gives marketers the performance precision and creative intelligence they’ve long expected in CTV, enabling personalization at scale, real-time optimization, and full-funnel impact. With intelligent creative and direct access to Amazon’s premium supply, Smartly brings the rigor and accountability modern marketers rely on.”

“Driving impactful business outcomes across channels is key for advertisers and this partnership brings CTV and social campaigns together for maximum, measurable impact,” said Erin McGee, Director, Partner and Advertiser Growth Marketing, Amazon Ads. “Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social creative to premium streaming inventory in a fraction of the time—driving efficiency, expanding reach, and making streaming TV activation as simple as their social advertising.”

As advertisers’ performance expectations for CTV grow, marketers increasingly need more than reach; they need visibility into cross-channel creative performance. Smartly addresses this need by connecting creative insights, activation, and measurement in a single platform, giving brands the agility and precision required to drive outcomes in a rapidly converging media landscape.

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Criteo Joins OpenAI Advertising Pilot in ChatGPT

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Criteo Joins OpenAI Advertising Pilot in ChatGPT

The integration enables brands to leverage Criteo’s digital advertising platform as part of OpenAI’s ad pilot

Criteo, the global platform connecting the commerce ecosystem, announced it is the first advertising technology partner integrating with OpenAI’s advertising pilot in ChatGPT Free and Go versions in the United States.

“This integration with OpenAI represents an exciting step forward in advancing advertising in an emerging AI experience,” said Michael Komasinski, Chief Executive Officer of Criteo. “Through this pilot, we are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust.”

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Aggregated insights observed across Criteo’s U.S. clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times1 the rate of other referral channels, reinforcing the high-intent nature of these AI experiences. As conversational discovery grows, this pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations.

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Criteo activates more than $4 billion in annual media spend and works with 17,000 advertisers globally, connecting brands, retailers, and publishers through commerce intelligence and AI-driven decisioning technology to drive cross-channel outcomes. This unique combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.

The integration will begin rolling out in the coming weeks as part of the ongoing advertising pilot in ChatGPT.

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Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

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Onetag Acquires Aryel to Create the New Value Exchange for Programmatic Advertising

This strategic move brings together a unique intersection of premium inventory, immersive creative technology and AI-decisioning in a truly self-serve platform built to deliver business outcomes for the Open Internet.

Onetag, the global exchange and smart curation platform, announced the acquisition of Aryel, the Italian AdTech company specializing in immersive and interactive advertising experiences. Backed by Wise Equity, Onetag’s private equity sponsor, the transaction marks a clear milestone in Onetag’s evolution as the next-generation value exchange for the open internet. For the first time, quality media, creative technology, data and AI-driven decisioning have been brought together to deliver measurable business outcomes at scale.

Moving beyond curation to a true value exchange

As advertisers increasingly question the ROI of their advertising spend, simplify media workflows, and measure business outcomes, the industry has reached the limits of fragmented buying models and undifferentiated curation layers. Onetag’s strategy addresses this challenge by redefining how value is created, exchanged, and measured across the Open Internet.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

By integrating Aryel, Onetag brings together three critical pillars in a single proprietary platform:

  • Quality media, a global exchange connected directly to premium publishers
  • Immersive, high-impact creative experiences, designed to drive meaningful user interaction with formats that brands love
  • AI-driven decisioning for outcomes, optimizing campaigns toward concrete business objectives rather than surface-level metrics

All of this is delivered through one truly self-service solution, removing operational complexity to support higher adoption, while empowering buyers and advertisers to secure successful outcomes.

Creative intelligence embedded into media delivery
Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative performance data to directly inform real-time media-decisioning.

This tight connection between creative and delivery allows campaigns to dynamically evolve and adapt, in-flight, to maximize attention, engagement, and full-funnel impact. Rather than treating creative as a separate asset, the integrated platform makes it a core input into optimization, closing the loop between exposure, interaction, and outcome.

AI-decisioning powered by unique data at scale
At its core, this combined technology is built on unique data, at global scale, spanning across audience data, performance insights, and measurement across every single interaction.

This data fuels Onetag’s AI-driven decisioning layer, enabling smarter buying strategies aligned to real business outcomes, such as consideration, engagement and conversions, across the Open Internet. The result is a more accountable and outcome-oriented model, where media quality, creative impact, and measurement are intrinsically linked.

Global scale with premium reach
Onetag’s global exchange connects over 2,000 publishers and 5,000 advertisers across North America, EMEA and LATAM, providing immediate scale and access to premium inventory. Aryel’s strong footprint with brands and agencies, particularly in luxury, beauty and fashion, further strengthens the group’s ability to deliver differentiated, high-value solutions internationally.

“Aryel was created to push digital advertising beyond passive impressions,” said Mattia Salvi, CEO of Aryel. “Our immersive formats are designed to capture attention, drive interaction and generate meaningful signals while respecting the user experience. By becoming part of Onetag, that creative intelligence is now embedded directly into media delivery, where every interaction can actively contribute to performance and measurement.”

“The industry doesn’t need more complexity, it actually needs a better value exchange,” said Filippo Gramigna, Co-CEO of Onetag. “With Aryel, we’re unifying quality media, creative technology, unique data and AI-driven decisioning into one solution, making it easier and quicker for brands to achieve real business outcomes, with simplicity and ease.”

According to Valentina Franceschini, Senior Partner at Wise Equity, “the acquisition of Aryel strengthens Onetag’s strategic positioning and reinforces its ability to deliver innovation at scale. The combined platform is well placed to set a new standard for value creation in programmatic advertising.”

With this acquisition, Onetag has taken a decisive step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.

Founded in 2020, Aryel is an Italian AdTech scale-up delivering immersive and interactive digital advertising experiences for global brands. Its proprietary technology powers high-impact creative formats across multiple environments, including emerging AI-driven and conversational interfaces. Aryel collaborates with leading international brands across multiple industries, helping them strengthen relationships with their audiences through creativity, innovation, and cutting-edge digital engagement.

Founded in 2015, Onetag is the next-generation value exchange for the open internet, combining quality media and AI-driven decisioning to deliver measurable business outcomes at scale. Through direct integrations with more than 2,000 premium publishers worldwide, Onetag enables over 5,000 brands and agencies to reduce waste and achieve better results, without adding operational complexity. Since 2022, Onetag has been part of the Wisequity V portfolio, managed by Wise Equity SGR S.p.A.

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Tencent Cloud Launches New Availability Zone and Services in Europe to Power AI Growth

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Tencent Cloud Launches New Availability Zone and Services in Europe to Power AI Growth
  • New Frankfurt Availability Zone becomes Tencent Cloud’s third European zone, strengthening performance, resilience and expanding in-region capacity for customers

  • Expansion is fueled by new customer momentum in AI and increasing demand for low-latency hybrid cloud infrastructure

Tencent Cloud, the cloud business of global technology and entertainment company Tencent, announced at Mobile World Congress (MWC) the opening of a new availability zone in Frankfurt. The launch expands its European infrastructure to three availability zones in Germany, strengthening performance, resilience and expanding capacity for European customers. The expansion responds to rising European demand for cloud and AI services with new European customers of Tencent Cloud’s HY 3D AI creation engine including 3D AI Studio, 3D model marketplace CGTrader and Maxon; and leading Turkish payment platform, iyzico BV.

Opening to customers in Q2, the new Frankfurt availability zone strengthens Tencent Cloud’s ability to support customers across Europe with higher‑performance, resilient and secure infrastructure. The expanded capacity provides access to a scalable portfolio of cloud services and AI solutions including HY 3D AI creation engine, Super App as a Service, CDN and networking solutions, as well as video and livestreaming capabilities – enabling organisations to build, deploy and scale advanced digital services. With data hosted locally in Germany, the new availability zone operated and managed in alignment with local and regional regulations, gives customers the assurance of compliant, transparent and trusted cloud operations in Europe.

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Adoption of Tencent Cloud’s HY 3D AI creation engine is accelerating across Europe’s creator and digital industries. The platform enables companies to generate high-quality 3D assets from multimodal inputs, such as text descriptions or image references, in minutes, streamlining complex production workflows. Customers include Germany’s 3D AI Studio which is scaling generative AI 3D content creation by co-developing advanced, scalable solutions to meet surging demand for high‑quality 3D assets among designers, developers and creators across Europe and globally. CGTrader, one of the world’s largest 3D model marketplaces, based in Lithuania, is planning to introduce a transformative generative AI workflow designed to help its global creator community to accelerate workflows while maintaining creative control. Meanwhile, Maxon, a global developer headquartered in Germany and known for powerful and accessible software for creators in 3D design, motion graphics and visual effects, is integrating the HY 3D model engine into its Academy Award‑winning Cinema 4D tool on iPad and desktop, with availability planned for late 2026.

Tencent Cloud has also built leading Turkish fintech company iyzico’s first cloud‑based production platform in Europe, enabling the EU‑wide scaling of its virtual payment solutions and services. Powered by a secure, compliant, full‑stack architecture designed for high availability and mission‑critical payment workloads, the platform supports transactions across more than 185,000 merchants, trusted by major global brands.

Fred Sun, General Manager, Tencent Cloud Europe, said: “The launch of our new Frankfurt Availability Zone reflects Tencent Cloud’s long‑term commitment to Europe and providing businesses with choice as they scale AI and platform-as-a-service solutions. We are seeing strong momentum across the region, from companies adopting advanced 3D AI solutions, to fintech platforms handling mission‑critical workloads, and this new capacity ensures our customers have the performance, resilience and security they need to grow with confidence.”

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“Drawing on our experience integrating AI across Weixin/WeChat, one of the world’s largest digital ecosystems, we bring real-world insight into operating AI at scale. But every market is different. That’s why we build with our customers, not just for them, co-developing solutions to create what’s right for their users and ecosystems.”

Connecting European Businesses to Global Growth
Tencent Cloud’s broader AI capabilities include innovations such as Palm AI, a secure, contactless biometric technology already deployed across transport, retail and enterprise environments in Asia. These deployments demonstrate how AI-driven solutions can deliver efficiency, accuracy and improved user experience at scale, highlighting the potential for European businesses to apply similar innovations in their own markets. Tencent Cloud also provides them with a pathway to expand into Asian markets, offering cloud infrastructure, technical expertise and regional insight to support international growth. The company continues to work closely with partners across Europe to build a more connected, efficient, and sustainable digital ecosystem.

Globally, Tencent Cloud serves hundreds of thousands of enterprises and emerging customers across 30 industries, with a growing presence across Asia, Europe and the Americas. This global scale reflects the company’s ability to integrate advanced technologies across its portfolio, supporting long-term innovation, scalability and growth. Last year, Tencent Cloud also expanded its infrastructure footprint launching two availability zones in Saudi Arabia, further strengthening the company’s global network.

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Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions

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Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions

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Abstract Infosys expands into advanced SEO and digital marketing, delivering data-driven strategies to boost visibility and measurable online growth.

In response to the rapidly evolving digital landscape and the growing demand for measurable online growth, Abstract Infosys today announced the expansion of its digital services division to include comprehensive Search Engine Optimization (SEO) and full-spectrum digital marketing solutions.

With businesses of all sizes competing for attention in an increasingly crowded online space, Abstract Infosys is stepping forward with a human-centered, data-driven approach designed to help brands not only rank higher, but connect deeper.

Meeting Businesses Where Growth Happens: Online

Over the past few years, companies have realized that simply having a website is no longer enough. Visibility, engagement, and conversion now define success. Consumers research, compare, and make purchasing decisions online, often within minutes. In this environment, brands that fail to stand out risk being overlooked entirely.

Recognizing this shift, Abstract Infosys has broadened its expertise to deliver services that combine technical precision with creative storytelling. The company’s expanded digital portfolio reflects a clear understanding: sustainable growth requires more than traffic—it requires trust, relevance, and consistent digital presence.

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“Our clients don’t just want clicks; they want meaningful business outcomes,” said Ashok Shrestha, Manager at Abstract Infosys. “That means building strategies that align with their goals, their audience, and their long-term vision.”

The newly expanded offerings include:

Advanced Search Engine Optimization (SEO)

Abstract Infosys now delivers end-to-end SEO solutions that strengthen organic visibility and long-term discoverability. In recent times, Abstract Infosys has become a result oriented seo agency in Nepal, that is driving real business growth. Its core SEO Services include:

– Technical SEO audits and site architecture optimization

– On-page optimization and structured data implementation

– Strategic keyword research aligned with search intent

– High-quality, authority-building link development

– Local SEO enhancements for geographically targeted visibility

– Content strategy designed for both search engines and human readers

By focusing on ethical, white-hat SEO practices aligned with search engine guidelines, the company ensures that growth is sustainable and compliant.

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Integrated Digital Marketing Campaigns

Beyond SEO, Abstract Infosys offers multi-channel digital marketing services in Nepal tailored to each client’s unique objectives. These include:

– Social media marketing that builds community and engagement

– Pay-per-click (PPC) advertising for targeted, immediate visibility

– Email marketing campaigns designed to nurture leads and retain customers

– Content marketing strategies that position brands as thought leaders

Every campaign is built around a cohesive brand narrative, ensuring consistency across platforms and touchpoints.

Performance Analytics & Reporting

Transparency remains a cornerstone of Abstract Infosys’s approach. Clients receive detailed performance tracking supported by real-time analytics dashboards and comprehensive reporting. Rather than overwhelming clients with raw data, the company translates insights into actionable strategies.

From tracking keyword rankings and traffic growth to analyzing user behavior and conversion patterns, every metric is tied back to business outcomes.

Brand Positioning & Online Reputation Management

In today’s digital-first world, perception matters. Abstract Infosys supports businesses with strategic digital branding initiatives designed to strengthen credibility and trust in competitive markets. This includes reputation monitoring, review management guidance, and consistent brand messaging across online platforms.

A Human Approach to Digital Growth

While many agencies focus solely on traffic metrics, Abstract Infosys emphasizes meaningful engagement. The company believes that behind every click is a person and behind every business is a story worth telling.

“Our goal isn’t just to increase search rankings,” said Ashok Shrestha, Manager at Abstract Infosys. “It’s to help businesses build authentic digital relationships with their audiences. Growth happens when brands communicate value clearly and consistently.”

By combining SEO best practices with compelling content and behavioral analytics, Abstract Infosys aims to deliver sustainable results rather than short-term spikes. This philosophy ensures that marketing efforts translate into stronger customer loyalty and higher lifetime value.

Technology-Driven, Results-Focused

The expansion integrates advanced tools for keyword intelligence, competitor benchmarking, and predictive performance modeling. These technologies allow Abstract Infosys to anticipate trends, identify opportunities, and adjust campaigns proactively.

Clients benefit from customized digital roadmaps tailored to their industry, target audience, and long-term objectives. No two businesses are identical and neither are their strategies. Each plan is carefully structured to reflect specific market conditions, competitive landscapes, and brand ambitions.

Key differentiators include:

– Customized growth strategies with no templated campaigns
– Cross-functional teams of SEO specialists, content creators, and digital analysts
– Ethical, white-hat SEO methodologies
– Continuous optimization cycles based on live performance data
– Strategic consultation that aligns marketing with overall business goals

This move also reflects Abstract Infosys’s broader mission: to serve as a strategic digital partner rather than just a service provider.

Empowering Businesses of All Sizes

From emerging startups seeking brand visibility to established enterprises looking to strengthen their digital footprint, Abstract Infosys’s expanded services are designed to scale.

For small and mid-sized businesses, improved local search rankings and targeted campaigns can open new revenue channels and level the competitive playing field. For larger organizations, multi-region digital strategies and advanced analytics enable precise audience targeting and measurable ROI across markets.

The company also recognizes that digital transformation can feel overwhelming. As part of its client-centric approach, Abstract Infosys offers ongoing consultation, educational guidance, and collaborative planning sessions to ensure businesses feel confident in their digital investments.

Looking Ahead: A Commitment to Innovation

The expansion of digital services marks a significant milestone in Abstract Infosys’s growth journey. As industries continue to digitize and consumer behavior evolves, the company remains committed to innovation, transparency, and measurable impact.

Future initiatives will include deeper integration of AI-driven marketing insights, enhanced automation capabilities, and expanded content development services to meet growing demand.

By blending technical expertise with a humanized marketing approach, Abstract Infosys positions itself at the forefront of modern digital transformation, helping brands move beyond visibility toward lasting digital authority.

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VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms

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VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms

VisibleFirst

VisibleFirst launched a free WordPress plugin that boosts AI search visibility, helps businesses get recommended by ChatGPT and others, no signup required.

VisibleFirst, an AI visibility optimization platform headquartered in Boise, Idaho, has announced the launch of a free WordPress plugin designed to help businesses get discovered by AI-powered search platforms, including ChatGPT, Claude, Gemini, and Google AI Overviews. The plugin is now available for download at no cost on WordPress.org and is free forever, with no credit card or email address required to get started.

The Problem VisibleFirst Is Solving

As AI assistants become an increasingly common way for consumers to find and evaluate businesses, a significant gap has emerged between traditional search engine optimization and what it takes to be recommended by AI platforms. According to data published on the VisibleFirst website, 2.4 billion searches occur monthly on AI platforms, 67% of consumers now use AI to research businesses before making a purchase, and 89% of businesses are not currently optimized to be found through these channels. When AI assistants are asked for business recommendations, most businesses are effectively invisible while their competitors are mentioned instead.

Traditional SEO tools were designed for a different era of search and were not built to address how AI models discover, interpret, and recommend businesses. VisibleFirst was built specifically to close that gap.

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Product Overview: The VisibleFirst AI Visibility Optimization Platform

The VisibleFirst platform gives business owners, digital marketers, and WordPress users a clear picture of where they stand in AI search and the tools to improve it. At the center of the product is a free AI Visibility Score that analyzes how AI platforms currently see a given business, with results delivered in 60 seconds. The score is accessible directly from the VisibleFirst website and requires no account creation, email address, or payment information.
The free WordPress plugin extends the platform’s capabilities directly into a business’s existing website infrastructure, automating key technical and content optimizations that help AI models understand and recommend the business.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Key Features

The VisibleFirst free WordPress plugin includes:

AI Visibility Score Dashboard – An ongoing view of how each major AI platform sees the business, enabling owners to track changes over time and identify gaps in discoverability.

llms.txt File Generation The plugin auto-generates an llms.txt file, a newly emerging standard that functions similarly to robots.txt for traditional search engines. This file is placed on the business’s website to help AI language models understand who the business is, what it does, and how to accurately describe its products or services.

Structured Schema Markup The plugin creates schema markup specifically optimized for AI discovery, providing the structured data that AI platforms rely on to identify and categorize a business’s offerings.

SEO and Social Optimization Tools Additional on-site optimization features for traditional search and social media visibility are included, providing a broader foundation for discoverability across multiple channels.

Redirect Manager A built-in redirect management tool to maintain site structure and prevent broken links that can undermine both search and AI visibility.
AI-Powered Content Generation Tools to help businesses generate optimized content that aligns with how AI platforms assess and describe businesses in their category.

5,000 AI Credits Per Month (Free Tier) The free plan includes a monthly allotment of AI credits to use across the platform’s generation and optimization features.

Intended Use and Applications

VisibleFirst is designed for small to mid-size business owners, digital marketers, SEO professionals, and WordPress users who want to ensure their businesses are being recommended by AI assistants. The platform is intended to be accessible without technical expertise the WordPress plugin is described on the website as a one-click installation, and the AI Visibility Score tool requires only a website URL to generate results.

The platform is suited for businesses across a range of industries, including local services, B2B companies, professional services, e-commerce, healthcare, and real estate, among others.

Variants and Pricing

The VisibleFirst WordPress plugin is free forever on WordPress.org and includes all core features along with 5,000 AI credits per month. For businesses that require additional AI credits or expanded capabilities, paid plans begin at $19 per month. According to the VisibleFirst website, every feature is included on every plan.

For businesses seeking more comprehensive visibility support beyond what the plugin provides including citation building, reputation management, and advertising across platforms such as Google, Microsoft, Facebook, and LinkedIn VisibleFirst also offers professional services, with service plans starting at $299 per month.

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Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal

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Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal

Enterprise Monkey - logo

Bestselling Author and Enterprise Monkey CEO Aamir Qutub pulls his AI agency off OpenAI and revises his published book on AI, citing the company’s Pentagon contract and introduction of advertising as the final straws

Enterprise Monkey, a Melbourne-based AI agency, announced it is switching all internal AI operations, agents, and new product development to Anthropic’s Claude. The decision follows OpenAI’s introduction of advertising inside ChatGPT in early February, and was accelerated by the Trump administration’s decision to blacklist Anthropic after the company refused to allow its AI to be used for mass surveillance and autonomous weapons.

The announcement comes as the #QuitGPT movement surges globally, with over 700,000 users abandoning ChatGPT and the hashtag amassing more than 36 million views on X.

“When a government punishes a company for refusing to build surveillance tools, every tech company needs to decide which side they’re on. We’ve decided,” said CEO Aamir Qutub, author of The CEO Who Mocked AI (Until It Made Him Millions) and host of The Dumb Monkey Show podcast.

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Not Just Ethics — A Technical Decision

Qutub emphasised this isn’t purely an ethical stand. “Claude is technically better for what we build — autonomous agents that actually run businesses. MCP integrations, native tool use, structured reasoning — Claude is purpose-built for agentic AI. And we’ve seen hallucination issues in OpenAI’s models that haven’t improved across their recent releases. When your agents are making real business decisions, accuracy is everything.”

Enterprise Monkey’s own AI agent, Zee, already runs entirely on Claude, autonomously managing email, CRM, content production, and media outreach.

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Clients Remain Platform-Independent

Enterprise Monkey’s client advice remains independent of this decision. The company will continue to recommend and build on OpenAI where it’s the best fit, and continues to advocate Microsoft Copilot 365 for enterprise productivity.

“Our job is to give clients the best advice, full stop. This is about where we invest our own R&D, our own agents, our own IP. We’re not in the business of pushing platforms — we’re in the business of solving problems,” said Qutub.

Qutub is also revising his book — a fictional story of a construction CEO who transforms from AI sceptic to advocate. The new edition will switch ChatGPT references to Claude and broaden its focus to ethical and sovereign AI alternatives.

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Jatheon Introduces AI-Powered Compliance Dashboard

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Jatheon Introduces AI-Powered Compliance Dashboard

AI-enabled data archiving for compliance, supervision, and ediscovery.

Jatheon announced its AI-powered compliance dashboard in Jatheon Cloud, enhancing visibility into AI insights and core governance metrics.

Designed for compliance officers and account administrators, the new dashboard provides real-time oversight of organizational data activity while introducing dedicated AI analytics that increase transparency and control over automated compliance processes.

Our AI dashboard provides organizations with clear visibility into how AI is being used, what insights it is generating, and how it supports regulatory readiness.”

— Marko Dinic

At the core of the new release are AI-driven widgets that surface actionable insights across archived communications. Together with other stats, the dashboard displays sentiment analysis trends and provides automated email classification statistics on newsletters, out-of-office, and bounce messages. These capabilities help compliance teams assess communication patterns quickly and focus on relevant content.

The dashboard also features analytics related to Jatheon’s AI assistant, Liya, offering visibility into user interactions such as summaries requested, questions asked, and engagement with email, social media, and file attachments. A dedicated feedback component tracks positive and negative AI responses, supporting greater accountability and continuous improvement of AI-assisted workflows.

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Users can toggle between viewing overall system metrics or AI-specific statistics. The dashboard further supports customizable layouts, allowing administrators to configure and reorder widgets based on their priorities, with preferences saved at the individual user level.

“As AI becomes increasingly integrated into compliance workflows, transparency and oversight are critical,” said Marko Dinic, CEO of Jatheon. “Our AI dashboard provides organizations with clear visibility into how AI is being used, what insights it is generating, and how it supports regulatory readiness. It’s about empowering compliance teams with intelligent, centralized control.”

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Beyond AI analytics, the dashboard consolidates key compliance indicators, including export activity, redaction statistics, storage distribution across data connectors, user roles, search trends, and tag usage. This unified approach ensures that AI insights are presented alongside traditional governance metrics for a comprehensive view of compliance posture.

To support executive reporting and internal audits, users can export a snapshot of the dashboard for documentation and review.

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VideoPlus.ai Launches Redesigned Website to Bring AI Powered Video Creation to Global Audience

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VideoPlus.ai Launches Redesigned Website to Bring AI Powered Video Creation to Global Audience

VideoPlus.ai - Công cụ AI tạo video từ hình ảnh chuyên nghiệp

The refreshed platform delivers a faster, more intuitive experience for creators and marketing teams worldwide – powered by cutting edge AI video tools.

VideoPlus.ai, the AI-powered video creation platform for modern content creators and marketing teams, announced the launch of its redesigned website. The new website marks a key step in VideoPlus.ai’s global expansion, providing international users with a simpler and more intuitive entry point to the platform’s ever-growing array of AI video tools.

The redesigned website is built around the needs of today’s content-driven teams – from independent creators to enterprise marketing departments – who demand powerful creative tools without a steep learning curve. Users can now seamlessly access image to video AI, transforming static visuals into dynamic video content in seconds; video to video conversion to restyle or reimagine existing footage using AI; and an AI merge two images that merges multiple visual assets into cohesive, publish-ready compositions.

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“Our mission has always been to make professional grade video creation accessible to everyone,” said Chloej, manager at VideoPlus.ai “The new website reflects where our product is today – a comprehensive AI creative suite that empowers users to go from idea to finished video faster than ever. Whether you’re a solo creator producing short form content or a marketing team scaling video output across campaigns, VideoPlus.ai has the tools to make it happen.”

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The revamped site also features an expanded resource hub with tutorials, use-case showcases, and transparent pricing tiers – all designed to help new users from any market get started without friction. With an interface optimized for both desktop and mobile, VideoPlus.ai is positioning itself as a go to platform for the next wave of AI-native video creation.

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Ecer.com Drives Cross-Border B2B into the Mobile Era

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Ecer.com Drives Cross-Border B2B into the Mobile Era

Ecer Technology- Google Global Premier Partner,focus on foreign trade  promotion, digital marketing, Google promotion, search engine optimization.

In the current landscape of accelerating digital global trade, mobile devices are becoming a vital gateway for international procurement. An increasing number of overseas buyers are completing inquiries, communications, and even orders via smartphone, extending cross-border transaction scenarios from traditional offices to more flexible mobile spaces. Against this backdrop of accelerating mobility, ecer.com continues to strengthen its mobile technical capabilities, transforming the vision of “doing foreign trade anytime and anywhere” into a tangible reality.

Mobile Communication Reconstructs Transaction Efficiency
In cross-border trade, response speed often determines the fate of an order. While traditional email exchanges require waiting and confirmation, mobile instant interaction significantly shortens the communication chain. Relying on mobile platforms, buyers can initiate real-time video communication and online factory inspections, markedly improving overall order processing efficiency for enterprises.

For instance, Anhui Wanyi Science and Technology Co., Ltd. utilized the mobile marketing system integrated with ECER website builder to respond to a late-night video inspection request from a South American buyer. Through their mobile device, the company provided a live tour of the production line and quality control processes while answering technical questions in real-time. A process that usually takes weeks of emails was completed in just one hour. The buyer placed a trial order the next day, citing the impressive response speed and transparency.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

Furthermore, the platform has introduced an AI intelligent customer service system that supports multi-language real-time inquiry processing using industry-specific semantic models. Data shows that AI-assisted conversion efficiency outperforms traditional manual modes with average response speeds increasing several-fold.

Immersive Inspections: Reshaping the Foundation of Trust
Trust remains the core of B2B transactions. In the mobile era, “mobile” means more than just convenience; it means “verifiability”.
• 360° Panoramic Views: Buyers can remotely view production environments and product details.
• VR Displays: Provides an immersive experience similar to an on-site visit.
• Accelerated Decision-Making: This “mobile visual inspection” model drastically reduces decision cycles that previously took days or longer.

Full-Loop Integration: Completing the Transaction Chain on Mobile
ECER has built a comprehensive mobile transaction ecosystem rather than a simple display window:
• Intelligent Reception: AI Customer Service is online 24/7 to ensure instant responses to business opportunities.
• Visual Presentation: VR factory tours and 3D product displays enhance realism.
• Audio/Video Interaction: Real-time communication accelerates the decision-making process.
• Ecosystem Fusion: Integration with mainstream social communication tools extends transaction scenarios.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

A New Landscape Under the Mobile Wave
Global trade is undergoing a profound structural transformation. The fusion of mobile technology and AI is making complex cross-border collaboration more efficient, transparent and controllable. As transactions break free from spatial constraints and traditional tools, the connection between enterprises and buyers becomes closer.

Ecer.com exploration provides a clear blueprint for the industry: the future of cross-border B2B is evolving toward becoming more instantaneous, more intelligent and more immersive. Opportunities no longer wait; they are always online.

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Where AdTech and Retail Media Are Headed in 2026

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Where AdTech and Retail Media Are Headed in 2026

Retail media has moved fast. What began as a promising monetization layer for ecommerce has become one of the most important growth engines in digital advertising. Already this year, the conversation is shifting again from experimentation and hype toward maturity, infrastructure, and execution.

The next phase of adtech and retail media will not be defined by who launches the most ad formats, but by who can operationalize media as a core business function, meet advertiser expectations at scale, and integrate advertising seamlessly into the customer experience. Five forces, in particular, will shape where the industry goes next.

Retail Media Networks are Rewiring Monetization

By 2026, retail media networks (RMNs) will no longer be treated as incremental revenue streams. They will be foundational to how retailers drive profitability.

Many retailers initially launched RMNs as extensions of their ecommerce or marketing teams, shoehorning black box adtech, originally built for functions like retargeting, to make it fit for retail media. As budgets have grown, so has the pressure. Advertisers expect the same reliability, accountability, and performance they receive from established digital channels.

RMNs must go beyond standard inventory to offer unique first-party data, compelling ad formats, and seamless integrations that can’t be found elsewhere. The most successful will be those that reorganize internally, anchoring retail media to clear revenue targets and tighter cross-functional alignment across merchandising, data, and product. This structural shift matters because retail media is not just about selling impressions, but influencing product discovery, conversion, and lifetime value across the entire shopping journey.

Without clear ownership, scalable workflows, and consistent execution, RMNs will struggle to keep pace with advertiser demand. In contrast, those that treat retail media as a core commercial engine will unlock sustainable growth, deeper brand partnerships, and long-term competitive advantage.

Standardization and Measurement Become Table Stakes

If retail media is to fulfil its potential, standardization is unavoidable. Today’s retail media landscape remains highly fragmented. Each network often operates with its own definitions of performance, measurement methodologies, and reporting structures. While this was acceptable during the early growth phase, it increasingly creates friction for advertisers attempting to plan, compare, and scale investments across multiple retailers.

It’s clear that standardization will be a baseline expectation this year. Advertisers will demand common performance indicators, clearer attribution models, and greater transparency into how media spend drives outcomes. Retailers that cannot meet these expectations will find themselves excluded from larger, more strategic media plans.

Importantly, standardization does not mean uniformity. Retailers will still differentiate through audience quality, first-party data, and creative execution. But aligning on core measurement frameworks allows the ecosystem to scale. Without it, retail media risks becoming a collection of siloed channels rather than a credible alternative to established digital platforms.

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

Native Commerce Media Moves to the Forefront

One of the most significant shifts heading into 2026 is the rise of native commerce media – advertising that is embedded directly into digital shopping and content experiences.

Rather than interrupting the customer journey, native advertising enhances it. Sponsored product placements, shoppable content, and contextual recommendations increasingly mirror how consumers already browse and discover products. When executed well, these formats feel less like ads and more like useful, relevant experiences.

Retailers, marketplaces, and publishers are under pressure to monetize owned environments without compromising trust, performance, or user experience. Traditional banners and tracking-heavy models are proving less effective in this new reality.

Native formats offer a path forward, enabling retailers to unlock new inventory that proves relevant to the consumer buyer journey, while maintaining, or even improving, the user experience.

The New Measurable Growth Lever

As closed-loop measurement matures, creative is increasingly recognized as one of the most powerful, and measurable, drivers of performance.

In digital retail environments, creative does more than support the experience; it is the experience. Without the cues of a physical store, everything from homepage placements to sponsored listings relies on creative to capture attention, communicate value, and influence decision-making in seconds. Yet many brands still rely on generic assets repurposed from other channels, limiting impact at the point of purchase.

This is pushing retail media networks to think more like creative partners. Purpose-built assets designed for specific retailers, placements, and shopper mindsets consistently outperform one-size-fits-all approaches.

As performance data continues to validate the role of storytelling, contextual relevance, and personalization, creative is shifting from a compliance exercise to a strategic growth lever. The brands that succeed in 2026 will be those that treat creative not as an afterthought, but as a core component of their retail media strategy.

Ownership and Control Become Strategic Differentiators

As retail media becomes more central to revenue strategy, questions of ownership and control will move into sharper focus.

Retailers are increasingly aware of the risks associated with outsourced, black box adtech solutions that limit flexibility and data access. In 2026, more retailers will prioritize control over their media stack, from pricing and formats to data governance and roadmap decisions.

This shift is not about rejecting partners, but about redefining relationships. Retailers want infrastructure that allows them to adapt quickly, respond to advertiser needs, and evolve alongside changing consumer expectations. Control enables experimentation, while transparency builds trust with brand partners.

For advertisers, this evolution is equally important. Greater clarity into how campaigns perform and how data is used strengthens confidence in retail media as a long-term investment, versus a tactical budget line.

The Road to 2026: Execution will Separate Leaders from Laggards

The trajectory of adtech and retail media is clear. Retail media will sit at the intersection of marketing, commerce, and technology demanding new skills, new structures, and new ways of thinking.

For industry leaders, the challenge now is not whether retail media matters, but how to make it work at scale. Those who invest in infrastructure, standardization, and customer-first experiences now will define the next era of digital advertising.

Zilliz Cloud Brings BYOC to Azure, Extending Availability Across Major Cloud Platforms

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Zilliz Cloud Brings BYOC to Azure, Extending Availability Across Major Cloud Platforms

Zilliz, the company behind Milvus, the world’s most widely adopted open-source vector database, announced the general availability of Zilliz Cloud BYOC (Bring Your Own Cloud) on Microsoft Azure. With this launch, Zilliz Cloud BYOC is now available across AWS, Google Cloud Platform, and Microsoft Azure—making Zilliz the first managed vector database provider to support BYOC on all three major clouds.

Enterprises building AI applications have long faced a trade-off between managed services that require moving sensitive data outside their security perimeter and self-hosted deployments that demand significant engineering resources. Zilliz Cloud BYOC eliminates this compromise by deploying a fully managed vector database directly inside a customer’s own cloud account—enabling organizations to move faster on AI initiatives without sacrificing data control or compliance.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

“The AI infrastructure landscape is at an inflection point. Enterprises need platforms that respect their security, compliance, and multi-cloud realities,” said Charles Xie, Founder and CEO at Zilliz. “With BYOC on every major cloud, we’re removing one of the last barriers to enterprise AI adoption. Organizations no longer have to choose between moving fast and staying in control.”

Why the Azure Launch Matters

The Azure launch completes a deliberate expansion—from AWS to GCP and now to Microsoft Azure. For the many enterprises standardized on Microsoft’s cloud ecosystem, this launch removes the last deployment barrier. Organizations can now run their vector database in the same environment as Azure OpenAI Service and the rest of their Azure AI stack—eliminating cross-cloud data movement, reducing costs, and keeping AI workflows entirely within a single cloud environment.

Azure customers also benefit from full compatibility with their existing enterprise agreements, reserved capacity, and established governance and compliance frameworks. With the official Zilliz Cloud Terraform Provider, teams can automate BYOC deployments and integrate directly into existing infrastructure-as-code workflows—making adoption seamless for organizations already operating at scale on Azure.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

What This Means for Enterprises

  • Accelerated AI adoption: Deploy production-grade AI search infrastructure in days, not months, without the engineering burden of managing it.
  • Data sovereignty and compliance: All data stays within the customer’s own cloud account and jurisdiction, simplifying regulatory requirements.
  • Multi-cloud freedom: Teams across different cloud providers can standardize on a single vector database platform without re-platforming.
  • Cost transparency: Infrastructure costs flow through existing cloud billing, enterprise agreements, and reserved capacity.

Every BYOC deployment includes the full Zilliz Cloud feature set built on Milvus, along with seamless migration from Pinecone, Qdrant, Elasticsearch, PostgreSQL, OpenSearch, Weaviate, or self-hosted Milvus.

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State of the Call 2026: AI Deepfake Voice Calls Hit 1 in 4 Americans as Consumers Say Scammers Are Beating Mobile Network Operators 2-to-1

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State of the Call 2026: AI Deepfake Voice Calls Hit 1 in 4 Americans as Consumers Say Scammers Are Beating Mobile Network Operators 2-to-1

New research finds AI-powered fraud is outpacing mobile network operator defenses, pushing consumer frustration to a breaking point where 38% are ready to switch providers.

Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature

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Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature

Tagshop AI Blogs | UGC, AI Ads & Tools

Tagshop AI’s Major Upgrade Transforms AI Video Creation Into Faster, Smarter, Studio-Quality Ad Production at Scale for Brands, Marketers, and Agencies

Tagshop AI, an AI-powered video ad creation platform, announced a major expansion of its creative automation capabilities with the integration of advanced generation models like kling 3.0, Seedance V1 pro & 2.0, a new library of ready-to-use templates, and an upcoming AI Ad Clone feature. The update is designed to help businesses produce high-quality Cinematics, performance-driven video ads without traditional production costs or complexity.
With early access now available, the platform aims to democratize cinematic ad creation for organizations of all sizes from startups and e-commerce brands to global agencies and content creators.

What’s New in This Updates —
1. Kling 3.0 Integration —
The integration of Kling 3.0 significantly enhances visual realism, motion smoothness, lighting accuracy, and cinematic depth in AI-generated videos. It enables the creation of product ads that closely resemble professionally produced footage, eliminating the need for cameras, studios, actors, or post-production resources while reducing time and cost.

2. Seedance V1 Pro —
Seedance V1 Pro improves scene composition, subject stability, and visual consistency across frames. It also enables more precise creative control, allowing brands to produce customized visuals that align closely with campaign objectives and brand identity.

3. Seedance 2.0 —
Seedance 2.0 is optimized for speed and scalability, enabling rapid generation of multiple ad variations for testing and optimization. It supports high-volume production workflows while maintaining reliable visual quality across campaigns and platforms.

4. Professionally Designed Templates —
An expanded library of professionally designed templates provides ready-to-use creative frameworks based on proven ad formats. These templates help teams launch campaigns quickly, scale production efficiently, and maintain consistent brand presentation across industries and channels.

5. Upcoming AI Ad Clone Feature —
Tagshop AI also announced an upcoming AI Ad Clone capability that will replicate the style, structure, and persuasive elements of successful ads. This feature is expected to reduce ideation time and enable brands to scale high-performing creative strategies more efficiently.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

How the Update Enhances AI Video Creation —
1. More Realistic Visual Output
Advanced AI models generate lifelike scenes, human movements, and product interactions that closely resemble real-world footage.

2. Cinematic Quality Without Production
Create high-end, film-style ads with dynamic lighting, camera angles, and depth — no studio or equipment required.

3. Faster Ad Creation at Scale
Produce multiple video variations in minutes, making it easy to test creatives and optimize performance quickly.

4. Improved Motion & Scene Consistency
Smoother transitions and stable object rendering reduce glitches, resulting in more polished and professional videos.

5. Stronger Brand Storytelling
Enhanced templates and scene controls help marketers craft compelling narratives that connect emotionally with audiences.

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

6. Better Conversion Potential
High-quality visuals build trust, which can lead to higher engagement, stronger click-through rates, and improved ROAS.

7. Accessible to Non-Experts
Even users without editing or production skills can generate studio-grade ads using intuitive workflows on Tagshop AI.

Impact for Brands and Marketers —
The latest update addresses one of the biggest challenges in digital advertising: producing high-quality creatives at scale.
By combining advanced AI models with automation and templates, Tagshop AI enables users to:
1. Ad production costs and turnaround time will drop significantly, allowing campaigns to launch much faster
2. Multiple high-quality ad variations can be created in seconds for quick A/B testing
3. Brand visuals will stay consistent across all creatives automatically
4. Testing, improving, and scaling winning ads will become faster and easier
5. Studio-quality, conversion-focused ads can be produced without technical or design skills

This positions the platform as a comprehensive solution for modern performance marketing workflows.

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ServiceNow launches Autonomous Workforce that thinks and acts; adds Moveworks to the ServiceNow AI Platform

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ServiceNow launches Autonomous Workforce that thinks and acts; adds Moveworks to the ServiceNow AI Platform

ServiceNow Logo

AI specialists execute work with the scope, authority, and governance required for business

New ServiceNow EmployeeWorks solution connects conversational AI chat and enterprise search from Moveworks with autonomous workflows for nearly 200 million employees

ServiceNow , the AI control tower for business reinvention, launched Autonomous Workforce, AI specialists that can execute jobs with the scope, authority, and governance required for enterprise work – freeing people to focus on strategic problem solving and personalized service. Just two months after the Moveworks acquisition close, the company also introduced ServiceNow EmployeeWorks, which combines Moveworks’ conversational AI and enterprise search with ServiceNow’s unified portal and autonomous workflows to turn natural language requests into governed, end-to-end execution for nearly 200 million employees.

As enterprises evaluate AI platforms, two competing paradigms have emerged: feature-function AI bolted onto disconnected SaaS apps, and unified platforms that execute work through proven enterprise workflows with AI built in. The difference is fundamental: the feature approach requires enterprises to maintain, integrate, and manage the complexity themselves. ServiceNow eliminates the complexity by unifying conversational AI, workflows, enterprise data, security, and governance on a platform purpose-built for mission-critical operations.

“Businesses don’t need more pilots or promises. They need AI that gets work done,” said Amit Zavery, president, chief product officer, and chief operating officer, ServiceNow. “The leaders realizing value from AI are investing in platforms where intelligence, execution, and trust work as one system. Our platform was purpose-built for this moment. Autonomous Workforce augments human teams with AI specialists that operate with the scope, authority, and governance enterprise work demands. This is a new era of productivity and ROI, at scale.”

Autonomous Workforce: AI teammates execute jobs in partnership with people

ServiceNow’s Autonomous Workforce deploys AI specialists with defined roles to augment teams.

Unlike AI agents that complete individual tasks, the ServiceNow Autonomous Workforce orchestrates teams of AI specialists with roles such as a Level 1 Service Desk AI Specialist, Employee Service Agent, or Security Operations Analyst to execute work from start to finish. They work alongside humans, follow established processes and policies set by the organization, learn from outcomes and employee feedback, and importantly, improve over time.

Today, ServiceNow is introducing the first AI specialist available out-of-the-box for customers, a Level 1 Service Desk AI Specialist. This AI specialist autonomously diagnoses and resolves common IT support requests end-to-end — password resets, software access provisioning, network troubleshooting — using enterprise knowledge bases, historical incident data, and proactive remediation workflows. It is designed to operate 24/7 with assignments aligned to specific skillsets and deliverables and escalate issues when human intervention is needed.

At ServiceNow, our Autonomous Workforce is handling 90%+ of employee IT requests. Early results show our newest AI specialist, the L1 Service Desk AI Specialist, is already resolving assigned IT cases autonomously, and it’s 99% faster than when these cases are handled by human agents.

AI models without workflows are probabilistic — they see patterns, form ideas, and give different answers for the same questions. The enterprise, however, needs deterministic outcomes — governance, security, auditability, and operations that don’t hallucinate. Because ServiceNow combines probabilistic intelligence with deterministic workflow orchestration, AI specialists can interpret a request, decide the right action using business context, and execute autonomously across systems with governance built in through the ServiceNow AI Control Tower. Every action is traceable and governed by policies embedded in the workflow layer itself.

ServiceNow EmployeeWorks: Consumer AI experiences meet enterprise-grade execution

ServiceNow is bringing the power of Moveworks to the ServiceNow AI Platform and delivering immediate value to customers with ServiceNow EmployeeWorks, a conversational front door for the enterprise. Available where employees already work and collaborate – whether in Teams, Slack, or on any browser – ServiceNow EmployeeWorks connects Moveworks’ conversational AI chat and deep enterprise search with ServiceNow’s unified portal and autonomous workflows, turning intent into coordinated action across systems.

The platform understands organizational structure, approvals, and authorization — executing tasks that require multi-system coordination while maintaining governance and audit trails.

“ServiceNow EmployeeWorks is one of the first AI front doors that doesn’t just summarize, it completes the work,” said Bhavin Shah, senior vice president and general manager of Moveworks and AI for ServiceNow. “Moveworks proves that when AI solves real problems elegantly, people use it. Combined with ServiceNow’s 20+-year foundation in workflow automation, we deliver consumer simplicity with enterprise reliability, including the operational guarantees that mission-critical work demands.”

Marketing Technology News: MarTech Interview with Omri Shtayer, Vice President of Data Products and DaaS at Similarweb

What customers are saying

“We need AI that can handle the complexity of health care while maintaining compliance and security for our 300,000 colleagues,” said Alan Rosa, chief information security officer and senior vice president of infrastructure and operations, CVS Health. “CVS Health builds strong relationships with partners whose platforms allow us to support our colleagues across IT, HR, and procurement. The goal is to automate repetitive tasks so our teams can focus on what matters most — delivering outstanding care and experiences to the 185 million people we serve.”

“Raleigh is a smart city built on innovation. We’re laser focused on using AI to handle routine tasks so employees can focus on higher-level thinking and delivering the best possible services across the city,” said Mark Wittenburg, chief information officer, City of Raleigh. “ServiceNow Now Assist is already resolving 98% of initial touchpoints by intelligently routing requests to the right destination, and we’re excited about the potential for Autonomous Workforce to further transform how we deliver IT support, setting a new standard for a responsible, AI-powered government.”

“At Siemens Healthineers, our 74,000 employees are pushing the boundaries of healthcare to deliver faster, better outcomes — and they need technology that keeps pace,” said Nicole Hulst, head of digital workflows tooling, Siemens Healthineers. “Our AI Assistant ‘Ada’, built on Moveworks, saves them 5,000 hours monthly with 91% satisfaction, elevating the employee experience. ServiceNow EmployeeWorks takes this further with autonomous workflows that complete tasks fully, giving our teams time back to innovate.”

“Our top priority is a frictionless digital experience so our employees can focus on what matters most: taking care of our customers,” said Lakshman Ramamurthy, Sr. Director, Platform Engineering & Enterprise Operations, UKG. “That meant simplifying duplicative systems and transforming IT operations with the ServiceNow AI Platform — moving from patchworked data and reactive processes to a data-driven, proactive, and predictive model. Moveworks extends that reach to 15,000 employees with dozens of agentic use cases already live. Now we’re building toward a future where AI specialists orchestrate work across our entire enterprise.”

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Deepdub and Wonderful Partner to Bring Enterprise-Grade Voice Technology to Multilingual AI Agents

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Deepdub and Wonderful Partner to Bring Enterprise-Grade Voice Technology to Multilingual AI Agents

Wonderful’s enterprise-grade AI agents will further leverage Deepdub’s proprietary eTTS™ technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets

Deepdub, a foundational voice AI company pioneering expressive localization technologies, announced a strategic partnership with Wonderful, the enterprise agent platform. Through this partnership, Wonderful’s AI agents, which are handling millions of calls a month, will utilize Deepdub’s voice technology as part of its voice AI stack, enabling enterprises in different markets to deploy customer-facing AI that delivers truly natural, emotionally expressive interactions at scale.

As enterprises rapidly adopt AI agents for customer service, sales, and more, the quality of voice interactions has emerged as a critical differentiator. By integrating Deepdub’s proprietary Emotive Text-to-Speech (eTTS™) technology, Wonderful’s platform delivers voice experiences that preserve the full emotional depth and authenticity that customers expect, capturing subtle nuances in tone, pitch, pace, and intended emotion across languages and dialects.

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“Voice quality is a crucial component of AI agent success in customer-facing roles,” said Ofir Krakowski, CEO and Co-Founder of Deepdub. “Wonderful has demonstrated exceptional execution in bringing AI agents to production across some of the world’s most demanding enterprise environments. Our eTTS™ technology is one of the technologies that empowers Wonderful to deliver voice experiences that don’t just meet enterprise standards but set a new benchmark for what emotionally intelligent AI can achieve. Together, we’re enabling businesses to serve customers with AI that truly understands and adapts to human emotion.”

This partnership addresses a fundamental challenge in deploying AI agents at enterprise scale: delivering voice interactions that remain emotionally consistent, stable, and human-like across thousands of daily conversations. Deepdub’s voice models provide one of the foundational voice infrastructures for Wonderful’s AI agents, combining real-time performance with fine-tuned control over tempo, prosody, and emotional expression, along with speaker persona, to support live customer interactions across global markets.

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“In production environments, voice is far more than a UI detail,” said Bar Winkler, Co-founder & CEO of Wonderful. “When a voice agent sounds inauthentic, it increases call escalations, erodes confidence, and lowers customer satisfaction. Our partnership with Deepdub is an important element in equipping our AI agents with the nuance of human conversation, without compromising the operational and regulatory rigor enterprises require.”

Deepdub’s eTTS™ technology leverages advanced AI and deep learning models to retain the emotional integrity of human speech, ensuring empathetic, natural responses regardless of language or region. These capabilities perfectly complement Wonderful in its mission to deliver AI agents for enterprises across the globe. The technology has already been proven at scale by global media enterprises and streaming platforms, and its integration into Wonderful’s platform marks a significant expansion into the rapidly growing enterprise AI agent market.

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Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry

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Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry

Emerald-Intel-Logo

New dashboards provide unified, interactive market intelligence to support faster, more informed business decisions

Emerald Intelligence, Inc. (“Emerald Intel”), a leading SaaS provider of business intelligence for the licensed cannabis and hemp industry, announced the launch of Embedded Analytics, a powerful new addition to its platform that delivers a real-time, macro-level view of the cannabis market.

Emerald Intel’s Analytics provide a strategic vantage point that helps our clients better understand competitive dynamics, market concentration, and growth trends.”

— Ed Keating

Now available to all Emerald Intel clients, Embedded Analytics transforms Emerald’s verified, continuously updated data into interactive dashboards designed to support market research, strategic planning, and executive decision-making.

Marketing Technology News: MarTech Interview with Nicholas Kontopoulous, Vice President of Marketing, Asia Pacific & Japan @ Twilio

The initial release includes four dashboards:
– Sales by State
– Company Leaderboard by Location Count
– Product Sales Data
– Store Status Overview

Each dashboard leverages real-time data and dynamic visualizations, allowing users to filter, segment, and export insights for internal distribution. Unlike static reports or periodic data snapshots, Emerald Intel’s Analytics are built on continuously maintained, normalized datasets—providing users with a reliable and current view of market conditions.

“Access to a comprehensive, macro view of the cannabis industry has historically been difficult to obtain,” said John Stanfill, CEO of Emerald Intel. “Our Embedded Analytics change that. By leveraging the depth, accuracy, and timeliness of our data, we are giving business leaders the ability to identify market opportunities, track trends, and make strategic decisions with greater speed and confidence.”

Marketing Technology News: The ‘Demand Gen’ Delusion (And What To Do About It)

Emerald Intel’s data foundation—used daily by clients for go-to-market strategy, compliance workflows, and account targeting—ensures that Analytics are built on the same verified and standardized intelligence the company is known for. The result is a unified view of the industry that supports both high-level market evaluation and granular analysis.

“Normalized, unified cannabis industry data is challenging to compile and maintain,” said Ed Keating, Chief Economist at Emerald Intel. “Without it, gaining a reliable macro-level perspective is nearly impossible. Emerald Intel’s Analytics provide a strategic vantage point that helps our clients better understand competitive dynamics, market concentration, and growth trends—ultimately enabling smarter decision-making.”

Emerald Intel plans to expand its Analytics offering in 2026 with additional dashboards and enhanced functionality to further support market research and competitive intelligence initiatives.

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AuthMind Deepens Identity Observability to Secure Vaults, Secrets and AI-Driven Workloads

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AuthMind Deepens Identity Observability to Secure Vaults, Secrets and AI-Driven Workloads

AuthMind_Logo_Secondary_Full Color_PNG.png

As agentic AI accelerates, AuthMind extends end-to-end identity protection across vault and secrets manager access, secret usage and workload execution

AuthMind, the leader in identity observability–driven threat protection, announced that its platform now offers enhanced capabilities that further address today’s fast-growing security concerns surrounding vaults, secrets managers and AI-driven workloads.

Since its founding, AuthMind has focused on securing identity access and execution paths across agentic AI, non-human identities (NHIs), and human users, enabling enterprises to observe what identities actually do across cloud, network and infrastructure environments. As adoption of agentic AI and automation accelerates, the identity-to-secret attack surface has expanded dramatically, increasing the urgency for deeper observability into vault and secret ecosystems.

Vaults and secrets managers securely store credentials, but they do not detect misuse once secrets are retrieved, nor do they provide visibility into shadow vaults or risky access paths surrounding them. As NHIs and AI agents multiply, these massive, never-before-addressed blind spots create opportunities for attackers to operate through “legitimate” access.

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AuthMind now extends its identity observability to:

  • Detect shadow or unmanaged vaults and secrets managers
  • Identify anomalous or unauthorized authentication paths into vaults
  • Flag overly permissive roles retrieving excessive secrets
  • Surface vault, PAM or key management bypass scenarios
  • Monitor how secrets are used or misused once retrieved

“AuthMind has always uniquely secured identity access paths,” said Shlomi Yanai, CEO of AuthMind. “As AI agents and NHIs accelerate, secrets and vaults have become critical identity control points. By addressing the vulnerabilities they create, AuthMind’s extended observability ensures that vault access and secret usage are used as intended.”

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NHIs, workloads, vaults and secrets no longer operate independently. They form a single access chain. A misused NHI can lead directly to secret exposure, enabling lateral movement across systems. Unlike traditional solutions, AuthMind empowers organizations to proactively detect and remediate identity-driven threats across AI, non-human and human identities – ensuring secrets and workloads are used only in the right context, by the intended identities, at the right time.

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New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation

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New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation

The new platform offers 32 creation types across images, video, audio, avatars, and documents with automatic model selection and enhancement.

Klono Inc., the AI orchestration company, announced the launch of modio.ai, an AI media manager that gives businesses and creators a single platform to generate, organize, and distribute AI-powered content. Modio joins Klono’s growing product portfolio alongside airminal, the company’s AI-powered voice interface platform that is already helping businesses deploy conversational AI experiences in the physical world. Together, the two products represent Klono’s vision of a complete AI-native stack — Airminal handles how businesses speak to customers, and Modio handles everything those conversations need: images, videos, voiceovers, avatars, and professional documents, all created by the world’s leading AI models and enhanced with intelligent orchestration.

The Problem

Generative AI has created a paradox for businesses. The technology to produce stunning images, professional videos, and lifelike voiceovers exists — but it is scattered across dozens of disconnected tools. A marketing team might use one subscription for image generation, another for video, a third for voice synthesis, and yet another for document creation. The result is a tangle of logins, billing cycles, file formats, and storage silos that slows campaigns, inflates costs, and creates compliance blind spots. For enterprises managing content at scale, this fragmentation is not just inconvenient — it is a strategic bottleneck.

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One Platform, Every Model, All Your Content

Modio.ai proposition is simple: prompt anything, keep everything. Users describe what they need in plain language and Modio’s engine automatically selects the best AI model for the task. At launch, the platform supports 32 creation types across five categories: Images (logos, banners, ads, posters), Video (ads, explainers, interviews, animations), Sound (text-to-speech, music, dialogue, dubbing), Avatars (AI talking heads), and Documents (invoices, presentations, certificates, resumes). Behind the scenes, Modio orchestrates output from all major AI models on the market— with new models added continuously.

Not Just Access — Enhancement

What separates Modio from a simple model aggregator is what happens between the prompt and the final output. Modio chains multiple models together, applies intelligent pre- and post-processing, and adds creative logic that no single model can deliver alone. A user can type “Create a 15-minute podcast about our new product launch” and Modio will produce a complete, broadcast-ready episode — researching the product, writing a natural script with a narrative arc, generating distinct host and guest voices, adding intro music, mixing audio levels, and delivering a polished file. What would take a human producer hours is collapsed into a single prompt. This enhancement philosophy runs through every category: images get brand-aware prompt optimization, videos are assembled from scripted scenes with voiceover and music, and documents arrive fully formatted with correct layouts and professional typography.

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From the Founders

“Teams were juggling five, six, sometimes ten different AI tools just to produce basic marketing content,” said Szymon Piekarz, Co-founder of Klono. “The models are incredible, but the experience around them is broken. Modio fixes that — one prompt, one dashboard, one place where everything lives. We think of it as the Key moment for AI content, except this time the platform doesn’t just store your files, it creates them.”

“We don’t just give people access to models — we enhance what those models can do,” added Denis Kuchur, Co-founder of Klono. “A single model can generate a voice clip or write a script. But it takes orchestration to turn one prompt into a complete 15-minute podcast with hosts, guests, music, and professional mixing. That’s the layer we’ve built. We’re building the content layer for every AI-native business, and Modio is the foundation of that vision.”

Built for Every Team

Modio serves a wide spectrum of users. Marketing teams can generate entire campaigns at scale — ad creatives, social posts, video ads, and voiceovers — from a single prompt. Agencies deliver client work faster with polished visuals and branded presentations. Individual creators gain a unified workspace for thumbnails, podcast audio, social video, and documents. Whether you are a solo entrepreneur or a 100-person content team, Modio replaces a dozen subscriptions with one dashboard.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent

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Siteimprove Expands its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent

People-centric software company - Siteimprove

Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO

Siteimprove, a leader in agentic content intelligence, announced the availability of its latest AI agent capabilities. The major AI updates include conversational analytics enabling non-technical users to get answers, generate reports, and dashboards using natural language. Moreover, customers gain new content accessibility coverage for PDF and Images, and keyword intelligence for Search to win in the world of Answer Engine Optimization (AEO).

These capabilities continue to put customers in a strong position to meet digital accessibility regulations such as Americans with Disabilities Act (ADA) and European Accessibility Act (EAA) while helping brands improve discoverability across answer engines and generative engines.

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“We live in an AI world with infinite content where every organization needs to ensure their content is compliant and is performing, especially for AEO,” said CEO at Siteimprove, Nayaki Nayyar. We continue to invest in Siteimprove’s unified agentic content intelligence platform, and this release places a conversational analytics agent at the heart of it to help customers get quick answers, reports and dashboards using natural language. Additionally, with the new PDF validate, image analysis, and keyword intelligence agents, this release helps customers proactively address multi-channel content compliance and content performance challenges on our unified platform.”

The new agent capabilities include:

  • Conversational Analytics Agent: Ask questions in natural language and instantly get answers to understand what matters across analytics data – democratizing insights across teams. Teams can quickly task the agent to generate answers on campaign performance, funnel diagnostics, and recommended targets for course correction.
  • PDF and Image Accessibility Agent: PDF Validate and Contextual Image Analysis agent surfaces accessibility issues before content goes live, helping teams reduce risk earlier in the content lifecycle. This helps customers increase accessibility coverage across more content types.
  • Keyword Intelligence Agent: Expanded keyword and topic intelligence agent uncovers competitive and topical gaps, giving teams deeper insight into growth opportunities for both traditional and AI-driven search in the world of AEO.

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“As organizations scale AI use, content volume is outpacing their ability to manage it. Making that content accessible and discoverable isn’t just good practice, it’s now a prerequisite for maintaining brand relevance,” said Sr. Research Director, Worldwide Persuasive Content & Digital Experiences at IDC, Jordan Jewell. “Siteimprove differentiates itself with its Agentic Content Intelligence Platform by unifying accessibility, compliance, and content performance across content types (PDFs, images) and channels (web, mobile) in one offering. Because these capabilities are often siloed, this integration stands out. The new Conversational Analytics Agent capabilities are designed to support faster, smarter business impact on all fronts.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.