Combines Premier Behavioral AI Platform with one of the World’s Largest Real-World Platforms to Drive Decisions for the Physical Economy
Acquisition Brings ZeroToOne’s Technology to Scale across GroundTruth’s Extensive Customer Base, Driving Greater Marketing Reach, Efficiency and ROI
ZeroToOne.AI, a leader in predictive behavioral intelligence, announced that it has acquired GroundTruth, a scaled real-world platform that captures and processes billions of daily interactions across the physical world.
Together, the companies will deploy the first large-scale predictive intelligence platform capable of anticipating real-world consumer behavior with greater precision. This marks a profound shift from reactive legacy systems, with the combined platform capable of delivering foresight into when, where, and how consumers are most likely to act.
The combination integrates ZeroToOne’s proprietary, patent-pending Large Behavioral Model – developed by researchers recruited from Carnegie Mellon University, one of the top AI programs in the U.S. – with GroundTruth’s large-scale signal network and extensive customer base. GroundTruth currently serves more than 2,000 enterprise customers globally, providing a strong distribution platform for ZeroToOne’s predictive AI infrastructure.
“While most enterprise software explains the past, ZeroToOne was founded on the belief that the next generation of enterprise decision systems will predict the future,” said Naseer Hashim, Co-Founder and CEO of ZeroToOne. “By combining our AI-powered behavioral prediction engine with GroundTruth’s rich network of real-world signals, we’re creating a new layer of intelligence that helps organizations anticipate demand, allocate resources, and act ahead of competitors.”
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ZeroToOne’s AI-powered prediction engine draws on a vast stream of privacy-safe behavioral signals across both digital and real-world environments, generating billions of predictive insights to anticipate consumers’ next move.
“With approximately 85 percent prediction accuracy, the Company’s technology serves as a predictive intelligence platform wherever behavior drives outcomes,” said Dr. Beibei Li, Professor of IT and Management at Carnegie Mellon University’s Heinz College and Co-Founder and Chief Technology Officer of ZeroToOne. “By combining GroundTruth’s signal technology with our predictive AI infrastructure, we can help enterprises forecast consumer intent with extraordinary precision and act before outcomes unfold.”
The Company also announced that John Costello, a widely respected marketing industry leader and former President of Global Marketing and Innovation at Dunkin’ Brands, who was closely involved in the acquisition, will join ZeroToOne’s Board of Directors as Vice Chair. Costello brings decades of experience building globally recognized brands and will help guide the Company’s continued expansion.
“We are thrilled to be a part of the ZeroToOne family,” said Rosie O’Meara, Chief Executive Officer of GroundTruth. “We have helped major global brands connect digital engagement with real-world action to drive measurable business outcomes. As one company, we can move beyond measuring behavior to predicting it, enabling a new generation of AI driven decision making.”
“By joining forces, we are combining ZeroToOne’s powerful technology with GroundTruth’s well-established customer relationships,” said Mike Perlis, Former GroundTruth Chairman. “We are looking forward to combining our great teams into an even stronger company.”
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Scaling Predictive AI Through an Established Omnichannel Consumer Intelligence Platform
Deployments of ZeroToOne’s predictive intelligence across a subset of GroundTruth’s customers, including some of the world’s most recognizable brands, are already delivering measurable results. Performance improvements include a 70 percent reduction in media costs, and a robust 45 percent increase in ROI. All of this was achieved with over 85% prediction accuracy and decision efficiency, significantly increasing physical store visit conversions.
GroundTruth leadership will join ZeroToOne, strengthening the Company’s executive team and ensuring continuity for customers, employees and partners.
