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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

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Cadent Appoints Chief People Officer and SVP of Marketing to Accelerate Next Phase of Growth

Experienced executives Kim Tingler and Daniella Krieger enhance media technology leadership 

Cadent, the predictive advertising company, announced the appointments of Kim Tingler as Chief People Officer and Daniella Krieger as Senior Vice President of Marketing, further strengthening the company’s leadership team as it scales its organization and go-to-market strategy to meet the increasing market demand for its advertising solutions.

“As Cadent enters its next phase of growth, strengthening both our people strategy and our go-to-market leadership is essential to how we execute,” said Nick Troiano, CEO of Cadent. “Kim brings deep experience building cultures that help organizations grow with intention, while Daniella has a proven ability to translate complex technology into clear, compelling value for the market. Together, they position Cadent to better serve advertisers, agencies, and partners as demand for predictive, full-funnel advertising continues to accelerate.”

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Tingler’s appointment marks a strategic expansion of Cadent’s executive team, underscoring the company’s commitment to putting people and culture at the center of a strong, scalable organization built for long-term growth. Krieger’s addition reinforces Cadent’s commitment to sharpening its brand, market presence, and product narrative as adoption of its unified, predictive platform continues to accelerate.

Tingler brings more than 15 years of experience leading people strategy, organizational transformation, and culture development across high-growth media and technology companies. Most recently, she served as SVP of People and Culture at Rokt, setting the strategic direction and the agenda for the People Function. Prior, she was the SVP of HR for A+E Networks, and spent over a decade at NBCU supporting the Advertising Sales and Marketing teams. Throughout her career, Tingler has partnered closely with executive teams to build  high-performance organizations and growth-oriented cultures, developing the next generation of leaders while scaling with intention. In her role as CPO of Cadent, Tingler will ensure the organization is well-structured and equipped to support both business expansion and employee success.

“As Cadent continues to grow, building an organization that is intentional about how it develops, supports, and empowers its people is critical,” said Tingler. “My focus is making sure our leaders, teams and culture evolve in step with the business so we can increase performance, engagement, and impact over the long term.”

Krieger joins Cadent with more than 17 years of experience leading brand, product, and go-to-market marketing across ad tech and digital media. As SVP of Marketing, she will oversee brand and product marketing and play a central role in articulating Cadent’s value proposition to the industry. Prior to Cadent, Krieger served as SVP of U.S. Marketing at MiQ, where she led the go-to-market strategy for MiQ Sigma, the company’s AI-powered programmatic advertising platform, while building and overseeing U.S. product and brand marketing teams.

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“Innovation, especially AI, is transforming advertising at unprecedented speed. While this has created more advanced solutions for our clients, it has also made differentiation more critical,” said Krieger. “I’m excited to join Cadent, bringing a unified platform to market that cuts through that complexity and elevates the company’s narrative, market perception, and platform’s strengths into clear, differentiated value for our clients.”

Following strong momentum since Cadent’s platform unification and continued accelerated innovation including the recent acquisition of VuePlanner, Cadent’s new executive hires join at a perfect moment to ignite further growth. Today, more than 1,500 advertisers and agencies rely on Cadent to deliver measurable outcomes across platforms.

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IAB Releases Industry’s First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

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IAB Releases Industry's First AI Transparency and Disclosure Framework to Guide Responsible Advertising in a Generative-AI Landscape

New IAB Research Shows Disconnect Between Advertiser Optimism and Consumer Sentiment Towards AI-Generated Ads

The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today launched its first-ever AI Transparency and Disclosure Framework, an industry framework for AI disclosure that balances transparency with operational efficiency, helping brands, agencies, publishers, and platforms navigate responsible AI use in advertising.

As the use of generative-AI in marketing accelerates, the Framework is designed to build consumer trust, reduce regulatory risk, and establish industry leadership in responsible AI adoption.

“The digital industry is embracing AI in all of its splendor at breathtaking speed. We are certainly at a critical inflection point with generative AI,” said David Cohen, CEO, IAB. “While AI is transforming how we work from ideation to execution and measurement, we must get transparency and disclosure right, or we risk losing the trust that underpins the entire value exchange. We’re giving the ecosystem tools it needs to drive responsible innovation.”

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Framework Provides Functional, Flexible Approach to AI Transparency
The AI Transparency and Disclosure Framework introduces a risk-based model that avoids blanket labeling and instead calls for disclosure only when AI materially affects the authenticity, identity, or representation in ways that may mislead consumers.

Instead of disclosing every instance of AI, the Framework calls for advertisers to disclose consumer-facing labels around synthetic humans, digital twins, images, videos, audio, and AI chatbots in ads including:

  • Images or videos generated by prompt (text-to-image or image-to-image generation), where human input is limited to refinement, editing, or compositing to depict real-world events
  • AI-generated voices of deceased persons creating new statements they never actually made, even with estate authorization
  • AI-generated voices of living persons making statements about specific events, actions, commitments, or circumstances that never occurred, as distinct from scripted commercial endorsements or brand messaging
  • Digital twins of deceased individuals in any capacity, even with estate authorization
  • Digital twins of living individuals depicted in specific events, scenarios, or locations that never occurred, as distinct from standard product endorsements or brand representation
  • Synthetic avatars, AI chatbots or conversational agents in ads that simulate human interaction

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To achieve this, the Framework introduces a risk-based, two-layer disclosure model:

  1. Consumer-facing disclosures, with standardized text labels or visual cues like visual indicators (watermarks, badges, or standardized icons), interactive elements (tap/hover information icons), and adjacent placement (disclosure placed next to rather than on the creative asset)
  2. Machine-readable metadata (C2PA protocols) for technical compliance, combined with advertiser-led decisions on consumer-facing disclosure

“AI is reshaping how advertising is created and scaled, but trust is what will determine its longevity,” said Caroline Giegerich, VP, AI, IAB. “Our research reflects a clear misperception between how advertisers think consumers feel about AI-generated advertising and how consumers actually experience it. That disconnect is exactly why materially-based disclosure matters. This Framework gives the industry a clear answer to ‘does AI involvement risk misleading consumers?’ by focusing on consumer impact. It’s about building credibility through transparency, not creating disclosure fatigue through universal labeling.”

Study Reveals Widening Trust Gap, But Disclosure Helps Close It
In conjunction with the Framework, IAB unveiled new proprietary research with Sonata Insights, titled “The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands—But Disclosure Can Close the Gap,” that addresses the misperception of AI-generated ads, revealing stark differences between industry optimism and consumer attitudes.

According to the research, 82% of advertising executives believe Gen Z and Millennial consumers feel positively about AI-generated ads, however only 45% of these consumers actually feel that way. This gap has widened since IAB and Sonata Insights’ 2024 study from 32 points in 2024 to 37 points in 2026.

While the findings indicate misalignment between advertiser and consumer sentiment, they provide brands an opportunity to inform consumers on how AI is used, and to evaluate when and how disclosure can support trust and understanding.

Additional key insights include:

  • Gen Z consumers are nearly twice as likely as Millennials to feel negatively toward AI ads (39% vs. 20%) as the majority of Gen Z describe AI-using brands as inauthentic, disconnected, or unethical.
  • Consumers are more likely than advertisers to describe brands using AI as “manipulative” (20% of consumers vs. 10% of ad executives) or “unethical” (16% of consumers vs. 7% of ad executives), while advertisers associate AI use with “innovation” (46%) and “uniqueness” (44%) — highlighting major perception gaps.
  • More than half of respondents want brands to disclose if an ad was 100% AI-generated or uses AI imagery or video.
  • 73% of Gen Z and Millennials say clear disclosure would either increase or have no impact on their likelihood to purchase the product or service — making transparency a trust builder, not a deterrent.

“There is a growing gap between advertisers’ use of AI and consumer skepticism,” said Jack Koch, SVP, Research & Insights, IAB. “This research shows that disclosure can play a decisive role in strengthening consumer relationships and determining whether AI use in advertising becomes a long-term value driver or a short-term liability. It also emphasizes that transparency and creative quality are essential to earning trust, shifting perceptions, and driving performance.”

IAB Urges Industry for Responsible AI Usage
As regulatory momentum builds globally, from the EU AI Act to new U.S. state laws and platform-specific disclosure requirements, adoption of the Framework is strategically advantageous for organizations. Those that adopt signal leadership, trustworthiness, and regulatory readiness while future-proofing their business operations.

IAB invites advertisers, agencies, publishers, and technology partners to publicly commit to the principles of transparency, proportionality, consistency, and clarity in AI disclosure.

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New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM

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New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM

As AI adoption hits 90%, execution-heavy marketing work is rapidly losing value while AI strategists pull ahead

Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is releasing findings from a new report that analyzes how Artificial Intelligence is reshaping agentic marketing and impacting B2B marketing careers. The study, conducted by Metadata.io and VPofMarketing.com, a Silicon Valley-based search firm placing marketing professionals at SaaS and AI startups, reveals a stark shift underway in the marketing workforce – AI isn’t eliminating marketing jobs, it’s changing teams, concentrating compensation, and focusing talent around AI fluency.

“AI is completely reshaping marketing — automating execution and rewarding AI-fluent marketers,” said Lisa Sharapata, CMO and Head of AI & GTM Strategy at Metadata. “We’re entering an agentic era where AI handles tactical work and marketers focus on strategy, creativity, and revenue impact. The winners are the teams using AI to move faster, scale smarter, and drive real business outcomes.”

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The AI Career Survey, which polled modern go-to-market (GTM) professionals across marketing, growth, and revenue operations roles, shows that while marketing work isn’t disappearing, it’s reducing headcount. Over the past 12 months, nearly 40% of companies decreased marketing headcount, with more than one in four respondents explicitly or implicitly attributing those cuts to AI adoption. As budgets shift from people to AI-powered tools, fewer marketers are being asked to own more output.

“Our survey confirms that AI fluency isn’t just a nice-to-have, it’s quickly becoming the defining skill for modern GTM careers,” said Dan Green, Principal at VPofMarketing.com. “Marketers who master AI tools are not only more productive, they’re commanding higher pay and faster career progression. The divide between AI-native strategists and traditional execution roles is widening, and companies are recognizing the strategic value of operators who can orchestrate AI at scale.”

Additional findings from the joint study include:

  • AI fluency is becoming immediate labor arbitrage: 90% of marketers now use AI beyond experimentation, with routine execution—content creation, operations, and reporting—rapidly automated. As a result, a single AI-fluent GTM operator can now perform the work of two to four traditional roles, combining strategy with AI-powered execution
  • The market is revaluing GTM talent faster than traditional HR cycles can adjust: Nearly 60% of respondents expect AI-driven pay premiums within the next one to two years, with 23.5% anticipating increases of 10% or more tied specifically to AI fluency — roughly 3–5X higher than typical annual merit increases of 2–4% in B2B marketing.¹
  • The highest-paid marketers are becoming “AI quarterbacks:” Companies increasingly value professionals who can orchestrate AI systems rather than simply use tools. Respondents cited strategic thinking and business impact (69%), productivity and efficiency (64%), and AI proficiency (30%)—and rising—as the most important drivers of compensation.
  • GTM careers are splitting into clear winners and losers: AI-native GTM leaders who delegate execution to AI and focus on strategy are emerging as winners, while execution-only roles face commoditization. Nearly eight in 10 respondents say content roles are the most disrupted by AI.

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“AI is driving a fundamental reset in how GTM teams are built,” said Gil Allouche, CEO of Metadata. “By Q3 2027, I expect up to 80% of today’s commodity marketing roles to be obsolete in their current form as AI automates execution and shifts value toward strategy and revenue leadership, ” Said Gil Allouche, CEO and Founder of Metadata.io

“Marketing is changing permanently because AI has shifted where the real work happens,” said Amanda Cole, CMO at Bloomreach. “Execution is increasingly automated, and we’re living proof of that shift — in 2025, we grew new business pipeline by 20% while reducing costs by 6% with no increase in headcount,” said Amanda Cole, CMO at Bloomreach.

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Calabrio Launches Omni Agent Intelligence to Unify Quality and Performance Across the Human and AI Agents, No Matter How the Stack Changes

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Dallas Agency Launches AI-First Web Design Framework for Local Businesses

Calabrio LogoCalabrio

A vendor-agnostic intelligence layer within Calabrio ONE for consistent quality governance, already available for customers

Calabrio, the workforce and conversation intelligence company, announced the Calabrio Omni Agent Intelligence, already in the market and available for Calabrio ONE customers. This new omni-agent quality and AI intelligence feature is integrated within Calabrio ONE, providing a single, vendor-agnostic view of quality performance across human and AI agents. The solution supports all contact center as a service (CCaaS), customer relationship management (CRM), information technology service management (ITSM) and AI agent platforms.

customer service relies on a blended workforce of human and AI agents, supported by AI assistants, operating across multiple systems. However, many organizations continue to assess quality and performance separately for each platform. This fragmented approach gives leaders only a limited understanding of the entire customer journey and restricts their insight into how well automation is functioning.

Omni Agent Intelligence provides a unified AI quality layer connecting any CCaaS, CRM, ITSM and AI agent platform. Calabrio standardizes interaction data for a single view of all agents’ impact on outcomes, supporting QM, CX and automation leaders across the customer experience.

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“With customer service now relying on a mix of people, AI agents and automation, it’s clear we can’t keep treating these parts separately,” said Dave Rhodes, CEO of Calabrio. “Omni Agent Intelligence lets leaders finally see the whole picture—how their teams and technology work together, so they can raise the bar on quality, truly measure how AI is performing, and base decisions on real insight instead of guesswork. This is about moving forward with purpose as AI takes its place at the heart of service.”

Govern Quality Across Platforms, Not Just Within One

Unlike platform-specific analytics that focus primarily on what happens inside a single vendor environment, Omni Agent Intelligence is designed to govern performance across many stacks. It applies a shared quality framework to AI and human agents, while allowing criteria to be tailored by agent type. This allows organizations to score, compare and improve performance consistently across channels and technologies.

Omni Agent Intelligence connects AI-agent actions with human workload, sentiment, handle times and outcomes, enabling teams to spot issues like poor handoffs and automation problems early. This leads to greater AI accountability, improved customer experience and more efficient operations.

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One View as the Tech Stack Evolves

As organizations adopt AI agents from various sources across multiple CCaaS platforms, technology stacks shift frequently. Omni Agent Intelligence adapts to these changes, ensuring consistent measurement of quality and performance regardless of platform updates.

Delivered within Calabrio ONE, Omni Agent Intelligence elevates quality management into a true control tower for modern service operations, replacing fragile, custom business intelligence projects with a productized, governance intelligence layer owned by QM and CX teams.

Strategic Benefits Include:

  • Day-one visibility out of the box: Instantly view human agents and AI agents together along with trending topics, sentiment, QM scores and AHT, without needing custom reports or business intelligence projects.
  • Improved Customer Experiences: Address quality issues across AI and human agents, streamline handoffs and enhance interactions to reduce escalations and increase satisfaction.
  • Maximize ROI: Evaluate the impact of AI agents on key outcomes such as workload, customer sentiment and handling times to optimize investments, identify effective automation areas and allocate staff effectively.
  • Quicker, clearer decisions: Implement a unified quality framework for AI and human agents, enabling teams to consistently evaluate and compare performance across diverse channels and technologies, minimizing discrepancies found in vendor-specific reports.
  • Minimize Operational and Compliance Risks: Implementing a unified Auto QM engine enables scalable evaluations and helps detect issues, such as poor AI agent performance and unmet requirements, early, preventing them from impacting a large customer base.
  • Future-Proof Flexibility: Ensure reliable measurement of quality and performance as organizations evolve by integrating or replacing CCaaS, CRM, ITSM and AI agent platforms, without the need to restructure quality programs or compromising continuity.

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Tredence Unveils Agentic Commerce Solution Accelerators

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Tredence Unveils Agentic Commerce Solution Accelerators

Tredence Unveils New Brand Identity and Strategy: Beyond Possible

Tredence’s New Agentic Commerce Accelerators Bolster its Accelerator Ecosystem and Enable Retailers to Quickly Unlock Truly Personalized Shopping Experiences

Tredence, a global data science and AI solutions provider, announced the launch of its Agentic Commerce accelerators. These enterprise-grade accelerators serve as configurable starting points to design, build and scale agent-driven shopping experiences speeding time to value by 60%.

The Shift to Mission-Based Shopping:

As consumer expectations evolve, retailers are being challenged to move beyond optimizing isolated touchpoints and instead orchestrate a personalized shopping journey across omnichannel touchpoints. Tredence’s Agentic Commerce accelerators provide a ‘System of Agents’ that understands shopper’s intent and orchestrates personalized experiences across the end-to-end shopping journey.

  • Cosmos Customer Intelligence Agent: Builds advanced customer intelligence by understanding behaviors, predicting customer actions, and modeling shopper preferences to enable real-time personalization.
  • Personalized Content Generation Agent: Generates on-brand, multi-modal personalized content (text, product description, image, video) in real-time.
  • Contextual Search Agent: Moves beyond basic keyword search to implement more question-driven and contextual search that enables customers to find the products that best meet their needs.
  • Shopper Concierge Agent: Provides a GenAI shopping assistant that supports shoppers with relevant insights and product recommendations.
  • Customer Engagement Agent: Orchestrates cross-channel messaging to drive conversions and long-term value.

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Thorne Launches ‘Taia’ to Democratize Wellness: Thorne, the leader in science-backed health and wellness solutions, has deployed ‘Taia,’ an AI-powered wellness advisor offering personalized, evidence-based guidance while seamlessly supporting informed product decisions designed to solve a critical friction point of information overload in the wellness industry. In partnership with Tredence, the collaboration reflects Thorne’s ability to scale personalization by pairing scientific rigor with advanced data capabilities.

“Generative AI is integral to our business strategy, powering both Taia and our broader personalization initiatives,” said Chris Teufel, Chief Information Officer, Thorne. “Through our alliance with Tredence, we are leveraging advanced analytics to deliver individualized guidance at scale. We are effectively transforming how consumers engage with health information, reinforcing Thorne’s position as a technology-driven innovator.”

“Commerce , is turning towards Agentic systems that can sense, reason and act with velocity and accuracy. And the next phase of commerce will be defined by how intelligence is architected into the end-to-end shopper journey,” said Sumit Mehra, Chief Technology Officer and Co-Founder, Tredence. “Our Agentic Commerce Solution accelerators are designed to operationalize that shift, helping retailers turn real-time intelligence into meaningful and personalized customer engagements. Through our accelerators, retailers will create experiences on the go that go beyond traditional personalization to an exclusive & tailored engagement.”

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Strategic Collaboration with Google Cloud: Tredence is launching its suite of Agentic Commerce Accelerators first on Google Cloud at NRF. Built on Google Cloud services, these accelerators can be customized for each retailer to address unique needs and deliver faster time-to-value.

“True transformation happens when advanced technology meets the right implementation partner,” said Jose Gomes, Vice President, Retail & Consumer Goods at Google Cloud. “Tredence translates our AI capabilities into retail-ready, multi-agent systems that deliver measurable business outcomes from day one. Tredence’s ability to operationalize these capabilities is a force multiplier for the world’s largest retailers.”

Tredence will showcase these capabilities at NRF 2026 in the Google Cloud Theatre (Booth #5507) at the Jacob K. Javits Convention Center, New York City.

While the initial showcase at NRF runs on Google Cloud, the accelerators are designed to be deployed across major cloud and data platforms based on each retailer’s enterprise architecture, security, compliance, and operational requirements.

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waipu.tv Now Available On All Titan OS-Powered TVs

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waipu.tv Now Available On All Titan OS-Powered TVs
waipu.tv Now Available On All Titan OS-Powered TVs

What is Titan OS? Philips' new TV operating system explained | What Hi-Fi?

This partnership expands access to premium live TV, pay-TV, and on-demand content for viewers across Germany

Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company, announced that waipu.tv, Germany’s leading OPEN IPTV platform, is now available on Titan OS-powered smart TVs.

The launch marks another important step in Titan OS’s mission to deliver a rich, locally relevant entertainment experience by seamlessly integrating Europe’s most popular streaming and TV platforms directly at the OS level. With waipu.tv now accessible via the Titan OS interface, viewers in Germany can easily enjoy live television, pay-TV, and on-demand content in one unified smart TV experience.

waipu.tv offers access to more than 300 TV channels, including public broadcasters, private channels, and over 70 pay-TV channels, making it Germany’s largest platform for HD television. In addition, users can explore the waiputhek, which features more than 40,000 movies and series on demand. The service supports simultaneous streaming across multiple devices and can be used both on TV sets and wirelessly via Wi-Fi on other screens.

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“The launch of waipu.tv on Titan OS strengthens our commitment to offering viewers the best of local and premium entertainment directly on the homescreen,” said Rick Fens, SVP Business Development at Titan OS. “Germany is a key market for Titan OS, and integrating the country’s leading OPEN IPTV platform ensures users have seamless access to live TV, on-demand content, and advanced TV services from the moment they turn on their TV.”

“OS partnerships play a central role in driving our reach and growth,” said Markus Härtenstein, Co-CEO of Exaring AG, operator of waipu.tv. “Partnering with Titan OS allows us to strengthen our presence in another major smart TV ecosystem and extend direct access to waipu.tv to more households.”

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The waipu.tv app is now available on all Titan OS-powered TVs in Germany, giving users instant access to one of the country’s most comprehensive TV offerings through an intuitive, OS-level experience.

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Tines Introduces AI in Tines, the AI Interaction Layer Built for Real Work

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Tines Introduces AI in Tines, the AI Interaction Layer Built for Real Work

New capabilities to unify AI agents, copilots, and Model Context Protocol servers and clients into a single, secure environment

Tines, the intelligent workflow platform, announced the launch of AI in Tines: a powerful interaction layer comprised of a comprehensive set of capabilities designed to solve AI fragmentation. By providing a single, secure and intuitive layer for interacting with AI and integrating it with real systems, Tines is enabling organizations to move beyond stalled proof-of-concepts and embed AI across operations.

While AI adoption is accelerating, the resulting value remains inconsistent. According to IDC, 88% of AI proof-of-concepts never make it to production, largely because standalone AI deployments lack the necessary context and connectivity to execute complex tasks securely.[1] Additionally, as organizations rush to adopt tools like AI agents or custom GPTs, data and processes are becoming blocked by disparate APIs and permissions.

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“Every organization is experimenting with AI, but most are struggling to operationalize it,” said Eoin Hinchy, co-founder and CEO of Tines. “We are seeing a landscape cluttered with isolated copilots that use limited real-world value, and ‘black box’ agents that IT leaders are afraid to trust. Tines has changed that paradigm. We give teams a way to shape AI behavior through intelligent workflows, ensuring that when AI interacts with systems, it does so securely, predictably, and on the customer’s terms.”

Tines addresses the hurdles organizations consistently face when integrating AI by acting as the single pane of glass across people, AI models and enterprise systems. It enables organizations to standardize how they interact with AI, whether through chat, agents, workflows or Model Context Protocol (MCP) capabilities, while maintaining full visibility, governance and control.

Key capabilities of Tines’ AI Interaction Layer Include:

  • Unified AI Orchestration: A single interface to manage AI agents, MCP clients, MCP servers and copilots, connecting them to existing systems and workflows under one governed model;
  • Full MCP Support: Within most platforms, MCP exposes tools to AI. Tines takes this to the next level by letting teams build MCP servers directly in Tines, defining exactly what AI can access and how those capabilities are used. Those MCP interactions are then executed through governed workflows, producing controlled, auditable, end-to-end work that security and IT teams can fully see and manage;
  • Human-in-the-Loop Control: Capabilities that allow teams to define exactly when and how AI participates in a process. Users can interact via chat to trigger workflows, retrieve context, or approve high-stakes actions, ensuring AI augments daily, important work; and,
  • Secure-by-Design Auditing: Every AI action, tool call and outcome is logged within the Tines platform, providing IT and security teams with the audit trails required for compliance and governance.

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“As organizations move beyond AI proof-of-concepts, Tines’ new capabilities provide a critical governance layer for the AI ecosystem,” said Christopher Kissel, Research Vice President, Security & Trust Products at IDC. “Their strategy allows teams to adopt agents, copilots, and MCP tools securely, ensuring that integrating AI into real-world workflows doesn’t come at the cost of visibility or control.”

“We are building for the hands-on users who care about execution, and the leaders who care about control,” added Hinchy. “AI in Tines isn’t just another copilot or agent. It’s a path forward towards unifying AI experiences through intelligent workflows. It’s about giving teams the confidence to scale AI responsibly, knowing that security and governance are built in instead of bolted on.”

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Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers

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Rich Messaging Channels Emerge as Solution to £27 Billion Burden of Returns Faced by UK Retailers

Rich Communication Services (RCS) and WhatsApp mitigate pre-purchase uncertainty, boost post-purchase engagement and streamline returns

While UK retailers celebrated a festive spending spree in December, January ushers in a different, more costly reality – the burden of returns. Global cloud communications platform, Infobip, highlights Rich Communication Services (RCS) and WhatsApp, as crucial tools enabling retailers to combat this growing challenge, as data from Retail Economics predicts the cost of annual returns could exceed £27 billion for the UK retail sector.1

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Infobip, highlights Rich Communication Services (RCS) and WhatsApp, as crucial tools enabling retailers to combat the £27 billion challenge posed by returns.

Returns place a significant financial and operational strain on businesses, with serial and slow returners contributing disproportionately to return volumes. These behaviours, often driven by opportunistic tactics such as “buy-to-try” and “wardrobing,” exacerbated by delayed returns, erode profit margins and complicate inventory management.

Kim Johal, Retail Specialist at Infobip, said: “Each year we see retailers impacted by the burden of managing post-Christmas returns. At times, it can seem like an unavoidable aspect of online shopping, but there are ways of managing return levels and reducing their business impacts. By offering richer communications, including high-quality images, and facilitating two-way conversations, RCS and WhatsApp are helping retailers to address the leading causes of returns and streamline the returns process.”

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Rich messaging channels can reduce the impact in the following ways:

  1. Mitigating pre-purchase uncertainty: By delivering rich media content such as high-resolution images, 360-degree views, and interactive sizing tools directly within the messaging app, RCS and WhatsApp help customers make more informed decisions and reduce returns caused by mismatched expectations.
  2. Enhancing post-purchase engagement: After a sale, rich messaging channels facilitate personalised communication of care instructions, usage tips, and styling advice. This proactive engagement can boost satisfaction and minimize returns stemming from perceived issues.
  3. Streamlining the returns process: For unavoidable returns, RCS and WhatsApp offer a seamless, in-channel experience for initiating returns, generating digital labels, and providing real-time tracking updates. This user-friendly approach encourages timely returns, reducing inventory becoming outdated and processing costs.

Kim Johal continued: “RCS and WhatsApp are emerging as an indispensable components of an omnichannel communication strategy, empowering retailers to drive efficiency across marketing and customer service. This approach leverages new technologies that provide greater transparency and efficiency throughout the customer journey, crucial for improving margins and building trust with consumers.”

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Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era

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Mitel Announces Enhanced Global Partner Program to Drive Shared Success in the Hybrid Communications Era

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New unified program builds on 2025 partner experience enhancements, reflecting partner feedback and aligning the channel to accelerate hybrid market demand

Mitel, a global leader in business communications, introduced its enhanced Global Partner Program, marking the next major milestone in the company’s strategy to deliver a new global partner experience that recognizes partner business momentum and advanced expertise as Mitel continues to address the increasing demand for integrated hybrid communications with its more than 6,000 partners, globally.

The program introduces a harmonized global structure, progressive benefits, performance-based incentives, and launches a new recognition and marketing promotion program for partners investing in specialization in verticals and emerging technology such as AI. These program elements provide partners clarity and consistency in how they do business with Mitel while also rewarding momentum and helping them stand out among their peers in the market. Expanding on the enhanced global partner experience introduced in June 2025, the program delivers a streamlined, unified framework aligned with the outcomes partners consider most important.

Customers are prioritizing hybrid, flexibility, and trust

With increasing demand for cloud flexibility balanced with resiliency, security, sovereignty, and control over the adoption of emerging technology like AI, organizations are rethinking how they manage business continuity risks and maintain communications and collaboration across their diverse workforce and with customers.

This context is creating new opportunities for channel partners to guide organisations through modernisation with clarity, control, and long-term continuity.

“More than 68% of businesses have used their current communication systems for over seven years, 60% will refresh those solutions within the next three years, and 92% of modernising organisations are choosing hybrid approaches,” said Eric Hanson, Chief Marketing Officer, Mitel. “Mitel’s enhanced Global Partner Program is designed to capitalize on these emerging trends in the market, strengthening the way we succeed together. It is shaped by partner and customer feedback, focusing on long-term customer value, clear program expectations, meaningful rewards, and support that fosters long-term success. This next phase streamlines engagement and reinforces partner profitability.”

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A simplified, unified global program strengthening how Mitel and partners work together

The Global Partner Program empowers partners to retain customers and grow more efficiently through a streamlined framework that drives measurable outcomes. By introducing a modern, points-based system that recognises contributions across revenue, specialization, training, and customer success, the program reinforces a shared commitment to helping customers meet the dynamics of their communications needs today and prepare for the opportunities of tomorrow. Entering 2026, partners benefit from a clearer path to success, enhanced competitiveness, and long-term growth.

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Key program enhancements include:

  • A points-based framework: reflects partner value in driving customer success across sales, services, and their trusted expertise.
  • Higher discounts and expanded earning potential: a simplified global discount design provides a more predictable and consistent experience across regions and opportunities
  • New customer retention incentives: designed to support better customer engagement, higher renewals, and increased sustainable recurring revenue for partners.
  • Stronger differentiation in the market through specializations & recognition: previously available in North America only, Mitel will now globally recognize partners’ excellence and highlight their advanced expertise and leadership in the market across healthcare, hospitality, finance, public sector, contact center, enterprise, and AI. Specialized partners will receive enhanced visibility, helping them differentiate and inspire customer confidence.

“The market is entering one of the biggest refresh cycles in a decade, as organisations prepare to replace their communications systems and shift to integrated hybrid and multi-cloud solutions,” said Zeus Kerravala, Principal Analyst, ZK Research. “Mitel’s new Global Partner Program arrives at exactly the right time. By unifying the framework globally and aligning to market opportunities, Mitel is creating a partner ecosystem built to thrive in the next phase of UC growth.”

“Our focus is clear: enabling partners to grow, compete, and succeed,” added Hanson. “This unified program builds on the foundation established last June, strengthening consistency across our global ecosystem. When partners succeed, customers benefit, we create shared value, and Mitel grows stronger. Together, we are driving sustainable, long-term outcomes for organisations worldwide.”

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TransUnion and Actable Prove AI Success Starts with Data: Partnership Delivers 10% Lift in Predictive Modeling

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TransUnion and Actable Prove AI Success Starts with Data: Partnership Delivers 10% Lift in Predictive Modeling

As marketers race to adopt AI, new results underscore the critical role of a strong data foundation in driving real business outcomes

TransUnion announced breakthrough results from a collaboration with Actable, a leader in predictive intelligence for marketers. By integrating TransUnion’s TruAudience Marketing Solutions dataset into Actable’s machine learning models, the partnership achieved a 10% improvement in model fit for AI-driven marketing predictions.

The project focused on a win-back use case for a major retailer seeking to re-engage customers who now buy from competitors, a notoriously costly and data-scarce challenge. With TruAudience Marketing Solutions data filling critical gaps within the AI model, Actable reduced false positives by 19.5%, to improve audience targeting and enable more efficiency for high-cost marketing tactics, like catalogs and paid media.

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Read the full findings in TransUnion’s What Does AI-Ready Really Mean?

“AI isn’t magic, its output is only as good as the information it’s given,” said Brian Silver, EVP of Global Marketing Solutions at TransUnion. “Garbage in, garbage out still applies. These results prove that when you start with a strong data foundation, AI can deliver meaningful lift and real ROI.”

Why Data Matters for AI
Poor data quality and fragmented identity undermine predictive performance. TransUnion’s identity graph and enrichment capabilities provide the single source of truth AI systems need—covering 98%+ of the U.S. population, with 700+ demographic attributes and 15,000+ behavioral signals.

“TruAudience data proved most powerful where knowledge gaps exist,” said Matt Greitzer, Co-Founder of Actable. “This partnership demonstrates how third-party intelligence can unlock better outcomes for marketers.”

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

Business Impact and Future Applications
The enhanced model enables more efficient allocation of marketing resources, particularly for expensive win-back campaigns. Beyond churn reduction, the collaboration identified promising future use cases, including:

  • Site visitors with limited data
  • Prospecting for new customers
  • Luxury goods and brands with long buying cycles, where behavioral signals are weak

As AI adoption accelerates, marketers who invest in identity resolution, seamless connectivity, and data enrichment will be best positioned to realize its full potential.

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Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation

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Kevel Welcomes Ad Tech and Retail Media Veteran Jaclyn Nix as Chief Operating Officer, Accelerating Retail Media Innovation

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Kevel Continues to Strengthen its Position as a leader in Retail Media Innovation with the Appointment of Jaclyn Nix as Chief Operating Officer

Kevel, the leading retail media technology provider, announced the appointment of Jaclyn Nix as Chief Operating Officer. Nix brings more than 18 years of digital marketing and retail media expertise to Kevel, including a proven track record of launching over 40 retail media programs and driving sustained revenue growth across retail media networks throughout her career. Her appointment comes at a pivotal time for Kevel, as the company focuses on rapid expansion and scaling business operations in line with market demand.

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Nix joins Kevel from Epsilon Retail Media (formerly CitrusAd), where she served as EVP, Brand Sales, leading a team of strategic and consultative sellers across Mass, Club, Dollar, Convenience, and Specialty retail verticals. During her tenure, she helped establish CitrusAd’s U.S. footprint in 2020 by leading the acquisition of the Mi9 Retail Media Network (formerly MyWebGrocer), where she previously held progressively senior leadership roles overseeing the entirety of the media business. Her partnerships with major retailers have positioned her as one of the most respected leaders in the retail media industry.

“Jaclyn is one of the most accomplished executives in the retail media industry, having been instrumental in building and scaling some of the most successful retail media networks in the market,” said James Avery, CEO and Founder of Kevel. “She brings deep expertise in helping retailers monetize their onsite assets, first-party data, and in-store promotional placements aligns perfectly with Kevel’s mission to empower businesses to build differentiated, AI-powered retail media networks. Her operational excellence and proven ability to drive exceptional revenue growth will be invaluable as we expand our platform, customer base, and advisory services to help clients run world-class retail media networks.”

As COO, Nix will oversee Kevel’s day-to-day operations, working to optimize organizational efficiency, scale revenue and go-to-market strategy, and strengthen customer partnerships. Her experience managing full P&L responsibility across Sales, Operations, Account Strategy, Analytics, R&D, and Business Development positions her to drive cross-functional alignment and accelerate Kevel’s growth trajectory.

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“Throughout my career, I’ve been passionate about helping retailers and brands navigate the complex and ever-changing retail media landscape,” said Jaclyn Nix, Chief Operating Officer of Kevel. “Kevel’s API-first approach and commitment to giving retailers full control over their first-party data is exactly what the market needs. I’m thrilled to join a company that shares my vision for empowering retailers to build and scale their own differentiated ad platforms. Together, we’ll help even more businesses unlock the full potential of retail media.”

Nix’s appointment reinforces Kevel’s commitment to operational excellence as the company continues to power the world’s best retail media networks through its AI-enabled Retail Media Cloud platform by:

  • Expanding the Retail Media Cloud platform, delivering AI-powered ad serving, audience segmentation, and campaign management solutions to retailers across multiple verticals
  • Scaling customer success operations to support growing demand from retailers, marketplaces, fintechs, travel brands, and delivery apps worldwide
  • Accelerating product innovation, including advancements in AI-driven features like Yield Forecast, Custom Relevancy, and AI Segment Builder
  • Strengthening partnerships with an expanding roster of customers including Dollar General, PayPal, Lyft, iFood, Edmunds, and El Corte Inglés

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Limelight Inc. Launches New Programmatic Optimisation Tool

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Limelight Inc. Launches New Programmatic Optimisation Tool

Limelight Inc. Partners with Airtory to Deliver

End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients

Advanced programmatic platform Limelight Inc. has launched the Adaptive Rules Centre (ARC) – a rules-based toolkit that enables users of Limelight’s white-label platform to customise and optimise ad performance through automation. In early tests, users have reported revenue increases of over 300% and fill rate increases of over 900% when ARC is deployed.

ARC enables users to tweak a variety of parameters on the Limelight platform, including the number of queries per second (QPS), geotargeting, fill rates and bid rates. This allows them to scale demand for supply sources that are performing well, while throttling demand for those that aren’t. It also makes it easy to optimise across multiple dimensions, such as size, geo, device type, user segment and time of day, with unprecedented levels of granularity.

Limelight Inc. describes ARC’s inventory management capabilities as “dynamic curation”, enabling ad networks and publishers to differentiate themselves by building custom logic that reflects their own goals, values and trading strategy – effectively adding their own secret sauce to the Limelight platform.

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“They can effectively build their own custom algorithm, unique to them, and set the automation rules to meet the expectations of each of their demand partners, improving trading efficiency and profitability without sacrificing flexibility or transparency,” says Limelight co-founder and CEO David Nelson.

The ability to identify the best-performing supply sources and match them to demand in real time is increasingly important at a time when programmatic buyers are demanding better-performing inventory and rejecting poorer-performing sources.

“Our automation allows users to keep QPS low while we identify the best-performing inventory, then ramp it up quickly to meet demand,” says Nelson. “And that’s available round the clock, whether the ad ops team are at their desks or not. So if something catches fire and starts performing well in the middle of the night, the rules are in place to take advantage of that.”

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

Initial campaigns show the power of the ARC toolkit to supercharge ad performance:

  • An APAC-based ad exchange seeking to automatically optimise QPS for in-app ad inventory saw a 289% increase in ad revenues and a 10x increase in fill rate
  • A CTV network doubled revenue from high-performing demand sources by implementing a single optimisation rule, achieving a significant increase in eCPM while keeping below threshold QPS limits
  • A performance-based SSP used ARC to automatically detect and block non-performing creatives, generating a 4x improvement in success rate

“With ARC deployed, the ad ops team don’t need to spend all their time looking at spreadsheets and developing whitelists and blocklists,” Nelson continues. “The platform automation is doing the heavy lifting for them, so they can focus on analysing the rules they have in place, looking at where they could push things a bit further to make the platform do even more for them. It’s less about managing and reacting, more about strategising.”

Limelight Inc. helps companies in the ad tech ecosystem to easily navigate the complex programmatic landscape, blending cutting-edge technology with best-in-class expertise and human support. Hundreds of ad networks, publishers and agencies use Limelight’s programmatic oRTB solution to build bespoke, white-labelled trading environments and drive profitability and performance at scale – immediately. The platform was launched in 2019, and has since helped hundreds of companies unlock new opportunities for trade and incremental revenues. Limelight is more than a service provider; our ethos is firmly centred on human support and strong partnerships for the global Limelight community.

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Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

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Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations
Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

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The combination brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands

Highwire, a strategic marketing communications agency, announced it has acquired The Bliss Group, an insight-driven PR and marketing firm, to create the modern agency partner designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands.

As two fast-growing market leaders, the combined agency offers clients a smarter, faster, and more integrated approach to catalyzing influence to build reputation, demand, and growth. Backed by senior talent, an AI-forward technology stack, and hard-earned industry affinity, Highwire helps market-shaping brands lead with clarity and confidence.

“Uniting Highwire and Bliss answers the need for partners who can turn complexity into competitive advantage, and innovation into measurable influence,” said Michael O’Brien, CEO of Highwire. “Clients want sharper thinking, integrated execution, and partners who move as fast as their business demands. The combined power of our agencies will deliver that in spades for current and future client partners.”

Marketing Technology News: MarTech Interview with Liat Barer, Chief Product Officer @ Odeeo

Bliss CEO Cortney Stapleton will step into the newly created role of Chief Strategy and Business Officer at Highwire. She will lead performance and go-to-market strategy across Highwire’s sectors, with a clear focus on delivering high-impact client outcomes. She will also serve on Highwire’s Board of Directors.

“Highwire and Bliss were built on shared foundations of deep industry insight, trusted client partnerships, and a belief in the power of storytelling to drive real business outcomes,” said Cortney Stapleton. “By bringing our teams and capabilities together, we’re creating something bigger and bolder: a platform where our clients get more value, our people have more opportunities, and our work delivers even greater impact.”

Through Highwire Health, Highwire and Bliss bring together their healthcare practices as well as Bliss Bio Health into a single, integrated offering spanning consumer health, digital health, healthcare delivery, life sciences, and medtech. Highwire Health is designed for organizations operating at the intersection of technology, regulation, and patient impact, where clarity, credibility, and precision are essential. Michael Roth, managing partner of Bliss, will assume the role of General Counsel and Executive Chair of Highwire Health.

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The combined firm includes more than 250 professionals across North America, with capabilities designed to support the full buyer journey, including:

  • Strategy, positioning, and brand narrative development
  • Integrated marketing, social media, demand generation, and full-funnel activation
  • Strategic communications, media relations, and executive visibility
  • Insight-led, AI-enabled intelligence and analytics
  • Full-service creative concepting and production
  • Corporate reputation, crisis and issues, and high-stakes communications support

This integration reflects growing demand for partners that can connect insight to action and reputation to growth in an increasingly fragmented environment. Highwire is designed for this moment. One where companies must communicate with confidence, act with intent, and turn innovation into influence.

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New report from Meltwater and We. Communications reveals 90% of PR teams are integrating generative AI into their workflows

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New report from Meltwater and We. Communications reveals 90% of PR teams are integrating generative AI into their workflows

Meltwater, a global leader in media, social, and consumer intelligence, in partnership with We. Communications, released its first annual State of PR Report, based on insights from more than 1,100 PR and communications professionals worldwide. The report highlights how PR teams are navigating rising expectations, evolving measurement demands, and using AI as a strategic advantage – while increasingly positioning themselves as strategic drivers of business value.

Marketing Technology News: Martech Interview with Meena Ganesh, Senior Product Marketing Manager @ Box AI

Key takeaways from the report:

  • AI is officially mainstream: Over 90% of PR teams have already integrated generative AI into their workflows for tasks like drafting press releases, optimizing content, and brainstorming, but only 13% say it’s highly integrated.
  • AI can supercharge teams and reduce time-sinks: Teams reported reactive work, content creation, and measurement/reporting as their biggest time sinks. Conversely, they named identifying rising trends and issues and summarization of media coverage, as the areas AI can have the biggest impact on their efforts, illustrating the efficiencies that can be gained with greater AI integration.
  • PR measurement is entering its next era: While foundational metrics such as reach and media volume are still widely used, there is growing momentum toward outcome-based measurement tied to business KPIs. More than one-third of PR professionals say aligning metrics to business goals is now a top priority. With insufficient resources and proving ROI cited as the top two challenges PR teams are facing, it’s key that evolving measurement is key.
  • Budgets are flat, but expectations are higher: More than half of respondents expect little or no change in PR investment for 2026, despite increased demand for strategic impact.
  • Leadership buy-in is key: Nearly 40% of PR pros report that company leadership has a limited understanding of their PR team’s work, despite 36% saying that PR budget is dependent on CEOs, underscoring the critical need to prove ROI to earn a seat at the table.
  • LinkedIn dominates as the PR pro platform of choice: 62% of PR professionals said LinkedIn was the most valuable platform for their work, with Facebook and Instagram as the next most popular at 10% each.

Marketing Technology News: Feature-Rich to Functionally Effective: Adjusting your Martech Strategy

“The world of PR is defined by constant change, yet our research shows that core challenges, specifically proving ROI and fighting a persistent lack of resources, remain front and center,” said John Box, CEO of Meltwater. “What’s different now is that AI-powered tools are giving teams concrete ways to improve operational efficiency, gain the insight needed to measure brand performance and ensure the PR function achieves recognition and investment it deserves.”

Melissa Waggener Zorkin, Global CEO of We. Communications, says the report also points to the need for a pivotal shift in how communicators measure success, as AI solutions can now link communications activity to reputation outcomes and enterprise value. “PR pros do a great job measuring activity, but we’re seeing a missed opportunity when it comes to measuring impact. We now have sophisticated AI solutions that connect communications to reputation and business value in clear, quantifiable ways, giving communicators the data they need to show organization leaders how their work drives real results.”

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Mycom and Groundhog Technologies Partner to Deliver Multi-Agent Geolocation Intelligence Platform for Next Gen Customer Operations

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Mycom and Groundhog Technologies Partner to Deliver Multi-Agent Geolocation Intelligence Platform for Next Gen Customer Operations

Joint agentic AI solution empowering CSPs with a multi-agentic framework to revolutionize customer care, network and service operations.

Mycom, an Assurance leader offering AI, Data and Automation solutions for some of the world’s largest communications service providers (CSPs), and Groundhog Technologies, provider of the industry-leading CovMo™ geolocation platform announced a strategic collaboration combining their Assurance, Geolocation intelligence and Generative AI capabilities to set a new standard in assurance and customer care.

The partnership delivers one of the first agent-to-agent integrations in telecom OSS/BSS, leveraging complementary Agentic AI architectures from both companies and setting the foundation for broader external agent integration across the OSS/BSS ecosystem. The joint solution addresses key CSP needs by aligning customer care and network operations using intent based automation to enhance operational efficiency. This includes AI-driven geolocation value-add to detect and remediate assurance issues, re-prioritization of network/service faults based on critical customer issues, and proactive resolution of customer issues in specific network locations.

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Mycom’s Assurance solution combines AI-driven analytics and automation to assure network and service performance across mobile and fixed broadband networks. It empowers CSPs to proactively detect, correlate, and resolve performance degradations and resolve faults before they impact customers, triggering corrective actions to protect business critical applications, ensuring SLA compliance and reducing churn.

Groundhog’s CovMo™ geolocation platform enhances this assurance framework by providing highly accurate, 24×7 customer-based geolocation intelligence, enabling CSPs to identify exact customer equipment locations and map radio conditions that affect user experience without reliance on GPS or costly drive tests. Based on breakthrough research originating from MIT and trusted by Tier-1 CSPs worldwide, CovMo™ transforms massive volumes of mobile network data into precise spatial insight that drives quick resolution of network hotspots and performance bottlenecks.

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“CSPs require unparalleled visibility into both the performance of their network infrastructure and the real-world experience of the customers they serve,” said Mounir Ladki, President and CTO at Mycom. “By integrating Groundhog’s CovMo™ customers’ geolocation insights and Groundhog AI agents with Mycom’s Assurance capabilities and GenAie, Mycom’s multi-agentic application, CSPs can now accurately pinpoint where network issues occur, gaining real-time insights into customer impact and fine tuning the root cause automatically to protect critical services, driving L5 Autonomous Networks with intent based automation.”

“Combining CovMo GenAI’s real-time intent-based geolocation intelligence with Mycom’s Assurance portfolio creates a powerful AI toolkit/solution for CSPs striving to deliver flawless customer experiences,” said David Chiou, CEO at Groundhog Technologies. “This collaboration enables CSPs to elevate traditional customer care to the next level by proactively identifying the impact of network quality on customers in specific locations, enhancing customer satisfaction score and reducing churn.”

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CyrusOne Announces Robert Johnson as New Chief Business Officer

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CyrusOne Announces Robert Johnson as New Chief Business Officer

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Seasoned Executive Appointed to Lead Operations During Period of Rapid Expansion

Dallas-based CyrusOne, a leading global data center developer and operator, announced that Robert Johnson has joined the company as Chief Business Officer.

In this role, Johnson will be responsible for the performance and operations of CyrusOne’s U.S data centers. He will oversee CyrusOne’s growing portfolio of U.S. data centers as facilities become fully operational. He will have accountability for operational excellence, customer outcomes, revenue management, and asset utilization. Johnson will be leading teams from US operations, Security, Service Delivery, Account Management and Asset Management, bringing together the full set of capabilities that drive the operational and financial performance of CyrusOne’s data center portfolio.

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Johnson joins CyrusOne from Ericsson, where he led the Americas Networks business. He brings more than two decades of experience leading large-scale, mission-critical operations across global technology organizations, including senior leadership roles at Siemens IT Solutions & Services, Hewlett-Packard Enterprise Services, and Computer Sciences Corporation (CSC).

“Rob is an experienced operator and people-first leader with a strong track record of building high-performing teams and translating complexity into execution,” said Eric Schwartz, Chief Executive Officer of CyrusOne. “His background in large-scale, mission-critical environments and his commitment to customer outcomes and operational rigor make him a strong addition to our leadership team. I’m excited to partner with Rob as we continue to scale the business, strengthen performance across our portfolio, and advance CyrusOne’s long-term growth strategy.”

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Johnson added:

“What excites me most about joining CyrusOne is the team and the culture. There is a real sense of pride in how this organization serves its customers and upholds its standards every day. CyrusOne has built an impressive global platform grounded in trust, reliability, and technical excellence. I look forward to working alongside this talented team to deepen customer relationships, strengthen performance across the portfolio, and build on this foundation to drive sustainable growth and long-term value.”

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Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers

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Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers

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InfiniGrow acquisition advances Amplitude’s AI vision by expanding intelligent analytics across marketing and revenue use cases

Amplitude, Inc. has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster, make smarter decisions, and drive business outcomes from a single platform.

Marketers have more data than ever, but acting on it is hard. Too often, insights live in dashboards while decisions happen somewhere else. The InfiniGrow team will help Amplitude close that gap by evolving analytics from reporting on what already happened into actionable insights that help teams measure, forecast, and optimize the impact of marketing on revenue.

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“InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said Spenser Skates, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently.”

Across marketing teams, analysts play a critical role in defining sessions, connecting customer journeys, and maintaining trust in the data. To strengthen that foundation, Amplitude is doubling down on session-based analytics by making sessions first-class across the platform and preserving session context over time. This ensures marketing actions are rooted in accurate insights and clearly tied to real business outcomes. Without that foundation, action becomes guesswork.

Marketing Technology News: Complexity as a Cost Center: The Hidden Financial Burden of Fragmented Martech Stacks

InfiniGrow’s AI-powered marketing analytics builds on this foundation by helping teams measure, forecast, and optimize how marketing drives revenue. With advanced what-if analysis and scenario modeling, marketers can explore tradeoffs, test assumptions, and iteratively plan and allocate budgets using AI-driven forecasts.

“We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said Daniel Meler, co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.”

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LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality

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LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality

As buyer expectations continue to rise, many sales teams are rethinking how automation fits into modern LinkedIn prospecting. The challenge is no longer whether teams can send messages at scale, but whether those messages are timely, relevant, and grounded in real buyer behavior.

Valley has released a product update designed to address that challenge by combining signal-based lead identification with controlled, voice-accurate messaging. The update enables sales teams to scale LinkedIn outreach while maintaining each seller’s individual writing style, applying human oversight before messages are sent, and prioritizing prospects who have already shown intent.

Rather than relying on static templates or broad audience lists, the platform identifies leads based on social signals such as profile views, content engagement, and other on-platform behaviors that indicate interest. Outreach is then generated using each seller’s natural tone, structure, and phrasing patterns, ensuring messages reflect how they actually communicate. The result is outreach that feels deliberate and contextual, rather than automated or intrusive.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

To support quality and accountability, the update also introduces a built-in approval step before outreach launches. Sellers or revenue leaders can review messages to confirm accuracy, relevance, and context, ensuring automation enhances thoughtful communication rather than replacing judgment.

The release reflects a broader shift taking place across outbound sales. As inboxes become more saturated, teams are moving away from high-volume tactics and toward intent-driven engagement informed by real-time signals. Buyers increasingly expect outreach to demonstrate awareness and relevance, not generic automation shortcuts.

Internally, the update marks an important step as the outbound category continues to mature. Sales teams are seeking tools that combine efficiency with control, allowing them to act quickly on buyer intent without sacrificing trust, safety, or message quality. Growing adoption across different sales motions suggests increasing demand for automation that aligns with how modern sellers want to work.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Valley positions this release as part of a longer-term focus on ethical, precise automation that responds to buyer signals and preserves authentic communication. The goal is to help teams automate prospecting while keeping relationships human and measurable pipeline outcomes front and center.

Sales leaders and revenue teams can learn more or book a demo at joinvalley.co.

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Adscriptly Launches AI-Powered Google Ads Optimization Platform

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Adscriptly Launches AI-Powered Google Ads Optimization Platform

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads and optimize Google Ads campaigns

Adscriptly, a new AI-powered advertising optimization platform, announced its official launch, offering businesses and marketing agencies a smarter way to track conversions, qualify leads, and optimize Google Ads campaigns automatically.

The platform addresses a critical challenge facing digital advertisers: fragmented conversion data. Most businesses collect leads through multiple channels—phone calls, CRM systems, web forms, and manual tracking—but struggle to connect this data back to their Google Ads campaigns in a meaningful way. This disconnect leads to wasted ad spend and missed optimization opportunities.

Businesses leave money on the table because they can’t tell Google Ads which leads became customers. Adscriptly bridges that gap automatically”

— Leo O’Brien, CEO & Founder, Adscriptly

Adscriptly solves this by ingesting conversion signals from multiple sources including CallRail, Salesforce, HubSpot, Pipedrive, Zoho, Close, and GoHighLevel, then using AI to automatically qualify leads and push enriched conversion data back to Google Ads.

“Businesses are leaving money on the table because they can’t tell Google Ads which leads actually turned into customers,” said Leo O’Brien, CEO and Founder of Adscriptly. “We built Adscriptly to bridge that gap. Our platform connects all your lead sources, uses AI to identify your best prospects, and feeds that intelligence directly into Google Ads so the algorithm can find more customers like them.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Key features of the Adscriptly platform include:

– Multi-Source Conversion Tracking: Automatically sync conversion data from call tracking platforms, CRMs, and manual CSV uploads into a unified dashboard
– AI-Powered Lead Qualification: Machine learning algorithms score and qualify leads based on call duration, engagement signals, and custom criteria
– Automated Google Ads Integration: Push qualified conversions directly to Google Ads to improve campaign optimization and ROAS
– Keyword Optimization Agents: AI agents continuously analyze search terms and recommend positive and negative keyword adjustments
– Real-Time Analytics: Comprehensive dashboards showing conversion attribution, lead quality metrics, and campaign performance

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

The platform is designed for marketing agencies managing multiple client accounts, in-house marketing teams seeking better attribution, and small business owners looking to maximize their advertising ROI.

Adscriptly offers a free trial for new users, with tiered pricing plans available for agencies and enterprises. The platform supports Google Ads Manager (MCC) accounts, enabling agencies to manage multiple client accounts from a single dashboard.

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Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features

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Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features

Golpo AI

Platform update introduces redesigned UI, custom narration, and media integration features

Golpo AI, a Stanford-founded, Y Combinator-backed AI video creation platform, announced a major product update featuring a redesigned user interface and a set of powerful new capabilities that give users greater creative control over AI-generated videos.

The update introduces a cleaner, more intuitive user experience along with new features that allow users to add their own narration, insert custom media, and record screen walkthroughs with audio. These enhancements significantly expand how creators, educators, and business teams make explainer and whiteboard videos, without traditional video production complexity.

A Redesigned Interface Built for Speed and Simplicity

Golpo AI’s new user interface has been rebuilt to streamline the entire video creation workflow. From content upload to final export, users can navigate the platform more intuitively, edit faster, and manage projects with greater ease. The redesigned UI reduces the learning curve for new users while improving efficiency for teams producing videos at scale.

“Our focus was to remove friction from the video creation process,” said Shraman Kar, CTO of Golpo AI. “The new interface allows users to move from idea to finished video faster than ever, without needing technical or design expertise.”

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New Feature Highlights

Own Narration

Users can now upload or record their own voice narration to replace AI-generated voiceovers. This enables teachers, trainers, and creators to maintain a personal tone and teaching style while still leveraging Golpo’s automated video generation.

Insert User-Created Videos and Images (Beta)

Golpo AI now supports inserting user-created videos and images directly into AI-generated videos. Creators can blend real-world footage, diagrams, screenshots, product visuals, or classroom recordings with Golpo’s animations to create richer and more contextual storytelling.

Screen Recording with Audio (Beta)

With the new screen recording feature, users can capture walkthroughs, software demos, presentations, or tutorials, complete with audio and seamlessly insert them as clips into their final video. This is ideal for product demos, onboarding guides, training walkthroughs, and instructional content.

“These new features bring together AI automation and human creativity,” said Shreyas Kar, Co-Founder of Golpo AI. “Users can now combine AI-generated structure with their own narration, visuals, and screen recordings to create truly personalized videos.”

Designed for Multiple Use Cases and Personas

Golpo AI’s new capabilities are built to serve a wide range of professionals:

YouTube Content Creators and Video Influencers can rapidly produce professional, faceless videos without cameras, microphones, or editing software. Golpo AI enables consistent content creation and supports one-click translation, allowing creators to reach global audiences effortlessly.

Educators and Course Instructors can convert lesson plans, slides, and lecture notes into complete animated video lessons in minutes. Automatic narration, subtitles, and multi-language support help instructors reach learners across different levels and regions while saving hours of manual editing.

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Corporate Training and L&D Managers can transform PDFs, PowerPoints, and training documents into engaging video modules without expensive video shoots. Training content can be updated as easily as editing a document and localized instantly for global teams.

HR Managers and Onboarding Specialists can automate polished onboarding and policy videos, ensuring a consistent experience for every employee. Golpo AI reduces repetitive live sessions and enables easy updates and multilingual delivery for distributed workforces.

Marketing and Advertising Teams can generate promotional and ad videos in minutes from product descriptions or landing pages. Golpo AI allows rapid experimentation with multiple variations for A/B testing and supports brand-aligned visuals and localization for international campaigns.

Internal and Corporate Communications Teams can replace lengthy documents and slide decks with concise animated video updates. Golpo AI helps increase employee engagement by delivering important messages clearly, consistently, and at scale.

Expanding What’s Possible with AI Video Creation

With the redesigned interface and new feature set, Golpo AI enables users to combine documents, AI-generated visuals, personal narration, screen recordings, and custom media into a single cohesive video, using one platform. The update reinforces Golpo AI’s commitment to making professional video creation accessible, fast, and scalable.

The new features are being rolled out progressively, with beta access available to select users.

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