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New Omdia White Paper Highlights Growing Identity Risk as Deepfake and Credential Attacks Rise

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New Omdia White Paper Highlights Growing Identity Risk as Deepfake and Credential Attacks Rise

Recommends continuous and holistic approach to effectively combat
identity-driven threats targeting workforce, third parties, and customers

ID Dataweb, a recognized leader in identity threat detection and risk mitigation, announced the availability of a new industry white paper from technology research and advisory group Omdia titled “Controlling Identity Risk: Detecting and Mitigating Identity Threats.” The paper examines how attackers exploit weak, stolen, or otherwise compromised credentials across customer, third-party and workforce workflows, and why enterprises need a holistic approach to managing identity risk.

The report highlights that traditional identity and access management (IAM) approaches are no longer sufficient against threat actors armed with stolen data and increasingly sophisticated social engineering tactics. It presents an identity verification maturity model that progresses from credential-only authentication to step-up authentication, point-in-time identity verification (IDV), and ultimately continuous identity threat detection and risk mitigation.

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The advent of identity threat detection and risk mitigation

Identity threat detection and risk mitigation goes beyond IDV by analyzing the broader pattern of transactions associated with a credential, as well as activity across other credentials in the environment. It incorporates a feedback loop that enables continuous learning and refinement of the decision engine. This approach integrates adaptive identity verification, behavioral analytics, device and credential intelligence, and risk scoring to identify and mitigate threats in real time.

What to look for to effectively combat identity-driven threats

Identity use cases are diverse and often span multiple teams within an enterprise, each with distinct objectives and risk tolerances. To be effective, organizations must avoid siloed identity security strategies that optimize for individual teams but leave the enterprise exposed overall.

The report emphasizes the importance of solutions that provide, at minimum, the following capabilities:

  • Flexible risk detection and orchestration
  • Broad access to authoritative identity data sources and risk signals
  • Resilience across infrastructure, data, and identity verification services
  • Privacy preservation

This holistic approach enables organizations to deploy a single solution that integrates across multiple enterprise use cases—including customers, third parties (such as contractors and suppliers), and workforce—while reducing complexity, cost, and risk.

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“Identity risk is no longer confined to a single login, transaction ,or device,” said Dave Coxe, Co-founder and CEO at ID Dataweb. “Organizations need a unified approach that can continuously verify the person behind the credential across the full identity lifecycle without adding friction for legitimate users.”

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Nasuni Unveils Expanded Strategy, Brand, and Platform Enhancements for File Data Activation to Help Maximize AI Investments and Productivity

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Nasuni Unveils Expanded Strategy, Brand, and Platform Enhancements for File Data Activation to Help Maximize AI Investments and Productivity

As AI Adoption Accelerates, Hardware Costs Rise, and Distributed Teams Rely on Resilient File Access, Nasuni Delivers the Foundation Enterprises Need

Nasuni, a leading unstructured data platform for enterprise teams and AI, unveiled its expanded brand and product strategy (including new Active Everywhere and AI Activate offerings), reflecting its evolution to support the future of collaborative work. Building on recent momentum, from the acquisition of Resilio, to the opening of a new innovation center, and an expanded multicloud ecosystem, Nasuni is investing across the business to meet the operational needs of its customers in the AI era.

As enterprises adopt AI-driven workflows across distributed teams, they face infrastructure volatility, rising hardware costs, data governance challenges, and ransomware threats. The operational file layer – where critical data like designs, financial records, project documentation, and media assets live – has become more mission-critical than ever.

“The enterprise technology landscape is at an inflection point, and our platform’s core architecture was built for this moment,” said Sam King, CEO of Nasuni. “Nasuni has been a pioneer in cloud file storage since its founding. With built-in permissions, versioning, protection, and a global namespace, we are now also uniquely designed to power enterprise work in the AI era. We are proud to support over 1300 customers across industries that impact our day-to-day lives such as manufacturing, life sciences, AEC, energy, and media. Our enhanced brand identity, platform capabilities, and recent investments reflect our commitment to those customers and our dedication to bringing leading solutions for unstructured data management to the market.”

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A Brand for the Next Era of Enterprise Work

Nasuni’s new brand marks the company’s evolution from cloud file storage innovator to the unstructured data platform for enterprise teams and AI. The new identity reflects this expanded strategic mission and a belief that the best outcomes happen when enterprise teams are empowered by trusted data and supported by AI on the same governed foundation. Central to this evolution, Nasuni will put its customers at the heart of every story, celebrating the work they do and the impact they make across the industries they serve.

“As we scale our global operations, a secure and well-governed data foundation is essential,” said Dan Poon, IT Infrastructure & Security at Marmon Crane Services (a Berkshire Hathaway company). “We are focused on improving how operational data is accessed and leveraged across regions to drive efficiency and support our AI and automation strategy. Nasuni is a strategic partner in helping us unify and manage unstructured data, enabling faster access to critical information while maintaining the governance, security, and compliance standards our business demands.”

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New Platform Capabilities: Faster Teams, Smarter AI, One Trusted Foundation

Nasuni is introducing two new platform capabilities designed to make enterprise teams more productive and give the AI systems that support them governed access to the same trusted file data foundation.

  • Resilio Active Everywhere v6 (Preview Q2, GA in Q3 2026):
  • v6 of the Active Everywhere solution enhances integration with the Nasuni platform, delivering edge teams LAN-speed access to governed file data without WAN optimization appliances, or proprietary caching hardware broadly across the Nasuni customer base. Operating under Nasuni’s existing namespace, permissions, and governance, Active Everywhere can simplify edge infrastructure, eliminating hardware costs that are rising fast.
  • AI Activate (invite-only preview Q2, GA in Q4 2026): AI Activate extends the value of the Nasuni platform to AI agents and large language models with the same governed, permission-aware access that enterprise teams rely on every day. Via Model Context Protocol (MCP), any authorized AI tool can discover, read, and act on file data within existing trust boundaries without separate data pipelines, data copies, or new infrastructure. AI works directly on file data, because Nasuni’s core architecture is also uniquely suited for building data pipelines for AI.

“The era of solving file infrastructure problems with more hardware is over,” said Nick Burling, Chief Product Officer at Nasuni. “Supply is constrained, costs are rising, and enterprises need a better model. Nasuni takes a different path entirely: software-defined, cloud-native, providing the operational file layer where your data already lives. In addition, AI without trusted context creates noise and risk. Nasuni is designed to deliver permission-aware, continuously indexed file intelligence that AI can safely act on, grounded in the same source of truth enterprise teams depend on every day.”

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Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

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Infobip and Telescope Partner to Provide SMS & WhatsApp Product Offerings to Boost Audience Engagement

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Together, Infobip and Telescope partnered with major entertainment awards programs to process global award voting.

Global AI-first cloud communications platform Infobip partnered with Telescope, the leader in real-time audience engagement, to deploy multiple fan engagement campaigns, including processing fan voting for American Idol, the Brit Awards and recent BAFTA Awards.

With their reach and availability on all mobile phones around the world, SMS and WhatsApp are a part of the most reliable messaging services and are a staple platform for businesses’ communication strategies. Their ability to deliver messages almost instantaneously makes them ideal channels for time sensitive campaigns, like award shows that need to quickly process viewer voting campaigns.

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“Across numerous industries like retail, finance, travel and more, SMS and WhatsApp are established, staple channels to dependably reach customers and intended audiences,” said Goran Juršić, Chief Growth Officer at Infobip. “Telescope has built something remarkable – turning millions of viewers into active participants in real-time. Our work with Telescope is only the latest use case to display how this reliable service can be deployed for effective two way communication or through additional channels as fan expectations evolve.”

Each year, Infobip processes billions of SMS & WhatsApp messages across its platform. While channels like RCS, and iMessage continue to gain traction as popular messaging channels, both channels with their exceptional engagement, high conversion rates, and strong ROI, continue to be a key component in omnichannel strategies. According to Infobip’s 2025 Messaging Trends Report, most brands are using SMS plus the most popular chat app in the region (WhatsApp, iMessage, etc.), to effectively engage with targeted audiences.

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With millions of people tuning into live TV competitions and shows, Telescope is known for bringing viewers directly into these programs in real-time through live voting, trivia, and interactive experiences for some of the most popular televised events. Through this partnership, Telescope uses Infobip’s SMS and WhatsApp product offerings to enhance fan engagement campaigns, ensuring viewers can participate in the action, regardless of where they are in the world.

“Our mission is to turn viewers into participants, and the key to doing that at scale is meeting the audience where they already are,” said Ori Nakar, Managing Director at Telescope. “Our partnership with Infobip allows us to offer a frictionless, highly scalable solution that removes traditional barriers to entry.”

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Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

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Pure IP Acquires Vive Communications to Enhance UcaaS Offering, an IT ExchangeNet Transaction

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Vive Communications, an all-in-one VoIP and collaboration platform, has been acquired by Pure IP. Vive Communications was advised by IT ExchangeNet.

IT ExchangeNet, a leading M&A advisory firm serving mid-market VoIP, UCaaS, and IT-enabled businesses, today announced the acquisition of Vive Communications, a unified communications and collaboration solutions provider by Pure IP, a BCM One company, who is a global provider of voice, network and unified integration solutions for mid-to-enterprise businesses.

Founded in 2001, Vive built a strong reputation for delivering comprehensive UCaaS, VoIP, and contact center solutions to enterprises across the U.S. The acquisition strengthens Pure IP’s unified communications portfolio and expands its national presence, adding Vive’s deep technical expertise and customer-centric service model to its growing platform.

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“IT ExchangeNet was instrumental in facilitating this process, leveraging their deep industry expertise to identify qualified buyers from their global network,” said David Dart, founder of Vive. “The team was disciplined and methodical, working through every stage of the engagement to ensure a successful outcome.”

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Sandy Preizler, CEO of BCM One added “This acquisition strengthens UCaaSone and enhances our ability to deliver scalable, high-performance communications solutions built for today’s hybrid workforce.”

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Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

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Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research

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Case study shows faster development and stronger-performing concepts

NIQ, a global leader in consumer intelligence, shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes—bringing more relevant products to market, faster.

NIQ BASES AI Screener supports teams to evaluate, screen, and optimize early ideas or concepts before proceeding to research & development.

As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt’s adoption of AI-powered screening reflects a broader shift toward predictive, data-driven innovation—where teams can test, refine, and optimize ideas before investing in physical development.

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Key Results from Reckitt’s Use of NIQ BASES AI Screener:

  • 70% faster insight generation, reducing timelines from weeks to hours
  • 2–3x higher concept performance compared with prior human-developed benchmarks
  • Up to 65% reduction in research timelines and 50% lower research costs
  • 75% fewer physical prototypes required, accelerating speed to market
  • Synthetic personas based on NIQ’s proprietary consumer behavioral data and validated against human-tested concepts, enabling more reliable and regularly refreshed predictions

“AI is helping us do what we’ve always wanted—to learn early, fail fast, and optimize quickly,” said Dr. Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt. “The quality of what we get from NIQ BASES—especially the precision in how they build their synthetic data panel—gives us confidence that we’re basing decisions on real consumer behavior.”

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Reckitt has embedded NIQ’s AI solutions across the early stages of its innovation process—from insights generation to concept creation and validation— supported by a large‑scale data foundation spanning multiple categories and markets. This approach enables teams to design more consumer-centric solutions while moving at significantly greater speed.

“NIQ BASES AI Screener supports teams to evaluate, screen, and optimize early ideas or concepts before proceeding to research & development. By leveraging synthetic respondents created from validated human panel data, the solution delivers predictive accuracy grounded in real consumer behavior—helping teams identify winning ideas and refine them earlier in the development cycle.”

“The companies winning today are those that can turn consumer understanding into action, faster,” said Curtis Miller, President of Enterprise and Activation Solutions at NIQ. “By combining leading data scale and granularity with advanced AI models, we’re helping clients move from ideas to decision-ready innovation with greater speed and confidence.”

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Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy

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Zokera Introduces Creator-Led Commerce Platform for India’s Influencer Economy

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A new platform connecting creators, brands, and shoppers through performance-driven commerce, cashback rewards, and digital storefronts

Zokera, an emerging player in India’s rapidly growing creator economy, has introduced a platform designed to connect brands, creators, and shoppers through a unified, performance-driven commerce ecosystem. The launch reflects a broader shift in how digital commerce is evolving, moving away from traditional advertising-heavy models toward more trust-based, creator-led distribution systems.

The platform enables creators to build personalized digital storefronts where they can curate and share products with their audience. Through these storefronts, creators can earn commissions on successful purchases, creating a scalable and performance-based monetization channel. For shoppers, the platform offers curated recommendations from trusted creators along with cashback incentives, enhancing both discovery and savings. Brands, on the other hand, gain access to a network of creators and tools that allow them to scale partnerships while tracking measurable return on investment.

The introduction of Zokera comes at a time when digital advertising costs are rising significantly across platforms such as Meta and Google, making customer acquisition increasingly expensive for brands. As a result, businesses are actively seeking alternative channels that deliver better efficiency and performance. Creator-led commerce, which leverages trust and community-driven recommendations, is emerging as a viable solution to this challenge.

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Zokera addresses this shift by integrating affiliate infrastructure, creator commerce tools, and performance analytics into a single platform. This integration allows brands to move beyond fragmented influencer campaigns and instead adopt a more structured, data-driven approach to creator collaborations. At the same time, creators benefit from a unified system that combines content, commerce, and earnings tracking, eliminating the need to rely on multiple tools or platforms.

Early traction data indicates promising adoption of the platform. According to available information, Zokera has generated over ₹3.41 lakh in gross merchandise value (GMV) and onboarded more than 6,000 users during its initial phase. Notably, this traction has been achieved primarily through cashback-driven commerce, even before the full rollout of creator monetization features and brand subscription models. This suggests a strong underlying demand for performance-based shopping experiences in the Indian market.

One of the key features of the platform is the ability for creators to centralize their audience into their own structured “shop.” This approach reduces dependency on third-party social media platforms, where algorithm changes or account restrictions can significantly impact reach and earnings. By directing their audience to a dedicated storefront, creators can maintain greater control over their monetization strategy and build a more stable, long-term income stream.

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The platform also supports a wide range of use cases for different types of creators, including influencers, content creators, and Telegram-based deal curators. By enabling structured product listings, categorized deals, and customizable storefront layouts, Zokera allows creators to optimize their content-to-commerce flow. This not only improves user experience for shoppers but also increases conversion rates and overall earnings potential.

From a market perspective, India’s influencer marketing industry is experiencing rapid growth and is expected to reach significant scale in the coming years. Similarly, affiliate marketing and performance-based commerce are gaining traction as brands shift toward cost-efficient acquisition strategies. Platforms that combine these elements into a single ecosystem are likely to play a critical role in shaping the future of digital commerce.

Industry observers note that Zokera’s approach of combining influencer marketing, affiliate commerce, and cashback incentives into one platform aligns with broader global trends in social commerce. By focusing on performance-driven outcomes rather than vanity metrics such as impressions or likes, the platform positions itself as a solution for brands seeking measurable business impact.

Looking ahead, Zokera plans to expand its creator onboarding efforts across India, strengthen direct brand partnerships, and further develop its technology infrastructure, including advanced analytics and CRM tools. The company is also expected to explore opportunities for scaling its model into international markets as it continues to grow its ecosystem.

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Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus

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Global Innovation Platform Plug and Play Launches First Startup Accelerator in Cyprus

Plug and Play, the world’s largest innovation platform and venture capital firm, announced its first location in Limassol, Cyprus. The initiative is co-funded by the Republic of Cyprus through the Cyprus Deputy Ministry of Research, Innovation and Digital Policy and the Research & Innovation Foundation (RIF) with support from corporations, ASBIS, Tototheo, Mastercard, and ECOMMBX.

Plug and Play’s entry into Cyprus marks a significant milestone for the Eastern Mediterranean technology ecosystem. Cyprus is rapidly emerging as a leading European startup hub, supported by its strategic geographic location and targeted government initiatives. Founder-friendly tax incentives and streamlined startup visa programs make it an attractive base for globally mobile entrepreneurs. Cyprus offers a stable operating environment within the European Union, supported by a strong professional services sector and a high quality of life.

Headquartered in Silicon Valley and operating in over 60 locations worldwide, Plug and Play is the world’s most active startup accelerator and a leading global innovation platform. With a presence across more than 25 industries, including fintech, energy, and smart cities, the firm connects local ecosystems with international markets. By bringing its model of corporate innovation, startup acceleration, and venture capital to Cyprus, Plug and Play will connect the island’s fastest-growing startups with its network of more than 550 corporate partners and over 100,000 startups, supporting their global expansion.

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“Cyprus has everything it needs to become a strong innovation hub. It has a well-educated population, a strategic location connecting Europe, the Middle East, and Africa, and a government that supports technology and growth. At Plug and Play, we have seen how ecosystems like this develop and succeed. We are excited to be in Cyprus and to work with founders, investors, and local partners to build companies, create jobs, and support long-term growth.”
— Saeed Amidi, Founder & CEO of Plug and Play

“Cyprus is determined to see innovation deliver real benefits for people and businesses. This is why we are supporting the launch of Plug and Play in Cyprus, as part of our broader effort to strengthen entrepreneurship, support companies grow and connect our ecosystem with international markets. The initiative follows the meetings I held in the United States in April 2025, which highlighted the importance of partnering with premier global industry leaders and corporate stakeholders.

Plug and Play is a global innovation platform with a strong international presence and a proven track record in connecting startups, corporates and investors across markets. Its establishment in Cyprus, co-funded together with leading corporate partners, is a vote of confidence for our country and reflects a shared commitment between the public and private sectors to invest in innovation with real economic impact.

Through this partnership, we aim to connect Cypriot startups and researchers with global networks, know-how and markets, and to ensure the centre delivers tangible outcomes: internationally competitive companies, stronger innovation pipelines, and quality jobs for the people of Cyprus.”
— Nikos Christodoulides, President of the Republic of Cyprus

The accelerator is designed to support Cyprus-based startups in growing and scaling globally by providing mentorship, corporate connections, and investment opportunities. The three-month program will focus on high-growth verticals, including fintech and regtech, gaming, social and leisure, and shipping and energy.

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The official launch event will take place on April 7th in Nicosia, followed by an open call for applications. After a selection process, ten startups will be selected for the first batch, which will run from late May through September.

Selected startups will gain access to industry experts, Plug and Play’s global network of partners, potential venture funding, introductions to international investors, as well as mentorship sessions and workshops covering fundraising, sales, and global expansion.

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Hosted.com Introduces Website Builder to Support SMEs Creating Websites Without Coding

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WSI Warns SMBs That AI Search Is Answering Questions Before Anyone Visits Their Website

Hosted.com®

Hosted.com’s Website Builder add-on is designed to help SMEs and startups create and manage professional websites without coding.

Hosted.com’s Website Builder provides a drag-and-drop editor designed to help freelancers, startups, and SMEs create and manage websites without needing prior coding or web design experience. The tool is available as an add-on to the company’s Web Hosting plans without requiring additional software or application downloads.

Small businesses want to build their own websites, but web development tools can be time-consuming and costly. Hosted.com’s Website Builder offers an easy, affordable way to create and manage sites.”

— Wayne Diamond

As more businesses look to build and manage their own sites internally, platforms that reduce complexity while maintaining flexibility and cost-effectiveness have become increasingly common.

Hosted.com’s Website Builder has been created to give businesses of all sizes the tools they need to design and launch sites through an intuitive, web-based visual interface. This enables customers of all skill levels to create a professional, fully functional site and manage content directly on-screen, without downloading additional software.

The platform includes more than 200 fully customizable templates designed for different industries and purposes. Clients are able to change layouts, colors, and content to match their branding and industry or specialty without needing to learn how to code or the often highly specialized skills required for web development.

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The text, images, widgets, and sections can be added and adjusted using the drag-and-drop editor, which gives live previews of the changes as they are made.

This approach allows site owners to see the adjustments instantly while editing, making it easier to experiment and organize content before publishing.

Customers can start with a small site and add pages and features as their needs change, allowing businesses to expand without moving to another plan or needing a complete redesign.

“Many small businesses want to build their own websites, but traditional development tools have a steep learning curve and can be very time-consuming, not to mention costly if developers need to be hired. Our Website Builder provides a simplified option so businesses can create and maintain their sites more easily,” said Wayne Diamond, CEO of Hosted.com.

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Several features are included to support website development and management.

The templates are mobile-friendly and automatically adapt to different screen sizes. This responsive design allows websites to display properly on desktops, smartphones and tablets, which is increasingly important as the majority of web traffic now comes from mobile devices and is a major ranking factor for SEO (Search Engine Optimization).

Speaking of SEO, the platform also includes built-in analytics features that allow businesses to track engagement and site performance. These tools provide information on visitor behavior and traffic changes, helping identify areas where content or structure may need refining.

For online stores, the Website Builder supports full e-commerce functionality. Businesses can create product listings, track inventory, and process payments through supported payment gateways.

As an add-on to Hosted.com’s cPanel Web Hosting plans, sites created with the platform run on its high-performance infrastructure, which includes security features such as SSL (Secure Sockets Layer) certificates, backups, intelligent malware protection and DDoS attack prevention, and a 99.9% Uptime Guarantee.

Combining website creation tools with hosting and domain registration can simplify launching a website while helping businesses manage their services. This allows customers to manage their site design, hosting setup, and domains through a single account without having to coordinate with multiple providers and accounts.

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Expanded MadCap Syndicate Intelligent Content Delivery Platform Brings Next-Level AI Enablement to Corporate Content

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Expanded MadCap Syndicate Intelligent Content Delivery Platform Brings Next-Level AI Enablement to Corporate Content

MadCap Software Debuts MadCap Flare Online, the

Newest MadCap Syndicate version conducts AI-powered semantic search and analysis at scale, enables the creation of customized portals with full control and AI-readiness, and expands capabilities for converting content silos into a single source of truth

MadCap Software, Inc., the leader in multi-channel content authoring, management and publishing, backed by global investment firm Battery Ventures, introduced the Spring 2026 release of MadCap Syndicate, an intelligent platform for content delivery, aggregation, and artificial intelligence (AI) enablement. The new version adds AI-powered features for enriching users’ experiences, managing content at scale, maximizing the quality of AI-generated content and analysis, and improving the effectiveness of AI agents.

For years, Syndicate has been global enterprises’ solution of choice for aggregating, managing and delivering corporate content—turning their content silos into a unified, single source of truth. The enterprise-scale, cloud-based platform enables seamless integration with other systems and applications, advanced search and content filtering, enhanced analytics, role-based permissions and content governance, and robust compliance.

Now, Syndicate has the power to semantically analyze and index content, allowing for organizations to truly harness the power of AI with their proprietary content. With a deep semantic understanding of content, Syndicate facilitates successful retrieval-augmented generation (RAG) implementations to improve the accuracy and reliability of AI chat bots, provides AI-powered semantic search so teams can find the content most relevant to their needs, and enables powerful semantic content duplication analysis that ensures a content library is highly effective and highly manageable.

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The latest release builds on Syndicate’s comprehensive functionality with several new features, including:

  • AI-Powered Semantic Search. Syndicate supports AI-powered semantic search that understands the context of content whether answering a user’s question or conducting duplicate content analysis at scale—an industry first.
  • Portals enable the creation of customized public or private portals that provide top-to-bottom control of the user experience and leverage the power of Syndicate’s semantic AI.
  • Tech Docs Integration provides direct, seamless connections to MadCap Flare and MadCap IXIA CCMS for technical documentation, complementing learning and development content, further facilitating content unification.
  • Automated Content Classification and Tagging driven by AI and machine learning improves search and analysis by content teams and AI agents.

“Corporate content, when unified and combined with context, becomes a powerful source of knowledge that AI technologies can tap to deliver meaningful, accurate insights to organizations’ employees, customers and partners,” said Anthony Olivier, MadCap Software founder and CEO. “Our newest release of Syndicate is an AI enablement platform that empowers enterprises to deliver on this promise at multiple levels. By extending support for technical documentation along with L&D content, it lets organizations create a unified content fabric that facilitates AI search and analysis. By embedding semantic meaning into all stored content, Syndicate cuts content clutter and enables AI to extract meaningful insights and answers. And by adding Syndicate Portals, the platform empowers enterprises to create customized portals that allow users to tap the power of their AI-optimized content.”

An on-demand webinar, Unleash AI-Ready Knowledge at Scale, provides product demos of the newest Syndicate release, along with examples of how it can be used within enterprises.

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Bringing AI-Driven Context to Content at Scale
Syndicate functions as a consolidated, fully indexed library of an organization’s proprietary content. The newest capabilities in Syndicate allow that same proprietary content to be securely fed into any number of AI applications or mechanisms while still respecting the organization’s role-based access and governance requirements. Additionally, Syndicate can use its semantic understanding of the content to provide automatic tagging and classification of the content leading to higher content discoverability and more effective search results.

AI-Powered Semantic Search and Analysis
Syndicate adds embedded semantic meaning to the vector database behind Syndicate’s core library. As a result, the platform can gain the context to understand any content stored in it.

Previously Syndicate’s AI-powered semantic search allowed users to find the most relevant content based on the intent behind their query, not only the keywords they chose to use. This was possible because Syndicate understood both the semantics of their query and the content in the system.

Syndicate now goes beyond offering this capability to also perform semantic duplication analysis on the content, marking semantic duplicates of content and intelligently hiding them in search results—improving the quality and effectiveness of the content surfaced to users. As a result, enterprises can automatically identify duplicate content across thousands or tens of thousands of pieces of content, even if the terminology, language, and keywords are different. This facilitates the curation of content to ensure quality, accuracy, and consistency, whether it is accessed by users or AI agents, while reducing the costs and complexity of maintaining redundant content.

Automated Content Classification and Tagging
The new product release also adds automated content classification and tagging capabilities, powered by Syndicate’s semantic understanding of both the customer’s content and the customer’s own taxonomy within Syndicate. The function allows Syndicate to automatically suggest to content managers which taxons from their taxonomy should be applied. This ensures that content managed in Syndicate is optimized for search and discoverability, whether for content teams, content consumers, or AI agents—while reducing the risk of human errors that can lead to poorly-described content libraries.

Reaching Users Directly via Custom Portals
Until now, Syndicate has functioned as a “headless” content delivery platform where content could be viewed from the administration dashboard, but to be accessed by end users, this content would need to be pushed out to an external portal, website, or some other experience system. The newest release adds Syndicate Portals. This feature allows non-technical users to easily set up and manage their own portals as independent web applications with their own web addresses. Additionally, it enables these portals to take advantage of all the features provided by Syndicate while offering the flexibility to enforce private, role-based access to content; provide public, search-engine-friendly access to content; or include a mixture of both within the same portal.

With Syndicate Portals, teams can create as many portals as they want, depending on their needs, including:

  • Public portals that can be accessed by any person, search engine, or AI agent
  • Private portals that first require users or systems (e.g., AI agents) to authenticate before obtaining role-based access to content residing there
  • Mixed-use portals with both public portions for everyone and private sections for authorized users

The Syndicate Portals functionality includes templates to help teams get started but also provides the flexibility for fully customizing portals to align with the company’s branding. Once a portal is created, the portal manager can determine what Syndicate content to add, from web content to print and multimedia. Support for role-based access control (RBAC) allows administrators to designate which content is public and which private content is available to different types of users.

Importantly, websites created with Syndicate Portals can take advantage of Syndicate’s capabilities through the available application programming interfaces (APIs). This includes the ability for users of the portals to conduct AI-powered semantic search to quickly find the information they need by matching the intent of their query to the most relevant content on a deep semantic level, instead of only matching keywords.

Extending Support for Technical Documentation
Syndicate was originally built in concert with MadCap Create, an enterprise content authoring platform for workforce training and enablement. Today Create is seamlessly integrated with Syndicate through Syndicate for L&D. Additionally, Syndicate provides APIs for connecting with a range of third-party systems in order to aggregate and distribute content.

The newest release introduces Syndicate for Tech Docs, which provides direct, seamless integration with two products supporting technical documentation professionals: MadCap Flare and MadCap IXIA CCMS. Flare is a platform for on-premises and cloud-based technical content authoring, project management, collaboration, hosting and analysis. IXIA CCMS is an enterprise-class, component-based content management system based on the Darwin Information Typing Architecture (DITA).

Now content from Flare and IXIA CCMS can be published directly to Syndicate while retaining the deep metadata applied during content creation. As a result, Flare and IXIA CCMS users can take advantage of Syndicate’s AI capabilities, along with governance, compliance, advanced search and analysis, and more. Meanwhile, enterprises can use Syndicate to establish a single source of truth for their technical documentation and learning and development content.

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Optimove to Acquire Smartico

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Optimove to Acquire Smartico

Optimove

Optimove and Smartico to remain fully independent, each continuing to innovate and grow the iGaming CRM marketing industry

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry. The transaction is expected to close in the coming weeks.

As part of the agreement, both Optimove and Smartico will continue to operate as fully independent businesses, each maintaining its own brand, team, product strategy, roadmap, and market approach. The Smartico founders will continue to lead the company, retaining full decision-making authority over strategy, product roadmap, and day-to-day operations. Terms of the deal were undisclosed.

The acquisition comes at a time of sustained global growth in online gaming. According to the Online Gambling Market: Global Trends, Regulation & Forecast 2025–2033 report, the global online gambling market reached US$95.3 billion in 2024 and is projected to reach US$185.17 billion by 2033. At the same time, complexity is increasing across every major region — from maturing European markets navigating regulatory evolution, to a fragmented US landscape, to fast-growing regions across Latin America, Africa and Asia. For operators navigating this complexity, having genuine choice in CRM marketing platforms has never mattered more.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Optimove blazed the trail in CRM marketing for iGaming, creating the category and building the market. Over time, Optimove watched peers enter the space. One stood out. Smartico was the company that brought gamification combined with CRM marketing to the iGaming industry — at the time a genuinely new product category — and built a strong, disciplined business around it. The acquisition brings together two of the leading platforms in the space, reinforcing Optimove’s category leadership at a moment when the iGaming CRM market is transitioning from a growth phase to a more mature one.

The two companies come from different roots. Optimove was built on data analytics, now using deep intelligence to power AI decisioning agents that help operators understand, segment, and engage their players with personalized messages. Smartico revolutionized CRM marketing by embedding gamification directly into the player journey, driving deeper, more rewarding engagement. Today, they are amplifying that approach by infusing custom-built generative AI into every corner of their product, unlocking next-level innovation across their suite. Together, they represent the two defining starting points in iGaming CRM. As independent companies, each will continue to innovate and drive the industry forward.

“What impressed us about Smartico is the combination of product strength, service excellence, and the way the company has been built,” said Pini Yakuel, Founder and CEO of Optimove. “Like Optimove, they created a strong business that was bootstrapped. What began as a hobby by four enthusiasts driven by the challenge of player retention quickly evolved into something very real. They made smart investments, built an excellent team, and delivered genuine value to clients. Smartico was the competitor that stood out, and that’s because they did something original: they were first to bring gamification and CRM marketing together as a compelling marketing advantage that iGaming operators adopted. The category now has two leading platforms. We built one and we’ve backed the other.”

Arman Gal, CEO & Co-Founder of Smartico, said: “We’re proud to join forces with Optimove at such an important moment for the iGaming CRM industry. From the beginning, we built Smartico with a clear product vision, strong execution, and a deep commitment to creating real value for customers. We appreciate the trust that Pini and the Optimove team have placed in what we’ve built. “What makes this step especially meaningful for us is that Smartico remains fully independent, with the same leadership, the same team, and full control over our product strategy and roadmap. That allows us to keep moving forward as ourselves, while benefiting from greater strength and opportunity. “This partnership gives us more firepower to scale faster, serve the market even better, and continue innovating in the player engagement space we helped shape.”

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Independent Operation and Continued Competition

Smartico will continue to operate as an independent business unit. Its founders will continue to lead the company’s strategy, product roadmap, and day-to-day operations. Nothing changes for Smartico’s clients: the same team, the same product, the same pricing, and the same service model. It now has the added strength of a well-resourced backer. Both companies will continue to invest in their respective platforms and compete in the market. For example, Optimove will continue to develop and strengthen Optimove Gamify, its own loyalty and gamification platform as it drives CRM marketing into the Positionless era. Smartico will continue to evolve its own product roadmap independently. This is intentional: both companies believe that competition drives innovation and produces better outcomes for iGaming operators.

Leadership in iGaming CRM and AI

As the pioneer of CRM marketing for iGaming, Optimove defined the category and continues to lead it. The company has been at the forefront of AI innovation in marketing since 2012, embedding AI directly into its platform and paving the way for the AI decisioning agents that now shape the industry.

Today, its Positionless Marketing platform enables marketers to break free from the limitations of fixed roles by managing AI agents across marketing workflows with the goal of orchestrating highly personalized campaigns in real time and at scale. Positionless Marketing has been proven to improve campaign efficiency by 88%.

This deal marks a seminal moment for the iGaming industry, proof that the category Optimove created is now one of the most dynamic and consequential marketing disciplines in the world.

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GBT Technologies Announces Formation of Cube X Media to Launch National Digital Media and Content Platform

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GBT Technologies Announces Formation of Cube X Media to Launch National Digital Media and Content Platform

gbtlogo.jpg

New subsidiary to Drive Advertising, Branded Content, and Original Media across its Network

GBT Technologies, Inc., a technology developer specializing in artificial intelligence (AI), Internet of Things (IoT), and intelligent platform technologies, announced the formation of Cube X Media Corporation, a wholly-owned subsidiary focused on content creation, digital advertising, and media distribution across its network of interactive machines.

Cube X Media will serve as the Company’s dedicated media division, to produce targeted advertising campaigns, vertical content series, and original short-form and cinematic media created specifically for delivering high-impact content to target audiences.

“Cube X Media marks a pivotal step in our evolution as a company,” said Patrick Bertagna, GBT Technologies’ Chief Executive Officer. “We expect to unlock the full potential of our platform by combining physical timely access to essential products with a powerful digital media ecosystem.”

Marketing Technology News: MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

Cube X Media will operate as a vertically integrated content engine, enabling brands, institutions, and sponsors to engage directly with consumers through high-visibility, data-driven placements.

The launch of Cube X Media represents a notable expansion of the Company’s business model, augmenting its physical “smart machines” infrastructure into a scalable digital media network.

Core offerings are to include:

  • Programmatic and direct advertising placements across Cube Wellness machine displays
  • Branded content delivery into targeted markets
  • Specialized content creation for corporate and institutional partners

Cube X Media is expected to leverage the Company’s digital advertising infrastructure technology ecosystem to deliver measurable and targeted content experiences.

The platform will offer advertisers:

  • Real-time audience engagement tracking
  • Precision ad targeting, demographic, and usage behavior
  • Closed-loop attribution between content exposure and consumer action

Marketing Technology News: What is a Full Stack Marketer; What MarTech Matters Most to Full Stack Marketers?

Patrick continued: “This integration positions the Company as both a physical product distribution network, and a digital media platform, to create a diversified and scalable monetization model, to drive long-term enterprise value.”

With active machine deployments across multiple locations and a growing footprint, the launch of Cube X Media reinforces the Company’s transition into a multi-vertical platform.

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Clapper App Introduces Native AI Video Generation Tool

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Edimakor Unveils Enhanced AI Ads Feature That Converts Product Images Into Commercial Videos

What is Clapper App? -

New in-app tool lets users generate AI videos from scratch or from a photo – no third-party apps required

Clapper, the creator-first short-form video and livestream platform, announced the launch of its native AI video generation tool, giving creators the ability to produce AI-generated video content entirely within the Clapper app.

The new feature enables users to generate high-quality videos of four, six, or eight seconds in length, either from a text-based concept or by using an existing photo as a starting point. Creators can transport themselves into new settings, environments, and scenarios without relying on external editing tools or production resources.

The launch marks Clapper’s latest step in building a comprehensive, all-in-one creator platform. In recent months, the company introduced built-in editing tools, giving users the ability to trim, crop, adjust speed, and add text without leaving the app.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The platform also recently launched Clapper Clubs, interest-based community spaces where creators and users can connect around shared passions. AI video generation is the newest addition to a suite that continues to grow.

The momentum behind these launches reflects a broader surge in platform growth. Clapper previously rose to #3 on the App Store during a period of heightened demand from creators seeking a stable, transparent social media platform. The app has continued expanding its feature set and global footprint since, and is now available in more than 80 countries.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Every Clapper user receives two complimentary video generations at launch to explore the feature. The rollout is part of the company’s ongoing investment in an AI-powered, creator-centric ecosystem built around authentic storytelling and community-first values.

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AI Consulting Services Launched to Help NZ and Australian Businesses Automate Digital Marketing

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AI Consulting Services Launched to Help NZ and Australian Businesses Automate Digital Marketing

Clickthrough Digital

Clickthrough introduces AI consulting and AI consultancy services to help businesses automate digital marketing systems and stay competitive in the AI era.

After 17 years of delivering digital marketing services and training across New Zealand and Australia, Clickthrough has launched a dedicated AI consulting and AI consultancy service designed to help businesses automate and scale their digital marketing systems using artificial intelligence.

In our experience, businesses don’t have an AI problem—they have a strategy problem. AI works best when it’s embedded into systems, not used as a standalone tool.”

— Glen Maguire

In our experience, most businesses are already experimenting with AI—but very few are using it strategically. The result? Disconnected tools, wasted spend, and teams working harder instead of smarter.

This new AI consulting service is built to fix that.

Clickthrough’s approach focuses on helping businesses integrate AI into their existing digital marketing systems—automating repetitive tasks, improving campaign performance, and creating scalable growth engines across channels like SEO, Google Ads, and content marketing.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

According to Clickthrough, the shift to AI-driven marketing is no longer optional.

“Businesses using traditional digital marketing alone are already falling behind,” says the team at Clickthrough. “Search, content, and customer engagement are being reshaped by AI. Companies that don’t adapt risk becoming invisible.”

This aligns with broader industry shifts, where AI is transforming search behaviour from keyword-based ranking to intent-driven, conversational discovery . In practical terms, that means businesses need smarter systems—not just more content or ads.

Why AI Consulting Matters Now

In our opinion, there are three clear problems holding businesses back:
– Too many tools, no strategy
– Teams are adopting AI tools randomly, leading to inefficiencies and rising costs.
– Manual marketing processes still dominate
– Campaign setup, reporting, and content creation are still heavily manual in most organisations.
– Search and visibility are changing fast
– AI-driven search is prioritising usefulness, context, and authority over traditional SEO tactics.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Clickthrough’s AI consultancy is designed to address these challenges head-on by creating structured, scalable systems rather than one-off experiments.

What the AI Consultancy Service Delivers

The AI consulting service focuses on practical implementation, not theory. Key areas include:
– Automating Google Ads and campaign optimisation
– AI-powered SEO and content strategies
– Marketing workflow automation across teams
– AI tool selection and consolidation
– Training teams to use AI effectively in day-to-day roles

In our experience, the biggest wins come from combining AI with existing marketing systems—not replacing them. Businesses don’t need to start again—they need to upgrade how they operate.

A Focus on New Zealand and Australia

The service is tailored specifically for businesses operating in New Zealand and Australia, where many organisations are still early in their AI adoption journey.

Clickthrough believes this creates a significant opportunity.

“Right now, there’s a window where businesses can get ahead,” the company says. “Those who implement AI properly will build a long-term competitive advantage. Those who don’t will spend the next few years trying to catch up.”

This reflects a broader shift in digital marketing, where AI-driven strategies are moving from experimental to essential for sustained growth and visibility.

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TFSF Ventures Publishes Open-Source Dashboard and Video From Live 90-Day AI Agent Deployment

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TFSF Ventures Publishes Open-Source Dashboard and Video From Live 90-Day AI Agent Deployment

TFSF Ventures FZ-LLC (RAKEZ License 47013955), a venture architecture firm that deploys intelligent agent infrastructure across 21 verticals, has published a complete showcase package from a live autonomous agent deployment — including a public GitHub repository containing the full source code, a product walkthrough video, and a fully operational client dashboard — in what the firm describes as the first time a production AI agent deployment has been made publicly inspectable while operating under full client confidentiality.

The showcase is drawn from a mid-size law firm that has been running 15 autonomous agents across its daily operations for 90 consecutive days. The deployment handles client intake screening and lead scoring, court e-filing with automated confirmation tracking, time entry processing with rate review flagging, medical record OCR capable of extracting dates, diagnoses, and treatment plans from documents exceeding 40 pages, trust account reconciliation against live bank feeds, conflict of interest checking across more than 4,200 active matters, calendar management with deposition scheduling and conflict resolution, billing verification against engagement letter terms, document classification and indexing, and regulatory compliance monitoring with automated deadline escalation. The system processes over 970 tasks per day with 99.97 percent uptime.

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The law firm authorized this release under the TFSF Ventures Ghost Architecture framework. Ghost Architecture is a confidentiality model where the deploying vendor cannot acknowledge the client relationship, expose identifying information, or reference the client in any marketing materials. All client names, partner names, case numbers, financial amounts, matter identifiers, and employee names have been removed or visually redacted throughout the dashboard, video, and source code. The operational logic, agent architecture, exception handling pathways, performance metrics, and infrastructure code remain fully intact and publicly accessible.

“Ghost Architecture was designed for exactly this moment,” a TFSF Ventures spokesperson said. “Our clients operate in competitive legal markets where the fact that they have deployed autonomous infrastructure is itself a competitive advantage. They do not want their competitors to know they have it. But they want other firms in their industry to see what is possible. This showcase proves that full transparency about capabilities and full protection of client identity are not mutually exclusive.”

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

The firm noted that when it surveyed deployed clients about participating in the showcase, the response was immediate. Clients who had seen the operational impact of their deployments were willing to authorize sanitized showcases because the Ghost Architecture framework gave them confidence that their identity and competitive position would remain protected. The showcased law firm was among the first to volunteer.

The deployment achieved measurable operational results over the 90-day period. Monthly operational costs dropped from $22,800 for 4.1 full-time equivalent staff members to $487 in infrastructure costs, representing a 97.9 percent cost reduction. Total verified savings reached $66,950. Annual projected savings based on the 90-day trend are $267,756. The deployment achieved a 14-day payback period on the initial investment. Cost per task decreased from $0.42 at launch to $0.11 at the 90-day mark, a 74 percent reduction driven by compound learning effects as the agents processed increasing volumes of operational data.

The agents handled 345 operational exceptions over the 90-day period. Of those, 330 were auto-resolved without human intervention. Only 15 required escalation to a human operator. Average exception resolution time was 6 minutes. Exception types ranged from conflict of interest catches during client intake to trust account deposit discrepancies, court deadline changes requiring cascading updates across linked matters, e-filing format rejections requiring auto-correction and resubmission, and billing rate changes mid-matter flagged for partner approval.

The GitHub repository, hosted at github.com/SFOSTER2030/agent-command-center, contains the complete React and TypeScript codebase including the login screen, sidebar navigation, dashboard components, activity feed with real-time agent action logging, exception handling interface, metrics and ROI dashboards, deployment timeline view, and administrative settings. The repository has been reviewed and audited to confirm that no client-identifying information exists in the code, comments, configuration files, or commit history.

The walkthrough video, available on YouTube, demonstrates the platform as the client experiences it — from login through the real-time activity feed showing agents firing every three seconds across 10 operational categories, the exception log with detailed resolution pathways, the ROI dashboard with compound learning curves, and the full agent roster with individual performance metrics.

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HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI

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Nucleus Research Releases 2026 BI and Analytics Technology Value Matrix

Subscription Services for Property Market Insights | HtAG

HTAG Analytics launches MCP connectors for Claude and Perplexity, giving AI agents live access to 40+ Australian property metrics across 5,000 suburbs.

HTAG Analytics Becomes First Australian Proptech to Launch MCP Integrations with Claude and Perplexity AI

The biggest bottleneck in property research isn’t data availability — it’s interpretation time. We’ve turned a process that took hours into a conversation that takes seconds.”

— Dr Matija Djolic

Sydney-based property intelligence platform HTAG Analytics has become the first proptech company in Australia to deploy native Model Context Protocol (MCP) integrations with both Claude by Anthropic and Perplexity AI — enabling AI agents to query live Australian property market data directly inside user workflows.

HTAG Analytics (htag.com.au), Australia’s leading independent property intelligence platform, today announced the launch of the HTAG Intelligence MCP Connector — making it the first proptech business in Australia to deliver native integrations with Claude (Anthropic) and Perplexity, the two most widely adopted AI agents globally.

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The HTAG Intelligence MCP Connector is available immediately at developer.htagai.com.

What Is the HTAG Intelligence MCP Connector?

The Model Context Protocol (MCP) is an open standard that allows AI agents to connect directly to external data sources and services. By publishing an MCP-compliant server, HTAG has made its entire property intelligence dataset accessible to any compatible AI agent — no manual API calls, no copy-pasting, no separate dashboards.

Users of Claude and Perplexity can now connect the HTAG Intelligence Connector and ask questions such as:

“What is the market cycle stage and RCS score for Paddington QLD?”
“Compare stock-on-market and days-on-market trends between Ballarat North and Alfredton VIC.”
“Find suburbs with gross yield above 5%, low vacancy rate, and RCS Capital Growth above 70.”

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The AI agent resolves the query in real time by calling the HTAG Intelligence API and returning structured, interpreted answers — drawing on 40+ live metrics across approximately 5,000 Australian suburbs and localities.

The Data Behind the Integration

The HTAG Intelligence API — now powering these integrations — exposes 34 endpoints across five core categories:

Market Scores & Analysis: HTAG’s proprietary Relative Composite Score™ (RCS) system rates every suburb from 1–100 across Capital Growth, Cashflow, and Lower Risk dimensions, calculated from 80+ underlying metrics. The composite Overall RCS provides a single investment-grade signal.

Market Cycle Intelligence: The Growth Rate Cycle (GRC) indicator reveals whether a suburb’s price momentum is accelerating, decelerating, or at a turning point — critical context for timing entry. Growth Pattern Deviation (GPD) and Growth Spillover Potential (GSP) metrics quantify how a suburb is performing relative to its own historical trend and its broader Local Government Area respectively.

Supply & Demand Analytics: Stock on Market (SoM), Inventory (months of supply), Days on Market (DoM), Vacancy Rate, Auction Clearance Rate, and Hold Period are all available as point-in-time snapshots and time-series trends — with both long-term and short-term regression slopes for each metric.

Fundamentals & Risk: IRSAD socio-economic decile, Renter-to-Owner ratio, Economic Diversity Index (EDI), Mining & Agriculture Dominance Index (MADI), Flood Risk Index, and Bushfire Risk Index are accessible through a single endpoint call.

Property Valuation: Individual property estimates, address standardisation, geocoding, environmental overlays, and demographic profiles complete the data suite.

Why This Matters for Buyers Agents and Property Investors

Australian buyers agents and property investors have traditionally accessed property data through fragmented portals, manually compiled spreadsheets, and periodic reports. The HTAG Intelligence MCP Connector eliminates that friction entirely.

“The biggest bottleneck in property research isn’t data availability — it’s the time it takes to pull data from multiple sources, interpret it, and form a view,” said Mat Djolic, Founder of HTAG Analytics. “By making the HTAG Intelligence layer natively accessible inside Claude and Perplexity, we’ve turned a research process that used to take hours into a conversation that takes seconds. This is what a buyers agent operating system looks like.”

HTAG’s typical price methodology — the proprietary alternative to median price used across all endpoints — controls for compositional bias and outlier distortion by fitting data across the full historical period, prioritising accuracy for the most recent month. This makes HTAG yield calculations more current than providers relying on rolling median-to-median comparisons.

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TwelveLabs Transforms UNICEF Korea’s 8TB Media Archive with Video Intelligence, Reducing Search Time by 95%

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Novi AI Launches Long Video Agent for AI Narrative Video Creation Up to 5 Minutes

TwelveLabs Launches Ecosystem Partner Program to Extend Video Intelligence in the Enterprise

Natural language search now surfaces any moment across 8TB of media — in seconds

TwelveLabs, the video understanding company, announced it has built an AI-powered digital archive for UNICEF Korea, transforming more than 8 terabytes of fragmented media into an instantly searchable asset library. The system reduces media search time by approximately 95%, turning previously inaccessible content into a real-time resource for campaigns and storytelling.

UNICEF Korea’s media archive spans decades of fundraising campaigns and child rights programs, comprising tens of thousands of hours of video and millions of images. Despite its value, the archive had remained largely unusable—scattered across individual PCs and network storage systems with no unified way to search or retrieve content.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Video-Native Intelligence, Not Keyword Search

TwelveLabs addressed this challenge using its Video-Native AI technology, which understands video beyond simple metadata or frame-based analysis—capturing relationships between visuals, audio, actions, and context at the scene level. As part of the deployment, UNICEF Korea’s existing NAS data was migrated to AWS S3, creating a scalable, structured foundation for indexing and retrieval.

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Staff can now search the archive using natural language queries such as “children collecting water at a field site in Africa” or “end-of-year fundraising campaign clips,” and instantly receive relevant results with precise timestamps. Footage buried for up to a decade is now fully accessible and ready for immediate use in campaigns, reporting, and content production. New media is automatically indexed upon ingestion, ensuring the archive remains continuously searchable.

Results

  • 95% reduction in media search time
  • Thousands of manual folder reviews eliminated
  • Faster campaign planning and content production workflows
  • Full 8TB historical archive now searchable and active

“UNICEF Korea’s media archive is more than a storage repository—it’s a first-hand record of where support is needed and how programs operate in the field,” said Jae Lee, CEO of TwelveLabs. “When organizations can access that information instantly, it sharpens decision-making across everything from campaign strategy to resource allocation. We see significant potential to bring this capability to any organization with large, underutilized media archives.”

UNICEF Korea marks TwelveLabs’ first deployment in the non-profit organization sector, extending the platform’s reach beyond media and enterprise into organizations managing large-scale mission-critical archives.

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AI Website Builder Kite Handles SEO, Bug Fixes, and Maintenance for Freelancers and Small Businesses

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Ace SEO Consulting Strengthens Calgary Digital Growth with Advanced SEO, AEO, and GEO Strategies

New platform from Appsmith combines conversational web design with AI agents that keep websites performing for months and years to come.

Kite (kite.ai), a new AI website builder from Appsmith, is now available for freelance web designers and small business owners who want a professional website without the ongoing burden of website management. This new platform turns a guided conversation into a professional website, then goes further: maintaining and optimizing those websites automatically using AI agents.

Unlike most AI website tools that generate quick designs and leave the rest to users, Kite walks people through the design process with insightful questions, curated options, and real-time adjustments that shape the website around the needs of the business. After publication, Kite’s AI agents continuously monitor, optimize, and fix issues without requiring human intervention. Users get websites that perform as well six months after launch as they do on Day One.

“The dirty secret of every website builder is that building the site is the easy part,” said Abhishek Nayak, co-founder and CEO of Kite. “The hard part is everything that comes after. Pages drift out of SEO. Contact forms break. Links go dead. Small businesses don’t have someone on staff to catch that, and they shouldn’t need to. These are problems that should never happen in the first place. We built Kite so they don’t.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

A New Platform for Freelance Web Designers

Kite is gaining early traction among freelance web designers who build and manage websites for clients. The AI website builder addresses several pain points specific to this growing market.

Freelancers using Kite can deliver websites that look professional and convert, without needing to code, design, or maintain them. Instead of starting from generic templates, Kite generates several distinct design directions based on a client’s business. From there, designers shape the site through conversation — testing headlines, layouts, imagery, and content — the way they work with a creative partner.

After launch, Kite’s background agents handle ongoing website maintenance tasks like SEO, broken link detection, and quality assurance. These processes are often overlooked, but they quietly erode a site’s performance when they go unmanaged. Meanwhile, built-in guardrails keep clients from introducing errors into their sites through routine updates, so designers and clients can both trust that websites stay functional and in line with good design principles.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Built for Small Businesses Who Have Better Things to Do

Small business owners like photographers, personal trainers, wedding planners, and restaurateurs are also turning to Kite because it eliminates the ongoing complexity of website maintenance. The intuitive interface and autonomous agents address a crucial pain point for people with limited time or attention to spend on their web presence.

“I’ve built websites with Wix, Webflow, Figma Sites, Framer, WordPress, Bolt, and Lovable. The difference with Kite is the effort needed, time it takes, and overall cost to build something that looks the part. In a couple of days I can build what I want and get the output quality that I want,” says Naveen Prabhu, co-founder and CEO at GetReplies.

A New Product from Appsmith

Kite is a new product from Appsmith, the open-source internal tools platform backed by $52 million from Insight Partners, Accel, and Canaan. Appsmith serves as operational infrastructure for teams at Dropbox, AWS, ByteDance, and dozens of other enterprises, and has earned more than 39,000 GitHub stars from developers worldwide.

“Building Appsmith taught us one of the most important lessons behind Kite: there’s a world of difference between getting software up and running and keeping it running well over time,” said Nayak. “That’s true for enterprise dashboards, and it’s just as true for the websites that small businesses depend on to find clients and grow. Kite is what happens when you apply that lesson to the web.”

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Enformion Launches Licensed Identity Intelligence Infrastructure to Power AI and Modern Data Platforms

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Enformion Launches Licensed Identity Intelligence Infrastructure to Power AI and Modern Data Platforms

Enformion Wins 2024 MarTech Breakthrough Award

Enformion has launched its licensed Identity Intelligence Infrastructure, a unified data foundation designed to help organizations reduce data fragmentation and accelerate AI-driven innovation. By connecting billions of identity, contact, location, and professional data points into a high-fidelity identity spine, the platform enables more accurate identity resolution, improved analytics performance, and scalable data integration. Covering 98% of U.S. adults and delivered through flexible deployment options, the infrastructure simplifies the data supply chain while supporting modern AI and data platform needs.

Enformion announced the launch of its licensed Identity Intelligence Infrastructure, a unified foundation designed to help data aggregators, resellers, and marketing and CRM platforms drive identity intelligence, reduce fragmentation, and accelerate AI-driven innovation.

As organizations scale AI and analytics initiatives, fragmented data ecosystems and inconsistent identity signals continue to limit performance. Industry research indicates that only 31% of companies consider their data AI-ready, while 34% report revenue loss due to siloed data environments (TechRadar).

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Enformion connects billions of records across consumer identity, contact points, location history, and professional activity to create a high-fidelity identity spine. Delivered directly into customer environments via API, batch, Snowflake, or cloud storage, the Identity Intelligence Infrastructure covers 98% of U.S. adults and incorporates deep historical intelligence streams—providing a scalable foundation for identity-driven applications. It also simplifies the data supply chain into a single, trusted provider.

“Modern platforms don’t need more data—they need better identity intelligence,” said Chris Lundquist, Chief Executive Officer of Enformion. “As AI adoption accelerates, the quality and consistency of identity intelligence data has become a critical dependency. We’re providing a reliable identity intelligence backbone for organizations—helping them grow analytics capabilities, enhance model accuracy, and bring innovative products to market with clarity and control.”

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

The robust offering simplifies data integration while providing identity resolution and operational efficiency, empowering organizations to reduce technical overhead, enhance AI and analytics performance, and unlock new product and partnership opportunities.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

MarTech Interview with John Petralia, CMO at PubMatic

By
Paroma Sen
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0
MarTech Interview with John Petralia, CMO at PubMatic

John Petralia, CMO at PubMatic chats about the latest adtech innovations and trends that are shaping unique advertising experiences in this interview by MarTechSeries:

_____

Hi John, take us through some of your best marketing moments over the years?

When I look back on my career, the moments that stand out most are when marketing created real value, both for customers and for the business.

Great marketing starts with authentic connection. It’s about understanding the business challenges your audience is facing and creating experiences that feel frictionless and genuinely helpful. When customers can clearly see how your solution helps them move their business forward, that’s when marketing becomes even more impactful.

I’ve also seen firsthand how powerful it is when marketing investment is directly tied to revenue growth. Some of the most defining moments in my career have been when organizations shifted their mindset, from viewing marketing as an expense to recognizing it as a true growth lever. When that connection becomes clear, it changes how companies operate and how teams align.

And beyond outcomes, the moments I value most are about the people. As a leader, there’s real joy in setting a bold vision and raising the bar in a way that stretches a team’s capabilities. Creating that constructive discomfort, and then watching people exceed what they thought was possible, is one of the most rewarding parts of my job.

What are some of the top trends that will define advertising and lead the ad tech ecosystem in 2026 in your view?

Advertiser expectations are reshaping the ad tech space this year, particularly around fee transparency and the growing impact of AI across the buyer journey.

Transparency has long been a friction point in digital advertising, and it’s re-emerging as a central issue. Advertisers want clearer visibility into fees, supply paths, and how value is distributed across the ecosystem. That scrutiny is only increasing as budgets face greater accountability.

At the same time, AI is fundamentally reshaping how campaigns are planned, activated, and optimized. We’re moving beyond AI as a reporting layer to more agentic systems that can actively manage decisions in real time, improving efficiency, performance, and yield across the lifecycle of a campaign. As those capabilities mature, they’re compressing timelines and reducing operational friction for buyers.

The intersection of these trends makes this a transformational moment for ad tech. Advertisers are demanding smarter execution powered by AI, and clearer economics across the supply chain. The platforms that can deliver both will define the next phase of growth for the industry.

As a marketing leader, how are you using modern martech and ad tech to align with business growth goals?

At PubMatic, we’re embedding AI across the full spectrum of our marketing capabilities to ensure our work is tightly aligned to growth.

That starts with strategy: using AI to help refine positioning for key audiences and sharpen how we communicate value. It extends into the development of sales enablement materials, targeted campaigns, and campaign assets. From there, we leverage AI in activation and optimization within our marketing automation systems, and ultimately in measuring performance and impact.

We’re also building internal AI agents that support planning and prioritization across go‑to‑market teams, while integrating best‑in‑class external AI tools where they accelerate execution.

By leveraging AI from strategy through measurement, we’re creating stronger alignment between marketing activity and measurable business outcomes.

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

How do you see the scope of marketing and advertising changing today, given that new AI-powered martech and ad tech impact how marketers and advertisers are trained and hired to form modern teams?

As AI-powered martech and ad tech make more aspects of execution measurable and optimizable, the expectation for ROI has increased, even in traditionally brand-led environments. At the same time, we’re seeing strong growth in high-impact formats and moments like CTV, mobile, and live sports. These environments allow marketers to connect with audiences in meaningful moments and measure performance with far greater precision.

That shift is changing how teams are structured and hired. Modern marketers need to be comfortable operating at the intersection of brand and performance. They need data fluency, an understanding of AI-enabled tools, and the ability to translate insights into business impact.

Four martech and marketing best practices you’d leave our readers with before we wrap up?

Be a growth partner.

Marketing should be directly tied to revenue and business outcomes. When you align your work to growth, you elevate marketing to a true value creator.

Create frictionless, value-driven experiences.

The goal isn’t just to reach your audience. It’s to help them solve real business challenges. The more relevant and seamless the experience you can provide, the more trust and impact you build.

Invest in continuous capability building.

The skills that made marketers successful in the past won’t be enough on their own. AI, data, and evolving formats require ongoing innovation in how teams operate and the skills they develop.

Organize for speed and adaptability.

The digital advertising ecosystem is evolving swiftly. Teams that embrace experimentation, agility, and cross-functional collaboration will stay ahead of the curve.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

Programmatic Advertising Solutions | SSP Programmatic | PubMatic

PubMatic is a leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.

About John Petralia

John Petralia, is CMO at PubMatic

Intentwise introduces “Commerce Observability”

By
PRNewswire
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0
Intentwise introduces "Commerce Observability"

Last week, Intentwise, a leader in marketplace management technology, defined a new category: Commerce Observability, the operating standard for modern marketplace commerce.

Marketplace commerce has an observability problem. Signals are fragmented across multiple marketplaces and multiple siloes within those marketplaces. These fractured signals create blind spots and erode profitability.

Commerce Observability is the ground truth for your commerce teams, and it is the essential layer for an AI-centric future. Commerce Observability ties together ads, retail, competition, and cross-channel signals into a connected layer that your teams and AI can act on.

By coining Commerce Observability, we are putting a name to the system that leading brands and agencies operate on—a way to understand all of your signals across Amazon, Walmart, TikTok, Shopify, Meta, and let your team and AI take informed actions.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

Intentwise’s Commerce Observability is made possible through our three core products:

Intentwise Foundation is the infrastructure layer of Commerce Observability. Unify and standardize commerce data across platforms, plus get AI-ready data pipelines and MCP-driven agentic access.

Intentwise Intelligence lets brands and agencies see what’s driving performance across the entire system. Eliminate blind spots with unified diagnostics and dashboards that offer visibility across Amazon, Walmart, TikTok, Shopify, Meta, and more.

Always know which products are at risk of losing Buy Box or running out of stock, with a live queue of urgent events. Plus, benefit from anomaly detection and AMC-powered shopper intelligence.

Intentwise Optimize turns that visibility into precise, scalable execution across your advertising portfolio. Get advertising automation, audience activation, and performance orchestration—all built on our Commerce Observability platform.

Marketing Technology News: Disrupt or Be Disrupted: The AI Wake-Up Call for B2B Marketers

Intentwise clients who received early access to the Commerce Observability stack have already revolutionized their day-to-day operations. “Our team is now identifying performance drivers faster and delivering stronger insights to clients,” said Matt Snyder, CEO of Brands Excel. From clients, “the response to the new reporting approach has been fantastic.”

“Without Commerce Observability, you are operating blind,” said Sreenath Reddy, CEO of Intentwise. “Marketplace performance is driven by an interconnected system of signals. If those signals aren’t connected, you cannot act with confidence, and your AI will fail. Commerce Observability is the operating standard.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

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About Us

MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry leaders (such as CMOs and product heads), and expert-led insights on topics like AI/ML, analytics, and marketing automation. As part of the iTech Series network, it acts as a "Brand to Demand" partner.

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