Act-On Software Expands Leadership Team, Hires Veteran Martech Software Executives Gregg Ames as Chief Commercial Officer and Syed Ahmed as SVP of Engineering

Growth Marketing Automation Leader Continues Strong Momentum with Key Leadership Additions

Act-On Software, the leading growth marketing automation platform, today announced the addition of Gregg Ames as Chief Commercial Officer and Syed Ahmed as Senior Vice President of Engineering, both reporting to Act-On CEO Kate Johnson. As the company positions itself for continued growth, the hirings mark another major step following a funding announcement, technology launch, and successful marketing conference in 2021.

Marketing Technology News: Auto Platforms Covideo And Elead Collab On Integration

“We’re thrilled to welcome Gregg and Syed to our executive team during a year of tremendous growth for Act-On”

“We’re thrilled to welcome Gregg and Syed to our executive team during a year of tremendous growth for Act-On,” said Kate Johnson, CEO of Act-On Software. “Each has proven ability to lead teams through high growth environments and will enable us to bring our industry leading solutions to a broader global audience. Gregg is a seasoned go-to-market leader who has a deep understanding of growth marketing and experience scaling sales teams to drive revenue growth. As we expand our engineering and operations teams, Syed will be critical in continuing to bring a high quality product to market on a regular cadence.”

Marketing Technology News: MarTech Interview With Frost Prioleau, CEO And Co-Founder, Simpli.Fi

Gregg Ames joins Act-On after driving revenue and sales growth at Marketo, Oracle, and Turning. As VP of Enterprise Sales at Marketo, Gregg was instrumental in the rapid growth of the marketing automation market. A proven leader with a wealth of experience in revenue and business management, Ames will expedite Act-On’s business growth and accelerate momentum upmarket into enterprise-level deployments.

Syed Ahmed has extensive experience leading engineering and operations teams, most recently as CTO and VP of Engineering at Contiq. Syed also spent four years leading a high growth period at Tapclicks, a marketing operations start-up. As SVP of Engineering at Act-On, Ahmed brings a wealth of expertise in platform scalability, data analytics, and CRM integrations, which will bolster Act-On’s ability to continue to offer a highly personalized and customizable customer experience through its growth marketing automation platform.

Ames and Ahmed join Act-On at a pivotal time as the company looks to continue its aggressive growth trajectory and push into new markets as the demand for large businesses to transform to digital-first initiatives continues. The hiring represents another major milestone this year following Act-On’s announcement of $20 million in growth financing, their unveiling of an industry leading automated SMS channel, and the hosting of Growth ‘21, a premier growth marketing conference that drew 1,000’s of marketers worldwide.

Marketing Technology News:MarTech Interview With Yogeeta Chainani, Co-Founder And CPO At Swaarm