Adobe Named a Leader in Customer Analytics by Independent Research Firm

By MTS Staff Writer On Jun 13, 2018

Adobe Received the Highest Scores Possible in the Product Vision, Product Roadmap, Performance and Partner Ecosystem Criteria

Adobe announced it was recognized as a Leader in “The Forrester Wave: Customer Analytics Solutions, Q2 2018” report by Forrester Research, Inc. Adobe received the highest scores possible in the product vision, product roadmap, performance, partner ecosystem, action, customer analytics solution revenue and number of customers criteria. Adobe is one of three leaders in the report, based on evaluations across 39 criteria.

In its report, Forrester states: “Adobe has turned its mantra of ‘Make Experience Your Business’ inward, by developing a marketer-friendly solution that does not skimp on advanced analytical functionality. Its solution excels at real-time conversion of insights into action, superior usability, and context-rich location and device usage analytics.” In reference to customers, Forrester notes “Adobe is one of two vendors in this evaluation to receive a perfect score of 10 from client references on ‘likelihood to recommend,’ with one commenting, ‘they seem to recognize that it isn’t just about producing actionable insights in a particular marketing silo, but rather about closing the loop with optimized experiences.’”

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Aseem Chandra

“Adobe has pioneered analytics and empowered enterprise companies to turn big data into relevant and memorable experiences wherever the customer engages with the brand,” said Aseem Chandra, senior vice president, Strategic Marketing, Adobe Experience Cloud. “With Adobe Analytics Cloud, brands are able to tap into industry-first capabilities and AI-driven innovations that turn big data into actionable customer insights and great experiences at massive scale.”

Adobe Analytics, the leading solution for real-time data insights and predictive analytics, empowers brands to understand customers as people and guide with customer intelligence. Part of Adobe Experience Cloud, Adobe Analytics gives brands access to a 360-degree view of each customer through deep analysis with artificial intelligence, leveraging Adobe Sensei for predictive analytics and accurate attribution. Together with Adobe Audience Manager, the leading data and audience management platform, brands can create timeless experiences by understanding their audiences as individuals. Adobe Analytics is leveraged by leading brands including MGM Resorts International, Sprint, Home Depot and the National Football League, among many others.