Following two strategic acquisitions of Analytics Pros and LiquidBox in the last five years, Adswerve bolsters its analytics capabilities and Adobe expertise.

Adswerve, a digital media and analytics consultancy, announced its acquisition of Metric Partners Consulting, a leader in Adobe platform implementation, integration, strategy, execution and managed services. The acquisition will significantly expand the capabilities of Adswerve’s digital analytics, data activation and personalization services and augment the company’s global capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Adobe’s new Customer Journey Analytics, in addition to Google Analytics and GA4.

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“At Adswerve, we pride ourselves on being obsessed with data and inspired by people. We are delighted to welcome the Metric Partners Consultancy team as we expand our digital analytics and data activation offerings to our nearly 900 clients,” said Clint Tasset, President and CEO, Adswerve. “As the analytics landscape continues to evolve, many of our clients want to leverage Google Analytics in tandem with Adobe to add incremental value. Acquiring Metric Partners Consulting gives us the additional expertise to help our clients leverage the power of both the Adobe and Google platforms to drive better media performance.”

Founded in 2017 by Mark Stringham and Brett Lamoreaux and having experienced rapid growth, Metric Partners Consulting provides a myriad of digital transformation services to enterprise clients including Fortune 100 companies. With more than 30 years of consulting experience in digital analytics, Metric Partners Consulting and Adswerve are both recognized as Adobe Solution Partners.

“We couldn’t be more excited to join forces with Adswerve and collaborate on their renowned analytics, data science and Cloud service offerings for Google Analytics and Adobe,” said Mark Stringham, Founder, Metric Partners Consulting. “It’s a fantastic opportunity to bring the offering to a wider group of clients and provide even more opportunities for our teams.”

The merger with Metric Partners Consulting will mark the third of its kind for Adswerve, following the combination with Analytics Pros in 2018 and LiquidBox in 2021.

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