Adverity Achieves Amazon Web Services (AWS) Competency Designation for Digital Customer Experience (DCX) Specialisation on AWS

MTS Staff Writer

May 14, 2019

First Ever Austrian Based Company to be Selected for the AWS Partner Network (APN)

Adverity, a leading data intelligence platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status – making it the first Austrian based company to achieve the AWS DCX Competency designation as a launch partner.

Achieving the AWS Digital Customer Experience Competency differentiates Adverity as an AWS Partner Network (APN) member that provides specialised technical proficiency and proven customer success with a specific focus on DCX. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

This designation recognises Adverity’s expertise in providing solutions focusing on Digital Customer Experience by providing end-to-end solutions for all phases of the digital customer acquisition and retention life cycle with specialisation in the Customer 360 Category. This category recognises APN Partners technical and business capabilities in delivering solutions for actionable customer data with relevant business metrics and near real-time decision support.

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Adverity is a data intelligence platform, enabling organisations to make better decisions in marketing. The platform integrates data from hundreds of advertising, commerce, CRM and analytics platforms, and augments that data with artificial intelligence. This eliminates the time and effort needed to integrate data and automatically provides marketers with unprecedented actionable insights.

“We are delighted to have our services recognised by AWS,” commented Alexander Igelsböck, CEO and Co-Founder, Adverity. “It’s a great endorsement that further validates the trust our clients put in us to optimise the power of their data and help them achieve meaningful consumer engagement at the highest level.”

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Launched in early 2015, the company’s founding members are Alexander Igelsböck, Martin Brunthaler and Andreas Glänzer. Igelsböck previously headed a startup incubator in Austria and prior to that was VP Product Management at VeriSign Inc, where he met Brunthaler, who was Director of Engineering. Glänzer’s experience was gained in a sales role at Google and as Regional Head of iProspect. The three previously founded a price comparison technology company that was acquired by Heise Media in Germany.

Adverity is focused on launching its latest AI-powered product ‘PreSense’ that is currently under closed beta testing for selected clients and will be launched later this year.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.