Adverity appoints Wes Nichols as Non-Executive Director

Former CEO and Co-Founder of MarketShare joins Adverity to further accelerate growth

Adverity, a leading force in marketing data intelligence, announced the appointment of Wes Nichols as Non-Executive Director to bolster Adverity’s global growth trajectory and track record in the software industry.

Nichols brings more than 20 years of experience as an entrepreneur, director and advisor, helping companies grow through innovative use of technology, data analytics and AI. An industry authority in predictive analytics, marketing, AI/machine learning and digital transformation, he is a partner at March Capital and currently serves on the Board of Directors for Neustar, Airship, Persado, ActionIQ and TrueCar (TRUE), and is a Strategic Advisor to Snapchat. He is also the author of the Harvard Business Review cover story, “Analytics 2.0” – which looks at the next-generation of analytics to drive more predictive decision-making.

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“As Adverity enters the next phase of its development and we continue to grow our presence in the market, it is the right time to expand our board”, said Alexander Igelsböck, CEO and Co-Founder of Adverity. “We are delighted to welcome Wes to the company and look forward to his perspective, guidance and acumen as we continue to tackle the challenges of data complexity. His experience and understanding of scaling innovative technology will be instrumental in helping shape our approach as we move into our next stage of growth”.

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Nichols adds, “I’ve spent my career creating and scaling companies that enable data-driven decision-making, deployment automation and course-correction. Adverity continues to be a leader in helping businesses become more insight driven and agile with their data. This comes at a time when data is the world’s most valuable resource. How a company understands and analyzes its data is instrumental to its customer relevance and success. I look forward to supporting Alex and the team and sharing my experience in driving global scale and growth of innovative software companies”.

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