AUDIENCEX and Marin Software Strike Exclusive Partnership to Elevate Cross-Channel Advertising for the Mid-Market
AUDIENCEX, a leading provider of digital marketing solutions for mid-market businesses, announced an exclusive partnership with Marin Software, a global leader in ad management solutions for performance-driven advertisers and agencies. Under the terms of the partnership, AUDIENCEX becomes the official provider of the MarinOne platform for mid-market brands and agencies. MarinOne unifies search, social, and eCommerce advertising within a single platform, enabling advertisers to maximize the results of their digital campaigns by giving them a single view of the customer. Through this partnership, AUDIENCEX’s clients now have an expanded ability to drive efficient, scalable cross-channel growth.
Since its inception, AUDIENCEX has dedicated itself to the mid-market, empowering advertisers with enterprise class martech not normally available to them. The company often elevates this by striking partnerships with premium partners that enhance its mission. AUDIENCEX’s partnership with Marin Software exemplifies this by making MarinOne available to more digital marketers.
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“We are incredibly thrilled to embark on this strategic partnership with Marin Software,” said AUDIENCEX CEO and executive chairman, Reeve Benaron. “It signals another step forward in our mission to empower marketers of all sizes with the tools they need to drive real, measurable growth. Now more than ever, the mid-market can enjoy the same clarity, quality, cohesion, and control of their omnichannel campaigns as the enterprise, without enterprise level commitments. We couldn’t be more optimistic about the impact this will have for agencies and brands alike.”
“Partnering with AUDIENCEX marks a milestone for Marin Software,” said Chris Lien, Founder & CEO at Marin Software. “Every day, our platform helps marketers drive clear, measurable results for their businesses. Now, in partnership with AUDIENCEX, we are delighted that more marketers will be able to enjoy higher efficiency and transparency in their search, social, and ecommerce campaigns.”
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According to a recent survey of IAB committee members, 57% of digital marketers expect cross-channel measurement and attribution to occupy most of their time and resources in 2019, a clear indicator that cohesive and efficient cross-channel solutions are sorely needed by time and resource constrained mid-market advertisers.
The interest in cross-channel efficiencies is part of a growing trend to captivate increasingly fractured audiences in the moments that matter, irrespective of device or channel.
AUDIENCEX COO and co-founder Jason Wulfsohn notes, “The customer journey is nonlinear, transcending devices and platforms. To truly engage audiences in a meaningful way, marketers need — and deserve — full-funnel, omnichannel solutions. Today, with MarinOne, we’re delivering on that need to better empower the mid-market and elevate the state of digital advertising.”
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