Decibel, the leading global digital experience intelligence provider, released Decibel for Apps, which extends its innovative behavioral digital intelligence from websites and mobile to native apps. Decibel for Apps identifies problem areas for app customers, uncovering actionable insights for user experience (UX) designers and developers. This is the latest advancement in Decibel’s mission to deliver brands the most comprehensive view of the customer journey across all digital touchpoints.
Recent research shows that mobile device users spend 90 percent of their time in apps, and only 10 percent browsing the rest of the internet. While the traditional use of websites on devices will continue to serve a critical role, the massive increase in mobile app usage forces brands to focus on providing a flawless digital experience in this space. Otherwise, they not only risk losing customers to competitors, but also put sizable revenue opportunities on the line.
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Decibel for Apps was built to measure and improve the mobile app customer experience. By gathering behavioral insights, such as frustration, confusion or reasons for abandonment, Decibel for Apps can alert UX designers and developers in real time with the necessary information to improve the experience. This solution includes Decibel’s Digital Experience Score (DXS)—the company’s proprietary scoring system that measures customer experience in a single, comprehensive metric—to quantify every customer experience, automatically identifying and prioritizing opportunities for improvement.
Additionally, Decibel for Apps offers benefits such as the ability to:
- Quantify and benchmark every app experience
- Empower UX designers to create a streamlined and optimized interface
- Provide experience data that can be utilized across the organization
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“There’s a clear initiative for leaders to offer an impeccable experience for customers, yet it’s hard to decipher the reasoning behind why digital customers, especially on tablets and cell phones, don’t convert to purchases,” said Tim de Paris, CTO at Decibel. “To provide a solution that helps marketers and developers alleviate those problems across web and apps is a win-win for the brand and the end user. Providing a positive experience for customers has always been our main goal at Decibel, and we’re happy to offer a new capability that helps brands succeed in the m-commerce revolution.”