Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018.

Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform (DMP) and biddable media services that integrate directly into Tomorrow TTH’s trademark ‘Adgnosis’ methodology and technology stack, powering the agency’s trading desk and complementing its existing solution.

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“Our partnership with Tomorrow TTH highlights the fact that Mapp is not just a provider of technology, but a partner enabling businesses to drive growth and success. We are experts in search, social, display, and mobile; we have some of the most effective and easy-to-use marketing software in the industry. That magic combination generates great results for our clients, whether they are brands or agencies, campaign after campaign,” said Matt Langie, chief marketing officer of Mapp.

Tomorrow TTH is an independent marketing agency with a proud heritage in performance media services, and works with a number of household names, including: Amazon, Speedo, Boux Avenue, Game, Time Inc. and 118BET, managing a number of marketing channels including programmatic display advertising, paid social and paid search. The agency’s integration with Mapp drives media efficiencies for clients and improve consumer data matching.

“Our partnership with Mapp and its integrated DMP as part of Mapp Cloud ensures we reach consumers in the right place, at the right time, with the right message,” said Justin Thomas, director at Tomorrow TTH. “Data and, most importantly the business practices and processes that enable us to collect high quality data, are the keys to creating a successful marketing strategy in the long term. Our recognition by the UK Biddable Awards’ is proof that by engaging the Digital Marketing Services team at Mapp, Tomorrow TTH and our clients gained a considerable edge on the competition, and set themselves up for success for years to come.”

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