Toluna’s Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry
Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its global panel size by nearly 40 percent to a total of 21+ million.
Toluna continues to be recognized for its leadership in the market research and technology sectors and was named on the MRS Top 20 Fastest-Growing Individual Agencies for 2017, and one of MarTech Radar 2018 Top 150 B2B Tech Companies you should follow – #7 Data Science, Visualization, and Marketing Analytics.
At the time of this announcement, Frédéric Charles Petit, CEO of Toluna, said, “Our growth and momentum is foremost a testament to the success of our clients. These milestones are something the entire team should be extremely proud of and underscore our commitment to powering the real-time insights that businesses need to compete and win in an on-demand economy.”
CEO Frédéric Petit credits the momentum to the company’s first and leading end-to-end automated platform that integrates fully with Toluna’s vast respondent community to deliver consumer insights in real-time.
Using the Toluna platform, clients have integrated on-demand access to sample, surveys, communities, and analytics at various service levels. They can access the platform directly in a DIY service level, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via engineered services.
Technology fuels every tool and service Toluna offers, and as a technology innovator, Toluna has another patent pending, this one supports proprietary methods and systems for avoiding network congestion on web-based survey platforms.
Product innovations over the past year include–
- PowerPack: a fully automated, do-it-yourself (“DIY”) tool that provides marketers with actionable feedback on package design concepts directly from the consumers most relevant to their brand. PowerPack was the latest addition to Toluna’s full suite of automated insights solutions.
- Digital Tracking: a single-source permission-based digital tracking solution that provides unprecedented real-time insight into online and mobile consumer behavior.
- QuickCommunities: a tool that enables marketers to create their own branded digital community in minutes and engage directly with them.
- Hyper-targeting within QuickSurveys: enabling users to find very precise demographically targeted survey respondents.
As part of its market leadership position, Toluna became a founding member of Insights on Demand Consortium in January 2018 alongside iconic brands such as Procter & Gamble, L’Oréal, Nestlé, Nature’s Way and innovative partners like W20, AKQA, Simmons Research and Harris Interactive. The group, which was launched by Toluna’s parent company ITWP is comprised of individuals and companies from all industries that are committed to evolving, refining, and promoting the principles of Insights on Demand™.
“The vision I had for a democratized market research industry was the driving force behind insights on demand and this consortium. The reception and interest from top global brands and digital agencies so far have been incredible, and we’re looking forward to our first official member meeting where we will begin to formally move these ideas forward in a constructive and collaborative way,” remarked Frédéric.
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