Gives advertisers seemingly individualized targeting without sacrificing consumer privacy
Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the impending end of third-party cookies, Privacy Clusters. The solution allows brands and advertisers to navigate a fully privacy compliant targeting strategy that’s able to reach customers based on observed behavioral data in real-time.
Privacy Clusters are persistent micro-groupings of approximately 3 to 5 individuals that are mathematically bound together to act as a single, trackable and targetable entity. Giving companies individualized targeting without sacrificing privacy, Privacy Clusters are the only viable solution to compliance standards because of one simple difference: absolutely no personally identifiable information (PII) is used.
Marketing Technology News: Grammarly Launches Style Guides to Help Businesses Improve Consistency in Communications
The solution is therefore compliant in every regulatory environment, including GDPR, CCPA, HIPAA and COPPA. As they’re not privacy invasive on a 1-to-1 level, Privacy Clusters do not require notice or opt-in consent for tracking. Privacy Clusters allow brands to maintain the advertising efficacy they are used to while maintaining compliance with constantly changing worldwide privacy legislation.
Marketing Technology News: Nielsen Advances Shopper Research With Extreme Reality And Gaming Technolog
Privacy Clusters are a unique and powerful technology for marketers to respect and protect the privacy of their customers, while still leveraging accurate behavioral data to power enterprise-class marketing and analytics. Privacy Clusters ensures every person and device are entirely anonymous and all messages are delivered within the safety of the micro-group, protecting individuals from privacy violations resulting in possibly inappropriate collection or unauthorized sale of their personal data.
Marketing Technology News: Comscore and Cox Media Group Announce Expansion Agreement for Television Measurement