KickFire, the leader in IP address intelligence and company identification technology, announces the latest release to its IP address-to-company API. The enhancement of KickFire’s API includes the addition of Trade Name and expands SIC and NAICS industry descriptions. This provides B2B marketers with the ability to leverage any company’s branded name in their campaigns, regardless of DBA or common name discrepancies, and deepen market segmentation based on industry.

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“B2B organizations depend heavily on accurate company firmographic information to power their account-based sales and marketing efforts, which is why we are constantly striving to provide the best-in-class data,” said Stephen Oachs, CEO of KickFire. “With the expansion to our API, marketers now have the power to segment entire industry groups, enabling account targeting at scale.”

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KickFire’s improved API makes it simple to query by IP address and domain to enable organizations to power a variety of account-based marketing activities, such as:

• Serve and optimize targeted B2B ads to eliminate ad waste
• Enhance conversational marketing (chat) platforms
• Dynamically personalize website content based on company, industry, revenue, geolocation, and more
• Append and enhance CRM data
• Enrich website forms

KickFire integrates with today’s leading technologies, such as Google Marketing Platform, Adobe, LiveRamp, Marketo, and many more.

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