Industry Visionary to Lead NCS Toward Even Greater Innovations in Advertising Effectiveness

NCS, the leading company for improving advertising effectiveness for the CPG ecosystem, announced Linda Dupree has been named to the position of Chief Executive Officer. Dupree will report to the NCS Board of Directors.

“NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the company”

“The advertising industry is at a major inflection point; the transformation happening today will decide what the future of advertising will look like. With a long history supporting advertising across all media types, Linda is uniquely suited to lead the company and its clients toward even greater growth,” said Megan Clarken, Chief Commercial Officer at Nielsen and Chairman of the NCS Board of Directors.

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Dupree was an early innovator in single source data, working with major CPG brands and retailers to gain a deeper understanding of how the right data can measure the in-store sales directly resulting from advertising. This work laid the groundwork for the foundation of NCS.

“NCS has made major advancements towards unlocking the potential of single source data for CPG advertisers. The pace of innovation has been incredible, leading up to this pivotal point in the trajectory of the company,” Dupree said. “In constant pursuit of more effective advertising for all media, NCS will continue to raise the bar higher, supported by several new solutions that will be introduced to the market this year.”

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Most recently, Dupree was Senior Vice President, Client Solutions for Nielsen, where she managed relationships across the largest U.S. media companies. She was instrumental in developing early predictive modeling and CRM applications to build an advanced audience platform. For the past 10 years, NCS has worked hand-in-hand with CPG advertisers and media companies to develop the industry’s leading solutions. Providing brands a holistic picture of their advertising effectiveness across channels, even while in-flight, allows them to be flexible and agile and enables them to compete in today’s market.

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