Merkle CRM 4.0 Arrives to Transform Data-Driven Commerce

By Sudipto Ghosh On Jun 13, 2018

Merkle CRM 4.0 Arrives to Transform Data-Driven Digital Marketing and Commerce

Merkle 4.0 is a Salesforce Fullforce Solution for the Marketing and Commerce Industry

Leading data-driven performance marketing agency —Merkle has announced the launch of CRM 4.0, a Salesforce Fullforce Solution for retail, consumer goods, consumer electronics and other industries. These industries are mostly navigating the shift to digital-first experiences. Merkle CRM 4.0 delivers the next generation of CRM for marketers and commerce pros by combining Merkle’s data and services with Salesforce.

The new solution enables identity resolution and predictive consumer engagement across channels to make digital advertising more addressable, experiences more personal and the relationships clients have with consumers more direct across multiple touchpoints including marketing and commerce.

Merkle CRM 4.0 solution integrates with Salesforce Marketing Cloud, including Salesforce DMP and Adverting Studio, and with Salesforce Commerce Cloud. Merkle clients can now take advantage of Salesforce’s marketing and commerce products in order to better engage with customers through personalized digital marketing and streamlined ecommerce experiences.

“As a Salesforce partner, Merkle’s leading people-based marketing solutions combined with Salesforce’s marketing and commerce technologies to continue to innovate the market for CRM solutions,” said David Skinner, Senior Vice President, Strategic Alliances, and Partnerships at Merkle.

“We are thrilled that Merkle has been recognized as a Salesforce Fullforce Solution partner, and is helping brands connect with their customers in entirely new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce.

Don added, “We work closely with Merkle as a selected Fullforce Solution partner to ensure our mutual customers benefit from the Salesforce Customer Success Platform.”

Merkle is a proud sponsor of Salesforce Connections 2018, the digital marketing, commerce and customer service event of the year, taking place in Chicago, 12-14 June and will co-host two sessions on Wednesday, 13 June.

How Retailers are Winning with Consumer-First Engagement Strategies will take place at 9:00 AM in the Jackson Park Theater and CRM 4.0- Driving Growth with a Next Generation Customer Platform will be at 12:30 PM in the Super Session Room W185.

Merkle, A Salesforce Fullforce Solutions Partner, Continues to Demonstrate Proven Expertise and Customer Successence

Salesforce Fullforce Solutions are partner offerings recognized for their specialization in priority Salesforce industries and other key solution areas. Fullforce Solution partners have demonstrated proven expertise and customer success, and receive Salesforce go-to-market support, executive sponsorship and guidance as part of the Salesforce Partner Program.

Currently, Merkle specializes in the delivery of unique, personalized customer experiences across platforms and devices. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.