Syndigo Acquires European Content Provider WiseBase

Syndigo Acquires European Content Provider WiseBase

Leading Database and Technology Company Provides Product Content Management Solutions in Europe

Syndigo, a Chicago-based leading provider of verified product content syndication services, and a portfolio company of The Jordan Company (“TJC”), announced the acquisition of WiseBase, an innovative product content and technology company with clients across Europe. The move strengthens Syndigo’s global footprint, providing clients with broader access to retailer networks, in-country client service expertise, and a further expanded library of digital product content.

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“Many of our clients are global enterprises with aspirations for further geographic reach,” said Syndigo CEO Paul Salay. “With this strategic acquisition, we are strengthening our coverage in Europe to provide added value to our clients, delivering accurate and verified product information across the consumer, retail and eCommerce industries in a single, integrated platform.”

“There is a need for localized solutions specific to each market, and we want to provide the best coverage and service for our clients in Europe,” said Aleksander Krzyżowski, General Manager, Syndigo Europe. “The acquisition of WiseBase provides Syndigo with the opportunity to extend its industry-leading reach and footprint and to deliver more consistent and engaging experiences for shoppers across Europe. We are excited to welcome WiseBase to the Syndigo family.”

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WiseBase provides retailers with a complete ecosystem to facilitate the exchange of verified and enhanced product information. Currently, WiseBase works with leading retailers in Poland, Romania, and Germany with the technical capabilities to expand into other European geographies. WiseBase has invested significantly in developing technology that provides brands with the ability to manage and syndicate product information to their retail partners, while also serving as the brand’s central product database.

As a global provider of core and enhanced product content, Syndigo delivers innovative solutions to retailer and brand clients through its integrated Content Experience Hub (CXH) platform. The acquisition and integration of WiseBase’s technology and network of retailers and brands will provide incremental value to all market participants.

“It has been our mission to minimize the time spent preparing and sending product descriptions between brands and retailers,” said Piotr Morkowski, Managing Partner at WiseBase. “We are excited to join our new global partners at Syndigo, who share our commitment to supporting brands both locally and globally.”

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