TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA
The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies producing the most innovative businesses technology products across the country, and around the world.
TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform specifically provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor consideration and installed technologies. Recent updates integrate multiple first-party insights, such as Ideal Customer Profile (ICP) matching, direct engagement on a vendor’s website and specific interactions buyers have with a customer’s content and advertising across the TechTarget network within the platform to vastly improve account prioritization capabilities and help companies more effectively reach and engage high value accounts within their total addressable market.
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“Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our rich account level insights, active named contacts and intent-driven services are powering new levels of performance for demand generation, ABM, sales prospecting, channel enablement and more,” said Michael Cotoia, CEO, TechTarget. “We are very proud to be recognized by SIIA’s CODiE Awards for our leadership in both ABM and Sales & Marketing Intelligence.”
The SIIA CODiE Awards have been recognizing product excellence for over 30 years and are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, influencers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners. 44 awards were given this year for products and services deployed specifically for B2B software, information and media companies. TechTarget joins other important companies recognized at this year’s awards such as: Red Hat, TIBCO, Adobe and Dell.
“The CODiE Awards have long recognized the most innovative high-impact products in the market and the 2019 winners continue this grand tradition,” said Jeff Joseph, SIIA President. “We are thrilled to spotlight these exciting products and the power they have to revolutionize how we do business. Congratulations to all our honorees.”
TechTarget has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites as well as the Company’s suite of marketing and sales engagement services.