Topgolf drives fun & engaging experiences to a global community of over 13 million consumers & 15,000 employees; expects to continue its innovation of world-class in-person and digital experiences via InMoment’s feedback approach
Topgolf has selected InMoment, the leading cloud-based experience intelligence platform, to provide the rapidly growing company with the ability to better understand its unique and multifaceted human experience from both a customer experience (CX) and employee experience (EX) perspective.
Topgolf pioneered a technology to make golf more fun and engaging, and has since emerged as a global sports and entertainment community focused on connecting people in meaningful ways. The company entertains more than 13 million guests annually across the United States, Australia and the United Kingdom, with locations soon opening in Canada, Mexico and the United Arab Emirates.
Marketing Technology News: Mongolia’s Mongolsat Networks Optimizes Multi-Screen Video Delivery with Verimatrix and moTV.eu
Topgolf is implementing InMoment’s Customer Experience (CX) and Employee Experience (EX) clouds to ensure the company’s strong growth is informed by deep intelligence from these critical stakeholders. In addition to important CX functions like resolving cases, analyzing and exploring unstructured data, generating key metrics, and surfacing systemic issues and opportunities, Topgolf will leverage the InMoment platform to test the success of new products and services, detect high- and lower-value experiences by customer segment, spot both risks and new business opportunities, and more. The company will also track and analyze employee experience, empowering Topgolf associates to become more engaged and effective ambassadors of the brand.
“As we continue to expand our offering into a dynamic, entertainment ecosystem, having the right strategy depends on a real-time understanding of the guest and associate experience, and how they affect each other,” said Topgolf CEO Dolf Berle. “We made the decision to move to InMoment because we want both a partner and a platform that can support our evolving, multifaceted business. The more intelligence we can unlock behind our guest and associate perceptions, what they value, and why, the more successful we’ll be in driving the right kind of growth.”
Marketing Technology News: Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
“Topgolf is brilliantly blending physical and digital moments across channels and over time, creating the kind of memorable experiences that provide huge value to customers, employees and the business,” said InMoment CEO Andrew Joiner. “Understanding the perceptions of these audiences and how they affect each other is both difficult and essential. Through our data science-powered platform, InMoment is uniquely able to deliver the level of detail, actionability and velocity to support Topgolf as the company scales. We are both honored and confident that we’re the right partner for this exciting challenge.”
Marketing Technology News: Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace