B2B Tech and SaaS Marketers’ Biggest Challenges are Set to be Tackled by Leaders at IBM, Atlassian, Meta and More

Hundreds of B2B marketers in technology and SaaS are attending FINITE Fest 2022: the one-day, virtual conference addressing the biggest challenges in B2B tech and SaaS marketing at the moment.

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Earlier this year, FINITE surveyed their global community to find out the most common challenges of B2B tech and SaaS marketers, ahead of 2022. FINITE Fest intends to solve these challenges with unrivalled insights and inspiration from senior leaders at top and fast-growing B2B tech companies.

Attendees will watch and engage with 25+ B2B marketers representing IBM, Meta, Atlassian, Finastra, Udemy, Lenovo, Hopin and more. Across 10 sessions, FINITE Fest speakers will discuss the most common B2B marketing pain points, such as:

  • Building and consolidating a MarTech stack for scale

  • Breaking through the boring of B2B tech branding

  • Where is account-based marketing going next?

  • Balancing the quality and quantity of B2B tech marketing

  • Creative solutions for tackling digital fatigue

Richard Shotton, keynote speaker at FINITE Fest, Author of The Choice Factory and Founder of Astroten, commented, ‘With an agenda that targets B2B marketers specific pain points, and a star-studded lineup of course, FINITE Fest should be one of the best B2B marketing conferences of 2022. I know I’m looking forward to my session on the psychology of B2B decision-making, and I hope to see lots of B2B tech marketers there!’

The conference will take place on the 17th of May from 09:00 to 17:00 BST, and will consist of 10 back-to-back virtual sessions to help B2B tech and SaaS marketers connect, share, learn and grow.

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