ContentSquare’s Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights
ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website.
With Auto-Zone, marketers can set up content elements through the ContentSquare interface using artificial intelligence, eradicating the need to place unique tags on each individual page element before they can answer related customer journey questions. The technology “zones” and provides semantic understanding of the data, enabling brands to improve their display process on their site, while also providing unique insight into customer journeys and overall UX. This simplifies reporting and exponentially accelerates optimizations and KPIs.
“With Auto-Zone we are defining the end of the tagging era,” said Jonathan Cherki, CEO of ContentSquare. “Before Auto-Zone, analytics required tags to measure behavior and large amounts of time were spent tagging and updating them. This technology opens up the path towards a more semantic understanding and personalization of websites through analytics. For example, if hesitation on the add-to-cart button is trending up, then marketers will get notified about it, along with insights to increase buying incentives dynamically, such as implementing a new promotion or sale.”
Forever on a mission to improve UX for leading brands, ContentSquare designed Auto-Zone for online businesses focused on succeeding at their digital transformation. With it, marketers will now be able to answer any question about customer behavior on a site, disrupting the practice of adding data collection tags, a time-consuming and cumbersome endeavor. As a result of this, digital teams’ time will be freed up to work on improving UX and easily reporting results, understanding why customers are not converting and fixing it. This freedom from tagging drives agility to act not only faster, but better and with more knowledge.
ContentSquare is a digital experience insights platform that helps businesses understand how and why users are interacting with their app, mobile and web sites. They compute billions of touch and mouse movements and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Using behavioral data, artificial intelligence and big data to provide automatic recommendations, ContentSquare empowers every member of the digital team to easily measure the impact of their actions and make fast and productive data-driven decisions to optimize the customer journey. ContentSquare offers its services to a range of companies including Walmart, L’Oréal, Tiffany’s, Clarks and Unilever.
ContentSquare empowers every member of the digital team to easily measure the impact of their actions, and make fast and productive data-driven decisions to optimize the customer journey.