KPI

Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and…
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Debate around the relative merits of subscription versus advertising while free and pay TV remain significant forces. For the first time in three years the Asia Video Industry Association (AVIA) returned to Jakarta to host Indonesia in…
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Gerardo Dada, Chief Marketing Officer at Catchpoint chats about the need for marketers of today to focus on driving the emotional experience to develop brand value and position in competitive times: ___________ Welcome to this MarTech…
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New partnership aims to help marketers better address Spanish-speaking consumers through rapidly growing CTV publishers Stirista, the leader in data-driven SaaS marketing solutions, announced a new partnership with Column6, a…
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Taboola , a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising…
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First to market KPI result driven contextual audience extension, extending reach and performance Advanced Contextual, a comprehensive contextual platform designed for the post-cookie and privacy enhanced world, announced the first to…
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Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them. Fifty’s new…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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More robust features added to increase productivity of IT and MSP Support Teams who manage UC by Microsoft, Zoom, Cisco, Google and more Vyopta, the Collaboration Intelligence Company, announced new search functionality for the…
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Company adds significant functionality including the new Automated Data Pipeline to improve accuracy and profitability of ecommerce operations HULFT, Inc., the global data integration leader, announced HULFT Ecommerce Summer ’21…
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As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation, performance optimisations, and deep reporting and insights while…
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Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the second or third…
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Data storytelling pioneer Toucan Toco today announced the North American launch of its franchise analytics solution — a powerful data dashboard, already proven in European markets, that gives franchise networks rigorous insights to…
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Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer Deloitte Digital launched a first-of-its-kind joint global strategic program, created to…
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Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy…
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Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a…
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In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun…
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"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into…
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It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted;…
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