KPI

Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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More robust features added to increase productivity of IT and MSP Support Teams who manage UC by Microsoft, Zoom, Cisco, Google and more Vyopta, the Collaboration Intelligence Company, announced new search functionality for the…
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Company adds significant functionality including the new Automated Data Pipeline to improve accuracy and profitability of ecommerce operations HULFT, Inc., the global data integration leader, announced HULFT Ecommerce Summer ’21…
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As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation, performance optimisations, and deep reporting and insights while…
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Today, only 5% -15% of Facebook video ad concepts are successful. So, as many as 85% - 90% of creative doesn’t beat the highest-performing ad, the control ad. If you take media spend away from the best ad to run against the second or third…
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Data storytelling pioneer Toucan Toco today announced the North American launch of its franchise analytics solution — a powerful data dashboard, already proven in European markets, that gives franchise networks rigorous insights to…
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Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of the customer Deloitte Digital launched a first-of-its-kind joint global strategic program, created to…
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Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point of exhaustion. There is currently more content than eyeballs across every major social platform and we have all seen those crazy…
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Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a…
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In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun…
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"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into…
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It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than 100 years, marketers enthusiastically nodded along to the notion of, "Half the money I spend on advertising is wasted;…
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As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound shocking, given that $8.8 billion of VC money was invested in martech in 2017 alone. But despite the investor interest in…
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Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display…
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A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great for figuring out what a business or website is doing well and what they still need to work on. Before you decide which…
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Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in…
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ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform,…
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