Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …
The Future of the TV Analytics Market
Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily …
In-House vs. the Agency Model – Advertising’s Red Herring Debate
In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as …
MarTech Interview with Tessa Court, CEO, IntelligenceBank
"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." …
TechBytes with Dom Fortin, CTO, district m
Tell us about your journey into the digital technology industry? My journey into the digital really started in my early …
In a Performance-Driven Economy, Customer Acquisition Takes Center Stage
It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than …
The Current State of the Ad Tech and Martech Industries
As it stands today, the advertising and marketing tech industries are broken and have been for years. This might sound …
Programmatic Is Not a KPI
Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have …
A Guide for Choosing the Right Content Marketing KPIs for Your Business
A key performance indicator, or KPI, is used to measure the performance of websites and businesses. They are really great …
The Most Overlooked Necessities of Branded Content
Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and …
Introducing Auto-Zone, a Technology that Eradicates Website Tagging
ContentSquare’s Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights …