Partnership to Build Awareness and Support for Community Food Programs
GroundTruth, the leading location-based marketing and advertising technology company, is proud to announce its partnership with No Kid Hungry, a national campaign to end childhood hunger in America. Building on its existing relationship with No Kid Hungry, GroundTruth provides advertising and marketing solutions to support the mission and joins the No Kid Hungry network of corporate partners which includes several major U.S. restaurant and retail brands.
In the wake of the coronavirus, 1 in 6 kids could face hunger. No Kid Hungry has a plan to make sure those children are fed, both during this crisis and in the recovery to follow. Through a combination of emergency grants, strategic assistance, advocacy and awareness, No Kid Hungry is helping kids, families and communities get the resources they need.
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“Working with GroundTruth has been a natural fit for our mission to end child hunger in communities across the country,” said Diana Hovey, senior vice president at Share Our Strength, the organization behind the No Kid Hungry campaign. “Their ability to provide us with an omnichannel, trusted marketing platform to help us find and connect with families who are in need of our services is invaluable to our mission. We look forward to continuing to leverage their technology and expertise through our expanded partnership.”
As a corporate partner, GroundTruth will work with No Kid Hungry on developing and activating much needed food awareness marketing campaigns in communities across the country using a variety of different media formats including connected TV, mobile, desktop and social media. This includes working closely with national restaurant brands to drive donations, community engagement, donating ad impressions and matching donations.
No Kid Hungry has been focused on ending childhood hunger since 2010 by launching and improving food programs that give all kids the healthy food they need to thrive. Since 2018, GroundTruth has been providing direct access to location-based marketing solutions through its self-serve ad platform to help No Kid Hungry reach relevant audiences, highlight community resources and drive awareness for meal services. The joint effort is part of GroundTruth Impact, a social good program focused on creating sustainable change within communities through GroundTruth’s leadership in location-based advertising technologies.
“Helping and being involved in local communities has always been a part of who we are at GroundTruth. Our partnership with No Kid Hungry allows us to help raise awareness around childhood hunger in order to mobilize additional resources and bring immediate relief to families in need,” said Dan Silver, Senior Vice President of Marketing at GroundTruth. “By leveraging our technology, our hope is that we are able to create a lasting impact by connecting much needed community food programs to those in need.”
GroundTruth first partnered with No Kid Hungry to provide support for the Dine for No Kid Hungry campaign in partnership with thousands of restaurant locations in 2018 and 2019.
Since then, GroundTruth has supported several other campaigns including a 2020 COVID Relief program which focused on raising awareness for free meals during the pandemic. During this past year, when deadly winter storms affected millions of Texas residents, GroundTruth supported No Kid Hungry by helping drive awareness of Supplemental Nutrition Assistance Program (SNAP) benefits for local areas. This campaign reached more than 6,000 people to help inform them about critical food benefits during the crisis.
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