Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers’ Digital Experience and Attribution
Branch, the mobile linking infrastructure for the world’s best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch’s core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance and user experience, with the ability to more accurately measure the impact of digital campaigns across channels, platforms, and devices.
As consumers’ digital journey increasingly becomes cross-channel and cross-device, enterprise marketers are faced with the huge challenge to build consistent user experiences while measuring the impact of marketing activities effectively. Through its mobile linking technology and People-Based Attribution, Branch enables brands to create seamless digital journeys across marketing channels and uniquely provide accurate insights on the impact of marketing campaigns across web and app.
Branch’s core mobile linking technology and advanced campaign insights will be seamlessly integrated across Adobe Experience Cloud, including Adobe Analytics, part of Adobe Analytics Cloud; Adobe Campaign, part of Adobe Marketing Cloud; Launch, by Adobe; and Adobe Experience Cloud mobile SDK.
“We’re very excited about our work with Adobe to empower enterprise marketers to better serve consumers on mobile. The integrations between the two platforms offer robust solutions to optimize campaign experience with new and accurate insights. This integration also comes at a time when the market requires strong solutions to tackle the growing challenges that have arisen in the fragmented digital word,” said Eric Stein, Executive Vice President, General Manager, Branch.
“Branch offers a robust set of capabilities that complement the tools available in Adobe Experience Cloud. The integration between Branch and Adobe enables customers to better acquire, engage and measure consumer interactions across devices, and helps service the key digital requirements they need today,” said Amit Ahuja, Vice President, Adobe Experience Cloud Partners, Ecosystem Innovation.
Joint clients such as Allrecipes, Shutterfly, and MLB have also expressed their excitement for this collaboration.
“We’ve been using Branch together with Adobe to improve campaign performance with enhanced visibility across channels. Branch provides us unique data that further enables us to understand our target audiences more deeply through Adobe Analytics,” said Ingrid Killian, Acquisition Manager Allrecipes.com.
Businesses that are interested in learning more about how to take advantage of the collaboration between Branch and Adobe and how they benefit from the product integrations are encouraged to reach out to their account managers through Adobe or Branch.
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