Buxton Debuts New Consumer Intelligence Technology Suite

Since 1994, consumer intelligence firm Buxton has been helping its clients make better business decisions. The company announced the next chapter in its evolution by launching a new suite of analytics technology designed for businesses in the retail, restaurant, consumer services, healthcare, commercial real estate, and public sectors.

“Today’s product launch is an important milestone for Buxton and the industries we serve,” said Tom Buxton, founder, and CEO of Buxton. “We’ve distilled the power of our analytics services into a suite of on-demand, technology-based tools. This is just the beginning of the exciting new developments ahead for Buxton and our clients as we make consumer intelligence technology more accessible than ever.”

Marketing Technology News: Viral Nation Announces Launch of Influsoft, The Industry’s First Cross-Platform Influencer Marketing Campaign Solution

The new product suite is housed within Buxton’s proprietary analytics platform, SCOUT, and includes the following tools:

• Mobilytics – A powerful new module that uses GPS data and proprietary processes to identify and report on the types of consumers visiting an area, where they come from, and visit volumes for selected time periods
• Match – An on-demand tool that allows communities, property owners, developers, and brokers to assess a prospective retail, restaurant or consumer service brand’s fit with the local market using newly enhanced, proprietary retail matching methodology
• Automated Site Score Models – On-demand location scoring models that are available for 24 healthcare service lines and facility types

Recommended: Defining ‌AI,‌ ‌Machine‌ ‌Learning‌ ‌, and‌ ‌Deep‌ ‌Learning‌ for MarTech

“Buxton is proud to be a trusted source for answers to critical business questions,” said Phillip Crow, senior vice president of product development at Buxton. “Our new technology suite gives our clients the option to select the solution that is right for them, whether that’s our traditional analytics services or new software products.”

Marketing Technology News: Amperity 3.0 Launches: First and Only CDP to Solve the End-to-End Customer Data Challenges of the Enterprise