Canvs, the leading customer insights platform for text analytics, announced an expanded partnership with Pilotly, the leading market research platform for creative content. The two companies are aligned in their mission to provide meaningful insights into how customers feel and, more importantly, why they feel that way, enabling the brands and creators they work with to optimize business strategy, marketing, and even creative execution.

Canvs’ patented AI technology turns open-ended text into powerful insights in seconds. The company’s text analytics goes beyond traditional sentiment analysis and identifies 42 core emotions that consumers use to identify how they are feeling or what motivates them to act.

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Pilotly will leverage Canvs’ Open-End Text API to integrate patented AI-based analysis of open-ended audience responses directly into their platform, enhancing its ability to deliver rapid and nuanced feedback from audiences at scale.

James Norman, Co-Founder and CEO of Pilotly, has been thinking about this integration for years. “We’re excited to join forces with Canvs to provide our clients a deeper level of emotional analysis while creating new consumer insights by combining our meaningful datasets in new creative ways.”

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Pilotly uses Audience Signal Processing (TM) to synthesize data into meaningful insights, making creative research simple, fast and cost-effective for anyone. Today, the film and TV industry, as well as Fortune 100 brands, leverage Pilotly to optimize creative content and keep their finger on the pulse of their consumers.

“Pilotly has set the standard for creating meaningful engagements between content creators and audiences,” stated Erinn Taylor, Executive Vice President of Product and Platform for Canvs. “We are excited that the integration of our Canvs API will help Pilotly optimize every audience response and efficiently provide the highest-quality insights.”

All Canvs solutions including the Open-End Text API can be integrated into existing business applications with Canvs APIs to give users more flexibility and control over how, where, and when to receive Canvs analytics and data. APIs are turnkey with a customer support team that ensures a seamless implementation.

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