Amperity, the first AI-powered Customer Data Platform (CDP), today announced that Chris Chapo will join the company as VP of Customer Success. Chris comes to Amperity with over two decades of retail analytics experience, most recently as SVP of Data and Analytics at Gap Inc. Chris will be responsible for expanding Amperity’s analytics and customer intelligence offering following Amperity’s recent acquisition of Custora’s customer analytics platform.

“Every modern brand needs to invest in bringing together two elements of the craft  – data-driven decisions, and branded customer experiences. Precise and accurate customer analytics is indispensable to our mission of helping people use data to serve the customer,” said CEO Kabir Shahani. “With CDPs and the demand for predictive analytics growing every year, we saw an opportunity to bring Chris on as a seasoned analytics leader to help our customers bridge the science and art of their businesses. Chris’ thought leadership, unrivaled experience, and practical implementation know-how will be a major contributor to our customers’ success.”

Marketing Technology News: Cognizant to Acquire Lev to Expand Digital Marketing Expertise

In his most recent role at Gap Inc, Chris led the team responsible for data-driven, evidence-based strategies across the enterprise, from customer and marketing to supply chain to product operations. Prior to Gap, he led data teams for a wide variety of companies, including Apple, Intuit, and JCPenney. He has extensive experience building data science organizations and platforms and has applied statistical and analytic rigor to a variety of functions including marketing, customer experience, loyalty, customer service/support, and supply chain/inventory analytics.

“Amperity is known for providing some of the largest consumer brands with the strongest, most complete customer data foundation, yet the greatest challenge lies in making that data actionable and turning it into insights that drive positive impact on the business,” said Chris. “One might raise an eyebrow to making a career jump from running analytics at a major global retailer to running a customer success team at a tech startup. But as a customer of Amperity’s, I saw firsthand how their data foundation transforms  business and customer analytics and knew I had to be a part of the company’s next stage of growth.”

Chris is the latest to join Amperity from senior ranks at large consumer brands. Jeanne Jones joined from Alaska Airlines as Vice President, Customer Success Management at Amperity, and MatthewBiboud- Lubeck joined as VP of Customer Data Success after seven years at L’Oreal.

Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers