Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP

Sudipto Ghosh

February 8, 2018

Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing Automation

Selligent has announced that the company is relaunching itself as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard in B2C marketing automation as the world’s most advanced natively integrated marketing platform – built on a single code base and featuring a flexible Data Architecture, Artificial Intelligence, and a Customer Data Platform (CDP).

The new platform offers brands an obvious alternative to the outdated marketing cloud offerings assembled inorganically through corporate acquisition. Selligent Marketing Cloud focuses on the relationship marketer and prioritizes consumer data with a universal consumer profile designed to provide the most insights and the deepest relevance in every action.

At the time of this launch, John Hernandez, CEO Selligent Marketing Cloud, said, “Our company relaunch marks the culmination of several major strategic initiatives to deliver the new standard in marketing automation, offering brands a competitive alternative to marketing cloud leaders that have lost their focus.”

John added, “The product release delivers the most powerful, data-focused platform including advanced AI, the most robust Customer Data Platform and the most intuitive interface available. This marks the beginning of an accelerated go-to-market strategy, launching new market-leading advancements now and into the future.”

The relaunch announcement is timed with a major product update, which offers powerful new functionality for brands and their agency partners.

Selligent Cortex Artificial Intelligence – Purpose-built for marketing, Selligent Cortex delivers AI-driven recommendations across channels including web and email.
Customer Data Platform – Core to data-driven marketing strategies, the Customer Data Platform (CDP) provides a marketer-managed consumer data repository that keeps data organized and secure, feeding real-time marketing initiatives across channels.
Mobile Geo-location – Driving in-moment marketing messages, mobile geo-location services provide geofencing and beacon capabilities to send real-time messages based on current location.
UX/UI Makeover – Selligent Marketing Cloud features a new User Interface (UI) and User Experience (UX), which makes the platform more intuitive and streamlines many processes and tasks.

Rich Lawson, Selligent Marketing Cloud’s Chairman, said, “Selligent Marketing Cloud offers a market-leading solution for brands, and is well positioned to overtake outdated and disjointed marketing cloud offerings.” Rich is also the CEO of HGGC, the company’s main investor.

Rich added, “The highly experienced new leadership team and the significant advancements of the new product release is a recipe for extreme growth. Brands are looking for a partner that understands marketing automation deeply and focuses on consumer insights the way that they do – Selligent Marketing Cloud is their answer.”

Currently, Selligent Marketing Cloud offers its marketing automation platform to enable B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on the single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.