Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things
Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage.
Visitor Intelligence for Personalized Journeys
Episerver Insight allows modern marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors.
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By mining Episerver’s data management platform (DMP), Episerver Insight helps users act on powerful behavioral data and create more effective segmentation and targeting. It intuitively visualizes customer paths and actions at the cohort or individual level, providing insights on every visit, click, email and purchase.
James Norwood, Chief Marketing Officer and Executive Vice President, strategy at Episerver, said, “It’s becoming increasingly easy to collect data on your visitors, but very few companies are actually able to use that data to effectively increase engagement with customers in a meaningful way.”
James added, “Episerver Insight addresses that need by enabling our customers to personalize engagement to drive traffic, increase conversions, and improve customer loyalty through comprehensive visual intelligence.”
Decoupled Architecture for Extensible Delivery
The new Headless API further extends Episerver’s platform to easily deliver content and digital experiences everywhere. It offers a hybrid architecture that supports coupled, decoupled and purely headless scenarios that transcend channels. Focused on speed, performance, search and flexibility, the API enables users to pull content directly from the platform and project it into any number of applications.
The new API empowers digital teams to deliver rich content to the IoT, native mobile apps, digital in-store screens, legacy platforms, and conversational devices. It also leverages the powerful content management tools native to the Episerver Digital Experience Cloud™.
“Our unique approach to headless is all about simplifying the extension of digital experiences to every channel and device,” said Norwood.
James commented, “This means busy marketers and merchandisers can focus on bringing rich content and commerce experiences to life – fast. Rather than create an entirely new product, Episerver has made use of existing stateless REST endpoints and our enterprise search foundation, Episerver Find™, to optimize queries and deliver JSON payloads in an environment that Episerver developers are used to.”
Currently, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce, and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns.