Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a $20 million Series B funding round to further develop its arsenal of solutions for marketers.

“The current crop of enterprise CDPs are falling short of their promise to deliver on personalization”

The financing was led by Polaris Partners, and follows a Series A funding round in 2015. The company was founded by Jason Davis, Josh Neckes, and Matt Walker, and has raised a total of $32 million to date.

“The current crop of enterprise CDPs are falling short of their promise to deliver on personalization,” said Josh Neckes, Co-Founder & President of Simon Data. “Like us, they have the capacity to join data from disparate sources to build a rich, unified view of the customer. Unlike us, they’re completely incapable of complex campaign orchestration. With more ways to engage customers than ever, marketers are demanding complex cross-channel workflows, deep insights and journey management. That’s where the value is and where we come in.”

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Simon’s disruptive platform vision of blending the messaging and orchestration capabilities of a marketing cloud with the critical infrastructure offered by an enterprise-scale CDP quickly attracted major customers such as Airbnb, OpenTable, Blue Apron, TrueCar, and Rover. Simon enables these and other major brands to leverage all of their customer data to drive personalized, optimized communication in any end-channel.

“The value to any business of big data lies in the insights it provides and the business outcomes actioning it can deliver,” said Jason Davis, Co-Founder & CEO of Simon Data. “Companies everywhere have invested tremendously in their data infrastructure, but they’re unable to capture the value held within. Simon is a new type of platform designed specifically to unlock that value by using data to inform and orchestrate the customer experience.”

Dave Barrett, Managing Partner at Polaris Partners, joins Simon Data’s Board of Directors, alongside Maria Cirino from .406 Ventures. .406, F-Prime, and Commerce Ventures also participated in the round.

“Simon Data is solving the complex personalization puzzle that has long frustrated marketing executives & practitioners. Fine-grained performance measurement and campaign ROI is the holy grail for this next generation of marketing,” said Barrett. “Jason, Josh, and Matt have an incredible vision in this space, and have navigated colliding categories to produce a solution that is wholly unique. Their customer traction speaks for itself, and we’re thrilled to be their partner in their journey in building a transformative company.”

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