The Company’s Platform and Industry Expertise Create Efficiencies for the Resort
Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, announced that Tamarack Resort has chosen the platform to help them achieve their marketing goals: building awareness and driving visitors to their family-friendly, four-seasons destination.
Tamarack Resort sits on the shores of Lake Cascade, located 90 miles northwest of Boise, Idaho in Valley County. Tamarack offers skiing, lift-served mountain biking trails and a host of lake activities. Now under new ownership, the resort is preparing to open the Wildwood Express — a high-speed quad chairlift — and additional portions of the Village at Tamarack this season.
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“There are so many positive things happening at the resort right now,” said Brad Larsen, general manager of operations at Tamarack Resort. “The team at Ascent360 will help us improve our data aggregation and our ability to communicate what is unique about Tamarack to our guests.”
The resort chose the Ascent360 CDP to centralize data from multiple systems and make personalized communication easy. With a long history of ski-industry and database expertise, Ascent360 will also act as an extension of Tamarack’s marketing team by providing outreach and communication strategies and marketing tactics.
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“The first step is to integrate the resort’s data into the CDP,” says Carlos Perez, chief revenue officer at Ascent 360. “After analyzing the data, we can help Tamarack segment their audience, and run the marketing campaigns they need to reach out to Idahoans and beyond.”
“Ascent360 delivers proven results in increased engagement and ROI,” Perez continues. “Along with the help of a dedicated Success Manager, which we provide to every client, Ascent360 attributes campaign revenue, shows immediate returns and drives year-over-year growth.”
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