Treasure Data, the enterprise customer data platform (CDP), announced support for AWS for Automotive, an Amazon Web Services, Inc. (AWS) initiative to accelerate the automotive industry’s digital transformation through a comprehensive set of purpose-built cloud capabilities, unmatched experiences, and the broadest partner and developer community. Treasure Data is the only CDP selected for the program launch, reflecting its established, accelerated market leadership as the CDP of choice for automotive industry clients.

Marketing Technology News: MarTech Interview with Allison Dancy, Chief Marketing Officer at Kibo 

Buying a car is no longer just about the car; it’s about the entire experience. As a result, it is critical to execute a great experience not just during the sale, but after as well. That experience is very much digital, but it’s also often in-person. It involves many players that must work together, including original equipment manufacturers (OEMs), dealers and partners. Automakers wanting to stay ahead of the competition are prioritizing data initiatives — stitching data together, connecting all the dots, and keeping their consumers’ personal information secure.

“The pandemic dramatically accelerated the auto industry’s embrace of digital transformation,” says Charlie Martin, Head of Strategic Partnerships at Treasure Data. “Together with AWS, we deliver outsized digital marketing business outcomes to our clients through transformational use cases we uniquely and quickly enable. This is only possible because of Treasure Data’s leading enterprise CDP that’s built on AWS, the world’s most comprehensive and broadly adopted cloud offering. ”

Treasure Data is an enterprise CDP market leader in the automotive space with customers such as Subaru and Maruti Suzuki, among others. Treasure Data’s CDP easily connects automakers’ digital ecosystems by drawing on all customer data, in any format, to create a personalized journey for each consumer. Automakers can segment, personalize, trigger desired actions, and ensure governance and security for all their customer data throughout the buying lifecycle.

AWS for Automotive is an initiative featuring services and solutions from AWS and AWS Partners, built specifically for automotive customers. The initiative makes it easier for automotive customers to select the right tools and partners for their highest-priority workloads across the automotive ecosystem.

Marketing Technology News: Treasure Data Appoints Kimberly Bronstein as Chief People Officer